Susan David

Portfolio Projects

LOGO DesignsA variety of sample logos

These are a variety of logo examples I have done over the last couple years. The designs were done using a blend of Photoshop and Illustrator tools. They represent customized projects from clients, a logo redesign, resort logo and my personal logo.

Inside Brochure Information

Outside Brochure Information

BROCHURE EXAMPLE

This is just one of the brochures I have designed. It was done with a combination of Illustrator and Photoshop tools. It is a mailer style brochure that was designed for a resort of my creation. All images and fonts were chosen to give this brochure a feel of Italy.

My Personalized Stationary

Guitar Stationary

STATIONARY EXAMPLES

This stationary was designed for my own personalized logo package. It consists of a

selection of images blended together in Photoshop using a different blending modes

and layer styles. I also enlarged my logo and faded it into the center for an added

touch.

This stationary was designed for a musician friend of mine. It was also created in

Photoshop by blending different guitar image, a piano key image, and a flame

texture faded into the background. I left the poem that was written on this example to

show how well it unifies with the background.

ADVERTISEMENT REDESIGNS

NIKE ADS As part of a past project, I was asked to take a brand and create some visual ad

concepts. These are a couple of examples I did

using ‘NIKE’ as my chosen brand. All these designs

were created in Photoshop using a variety of tools,

blending modes and artistic layer effects.

ADVERTISEMENT REDESIGNS

PEPSI ADS For another project, I was asked to take a popular

product and create some synergy ads. These are a couple of examples I did

using ‘PEPSI’. The base of these designs were created in Photoshop by blending selected images together

using layer blending modes. Then I inserted the proper

text style and placed it fittingly within the image.

BOOK SLEEVE DESIGNS

These are full front to back book cover designs. Both covers were created entirely in Photoshop using a variety of tools. Images and fonts were creatively selected to represent each story; while the idea for these series covers comes from horror writer Richard Matheson. Backgrounds were built by using blend modes to fuse images together. Other tools that were used were eraser tool, lens flare effect and effects from the styles window. The black silhouette was created using the paths technique in which I outlined the woman using the pen tool and filled the selection with black. I then blended it into the book cover background. For the ‘Angels Eyes’ cover I also brought in some paint brush effects from Illustrator. I used the pre-created styles window to bring them out in the design. Both covers are meant to be similar in design yet unique enough to represent their own individual story.

For these book covers I was only required to design the front cover and the spine. These covers were created using Adobe Illustrator. Since this is a book series of horror writers, the design were meant to be similar in nature. The font, logo, author signature and photo were blended into the background. A drop shadow effect was added to each photo to make it stand out. For each author a specifically selected photo was chose from one of their past books and faintly faded into the background by lowering the opacity. Under each authors photo I also added a quote that each man had given in past interviews. Along side each author is a faint description of who the author is and their writing style. Each book cover was meant to be similar in design but represent each author distinctively.

The ‘Men of Horror’ logo was created using a the rectangle tool in Illustrator with an added paint brush pattern. It was then brought into Photoshop as a smart object. The drip style font and rectangle were warped slightly and grouped together. The small font was also incorporated into it for definition.

MEN OF HORROR BOOK SERIES DESIGNS

EVENT POSTER

This poster was created in Photoshop by beginning with a series of images and blending modes to create the background. The Borders around each picture and the poster frame were created in Illustrator using different paint brush styles. They were then brought in Photoshop as smart objects. The fonts were distorted and shaped to give affect and add character to the poster.

This poster was designed in Photoshop, beginning with the background created by blending a photo with a textured background. I used a arrangement of different images I felt best represented the Italian feel. I used a variety of blending modes and font transformation to give it a pleasing appearance. The poster frame and splash design behind the bottles were brush designs brought in from Illustrator and merged with the design using blend modes.

RESORT POSTER

This is a personalized greeting card I designed specifically for a close friend’s birthday. Since we have similar style, I knew I could get away with created the dark green theme that he would enjoy. Since he is a musician, I used images and photos that best represented him. This card was completely created using Photoshop tools. Each background was built up by using a variety of images and photos. I used blending modes that accurately unified images and created different textures. I carefully chose the fonts, warp their appearance and then added different text styles.

GREETING CARD

EVENT POSTCARD

This is a simple postcard made using both Photoshop and Illustrator programs. For the front of the postcard I used Photoshop blending modes to combine 3 images for the background. I added the “the Rave Eagles Club” image to represent where the show had taken place and using a carefully chosen font I added the name of the musician and the date the show took place. I slightly warped the “Sully Erna” to give the name more character. The frame was made by using the Illustrator paint brush tools. The back of the postcard was laid out in Illustrator and the images brought in and placed as necessary. The post office stamp was designed using Illustrator ellipse tool, the pencil tool, a specifically chosen paint brush style and font.

Product Branding

Nine/Five

To begin my brand I designed a simple using Adobe Illustrator and the background in Photoshop. I wanted to the logo to be simple yet stylish. I then incorporated this logo into all my advertisements and promotional pieces. Each piece was designed in Photoshop using a variety of techniques. I used different blending modes, the eraser tool and transformed images by skew and perspective. Splash and paint effects were made by using different paint brush styles from Illustrator and bringing them into Photoshop as smart objects. Then I blended them as needed with the rest of the designs.

Entertainment Event Poster DesignsTori Amos @ Riverside Theatre

This poster series was created using Photoshop. For each poster I brought in a variety of images combined them using blending modes and used the eraser tool for more precise merging. For each poster I used carefully selected fonts. I changed the font colors and orientation as necessary for more impact.