CONTENTSIntroductionMissionObjectivesInternal- SWOT AnalysisExternal- PESTEL AnalysisSummaryRecommendationReferences List

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INTRODUCTION14-2-18*

Definition of MISSION statementA mission statement is defined as a broad statement of an organizations scope and purpose, aiming to distinguish it from similar organizations.

(Boddy, 2008, P691)14-2-18*

MISSIONWe are dedicated to create the best products and services that give customers the best satisfaction and contribute to society. (Samsung UK)

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OBJECTIVEs definitionObjectives set out more specially the goals of the organization, the aim to be achieved and the desired end-results. Mullins (1995) (P123) 14-2-18*

OBJECTIVESReplicate the success of the Galaxy S3 and recover the loss caused by Galaxy S4. (Dignan, 2014)Beat the 40 million Samsung S4 that sold in the space of six months and stay the number one in the android smartphone market. (Rikitchi, 2014)Use metal Chassis to support global mandatory cuts of greenhouse gas emissions of at least 50% by 2050 and mandatory domestic cuts by industrialized countries of at least 30% as a group by 2020. (Samsung, UK)14-2-18*

SMARTS- SpecificSell more than 40 million.M MeasurableIt is a quantified goal that will be measured by the mobile sales.A- AgreedAll company members agree to the objective.R- Realistic:As Samsung Galaxy S4 had strong sales and sold 40 million in 6 months, it is reasonable to expect S5 to excess it.T Time specificIn less than six months.Objective 2

Beat the 40 million Samsung S4 that sold in the space of six months and stay the number one in the android smartphone market. (Rikitchi, 2014)14-2-18*

S

SWOT ANALYSIS14-2-18*

Definition14-2-18*

14-2-18*SWOT

Iris Recognition TechnologyImproves QUALITY OF THE MOBILE SECURITY.

Compete with fingerprint technology from IPhone 5s. (Curtis, 2014)14-2-18*

16 Megapixel ISOCELL sensorSamsung Galaxy S4 camera is 13-megapixel.IPhone 5s camera is 8 - megapixel .The new ISOCELL sensor technology physically separates each pixel, minimising electrical crosstalk, producing sharper pictures with less noise (Newman, 2014)

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14-2-18*SWOT

POLYCARBONATE shell Stick with plastic shell, which is no change in devices exterior compared to Galaxy S4. (Loveridge, 2014)

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Low quality of SoftwareSamsung Galaxy S5 software is not as good as its hardware due to the poorness of Samsung software researches and developments. Even though we are doing the software business, we are not as good as we are in hardware. said Kwon Oh-hyun. ( Gibbs, 2014)14-2-18*

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Growth of Demand Predictive success of Iris Recognition Technology could increase demand for Galaxy S5.Many people are fanatical about iris recognition technology, said Lee Young Hee, executive vice president of Samsung. (Lee, 2014)

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CompetitorsAs threats to other Smart phone companies such as Apple , HTC , Nokia , LG Could eliminate the effect of IPhone 5S in the year of 2014.(Shaughnessy , 2014)

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14-2-18*SWOT

IPhone 6 High competitive with new devices from other mobile companies especially giant Apple with IPhone 6 being introduced this year. (Silva , 2014)

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Price WARIncreasing discounts and even offering higher trade-ins on older phones. ( Sherman , 2014) 14-2-18*

S

PESTEL ANALYSIS14-2-18*

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Political/Legal Patents

Taxation

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Economic

Unemployment

WagesGraph 114-2-18*

Social- Cultural

Aging population

Level of education

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TechnologicalNew technologies

Touch ID-AppleUnlocked convenience-HTC14-2-18*

Technological

App market14-2-18*

Environment

The rank of greenest Smartphone

Tin Problem

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S

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Two versions14-2-18*

Shorten supply chain (direct sale)14-2-18*

Reduce outsourcing14-2-18*

14-2-18*THE END

Thank you for your time.

REFERENCES ListBODDY, D., 2008, Management An Introduction, 4th edition, Essex: Pearson Education Limited.PICTURE 1: (n.a). About Samsung. Available at : URL:.MULLINS, L.J., 1999, Management and Organizational Behavior, 5th edition, London: Financial Times Professional Limited. RIKITCHI , R., ( 2014) , Samsung Galaxy S5 : Everything You Need To Know About This Upcoming Cell Phone . Available at : URL: . [15 Jan 2014 ](n.a).(n.d). Samsung Galaxy S5 to be released in January 2014. Available at: URL:.

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DIGNAN ,L.,(2014).Samsung Galaxy S5 whats on my wish list. Available at: URL: [9 Jan 2014]HOWELLS, S.B. (2012).,Management Concepts and Practice. Essex: Pearson Education Limited. CURTIS ,S.,(2014). Samsung Galaxy S5 to feature 'eye scanning security'. Available at: URL:. [9 Jan 2014].NEWMAN ,J.,( 2014). Samsung Galaxy S5 Rumor Roundup: Taking Our Best Guesses. Available from: URL: . [5 Feb 2014]. LOVERIDGE,S.,( 2014). Samsung confirms 2k amoled display production could come to Galaxy s5. Available from: URL:. [28 Jan 2014].GIBBS, S.,( 2014) . What Samsung's Galaxy S5 really needs is less bloated software. Available from: URL: . [10 Feb 2014].

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LEE,JA.,(2014).Samsung Plans Galaxy S5 by April as Eye Scanner Studied. Available from: URL. [9 Jan 2014].SHAUGHNESSY, H.,(2014). Will There Be Enough In The Galaxy S5 To Compete With The iPhone 5S?.Available from:URL:. [5 Feb 2014].SILVA ,P.,(2014). IPhone 6 and Samsung Galaxy S5 Release Specs Round-up: Super Slim Screen, March/April Release Plus 64-Bit Processors. Available from:URL:< http://au.ibtimes.com/>. [16 Jan 2014].SHERMAN ,E., (2014). Apple, Samsung and the new price war .Available from:URL: . [10 April 2013].Graph 1 : Graph 2 : Graph 3 :

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