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TZ

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the future, now

RETAIL PREVIEWSUMMER16

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The Preview Summer 16 season has taken over the retail market and the main trends are now more evident at the high street. The temperature is not rising yet but all fashion retailers launched their resort collections. They are moving fast.

The Preview Summer 16 most important trends are: Neo Comfort, Modern Utilitarian, Clever Tailoring, and Manufactured Artisanal, Cut Out and Contemporary-retro

The new concept of comfort was designed specially for consumers with use of soft fabrics, maximized and glamorous loungewear silhouettes in a complex architecture of clothing through multiple combinations of details, silhouettes, trimmings, patterns and prints.

A clever and modern tailoring arrived this season with simplicity and beauty accompanied by the utilitarian pieces in a mixture of styles.

Retail is fantastically making the flair artisanal in manufactured clothing

Cut out and cropped pieces make the summer even sexier and really fun.

Slim silhouettes, micro lengths, patterns and prints all inspired by the grooving of 60’ and 70’.

The summer is here and it changes every week, the retail is unstoppable.

Preview Summer16 domina o varejo no hemisfério norte e as principais tendências tornam-se mais evidentes nas principais lojas. A temperatura ainda não está subindo, mas o varejo já lançou suas coleções de Alto Verão em sintonia e agilidade.

As principais tendências do Preview Summer 16 são: Neo-conforto; utilitário moderno, alfaiataria inteligente e artesanal industrializado, cut-out e o retrô-contemporâneo.

O novo conceito de conforto foi desenhado especialmente para os consumidores, usando tecidos macios, silhuetas maximizadas e loungewear em puro glamour em uma arquitetura complexa através de múltiplas combinações de detalhes, silhuetas, aviamentos, padronagens e estampas.

Uma alfaiataria inteligente e moderna chegou nesta estação no hemisfério norte com simplicidade e beleza acompanhada pelas peças utilitárias em uma mistura de estilos.

O varejo traz um fantástico flair artesanal em roupas fabricadas.

Peças cut-out e cropped fazem o verão ainda mais sexy e divertido.

Silhuetas alongadas, comprimentos micro, padronagens e estampas inspiradas pelos anos 60 e 70.

O verão chegou, mas o varejo caminha para frente, ele nunca para.

RETAIL INFORMATIONpreview summer16

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RETAIL INSPIRATIONpreview summer16

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Be inspired by TZB19, our new information report for this week.

In this bureau you will get instant visibility of the retail’s anatomy and all the super fresh trends that are happening right now on the retail market.

You will be to verify what is being offered to consumers by major clothing retailers, grasp the ongoing and upcoming trends almost in real time – speed and knowledge and a detailed tracking of key pieces, all in a single bureau, because the future is now.

The Preview Summer16 is ready for summertime with manufactured artisanal, cropped, cut-out and asymmetrical in beautiful garments.

Geometrical, fun stripes and optical illusion prints with a retro flair are also major elements for all retailers this week.

TZB team spotted that some fast retailers are starting to experiment a little in anticipation of the next season, especially with colours and prints.

Inspire-se com o TZB19, no nosso novo bureau dessa semana.

Nele, você terá acesso as tendências de comprovação que estão acontecendo no varejo do hemisfério norte

nesse exato momento, propiciando uma maior agilidade e conhecimento do “must have” do mercado varejista em uma pesquisa detalhada das principais peças-chaves, porque o futuro é o agora.

O Preview Summer16 celebra o manufaturado artesanal, o cropped, o cut-out e a assimetria em um vestuário contemporâneo.

Estampas geométricas e as listras com uma flair retro são as super tendências dessa semana.

O time TZB alerta que o varejo inicia uma antecipação nessa semana, em silhuetas, cores e estampas, preparando já mercado para a próxima estação.

tZB 19retail • preview summer16

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19-4008 TCX 19-0323 TCX 13-0648 TCX

17-1563 TCX 11-4211 TCX

pantoneretail • preview summer16

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pantone•harmonyretail • preview summer16

TOP COLOURS

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technicaldrawingretail • preview summer16

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B/W + Top + Cut-out

P/B + Top + Cut-out

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technical drawing

Technical Note• Silhouette:cut-outstraptop• Fabric:elastanetwill• Print:B&W• Trimming:cottonCord;metalliczipper15cm

• Detail:cut-outwraparoud• Finishing:cottonlining

Ficha Técnica• Silhueta:topcomalça;decote“V”• Tecido:sarjacomelastano• Estampa:espinha-de-peixeestilizada

• Aviamento:cordãodealgodão;zípermetaldestacável15cm

• Detalhe:cruzadocomvazado• Acabamento:forrodealgodão

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key-piece/ front

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detailretail • preview summer16

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Sportswear + Sleeve 6/8 + Manufactured Artisanal + Colour Trend + Optical Illusion Print + Clever Tailoring

Esportivo + Manga 6/8 + Artesanal Manufaturado + Cor Tendência + Estampa Ilusão de Ótica + Alfaiataria Inteligente

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FORESIGHT RETAILPREVIEW WINTER16

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RETAIL pREvIEw summER16the future, now

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Dotted Print + Trend Colour Estampa Bolinhas + Tendência Cor

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Retro80 Silhouette + Trend Colour + Forest Animal Print Silhueta Retro80 + Tendência Cor + Estampa Animal da Floresta

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styleretail • preview summer16

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