Sammy Ofer School of Communications BA in Communications · original portfolio in: writing for...

2016/17

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Sammy Ofer School of Communications

BA in

Communications

Dr. Noam Lemelshtrich Latar

Dean

Dr. Amit Lavie Dinur

Deputy Dean

Dr. Tal Azran

Director

Ms. Carine Katz

Head of Student Administration

Ms. Ilana Bronfeld

Executive Administrator

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A great deal of effort has been expended in preparing this handbook, in order to ensure that its content

is complete and accurate. However, changes and alterations to the information are possible. Such

changes, which will be published during the course of the year via various means, such as, the

handbook on the IDC Herzliya website, and notifications, will obligate the entire student body.

The IDC Herzliya Academic Authorities are at liberty to cancel, alter or add studies subjects and /or

specialization programs, and to generate changes in the times of lectures or in the manning of the

subject instructor posts, at its discretion. These changes apply to all IDC Herzliya students, including

students of the Raphael Recanati International School, unless specified otherwise.

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Introduction The curriculum of the Sammy Ofer School of Communications is composed of mandatory courses and

three specializations, a total of 1221 credits for the degree.

Mandatory courses are taught during all three years of studies. In the last three semesters, each

student is required to choose one of the following specializations:

Marketing and Political Communications

Visual Content Studies

Interactive Communications

Program Structure Specialization Structure

Mandatory Courses - 77 credits 39 credits

Infrastructure Studies 8 credits

The Fundamentals of

Communications

22 credits

Mandatory Theoretical Courses 20 credits

Basic Specialization Studies 13 credits

Basic Workshops 12 credits

English Studies 2 credits

General Elective Courses2

Students are required to choose a total of 6 credits from the General studies unit or courses offered by

other IDC Schools.

1 Students, who began their studies before the 2015-2016 Academic Year, will complete a total of 126 credits.

2 Students who choose to study a Supplementary Cluster are exempt from this category

5 Mandatory courses 10 credits

5 Workshops 10 credits

1 Semestrial Seminar 2 credits

1 Yearlong Seminar 6 credits

3rd- Year Annual Workshop 5 credits

3 Courses from Other

Specializations

6 credits

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Specializations at the

Sammy Ofer School of Communications

Marketing and Political Communications Head of the Specialization: Dr. Amit Lavie- Dinur

The Marketing and Political Communications specialization offers a unique combination of academic

and research studies with practical experience guided by leading marketplace professionals. The

program educates and trains students in strategic and innovative thinking in fields such as advertising,

marketing, public relations and communication advisement across all media and digital platforms.

Alongside theoretical courses and research seminars which serve a basis for learning, students take

part in practical workshops such as: Marketing Strategy, Digital Advertising & Marketing, Political

Campaign Management, Video Commercials for TV and Digital, and Social Media Marketing providing

students with the necessary tools to integrate in the marketplace. During their third year, students

participate in the "Marketing Lab" where they develop strategies and creative solutions for innovative

campaigns for both profit and non-profit organizations.

Visual Content Studies Head of the Specialization: Dr. Amit Lavie- Dinur

The specialization combines theoretical and empirical studies in the fields of content development with

the acquisition of practical skills implementing advance technologies. The students will be trained in in-

depth research deliberation regarding popular media content such as: television, Internet, mobile and

social media. The Visual Content specialization puts an emphasis on the power of communication to

shape ideology, values and lifestyle in modern society.

The range of workshops in the specialization enables the students to develop content and produce an

original portfolio in: writing for television and web, production and distribution of YouTube channels, app

development, digital news, directing and cinematography. In the third year, students participate in the

"Content Hub" where they develop original formats placing the creator at the center while treating him

as an entrepreneur and leader in the international modern media market. Alongside these formats,

students will learn business model development in collaboration with students from the business

school that will assist their distribution in international markets.

Interactive Communications Head of the Specialization: Dr. Oren Zuckerman

This specialization's curriculum offers a wide and innovative range of courses focusing on the main

characteristics of interactive communication. Graduates will have an in-depth understanding of the

internet and mobile revolution, and will be prepared to make optimal use of it. Among the subjects

studied: cross media experiences, interaction models, the network and its effect on the participatory

culture, the psychological and social effects of new media, community management and performance

based marketing. In addition, students will participate in practical workshops that will include, among

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other things, designing cross platform experiences, mobile experiences, and familiarization with

applications in the fields of design and interactive communication

Optional Supplementary Clusters The Sammy Ofer School of Communications offers the students entering their 3rd year optional

supplementary clusters in addition to their Communications specialization:

Public

Diplomacy

Program

Business

Administration Entrepreneurship

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Supplementary Cluster in Business Administration

The cluster includes 12 credits which will be taken during the 3rd year.

8 of the 12 credits replace the general elective courses (courses from the General Studies Unit and

Interdisciplinary Elective Courses).

The remaining 4 credits will be added to the 122 required credits for a BA in Communications, thus,

students who complete a Supplementary Cluster in Business Administration will complete their BA with a

total of 126 credits.

Mandatory Courses

Course

Code

Course Name Lecture

Hours

Recitation

Hours

Total

Credit

Points

Prerequisites Final Course

Assignment

Year -long

157 Organizational Behavior

Dr. Galit Dayan 4 4 Exam

Fall Semester

43 Principles Of Marketing

Management

Dr. Rinat Satchi

4 4 Exam

Spring Semester

2318 Integrated Marketing

Communications

Dr. Yaniv Gvili

4 4 Exam

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Supplementary Cluster in Entrepreneurship

Acceptance to the cluster is conditional upon a total GPA of 85 or above and a personal interview.

The cluster includes 12 credits which will be taken during the third year.




students who complete a Supplementary Cluster in Entrepreneurship will complete their BA with a total of

126 credits.

Mandatory Courses

Course

Code

Course Name Lecture

Hours

Recitation

Hours

Total

Credit

Points


Assignment

Fall Semester Courses

2280 Psychology of Creativity,

Innovation Entrepreneurship

Dr. Mel Rosenberg

2 2 Final paper

2281 Strategy and Marketing for

Entrepreneurs

Dr. Gali Einav

2 2 Final paper

2312 Product Design and user

experience

Mr. Ronel Mor

2 2 Final paper

Spring Semester Courses

2282 Economic and Legal Aspects

for Entrepreneurs

Mr. Daniel Pomerantz

2 2 Final paper

2284 Final Project: Venture Creation

or Intrapreneurship Project

Dr. Einav Gali

4 4 Project

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Public Diplomacy Program

Registration to the program is conditional upon a total GPA of 80 or above.

The program includes 13 credits which will be taken during the third year.




students who complete the program will complete their BA with a total of 127 credits.

Mandatory Courses

Course

Code

Course Name Lecture

Hours

Recitation

Hours

Total

Credit

Points


Assignment

Year-long Courses

7550 Internship in Digital Public Diplomacy Mr. Yarden Ben Yosef

4*** 5 Practicum

7564 Digital Public Diplomacy Mr. Yoram Morad

1*** 0 Practicum


4689 Political Dilemmas: the Israeli-

Palestinian Conflict

Dr. Ronen Hoffman

2* 2 Exam

7544 Public Diplomacy Dr. Moran Yarchi

2* 2 Exam


4690 Security Dilemmas (Counter-Terrorism) Ms. Miriam Eisin

2** 2 Exam

7482 Media and Conflicts in the Digital Age Dr. Moran Yarchi

2** 2 Exam

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Program of Studies

First Year

Course

Code

Course Name Lecture

Hours

Recitation

Hours

Total

Credit

Points


Assignment


4048 Preparatory Course: Practicing

Academic Writing

Ms. Orly Idan

2 2 Paper

7017 Introduction to

Communications: Theories and

Models

Dr. Keren Eyal

2 3 5 Exam

7025 Communications, Culture and

Society

Dr. Tal Azran

2 2 4 Exam

7026

Quantitative Research Methods

Dr. Moran Aliman

2 2 4 Exam

7197 Introduction to New Media

Dr. Oren Zuckerman

2 1 Elective 2 Exam

7023

Communication English

Advanced B

Dr. Leor Cohen

3

0 Exam

7024 Communication English

Advanced A

Dr. Glenda Sacks

3

2 Exam


7019 Statistics

Dr. Moran Aliman

2 2 4 Quantitative

Research

Methods

Exam

7305 Introduction to Political

Communication Prof. Moran Yarchi

2 2 Exam

7045 History of Communication

Dr. Avital Pilpel

2 2 Exam

7020 Social Psychology

Dr. Roi Estlein

2 2 4 Exam

7447 Marketing To A Digital World;

The New Rules Of The Game

Mr. Hanoch Rabinovitz

Dr. Amit Lavie Dinur

2 2 Exam

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7024

Communication English

Advanced A

Dr. Leor Cohen

3

2

Communication

English

Advanced B

Exam

Mandatory Workshops

Fall Semester Workshops

7507

Digital Storytelling

Mr. Uri Bar-on

Ms. Jasmine Kainy

Mr. Yaniv Shmeltzer

Mr. Omri Uzrad

3 3 Final Project

Spring Semester Workshops

7508 Broadcasting News

Mr. Ron Fridman

Ms. Yael Lavie

Mr. Chico Menashe

Mr. Yonatan Regev

Mr. Jeremy Ruden

2 2 Digital

Storytelling

Final Project

Fall/Spring Semester Workshops

7034#

Introduction to Radio

Broadcasting

Mr. Amir Ascher

Ms. Jonathan Gal

Mr. Nir Goraly

Mr. Barak Haimovitch

Mr. Daniel Matiuk

3 3 Final Project

7587# Cross Platform TV Production

Mr. Shuki Lerer

Mr. Raphael Miller

Ms. Noa Ilsar

3 3 Final Project

# The Course will be taken either in the first or the second semester

General Electives

Students are required to choose a total of 6 credits from the General Studies Unit or courses offered by other IDC

Schools.

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Second Year

Course

Code

Course Name Lecture

Hours

Recitation

Hours

Total

Credit

Points


Assignment

Mandatory Courses


7509 Health Communication:

PR Strategies of

Pharmaceutical Companies

Dr. Yaffa Shir-Raz

2 2 Exam

7046 Qualitative Research

Methods

Dr. Assaf Lev

2 2 4 Exam

7042 Media Ethics

Ms. Yael Lavie

2 2 Exam

7453 Introduction to Social

Network Analysis

Dr. Tsahi Hayat

2 2 4 Exam

7551 Fundamentals of Humanistic

Thought

Dr. Eran Guter

2 2 4 Exam

7580 Culture & Identity in a Visual

Media Environment

Dr. Assaf Lev

2 2 Exam

7588 Online Journalism

Ms. Anouk Lorie

Mr. Roy Katz

2 2 Final Project

Spring Semester Course

7044 Visual Communication:

Representation And

knowledge

Dr. Eran Guter

2 2 4 Exam

General Electives


Schools.

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Second Year / Specialization in Visual Content Studies Course Code

Course Name Lecture

Hours

Total

Credit

Points


Assignment

Mandatory courses


7070 Interactive Media Platforms

Dr. Oren Zukerman

2 2 Exam

7427 Children, Adolescents, and

Media

Dr. Kerel Eyal

2 2 Exam

7629 Human-Computer Interaction

Techniques

Dr. Jessica Cauchard

2 2 Exam

Mandatory Workshops Fall Semester Workshop

7420 Documentary Reporting

Ms. Yifat Keidar 2 2 Cross Platform TV

Production

Final Project

7385 Production and Distribution in

YouTube

Mr. Lior Chefetz

2 2 Cross Platform TV

Production

Final Project

Spring Semester Workshops 7263 Creativity in cinematography

Mr. Sharon Karp


Production

Final Project

Elective Workshops Visual Content Specialization students are required to choose one elective workshop (2 credits) during the

course of their studies

Fall Semester Workshop

7419 Video Editing Mr. Dovev Shoshan


Production

Final Project

Mandatory Seminar* Choose one of the following seminars:

Spring Semester Seminars

7214 The Documentary Film and

Reality

Dr. Rachel Quastel

2 2 Paper

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7522 Evolution and Revolution of

the Media

Dr. Yair Galily

2 2 Paper

* Prerequisite courses for all seminars:

Introduction to Communications: Theories and Models


Qualitative Research Methods

General Electives


Schools.

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Second Year / Specialization in Marketing and Political Communications

Course Code

Course Name Lecture

Hours

Total

Credit

Points


Assignment

Mandatory Courses



Dr. Oren Zukerman

2 2 Exam

7308 Principles of Persuasion and

Argumentation

Dr. Sharon Avital

2 2 Exam


Media

Dr. Kerel Eyal

2 2 Exam

Mandatory Workshops


7575 Marketing Strategy

Ms. Ruth Shabbat

Ms. Michal Herman

2 Broadcasting News Final Project

7568 Digital Advertising &

Marketing

Mr. Nimrod Dweck

Mr. Gadi Saltzman

Mr. Eran Sion

2 Broadcasting News Final Project

Spring Semester Workshop

7481 Advertising Concepts

Mr. Hiilel Abt

Ms. Sivan Ben-Horin

2 Marketing Strategy

Final Project

Elective Workshops Students are required to choose two elective workshops (4 credits total) during the course of their studies,

one each year.


*7065 Public Relations and

Spokesmanship

Mr. Shay Even

2 2 Marketing Strategy

Final Project

*The workshop (7065) is a prerequisite to register to the third year Marketing Lab project: Cross Platform PR Campaign

7458 Social Media Marketing

Mr. Nimrod Dweck

2 2 Marketing Strategy

Final Project

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Spring Semester Seminars

7626 Thought Process for Digital

Marketers

Dr. Liraz Margalit

2 2 Paper

7321 Youth revolt, Rock Music and

the Sixties

Dr. Ari Ktorza

2 2 Paper

7625 Constructing Political Image

and Rhetorical Style

Dr. Shiri Reznik

2 2 Paper

* Prerequisite courses for all seminars are as follow:




General Electives


Schools.

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Second Year / Specialization in Interactive Communications

Course Code

Course Name Lecture

Hours

Total

Credit

Points


Assignment

Mandatory Courses



Dr. Oren Zukerman

2 2 Exam

7629 Human-Computer Interaction

Techniques

Dr. Jessica Cauchard

2 2 Exam


Media

Dr. Kerel Eyal

2 2 Exam

Mandatory Workshops


7487 Interactive Product Design Mr. Jehonathan Bar

Ms. Maya Lerner

Ms. Einat Biran

2 2 Broadcasting News Final Project

7604 Performance Based Online

Marketing

Mr. Yuval Aloni

Mr. Yanay Sela

Mr. Eduard Mitelman



7600 Product Management in

Startup Companies

Mr. Itai Preis

Mr. Ofer Shani

Mr. Eran Abramson

2 2 Online Performance

Based Marketing

Final Project

Elective Workshops Interactive Specialization students are required to choose two elective workshops (4 credits total) during the

course of their studies, one each year.


7598 Tools for Product Design

Mr. Or-ad Weisberg

Mr. Chaim Sokoloff

2 2 Interactive Product

Design

Final Project

7605 Performance Based Online

Marketing - Advanced

Mr. Yuval Aloni

Mr. Ofir Beigel

2 2 Online Performance

Based Marketing

Final Project

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7595 Embodied Communication in

the Digital World

Dr. Beatrice Hasler

2 2 Paper

7594 Advanced Human Computer

Interaction in Virtual

Environments

Mr. Jonathan Giron

2 2 Paper

7630 Digital Forms of Life:

Philosophical Perspectives on

Today’s Technologies

Dr. Galit Wellner

2 2 Paper

* The Prerequisites courses for all seminars are as follow: Introduction to Communications: Theories and Models



General Electives


Schools.

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Third Year Course Code

Course Name Lecture

Hours

Total

Credit

Points


Assignment

Mandatory Courses

Fall Semester Course

7579 Life, Leisure and the Media

Prof. Michael Leitner

2 2 Exam


7110 Language, Culture And Society

Dr. Orly Idan

2 2 Exam

7281 Music as a Means of

Communications3

Dr. Ori Leshman

23 2 Exam

3 This course is considered a mandatory general elective course. Students taking a Supplementary Cluster are

exempt from this course.

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Third Year / Specialization in Visual Content Studies

Course Code

Course Name Lecture

Hours

Total

Credit

Points


Assignment

Mandatory Courses Fall Semester Courses 7205 Film Theory

Dr. Rachel Quastel

2 2 Exam

7299 Love and Couplehood in

Popular Culture

Dr. Shiri Reznik

2 2 Exam

Spring Semester Courses 7158 The Family on Television:

Identity, Gender, and the

Other

Dr. Tal Azran

2 2 Exam

Elective Workshops4


7570 Creating VR Formats Mr. Eran Galil

Mr. Aviv Hod

2 2 Television Studio Final Project

7090 Studio Drama Productions

Mr. Raphael Miller


7422 Technologies as Material

Mr. Ronny Van Den Bergh

2 2 Interactive Media

Platforms

Final Project

7476 The Next Digital Revolution:

3D Fabrication

Mr. Ohad Meyuhas


Platforms

Final Project

7592 Interactions: From Design

Thinking to Critical Design

Ms. Dana Gordon-Labrune


Platforms

Final Project

7585 Practical Digital Content

Writing

Ms. Natali Morad


7534 Social and Political Struggles

Mr. Idan Ring

2 2 Introduction to

Journalism

Final Project

7404 Mobile Marketing

Mr. Nir Baron

2 2 Introduction to

Journalism

Final Project

4 Students are required to complete a total of 10 credits of workshops during the course of their studies

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7448 Political Campaigns in the

Digital Age

Mr. Nimrod Fridberg


7574 Video Commercials for TV and

Digital

Mr. Lior Chefetz


Production

Final Project


7573 Creating Music Videos

Mr. Eyal Rub

2 2 Communications,

Culture and Society

Final Project

7494 Visual Communication Design Ms. Avital Tseitlin

2+2

recitation

2 Communications,

Culture and Society

Final Project

Yearlong Seminar* Choose one of the following:

7462 Media and Teen Health, Body

Image, and Sexuality

Dr. Keren Eyal

6 6 Paper

7586 Cyberspace Romance

Dr. Shiri Reznik

6 6 Paper

Yearlong Projects Choose one of the following:

7607 Writing and Producing a Web

Series

Mr. Eyal Rob

Mr. Uri Bar-On

4 5 Final Project

7495 Integrated Advertising

Campaign

Ms. Sivan Ben-Horin

4 5 Final Project

7251 Radio Time - This IsReal

Mr. Jonathan Gal

Ms. Rona Zahavi

4 5 Final Project

Elective Courses from another Specialization** During the course of studies students are required to register to 3 courses in this category


7482 Media and Conflicts in the

Digital Age

Dr. Moran Yarchi

2 2 Exam


7549 Interpersonal Influence Off

and Online

Dr. Roi Estlein

2 2 Exam

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* Completion of a second year seminar is a prerequisite for the yearlong seminar.

The Prerequisites courses for all seminars are as follow:




** During the course of studies students are required to register to 3 courses in this category.

In the 2nd year, it is possible to choose one course or both courses. In the 3rd year it is required to

complete the rest. It is also possible to take all 3 courses in the 3rd year.

General Electives

Communication students are required to take 6 credits of general elective courses during the course of studies

(see separate General Elective Courses file on IDC website) which can be divided as follows:

1) General Studies Unit– a minimum of 2 required credits.

2) Interdisciplinary Courses or courses from other schools at IDC – 4 credits.

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Third Year / Specialization in Marketing and Political Communications

Course Code

Course Name Lecture

Hours

Total

Credit

Points


Assignment

Mandatory courses


7482 Media and Conflicts in the

Digital Age

Dr. Moran Yarchi

2 2 Exam

7484 Transitioning Media:

Marketing and Branding in a

Digital World

Dr. Gali Einav

2 2 Paper

Spring Semester Course


and Online

Dr. Roi Estlein

2 2 Exam

Elective Workshops5



Mr. Aviv Hod



Mr. Raphael Miller





Platforms

Final Project


3D Fabrication

Mr. Ohad Meyuhas


Platforms

Final Project





Platforms

Final Project


Writing

Ms. Natali Morad



Mr. Idan Ring

2 2 Introduction to

Journalism

Final Project


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Mr. Nir Baron

2 2 Introduction to

Journalism

Final Project


Digital Age

Mr. Nimrod Fridberg



Digital

Mr. Lior Chefetz


Production

Final Project



Mr. Eyal Rub

2 2 Communications,

Culture and Society

Final Project


2+2

recitation

2 Communications,

Culture and Society

Final Project

Yearlong Seminar* Choose one of the following seminars:

7578 Public Relations During

Conflicts

Dr. Moran Yarchi

6 6 Paper

7471 City and Nation Branding:

creating a real online

campaign to Tel-Aviv

(in cooperation with Tel-Aviv

city municipality)

Dr. Tal Azran

6 6 Paper

7603 Media and Psychology in

Foreign Policy Management

Dr. Ronen Hoffman

6 6 Paper


7610 Lobbying and Political Change

Mr. Shay Even

4 5 Final Project

7498 Digital Video Content

Mr. Hillel Abt

4 5 Final Project


Mr. Jonathan Gal

Ms. Rona Zahavi

4 5 Final Project


Campaign

Ms. Sivan Ben-Horin

4 5 Final Project

7628 Interactive Marketing Studio

Mr. Yuval Aloni

4 5 Final Project

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Elective Courses from Another Specialization** During the course of studies students are required to register to 3 courses in this category


7299 Love and Couplehood in

Popular Culture

Dr. Shiri Reznik

2 2 Exam


7158 The Family on Television:

Identity, Gender, and the

Other

Dr. Tal Azran

2 2 Exam







In the 2nd year, it is possible to choose one course or both courses. In the 3rd year it is required to

complete the rest. It is also possible to take all 3 courses in the 3rd year.

General Electives





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Third Year / Specialization in Interactive Communications Course Code

Course Name Lecture

Hours

Total

Credit

Points


Assignment

Mandatory courses


7432 Topics in Network Culture

Dr. Doron Fridman

2 2 Home Exam

7596 Peace Technologies:

Technology-enhanced Conflict

Resolution and Peace-Building

Dr. Beatrice Hasler

2 2 Exam


7581 Foundations in Technological

Thinking

Mr. Yair Halevi

2 2 Exam

Elective Workshops6



Mr. Aviv Hod



Mr. Raphael Miller





Platforms

Final Project


3D Fabrication

Mr. Ohad Meyuhas


Platforms

Final Project





Platforms

Final Project


Writing

Ms. Natali Morad



Mr. Idan Ring

2 2 Introduction to

Journalism

Final Project


Mr. Nir Baron

2 2 Introduction to

Journalism

Final Project


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Digital Age

Mr. Nimrod Fridberg



Digital

Mr. Lior Chefetz




Mr. Eyal Rub

2 2 Communications,

Culture and Society

Final Project


2+2

recitation

2 Television Studio Final Project

a

Yearlong Seminar* Choose one of the following seminars:

7452 Advanced Topics in Social

Network Analysis

Dr. Tsahi Hayat

6 6 Paper

7608 Persuasive Technology:

Analysis and Design

Dr. Beatrice Hasler

6 6 Paper


7622 UX Agency

Ms. Meytal Abo

Mr. Jehonathan Bar

4 5 Final Project

7628 Interactive Marketing Studio

Mr. Yuval Aloni

4 5 Final Project

7621 miLAB VR

Mr. Jonathan Giron

4 5 Final Project


Mr. Jonathan Gal

Ms. Rona Zahavi

4 5 Final Project


Campaign

Ms. Sivan Ben-Horin

4 5 Final Project

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Elective Courses from another specialization** During the course of studies students are required to register to 3 courses in this category.


7484 Transitioning Media:

Marketing and Branding in a

Digital World

Dr. Gali Einav

2 2 Paper



and Online

Dr. Roi Estlein

2 2 Exam







In the 2nd year, it is possible to choose one course or both courses. In the 3rd year it is

required to complete the rest. It is also possible to take all 3 courses in the 3rd year.

General Electives





Exam Schedule The dates of the examinations can be found on the IDC Herzliya website under

Students > Student Information > Course Catalog, Student Regulations and Syllabus > Search Exams

A personal examinations schedule is published at the Student’s Information website (My IDC).

Sammy Ofer School of Communications BA in Communications · original portfolio in: writing for...

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