By: Ahmed AlAbdullatif

Samsung Galaxy Note 4

Samsung company pursue a new advertising strategy by using family relations before and after using the Samsung Galaxy Note 4.

Brief Summary

Media Selection

•TV commercials.

•Social media.

TV Commercial

• https://www.youtube.com/watch?v=GFgwTxaU0CY

• https://www.youtube.com/watch?v=EvLE7JWiDt8

• https://www.youtube.com/watch?v=o85Y4XfBUuQ

Twitter

Facebook

Campaign Slogans

• My Brother Sure Knows How to Multitask!

• My Sister Sure Knows How to Take Photos!

• My Dad Sure Knows How to Take Charge!

The campaign Message

The Samsung Galaxy Note 4 makes family relationships better. It also make family members closer to each other than ever.

Strategy

• Emotional, humor and rational appeal.

Objective

• Increase market share

• Increase sales

• Beat their competitors especially apple iPhone 6 plus

Executional framework

• Slice of life

Target Audience

• Smartphone users from all ages.

Timing

Samsung chose the timing perfectly, because the commercial is about family relationships. Therefore the timing comes on the best time for families gathering together for Thanksgiving and Christmas.

The commercial pointed out that the Samsung Galaxy Note 4 is unlike other electronic devices, that divided family members. However, Samsung Galaxy Note 4 is the reason that they get closer more the ever.

Analysis

conclusion

• I like the campaign because it is different and have a new approach than the earlier campaigns. It also has some emotions, humors and rational appeals.

• their message is do not let electronic devices go over your relationship with your family which is more important.

• Campaign timing is perfectly chosen.