“The inclusion of women in a male dominated sport, without

dilution of the sports brand”

Samantha Reid – Vice Chairperson, Women of Australian Motor Sport

OUR SPORT

One of the most expensive

$$

1 – Whitianga Festival of Speed

2 – Ski Jumping

3 – Hot Balooning

4 – Bob Sledding

5 – Wing suiting 6 - Pentathlon

7 – Sailing

8 – Formula 1™

9 – Polo

10 – Equestrian

Most Expensive Sports

One of few sports where females and males compete

in the same arena.

Formula 1™ World Champion –

Michael Schumacher

“There is no reason why women should not be competitive in any of those fields that we have available in motor sport because physical limits – even in F1 – they’re not so high that women couldn’t do it.”

of drivers license holders are male

95%

of officials are female

<15%

High number of officials per driver (competitor) ratio.

:

Women attract more media coverage than men.

Extreme levels of concentration

“Man & Machine”

The Women of Australian Motor Sport (WAMS) Committee aims

to increase the participation of women across all facets of

motor sport in Australia.

Traditional Pathway

Perceived Motor Sport Brand

No grid girls?

“I go racing, to get away from the missus”

-  Stereotypical older generation motorsport official

Event Entertainment

Junior Development Scholarship

Senior Officials

Exchange Program

F1 Grand Prix Luncheon

FIA Projects

Women in Auto Trades

Partnership

Promotion of women achieving

 Strength

  Innovation

 Safety

 Performance

Motor Sport Brand

www.facebook.com/WomenOfAustralianMotorsport

@Official_WAMS @CAMSmotorsport

www.youtube.com/WomenOfAusMotorsport

www.wams.org.au email us at info@wams.org.au