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I. From The Chairpersons Desk ...... 3II. Homage to Dr. Anwar Ali ...... 4

III. IMT welcomes The New Director ...... 5IV. The Orientation Week ...... 6V. Campus Buzz

a. FIFA Night ...... 8b. IPL: IMT Premier League ...... 9c. Survivor II ..... 10d. HR Frenzia ..... 11e. Mark Roadies ..... 12f. Concepto.exe ..... 13

VI. The Finance Week ..... 14VII. Alum Musings Mr. Dev Amritesh ..... 16

VIII. Campus Shots ..... 19IX. Q and Alumnus Mr. Aseem Arora ..... 20X. Introducing new Junior Alumni Relationship Committee ..... 23

XI. Reconnect with IMTG Connect ..... 28

CONTENTS

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It gives me immense pleasure to present

the first issue of our Alumni Newsletter -

Sampark, for the academic year of 2010.

It has been quite some time since we last

interacted and Alcom has never beforebeen so abuzz with activities.

The Orientation Programme for the

incoming batch 2010-2012 was held with a

lot of zeal and buzz. We had a number of

distinguished alumni who made it down

to campus as part of the guest lecture

sessions. Fresh from a long summer

break, Alcom got down to doing

something it is best at engaging the alumni. And as part of the start off

event The Finance Week, guest lectures were organized on upcoming

topics in the area of Finance.

I appreciate the untiring efforts and team spirit of our Sampark Team

and everyone involved with Sampark, who made this issue a reality.

And as always, receiving insights and perspectives will be invaluable to

us, so please feel free to contact us anytime at alumni@imt.edu.

Dr. Vimi Jham,

Chairperson,

Alumni Relationship Committee

From the Chairpersons Desk

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Friday, June 25th, 2010 was indeed a day of

great loss in the field of Management education

when Dr. Anwar Ali, Director, Institute of

Management Technology, Ghaziabad passed

away after a prolonged illness.

Dr. Ali was born on 1st July, 1952. A noted

academician, he completed his B. Tech. and M.

Tech. from IIT Kanpur in 1969 and 1972 respectively. He further got a

PGDM degree from IIM Calcutta in 1977 and was awarded the FPM

degree in 1995 from the same institute.

Dr. Ali took over as the Director of IMT Ghaziabad in 2009. Prior to that,he held the directorial position at IMT Nagpur from 2005-2009. An

alumnus of IIT Kanpur and IIM Calcutta, Dr. Ali served Steel Authority

of India Limited (SAIL), Durgapur; Greaves Foes co Ltd., Jamshedpur;

and Gabriel India Ltd., Mumbai. While working for the afore-mentioned

organizations, he unearthed a passion for teaching and pursued the

same through stints at B-schools like Xavier Institute of Management

Bhubaneswar, Goa Institute of Management and MDI Gurgaon.

Dr. Ali was a dynamic person and a true visionary. He played a pivotal

role in building IMT Nagpur from scratch and taking it to great heights

in just four yours.

The IMT family mourns the loss of a great leader and a simple man. We

offer our deepest condolences to Dr. Alis family.

Homage to Dr. Anwar Ali

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We warmly welcome Dr. Bibek Banerjee as

the new Director of IMT, Ghaziabad. Dr.

Banerjee will assume office from 1st

November 2010 and brings with him richacademic experience and expertise.

Currently, he is serving as the Professor of

Marketing and Economics at Indian

Institute of Management, Ahmedabad. He earned his M.S degree and

Ph.D. from the Krannert Graduate School of Management, Purdue

University, after completing B.Sc. (Hon) from St. Xavier's

College, University of Calcutta. He designed and led the collaboration

between IIM-A and Duke Corporate Education, the world's premier

provider of customized corporate education. He is also the founding

member for the Center for Research and Retailing. He has to his credit, a

gamut of executive development programs and research initiatives. Dr

Banerjees research publications have appeared in National and

International academic/professional journals of repute, such as Marketing

Science (INFORMS), Journal of International Consumer Marketing,

Advances in Applied Microeconomics, Vikalpa, etc.

The students, staff and faculty welcome Dr. Banerjee into this new role

with enormous confidence and total support for his inspired leadership.

We look forward to Dr. Banerjee taking brand IMT to even greater

heights under his able guidance.

IMT welcomes the New Director

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21st June 2010 witnessed over 450 students eagerly waiting to be

addressed by the elite of the corporate world. None could have been

better for the aspiring managers than to be guided by the best right from

day one. And, it became all the more inspiring for us to know that these

branches had their roots attached to the same terra firma on which we

have our feet just instituted, that is, IMT.

The dignitaries who graced the occasion were as follows:

Mr. Debashish Das who inaugurated the orientation week, emphasized

on acquiring complete knowledge by devoting the required amount of

time instead of becoming a jack of all trades for which he quoted his

sons example. He suggested making optimum use of a platform like

IMT for the next two years, motivating the students to focus on

excellence.

Mr. Pradeep Kashyap focused on the importance of rural markets in

India. He elaborated on the challenges faced by him, in establishing his

first venture, MART even after decades of experience in the corporate

world.

Mr. R. P. Mehrotra the Senior General Manager of Honda Power

Products gave insights into the growth of Honda in India thereby

presenting an intriguing case for the young minds. He spoke about the

challenges faced during his tenure at Ashok Leyland, consistently

ranked a distant number two to TATA Motors, which was an already

respectable brand in the market.

The Orientation Week

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Mr. Rajiv Mathur began with sharing his experiences on how he

became an entrepreneur and the challenges he faced during his journey

towards success. He emphasized on importance of all branches of

management like marketing, finance, HR, IT, etc. He also took variousqueries regarding the right choice of specialisation and future prospects

of different branches of management.

Mr. Aseem Arora founder and CEO, Paridhy Staffing & Consulting

introduced the concept of psychometric test to students, which would

help them in realising their true potential and interest. He laid emphasis

on being updated and informed, stressing the importance of reading

business newspapers and magazines as a part of daily timetable. He

explained the importance of intuition in field of management and gave

various suggestions on how the student should make the full use of two

years ahead at IMT.

Mr. Animesh Puri cited the example of the epic Mahabharata statingit as one of the best management books one could ever get. He quoted

certain examples from the same, focusing on the importance of hard

work (Karma) rather than chasing rewards. He spoke about his days

at IMT and the changes in the institute from his stay there. He made

students aware of disadvantages of using jargon.

Mr. Alok Bharadwaj , introduced A-Z of management in the form ofan interesting presentation, while also stressing upon the key factors

that are useful for a manager. He presented a snapshot of the marketing

strategy for Canon India. Being a part of the dynamic imaging industry,

he punctuated the importance of staying young by mind quoting it as a

big success mantra for his career. He also highlighted the role of

innovation in the growth of a manager.

*****

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As the entire world was gripped in football fever for the last one month,

we at IMT were trying to balance our lives between football and course

quizzes. But then it was time for the finals, and we finally had a night to

enjoy. The kickoff before the kickoff was by the college band, setting

the mood on the right track. As Shakira Waka-Waka-d and the

Vuvuzelas blew havoc, the IMTians settled down in its amphitheatre for

the open air screening of finals. As Spain took on Netherlands the crowd

got divided into orange and red.

Every move by the players on the pitch was followed by cheers and boos

at the same time from every end of the amphitheatre. And the match

could not have better suited the atmosphere on campus with extra time

on the cards. The nerves were on a stretch for the last minute finish and

with Spain walking away Victorious it was a heart break for the Orange

supporters, but jubilation for the Spanish matadors. The enmities were

soon forgotten and everyone cheered as the trophy was lifted up.

Campus BuzzF if a Nig h t

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The world cup fever prevailed in the campus, but this time the focus

was on the presentation and Marketing skills of the students. GLOBIZ

came up with the first intra-college event for the first year PGDM

students, IMT Premier League (IPL).

The teams from each section were allocated a country and were required

to present a bid for the 2018 world cup for their respective countries. The

teams came up with comprehensive slide-shows supplemented by

attractive videos to substantiate their claim of being the best bid.

Post presentations, the Q and A sessions made it even more interesting

as the audience chipped in with enthusiasm. With the teams getting

grilled as the football link made its presence felt, the participants had to

put there preparation on display. At the end the clarity and specification

with which all the presentations were given, made it a tough call for

judges to declare a winner. And this was quite visible in the results as

two first and two second places were awarded, with Argentina and USA

walking away as joint honours.

IP L : IMT P r e mie r L e a g u e

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Fin-Niche, the Finance Club ofIMT Ghaziabad took the

opportunity to introduce the

new batch to the world of

finance with its first offering

Survivor II. A 2-day event held

on 23rd and 28th July. This event

was organized with the aim ofhelping students overcome their fear for finance and to realise how

interesting it can be.

Survivor II consisted of two rounds. Round 1 or Treaso-Placiac was a

treasure hunt activity which was conducted on 23rd July. In it the teams

comprising of 2 members each were given two photographs of different

locations in the campus. The teams were supposed to find theselocations followed by answering current affairs based quiz. The 10 teams

which completed the assigned task in the least time made it to the

second round.

Round 2 or Finopoly was a fun game, having been developed on the

lines of one the most popular board games Monopoly. The sole purpose

of the game was to teach future managers on how a person supported

by a good business strategy can have a monopoly in the market.

Finopoly specifically focused on judging how good the participants

were at making strategies, investing wisely, analysing competition,

creating monopoly in the market and handling pressure. In short it gave

the participants a good idea of every aspect of the financial world.

S UR V IV O R I I

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IMT-G is known to produce managers who are street smart. The first

step towards identifying such street savvy managers amongst the first

years was the event MARK ROADIES which was organized by Mark-

Up, the marketing club of IMT Ghaziabad. It was an event packed with a

lot of fun and learning in equal proportions which kicked off on 20th

july in the amphitheatre. The turnout was outstanding with around 70

teams of 3 members each being registered.

The first round had enthusiastic participants running all over thecampus, with clues in their hands which led them to various check

points. At each checkpoint participants were given tasks like crossword,

ad making etc. which tested their knowledge on 4P's of marketing viz..

Product, Place, Price and Promotion

In the final round of this event, 6 teams were given Rs.100 each and were

asked to come up with an innovative product. On 27th July, a

presentation of these products was made in front of a panel of judges

comprising of Mr.Bikram Jit Rishi and Mr. Rajeev Mathur. They were

evaluated based on their creativity, demand of the product and its

sustainability.

MA R K R OA DIE S 3 .0

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The Entrepreneurship cell of IMT Ghaziabad hosted concepto.exe 2010.

The event was met with huge enthusiasm and involvement by the

students. Innovation and ideas were at a prime for the week. The idea

was to come up with a feasible and sustainable business plan to cater the

needs of the students and then to implement the same to beat the

competitors in profit margins. The ideas were varied from breakfast

delivery to T-shirt Printing. One team even came up with a website for

delivery of any item at students door step.

The exciting week concluded with presentation from the participating

teams, in front of a panel comprising of Dr. Mrinalini Shah and Mr.Prabal , Regional Manager, NEN. In the end the winner was Memoria

Inc. (Section E) who registered a profit of Rs. 16000 by catering the need

to wash laundry for the students.

*****

CONCEPTO.EXE

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The first event among the plethora of events to be organized by the

Alumni Relationship Committee of IMT Ghaziabad during the academic

year 2010-2011 was the Finance Week held from 26th to 31st July 2010.

The week comprised of Guest lectures and various other events for the

students. The purpose was to ensure that the students have an enriching

experience by getting a chance to interact with the esteemed Alumni of

IMT who have been a part of the industry for a long time. This wouldgive the students an opportunity to learn from their vast experience.

The week began with Mr. Mani Kant, the Vice President of India Insure

Risk Management coming and addressing the students on Corporate

Insurance. He introduced the students to the Insurance sector and also

gave useful insight into the ways in which employees receive benefits

from their organizations.

This was followed by an event, the Open Out cry which was a Stock

Trading event organized by Finnacle. It included buying and selling of

stocks keeping in mind the fluctuations that take place in the real market

and thus required students to bid for their stocks and increase their

worth. The motive was to give the students a platform to understand

how the stock market functions by giving them practical exposure.

A Finance & Business quiz was also organized, in association with

IQC whic was an amalgamation of fun and knowledge and spanned

across 2 days. The event witnessed an overwhelming response of more

than 40 teams with 2 members in each team.

The Finance Week

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There was also a guest lecture by Mr. Amit Banga, the CEO of S.B.

Packaging. He discussed some of the most commonly used accounting

terms in businesses today, followed by introducing the students toFinancial Restructuring and its relevance in todays world. He also

shared his experiences at the campus and spoke about his days at IMT.

To close the week we had Mr. Sharad Jain who is the Vice President of

GE Capital. He shed light on the concept of Project Finance and the

planning that goes into with the help of a few examples to make the

students more familiar with the concept. He also shared his experiences

and the opportunities and challenges faced by him during his journey

till now. This was followed by an interactive session where he patiently

answered all the career related queries and doubts raised by the

students. He stressed on the importance of keeping an open mind to do

well in life.

In conclusion, the Finance Week made its mark on the students by

imparting knowledge on finance in a well blended mixture of fun and

learning. Also, the participation and enthusiasm shown by the students

made this event a success.

*****

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The blog in feature in this issue of

Sampark is Man Oh Man by Mr. Dev

Amritesh, VP Marketing, and

Dominos Pizza India.

About a decade ago, most marketing

people would discuss how the Indianwoman is changing and how we can

leverage the understanding of this

change to drive differentiated brand

positions. I used to work in a

marketing team that used to target

women and I remember discussions around how attitudes and needs are

changing dramatically for the Indian woman across demographics and

geographies. Today, I think the change has happened and now the

movement seems to be a bit more linear and no so dramatic.Then there

has been a lot of research money spent on understanding the huge

change happening in kids, teens etc. All these consumer groups have

been under the scanner over the last decade.

The Indian Man has been conspicuous by his absence in the discussionsaround change in this period though. While this may not be true for

brands that go after the male in a very sharp manner, generally speaking

this is the trend that I have observed. But things are changing suddenly

and very fast suddenly the Indian man is all over the psyche of the

Marketing folks and everyone wants a slice of this change pie in the

Indian Man. Lets, face it. The 35-year-old urban male is where a lot of

the consumption action is. While the woman controls and influences

Alum Musings

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Most of the household and family consumption, the socio economic and

cultural environment in India being what it is, the Individual

consumption of the CWE (Chief Wage Earner) multiplied by his size

makes for the single largest consuming group when you segment themarket by age and gender. This means that if there had been a change in

this animal in the past, the marketers would have been quick to spot

trends and jump in them but nothing seems to have happened, in the

post liberalization era even. Of course, the size of spending and income

levels have changed but attitudes, wants, roles, cultural codes and

functional and emotional needs from products and brands have not

really evolved beyond what they used to be. But why is everyone

excited all of a sudden why is the Indian Man changing and what the

change is.

Very broadly, the buckets in which life of this group can be slotted are

1. Work

2. Family and

3. Self.

Historically, work and self have been the key priorities for this group

and family has been some one that they need to provide for, receive and

give love and quite often a source of fulfilling the self actualization

needs of the self. The weight ages of each of these buckets have not

changed over several years and hence the man has not changed.

Suddenly the family bucket has changed today its not something thatyou just need to provide for and love and be loved. Today the

expectation of the environment is to be involved to be immersed and to

love doing it. Kids expect and need that involvement, wives need it. The

guys who do it are no longer pansies and joru kaa ghulaams, but they

are the real men. Its no longer un macho to cry, its great to be able to

express your feelings openly and freely. Its stupid now to walk into the

sun with a broken heart and a smile on your face. There are three big

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implications for brands and marketing people due to the change - The

bottom-line...

1. Since the rules are changing there is a strong need for anchors wherethe man can park himself and justify to himself that its okay to make

this transition. I suspect this is an area that brands could play a role.

2. The weight of the expectation from others for him to make the change

just like everyone else seems to be doing is huge. The rules by which he

could be cool earlier are almost signs of immaturity and foolishness. The

new rules and the pressure of this expectation is huge. This is where I

think there is an opportunity for new products and new business ideas

to be born.

3. The sacrifice that he has to make on the third bucket, i.e. the Self-

bucket, in order to manage the other two buckets is also huge.

Considering that the Indian male has been fairly selfish and spoilt for all

these years this change is creating a big emotional void and a feeling of

incompleteness. Again an insight that can lead to opportunity

unlocking.

Folks, this time our guys cant get away. This time its not just for show,

but for realits a big change for our big guysand it has all the

qualitative research agencies and brand managers excited. Excited like

hell because the monolith has finally woken its finally standing and is

finally moving. Everyone wants to get under in a great position to fire

that silver bullet on the soft underbelly, lest the beast sits down again

and only the hard skin is visible to chip away on. God knows the next

time the buggers get up again may be after 20 years

*****

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Campus Shots

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Mr. Aseem Arora , Managing Director, Paridhy Staffing & Consulting

Pvt Ltd. speaks to Alumni Relationship Committee, IMT, Ghaziabad. In

the Q & A, Mr. Arora elaborates on importance of MBA, his life and time

at college, his views on new generation of MBAs, summing up with a

message for students and fellow alumnis.

Q: What were your most memorable moments?

A: I enjoyed every moment of my stay there. I became more

extrovert, interacted more with the world by and large. I got better

at presenting myself and could speak on the Dias. If you ask me to

pick an incident then heres the story. When we entered IMT, it

wasnt a recognized college. A month after I joined it gotrecognition and the whole institute celebrated, the whole college

went to Choudhary cinemas and the party went on for 2 days.

Other moments were the Industrial trips to Escorts and Maruti

which were great learning experiences.

Q: Anything you really loved in or about IMT?

A: I loved the ambience and the greenery. There was a professor

named Subodh Sharma who would take 4 lectures together, take

us to the lawn and work with us. He would place a packet of

Charms in the middle of the students and the students could

smoke when they wished. Those sessions were really interactive

and educative.

Q and Alumnus

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Q: Something you would have liked to change about IMT?

A: Back then, we had very few case studies and the curriculum

was more academic in nature. And case studies are the only wayto learn in management. Given a chance, I would have loved to do

that differently.

Q: How important has an MBA been for your career?

A: Back then, it was a new course. Everything was evolving and

the difference between IIMs and other colleges was huge. IMTs

brand name wasnt as big back then, but still the career boost was

huge. I can easily say that it was a corner stone in my career.

Q: back then when u got placed, what was the most

important goal for you?

A: I had committed a blunder during placements. I was breezing

through in Finance courses due to my b.com. honors background

and I was branded a finance guy. So I rejected offers for marketing

and took up a job in finance. Later on I realized my mistake and

switched to marketing n year later. So, to sum it up, I wanted a job

I liked.

Q: Have the views changed with newer generations coming

in?

A: I wish I could say yes to that. But I see so many people who go

by herd-mentality even now. Youngsters these days are in a better

position to choose their field and do what they like, given the

ample opportunities nowadays. A bit of introspection can go a

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long way in taking up a career of your liking and making you a

happier man. A happier man builds a happier society.

Q: What was the most important decision of yourprofessional life?

A: I worked in finance for a year but didnt like what I was doing.

Fortunately, I managed to convince a software company that I was

a good sales guy. This was a turning point as I landed just the job I

enjoyed, selling technology, demonstrate value and field tough

questions about the product as I was a sales person at heart.

Q: What has been your most important learning till date?

A: The core is more important than the package. Sheer articulation

cannot help you win the battle. You have to stay focused, on-target

and achievement oriented. I have seen low profile people doing

better than the exciting ones simply because they were doing their

numbers right. Even on a personal level, its easier to teach them to

crack jokes than to teach the other group to deliver.

Q: Any message for fellow alumni and present students?

A: Enjoy what you are doing and learn to work hard. You workdoesnt end at doing the assignment but you have to go the extra

mile. You have to really learn and enjoy what you are doing. Just

knowing the subject is not enough but you must be able to think

deep with that.

*****

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It is most exciting and humbling to be part of ALCOM- the

link between the illustrious alumni of IMT and its upcoming

batches. I am sure the experience will positively and

significantly impact me- professionally as well as personally.

I look forward to strengthening our alumni relations and

making my small contribution towards building and

retaining brand IMT.

ALCOM provides varied learning not just limited to one

thing. Right from developing interpersonal skill, interacting

with corporate, organizing events, time management,

marketing skills to operational level work. Its a great

platform for practical learning and applying that to gain a

hands on experience.

Being a member of ALCOM gives me an opportunity to

interact with the esteemed alumni of IMT. Not only is it anenriching experience, but it also gives me exposure and

helps me learn from people who have been in the industry.

At the same time, it gives me a chance to be the face of IMT

for the alumni and to help them stay in touch with their

roots. I look forward to contributing to this committee.

Introducing New Team ofJunior Alumni Relationship Committee 2010-11

ANJALI AIYAR

ANKUSH SINGAL

ARADHNA DAYAL

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DEEPMALA ROY

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ALCOM provides me a platform to learn the practical

aspects of management while still being a student. A

combination of theoretical and hands-on work is what

lured me to ALCOM. And now I look forward to make

maximum use of the time I will spend at ALCOM.

The opportunity to interact with the alumni on a one on one

basis is very exciting. One gets to learn so much from these

big shots of the corporate world. I seriously think its a great

platform to learn the practical aspect of managing things

while contributing to the college your own small way.

Being part of Alcom, I feel I can do my bit in helping the

esteemed alumni stay connected to their roots. ALCOM is

the medium that facilitates a fruitful interaction between the

students and the Alumni. A person who was once in the

same shoes as we is by far the best person to guide us. It is

indeed a privilege to interact with the distinguished minds

who have established themselves as leaders in diverse fields

spanning through three decades.

CHINMAYA VASHISHT

ASHUTOSH BIHANI

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KARAN AGARWAL

MITHIL JAIN

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ALCOM works towards developing and maintaining

programs and activities which enhance the lifetime

relationship between alumni and the College. These

intellectual and social programs offer alumni the

opportunity to remain engaged with IMT. Also, ALCOM

will give me a platform to hone my skills and an

opportunity to interact with the esteemed alumni base.

Joining ALCOM provides me with an opportunity to

interact with the people who have helped build brand

"IMT. As a part of ALCOM, I would get to learn a lot from

the experiences of the esteemed alumni our college has

produced. It is a great platform for me to grow as an

individual and I look forward towards doing my bit tobuild a stronger bond between the alumni and IMT.

The ability to connect with the alumni network is one of the

most valuable assets at IMT; ALCOM is the platform to do

so. An alumnus has seen how his/her learning of MBA areapplicable in the real world post MBA, gaining from which I

can make my tenure at IMT most productive. Being in

ALCOM, will teach me management in practical sense and

would help me contribute my bit towards my college.

JASLEEN CHANDOK

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NAKSHATRA BHAT

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The bond one develops when he/she has been a part of

something for a period of time is which persist and surfaces

from time to time, its just that some are aware of it and forsome it comes as a surprise. ALCOM bridges this gap for

the Alumni keeping the memories alive, and the process is

a huge learning experience. ALCOM, I believe will make

my days at IMT a much better experience than otherwise.

Alumni relations are the main assets of an institute and

ALCOM does its best to maintain them. Being part of this

initiative and a prestigious committee like ALCOM will

provide me with great corporate exposure. The learning

that I will gain from here will hone my managerial skills

and help me in a long run.

ALCOM came as the best fit model for me where in I could

observe the ways in which I can contribute towards

ALCOMs objectives, and consequently gain from the

same. I feel more than privileged to be a part of ALCOM

and look forward to maximally utilize my stay at ALCOM

plus IMT.

I joined ALCOM as this is a platform for me to hone in on

my management skills, and to interact with the Corporate

World. The wealth of an institute is measured by the wealth

of its alumni. So there could have been a better platform to

render my services than to ALCOM. It is a privilege to be a

part of something as prestigious as ALCOM.

NEHA SOOD

SHUCHI GUPTA

SANDEEP RAWAT

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TANVI KHANDELWAL

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A tree can grow tall and wide only if its roots are nurtured.

The alumni are the roots of brand IMT. It is a humbling

experience to help build a connect between the Alumni and

their ALMA MATER. Being a part of ALCOM has taught

me a lot- developing interpersonal skills, interacting with

corporate, organizing events and most importantly time

management.

Mr. Gaurav Malik needs no introduction; he has been the epitome of guidance for

the Alumni Relationship Committee. As the backbone for all Alumni related

activities, Mr. Malik is keenly involved in the day to day functioning of the

Committee. He looks after all administrative and financial needs of the

Committee, acts as an interface between the college administration & the alumni

base and above all gives direction to the budding student members of the

Committee. As the Committee enters into a new exciting year, we would like to

thank Gaurav Sir, as he is affectionately called, for all his guidance and help.

*****

Special Mention

MR. GAURAV MALIK

8/6/2019 SAMPARK 4.1

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Compiled By:The Sampar k TeamAlumni Relati ons hi p Commi tteeIMT Ghaz i abadFor Queries and Suggestions,

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