Sample Church Strategic PlanToni Watson, MA| Indiana Wesleyan University

Strategy Map

Vision or Mission Statement Church

INSERT VISION OR MISSION STATEMENT

HERE

Top Key Beliefs (Values)

INSERT KEY BELIEFS OR VALUES OF THE CHURCH

Stakeholder PerspectiveMetric Target State

Provide biblical instruction on the responsibilities of tithing

• 80% of the adult members will have completed the class on Spiritual Finances

• Tithes and offering will support the addition of staff required to operate in the most efficient and effective manner

Engage teens to serve in the church ministries according to their spiritual gifts assessment

• 100% of teens will complete a spiritual gifts assessment

• At least 50% of teens will connect with and serve in a ministry by the 3rd quarter of 2015

Create partnerships with churches, schools and other organizations in the surrounding community

• Congregation participates in local community events

• Church sponsors/financially supports community efforts

Member PerspectiveNon Members Conversion Strategy

Agnostics Community partnership

Evangelism

Interactive fellowship

Spiritual growth & development for married couples and singles

Unique opportunities to serve in ministry

The Unsaved

Homeless Christians

TARGET USER GROUPS

VALUE PROPOSITION

Individuals Partnership

Families Service

Community Organizations

Spiritual Growth

Strategy Canvas Map for Church

Interactive Fel-lowship

Community Partnerships

Evangelism Unique Service Opportunities

Programs for Married Couples

Programs for Singles

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10

#Competitive Alternative Church The World

1Interactive Fellowship 6 7

2Community Partnerships 8 5

3 Evangelism 6 1

4Unique Service Opportunities 5 8

5Programs for Married Couples 3 5

6 Programs for Singles 3 10

Interactive Fellowship

Community Partnerships

Evangelism

Unique Service Opportunities

Programs for Married Couples

Programs for Singles

0 2 4 6 8 10 12

Eliminate-Reduce-Raise-Create

Eliminate

• Co-ministry leaders• Siloed ministries

Raise

• Community partnerships• Evangelism• Interactive member

fellowship• Spiritual growth &

development for married couples and singles

Reduce

• The number of Sunday services

Create

• Unique opportunities to serve in ministry

• Progressive spiritual experiences

METRICS – Member PerspectiveThe number of ministries will be reduced by December 31,2015.The church will have activities and/or events for married couples and single individuals by October 31, 2015.There will be 2 Sunday morning services beginning January 2016: 9:30 a.m. and 11:30 a.m.Events will be planned with activities that include interactive engagement for participants.There will be a 30% increase in church membership from December 2014 to December 2015.

Internal Processes

ProcessRequires

Implementation

Needs Improveme

ntCalendar and/or announcements of ministry service opportunities

X

Quarterly or bi-annual needs assessment for spiritual growth and development

X

Development of ministry process documentation and training plans for volunteers

X

Management of community partnerships X

OPERATIONAL METRICS

By October 1, 2015 ninety percent of volunteers will be confident serving in their ministry roles.

The number of community partners will increase by 10% from December 2014 to December 2015.

Participation in the Christian Education Classes will increase by 20% from year to year.

Member Relationship Management

StatusEngage intentional prayers focused on bringing new souls to Christ through membership at Church

Requires Enhancem

ent

Process: Seek New Members

Member Relationship Management

Process: Acquire New Members

StatusProvide evangelism education and increase opportunities for evangelism

Requires Enhanceme

nt

Member Relationship Management

Process: Retain Members

StatusRedefine the role of the New Member Ministry Team

Requires Enhancemen

t

Member Relationship Management

Process: Develop Member

RelationshipsStatus

Provide spiritual gifts assessment to connect members to ministry service

Requires Implementati

on

RELATIONSHIP MANAGEMENT METRICS

The number of visitors will increase by 25% from the first half of 2015 to the second half of 2015.Members who join the church between September 2015 and December 2015 will remain active members for the 2 years following the date they joined the church.The ministries will have an average increase in active membership of 15% by July 2016.

Regulatory and Social Processes

StatusHire a part time volunteer management professional to oversee ministry administration and community partnerships

Requires Implementati

on

Report outcome measures from community partners

Requires Enhancement

REGULATORY & SOCIAL PROCESS METRICSChurch will create a position description for a ministry & outreach administrator/coordinator that includes a primary and supplemental tasks, skills required and industry best practices by December 31, 2015.Church will secure an individual for a ministry & outreach administrator/coordinator by June 30, 2016.Church shall report measurable outcomes of its community partnerships to the congregation by March 31, 2016 and annually thereafter.

Learning and Growth

Perspective Attract and retain new church members Improve use of systems and databases

for operations and membership development

Expand and develop the Christian education program

Acquire training resources to effect change for members of all ages

Develop leadership skills in church staff and ministry volunteers

Link ministries’ activities with church vision and annual goals

Ensure development of operational policies and processes

Human Capital

Information

Capital

Organization

Capital

TANGIBLE OUTCOMESOn average, the amount of tithes and offering collected will be maintained or increase from month to month.Increased ministry participation will close the gap in services provided and activities/events offered by Church.All ministry volunteers are trained in their respective ministries, and their duties are clearly understood.Church reports evidence of church members are growing spiritually.

Readiness Assessment Checklist

1. Have you clearly defined the need that is driving the church to consider implementing changes?

2. Is building a stronger collaborative culture an appropriate strategy to address the church’s needs?

3. Is it the right time for implementing a culture change?4. Is a change that emphasizes the importance of collaboration feasible and

acceptable?5. Will you and church leaders support the change and effort required to

implement the change?6. Will the church have sufficient personnel (staff and volunteers) to implement

the changes?7. Is the church willing to measure and assess progress and continuously

improve the processes?8. Will the church reinforce and reward positive behaviors and improvements

in processes?

Deliverable To Whom? Why communicate with this dept/group/person? Communication method Responsible Party When and how frequent?

Strategic Plan Overview Church staff, select church leaders This groups helps with church operations and vision planning Face to face meeting Pastor Start of third quarter 2015

Action items and progressChurch staff, select church leaders & additional team members All involved in the strategic planning Meetings & email Project Coordinator

Beginning and biweekly thereafter

Strategic Plan ProgressChurch staff, congregation & additional team members

Strategic plan impacts church staff and church members. Must be aware of changes and impacts and need for resources

Prepared report & announcements Pastor & Manager

Beginning and monthly thereafter

Team will meet 2 hours biweekly Team members Team will need to place meetings on their calenders Email Project Coordinator Beginning

New process for New Member Ministry New Member Ministry facilitator(s) Impacted by change Face to face meeting Pastor Prior to implementation

New process for New Member Ministry New Member Ministry team Impacted by change Face to face meeting

New Member Ministry facilitator(s), Pastor Prior to implementation

New process for all church meeting Congregation To be informed of church vision status and progress

Pulpit & church bulletin announcement Pastor & Manager Prior to implementation

New report process for ministries Ministry facilitators Impacted by change

Email & face to face meeting

Pastor & Volunteer Management Professional Prior to implementation

Ministry restructure Ministry facilitators Impacted by changeEmail & face to face meeting

Pastor & Volunteer Management Professional Prior to implementation

Communications Plan

Implementation Plan

Task Start Date Goal Date (Comlpletion) Complete % On Schedule

Strategic Planning Meeting (Staff) 8/31/2015 8/31/2015 0% Yes

Evaluate ministry operations 10/1/2015 11/30/2015 0% Yes

Create new position for volunteer management professional 1/29/2016 1/19/2016 0% Yes

Develop standard processes for all ministries 2/1/2016 3/31/2016 0% Yes

Change in New Member Ministry process 2/7/2016 3/27/2016 0% Yes

Implement new times for Sunday services 2/7/2016 2/7/2016 0% Yes

Redefine community partnership reports 4/1/2016 5/1/2016 0% Yes

Fill new position: Volunteer Management Professional 5/31/2016 5/31/2016 0% Yes

Outcomes Sustain Plan

New Member ministry engages 100% of new members.

Monitor the follow up process to gauge feedback for the new member experience.

Ministry facilitators will report more satisfaction and less burn out with their roles.

Have targeted communication of ministry events and volunteer opportunities to ensure inclusion of the appropriate audience.

Community partnerships will increase by 10% over a 12 month period.

The role of community partner representative assesses relationships to evaluate opportunities