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1/10
Online
Advertising
Market
India
June2011
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2ONLINEADVERTISINGMARKETININDIA2011.PPT
SAMPLE
ExecutiveSummary
Market
Indianadvertising
industry
is
expected
to
witness
agrowth
CAGR of
X%
to
reach
INR
Ybn
in
2011
fromINRZbnin2010
XadvertisingindustryinIndiaisthefastestgrowingsegmentintheadvertisingindustry
ItisdividedintotwotypesofadvertisementsnamelyDisplayAdvertisementsandText
Advertisements
Segment
1,
2and
3are
some
of
the
highest
spenders
on
the
online
medium
for
advertisements
Factorsinfluencing
Growth
FactorsDrivingGrowth: LargeDomesticInternetbase
Positiveconsumerbehavior&patterns
towardsonline
media
Growingproliferationofinternetonmobile
LargeExpatriatePopulation
FactorsHinderingGrowth:Lackoftrustininternetadvertising
Literacyandlanguagebarriers
TrendsEmergenceofSocialMedianetworking
Internetturning
into
an
effective
Sales
medium
Growingonlinemarketingactivitiesfromcorporates
Competition
TheindustryinIndiaisdominatedbyXandYtypesofplayers
AlthoughIndiahasalargenetworkofplayersoperatingstrongly inthedomesticmarket,foreign
adnetworksarealsomakingtheirwayintotheIndianmarkettoutilizethelargeconsumerbase
Competitioninthemarketislikelytoincreasewithentryofmoreandmoremultinationals
Increaseinprivateequityinvestments
Indianplayers
expanding
globally
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3ONLINEADVERTISINGMARKETININDIA2011.PPT
IndianAdvertisingIndustryOnlineAdvertisingIndustry
Factorsinfluencinggrowth
Trends
Competition
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4ONLINEADVERTISINGMARKETININDIA2011.PPT
SA
MPLEIndianadvertisingindustryhashugegrowthprospectswiththeinternetsegmenttodevelopstrongly
IndianAdvertisingIndustry Overview TrendofAdvertisingRevenues
Source:
MarketforadvertisinginIndiaisestimatedatINRX
bnin2010andisexpectedtogrowatY%CAGRto
reachINRZbnin2011
Segment1continuestobethelargestsegment
althoughinternetisfastcatchingupasastrong
mediumforadvertising
InternetadvertisingisexpectedtogrowatZ%
exhibitingthelargestgrowthduring2010
Thisphenomenonisowingtothegrowingpenetrationof
internetamong
individuals
and
emergence
of
fast
technologyorientedonlinemediumsthataredrivingthe
interestsofendconsumers
Risingusageofinternetonmobilephoneswithservices
suchas3Gisalsoboostingtheonlineadvertisingmarket
The
overall
industry
is
set
to
witness
growth
with
increasinglocalizationofcontentonvarious
mediums
Moreandmoreplayersintheindustryaredriving
thegrowthbyofferingbettercustomizedsolutions
INRbn f
e
d
c
b
a
0
Y%
X%
2011e
u
2010
t
2009
s
2008
r
2007
q
2006
p
Segment6
Segment4
Segment2
Segment5
segment3
Segment1
SegmentGrowthRates forecast
Segment
3
r1r
Segment
2
q1q
Segment
1
p1
p
a+a% +b%
INRbn
+X%+y%
+Z%
b
c
0
u u1
Segment
6
+c%
t1
Segment
5
Segment
4
ts s1
2011e
2010
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5ONLINEADVERTISINGMARKETININDIA2011.PPT
SA
MPLESegment1advertisementsdominatetheonlineadvertisementmarketinIndia
OnlineAdvertisingIndustry Overview MarketSize&Growth
Source:
Onlineadvertisingisaformofmarketing
communicationontheInternetwhichintendsto:
Influenceaconsumertowardspurchasingortakingupan
actiononthecontentdisplayedonthewebsitewith
respectto
products,
ideals,
or
services
OnlineAdvertisingmarketinIndiaisestimatedatINR
XbnfortheFY2010andisexpectedtogrowtoINRY
bninFY2011
ThemarketinIndiaisdividedinto:
Segment1
Segment2
ThemarketiscurrentlydominatedbySegment1and
thistrendisexpectedtocontinue
Overallsegment1marketisexpectedtogrowbyX%
whileSegment
2is
expected
to
grow
by
Y%
in
FY
2011
Factorssuchasgrowinginternetbase(computers
andmobiles),growingpopularityofsocialmedia
networkingsitesarealsofuelinggrowthintheonline
advertisingmarket
in
India
INRbn
e
d
c
b
a
0
Z%
2011e
u
2010
t
2009
s
2008
r
2007
q
2006
p
SegmentGrowthRates forecast
S2%S1%
S4%S3%
Segment2
Segment1
FY2010 FY2011e
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FactorsInfluencingGrowth Summary
LargeExpatriatePopulation
Growingproliferationofinternetonmobile
Positiveconsumerbehavior&patternstowardsonlinemedia
LargeDomesticInternetbaseFactorsDrivingGrowth
LiteracyandlanguagebarriersLackoftrustininternetadvertisingFactorsHinderingGrowth
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Trends Summary
EmergenceofSocialMedianetworking
Increaseinprivateequityinvestments
Growingonlinemarketingactivitiesfromcorporates
InternetturningintoaneffectiveSalesmediumIndianplayersexpandingglobally Key
Trends
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8/108ONLINEADVERTISINGMARKETININDIA2011.PPT
SA
MPLEOnlineadvertisingmarketinIndiaiswitnessingstiffcompetitionamongdomesticandinternationalplayers
S2%Segment2
S3%Segment3
S1%Segment1
S4% Segment4
MostusedsearchengineCompetition OnlineadvertisingindustryinIndiaislargely
dominatedbyXandY
Adnetworkshelpadvertisersbyprovidinghigher
reachatlowercosts andalsoprovideperformance
based deals
Inspiteoftheonlineindustryslongtail,X%ofthe
totalrevenuesgotothetopXYportals/portalgroup
sites
SearchaccountsforalmostX%ofthetotalonlinead
marketby
revenues
CompanyXdominatesthesearchadvertisingmarket
whileCompanyZhasaholdondisplayandbanner
advertising
Company1,anIndianbasedsearchengineand
services
portal
earned
advertising
revenues
of
USD
X
mninfiscalyearendedMar31,2011fromIndia
FromthepastXYyears,adnetworkshavestartedgaining
acceptanceintheIndianmarket
MajorOnlineadnetworksinIndia
Source:
AdNetwork10AdNetwork9
AdNetwork8AdNetwork7
AdNetwork6AdNetwork5
AdNetwork4AdNetwork3
AdNetwork2AdNetwork1
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MajorDomesticPlayers(1/7)
Company2
Company1Company
IsawhollyownedsubsidiaryofCompanyX
StarteditsoperationsinIndiaintheyear20XXandhasoffices inState1and2
Itsprincipalactivityistheprovisionofonlinemarketingservicesthroughthemediumsof
performancebasedmarketing,searchenginepositioning,optimizationandmarketingservices,
includingtheprovisionofcompetitiveintelligencegatheringservices
SomeofitsreputedclientsincludeCompany1,2,3,4,5,6,7and8
ThecompanylauncheditsadnetworknamedasX
Itusesproprietary4thgenerationadservingtechnologytoaggregatebillionsofadimpressions
acrosscategories,createaudiencesegmentsandhelpadvertisers reachusers
Providesacompletelytransparentplatformforadvertiserstotapintoaudiencesacrosssitesby
variouscategories,
surfing
habits,
context
and
other
similar
features
HasalargeclientbaseacrosscategoriessuchasCategory1,2, 3,4,5and6
ThecompanyisbackedbyCompanyX
Offersfeatureslikecontextualtargeting,behavioraltargeting, retargeting,etc.
BusinessDescription
Source:
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Advertising
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India
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