SAMSUNG CONSUMER ELECTRONICS · Thailand Egypt Hungary Slovakia S. Africa TV Home Appliance U.S....
Transcript of SAMSUNG CONSUMER ELECTRONICS · Thailand Egypt Hungary Slovakia S. Africa TV Home Appliance U.S....
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SAMSUNG CONSUMER ELECTRONICS
Investor Presentation
2019
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BUSINESS UPDATE
MARKET OPPORTUNITIESContents
SAMSUNG STRATEGY
KEY TAKEAWAYS
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CONSUMER ELECTRONICS OVERVIEWStrong Financial Performance with Full range of Product Portfolio
FY 2018 Net Revenue
KRW
42tn
VISUALDISPLAY 60%
40%DIGITALAPPLIANCES
Product Portfolio
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MARKET LEADERSHIPGlobal No.1 TV for 13 consecutive years. No.1 Ref. for 8 consecutive years
Global Market Share
Home Appliances (Rev.)
2006 2009 2018
TV (Revenue) / Smart Signage (Unit)
33 %
19 %13 %
26 %
13YEARS
WORLD No.1
2011 2018
12 %
8 %
20 %
16 %
8YEARS
WORLD No.1
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PRODUCT SUPERIORITY - TVLeading technology innovation
2006 2009 2012
Bordeaux TV LED TV Smart TV
2014
Curved TV
2019
8K QLED TV
2017
4K QLED TV
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PRODUCT SUPERIORITYLeading technology innovation
Smart HomeFront Washer
SW & Mobile AppsRefrigerator
Honored at iF Design Awards 2019
Refrigerator
Clothe Care (AirDresser)
Oven
Honored at CES 2019 Innovation Awards
AC (Wind Free) Air Purifier
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BUSINESS UPDATE
MARKET OPPORTUNITIESContents
SAMSUNG STRATEGY
KEY TAKEAWAYS
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OPPORTUNITIES - TVRapid growth in TV market, especially large-sized and 8K
Large-sizedScreen(75“+)
8K
45%+CAGR(2018 – 2020, Unit)
770 %+
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OPPORTUNITIES - B2B DISPLAYHigh growth expectation in Smart Signage
Future
Current
Ind
oo
r
Ou
tdo
or
LED
LCD
Signage Market Growth
2018 2019 2020
※ LCD/LED Signage revenue
Auditorium/Theater Stadium/Sports
CAGR 17%+ $21B
Bus Shelter/Transportation
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OPPORTUNITIES - HOME APPLIANCESContinuously Growing Market
‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16
$285Bil
Source : Euromonitor, GfK, BSRIA, , AHAM, Internal Analysis
‘17
$209Bil
‘18
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BUSINESS UPDATE
MARKET OPPORTUNITIESContents
SAMSUNG STRATEGY
KEY TAKEAWAYS
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8K - PREMIUM LEADERSHIP (1/2)
Catalyzing 8K ecosystem with large-sized screen and AI
TV
8K with Large-Sized Screen
65~98" full line up
8K AI Quantum Processor8K upscaling tech.
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QLED - PREMIUM LEADERSHIP (2/2)
Cutting-edge technologies, revolutionary design and seamless user experience
TV
Perfect RealityColor volume 100%
LifestyleAmbient mode
Smart ExperienceVoice AI and IoT
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INNOVATION AND BREAKTHROUGHNew category and next generation screen initiative
TV
Lifestyle TVTHE FRAME / THE SERIF / THE SERO
Next Generation Screen146" The world’s 1st modular μ-LED TV
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B2B DISPLAY INNOVATIONProviding strong product offerings for a broad ragne of customers
B2B Display
Signage for B2B verticalsTransportation / Corp. / Retail / Cinema
LED for Home - THE WALL
Customized screen size and shape
Video Wall LED Display
Touch LCD Cinema LED
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LIFESTYLE INNOVATIONHome Appliances
Redefine In-Home Experience
H/WPerformance
LifestyleChange
IoT
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LIFESTYLE CHANGING PRODUCTS
Connected Kitchen Solution
FoodManagement
HomeEntertainment
FamilyConnection
Laundry Solution
Home Appliances
with Family Hub Refrigerator
ConnectedHome Control with
WasherOne Machine.Two Washers.Quiet Washing Dryer
Steam Sanitize+Worry Free Drying
Clothes RefresherAiring, steaming,
drying, and purifying.
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B2B BUSINESS EXPANSIONProviding Customized Solutions with Full Package
Home Appliances
Builder System AC Built-in
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EXPANDING GLOBAL BUSINESS FOUNDATIONStrong SCM through Global Manufacturing Sites
Poland
China
Brazil
Korea
India
Mexico
Vietnam
Russia
Malaysia
Thailand
Egypt
Hungary Slovakia
S. Africa
TV
Home Appliance
U.S.
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BUSINESS UPDATE
MARKET OPPORTUNITIESContents
SAMSUNG STRATEGY
KEY TAKEAWAYS
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TOP-TIER INNOVATOR IN CONSUMER ELECTRONICS
Reinforcing premium leadership with cutting-edge technologies & revolutionary design
Transformational growth & Sustainable profitability
Product innovation in seamless User Experience & Life Convenience
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THANK YOU