Samba Bank – Mobile Website

m.samba.com

Project Description• Our focus while developing the Samba Mobile Site was on the behavioral, psychological and

contextual needs of the on-the-go mobile user. Rather than a bloated offering of all the features on the main website, only the features that were most relevant in the context of the mobile user were added - such as ATM/branch locator, quick bill-payment, viewing account statements, fund transfer and more

Mobile Site

Login

Product Informa

tion

Locate / Help / Contact

Desktop site

Project Objective

Truly reflect Samba Bank’s state-of-the-art services and personalized approach to banking

Easy Secure On-The-Go

UX Process

UX Strategy

A seamless experience of a desktop site in to the mobile medium with only the features that were most relevant in the context of the mobile user

User should be able to perform banking transactions with complete ease and security as he went about his daily life

User should be able to locate a branch or and ATM or contact Samba anytime, anywhere

The design has to seamlessly incorporate both English and Arabic —oppositely oriented languages

• Key Features

Innovative User Experience

Access to most-used sections for mobile users on the homepage

Easy swipe and select for viewing and comparing credit cards

Ability for the users to login and make transactions from anywhere and anytime

Google Maps integration for location finder

Information Architecture

Personal BankingAccounts

Credit Cards

Loans

Samba GoldOverview

Centers

Samba DiamondOverview

Centers

Offers and PromotionsCredit Cards

Samba Gold

Locate UsNeares t Branch / ATM

International Locations

LoginSambaMobile App

SambaOnline

HelpContact Us

English

Arabic

Sample WireframesHomepage

Sample WireframesInner pages

Why we deserve the UXie?

Swipe to view Tap to select and compare

The Credit Card page that has been adapted from the website was made very mobile friendly. Users can easily swipe between various available debit cards and read features and details.

Comparing these Credit Cards was an even simpler and user engaging task, where one had to simply tap on the image to add it to compare.

Why we deserve the UXie?

Select location Get location immediately

Another feature that makes the mobile phone site a very important tool for Samba is the location finder. Users can not only locate a Samba Center but also have options to select special services the center provides.

The whole system has been seamlessly integrated with Google Maps API and the users can view results as a map view as well as a list view