S A M S U N GC o m p a n y P r o fi l e

Nursyifa Pangesty

Putri Intan Permatasari

Rika Fani Lestari

MENUCOMPANY IDENTITY

PRODUCTS & ACHIEVEMENT

PRINCIPLES

HISTORY

Company’s Name :Samsung Co. Ltd

COMPANY IDENTITY

HEADQUARTERS

Samsung Town,Seoul,South Korea.

CEO &VICE CHAIRMAN

Yoon-Woo Lee

HISTORYFrom its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world's leading electronics companies, specially in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognized. This timeline captures the major milestones in Samsung's history, showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world.

PRINCIPLES

PRODUCTSTelevisionLED TV, Plasma TV, Flat TV & Samsung Smart TV.Audio / Video DVD player, Blu-ray Player, Home Theatre & Wireless Audio with Dock.Camera / Camcorder SMART Cameras, Cameras, SMART Camcorders & Camcorder.Home Appliances Refrigerator, Washing Machine, Microwave, Air Conditioner & Vacuum Cleaner.Mobile Devices Mobile Phone, Smartphone, GALAXY Note & Tablet.

PC / Peripherals & Printer Notebook PC, Monitor, Hard Disk Drive, Optical Disc Drive & Printer/Multifunction.

AccessoriesMobile Accessories, Television Accessories, NX Lenses & NX Accessories.

ACHIVEMENTS

In 2005, Samsung surpassed Sony for the first time to become the world's largest and most popular consumer electronics brand

In 2007, Samsung Electronics handset division overtook Motorola, making it the world's second-largest mobile phone maker.

In 2007, Brand Finance ranked SAMSUNG as the number 1 global brand in electronics.

In 2009, Samsung overtook Siemens and Hewlett-Packard to take the No.1 spot as the world’s largest technology company.

In May 2010 they ranked 13th out of 28 leading electronics makers.

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