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Chapter 9_______________________________

Rating Your Site and KeywordsVersus the Competition

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Agenda

• Tools including Alexa, Compete and Quantcast• Indexing Your Numbers

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Alexa

• Alexa gives you an opportunity to see traffic and clickstream statistics for the top web sites on the internet.

• Some statistics are given for lower ranking web sites but it is limited.• Only the highest level domain. Cannot use for a blog hosted on a website.

Traffic rank, page view, times spent on site.All based on panel data – people who downloaded the Alexa toolbar

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Alexa

• This slide should traffic statistics for YouTube. They rank 8th!!!

Top keywords leading them to the web site.

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Alexa

• Alexa also shows related sites for YouTube

And even demographics of the visitors. Wow!

5

Alexa

• Alexa also shows related sites for YouTube

And even demographics of the visitors. Wow!