Sam Turner Content Proposal

Education Media Asset Creation 1

Content Proposal

On-Line Learning: Turning Teaching Into Profits

EME 6972 - Education Media Project Development

Education Media Design & Technology MS Program

Full Sail University

Prepared by:

Samuel E. Turner II

April 28, 2010


Thesis Abstract

Retail stores trying to increase profit and to offer better services have turned to educating

their customers in workshops. The companies that perform well have more offerings for

training for their customers. Go into an Apple store on a Saturday morning and you will

see five to fifteen people or even more at larger stores participating in a “getting started

workshops.” Cox the nations third largest cable operator purchased wireless spectrum a

little over two years ago. As part of this investment and wanting to offer a retail

environment to sell this new product Cox wanted to offer its customers a place to learn

and explore. Cox hopes that creating these opportunities will increase overall customer

satisfaction.


Introduction

Problem Addressed

For many that come into the Apple store they are always excited about the

opportunity to learn more about the hardware they have just purchased and the software.

People numbering as high as fourteen in a small store such as MacArthur Center Mall or

as many as sixty plus in a New York store wanting to attend a free workshop that starts at

eight in the morning on a Saturday really shows that people want to learn. People show

much interest when an Apple employee shows them all the amazing things that the

computer and software can accomplish. Of course as often is the case, people do not

think they can accomplish the same tasks that the employee shows. Then once they hear

about the one to one training membership they seem very interested but the fifty percent

that does not take the membership it most often has to do with restriction of time and the

travel that is required into the store. Often times it becomes difficult for mothers to bring

in children in order to learn something about the family’s recent purchase. In order of

offer a solution to this problem, I propose that Apple or other companies looking to offer

training to their adult customers create an online version with live interaction with an

instructor. This will give the person a very similar experience almost identical to what

they might get coming into the store but not having to leave the confines of their home.

Target Audience

This presentation would be designed to share with select test groups how the

training might look in real world operation. This would allow them to compare more

traditional methods of learning via presentations and manuals. The audience reaction will

allow for changes that will be able to refine for the final product that might go to market.


The audience will also be able to interact live with a trainer to get the experience they

might as an individual.

Sharing the project

The project will be created using a combination of programs including: Pages,

Keynote, iMovie, GarageBand, iWeb and even iChat. The project will include variety of

media to show the use of how important that will be for customers to gain the most out of

the new service. Many of the slide shows might be incorporated into QuickTime movie

player in order for the viewers to see what some of the classes might look like as well as

to share some statistical data.

Goals and Objectives

Instructional Goal

The subject for this project will be the learner and how does a traditional learning

experience look when presented face to face in the same location. The project should

show to those viewing what someone who purchases enhanced learning package

memberships might experience. The idea is to create a glimpse into what a learner will

experience in the same environment.

Learning Domain

As far as learning goes, this media will be geared to the cognitive learning theory.

The idea for the presentation is that learners will learn new skills including presentations,

how to create music, and a variety of other topics based on what the learner wants to

learn. The idea is simple; adults who want to learn are proactive in that approach and will

choose what they want to learn.


Learning Objectives

The learning objectives would change based on what the learner wanted to

accomplish. The project should show at least one or two concepts learned. The

presentation needs to show an exact representation of what the customer/learner will

experience when they purchase the enhanced membership.

Presentation

The presentation will incorporate all types of media. There will be some Keynote

elements, prerecorded video of an actual training session with a trainer and if the timing

can take place a live version of the iChat session with what training might look like in the

real world. The presentation must utilize all forms of media to the simple to the complex.

There will be some basic manuals with the instructions where a learner might just turn

pages to find out how to accomplish a task.

Instructional Approach

Cognitive learning theory will direct how the presentation goes because what the

learning hopes to accomplish is that the learner acquires a new skill. Those skills may

include making a song, creating a video, or even developing a presentation. The work

that Howard Gardner, Eric Jensen, and Jackie Dobrovolny, they will help shape showing

how the learning environment contributes, different intelligences and how adults are

motivated to learn. This will solidify what the viewers see during the presentation.

Lesson Structure

The presentation will talk about traditional learning to start in the lecture on a

topic without interaction with the learner. Then the presentation will show the current

video of how individuals can learn with trainers at Apple, and finally the presentation


will show a live interaction of a learning session with a trainer. This will give the viewers

a real chance to see how much better this option will provide adults to learn with a

variety of delivery methods.

Evaluation

The evaluation will come from a variety of methods. Surveys will have to be used

to see how the learners did with the new delivery method. These surveys will to offer a

method to give learners suggestions how to better the product and process. The instructor

will know if learning has taken place based on the feedback they receive from their

learner/customer. There is no way to test or quiz so it will be imperative for the instructor

to ask for feedback.


References

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corporate training: New focus for learners, new focus for designers. Distance

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Donavant, B (2009, May). The New, Modern Practice of Adult Education: Online

Instruction in a Continuing Professional Education Setting. Adult Education

Quarterly, 59(3), 227-245.

Fortin, A., Luzzi, K., Galaty, L., Wong, J., & Huot, S (2002, April). Developing an

Internet-based Communication System for Residency Programs. Innovations in

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Freitas, S. & Griffiths, M. (2007). Online gaming as an educational tool in learning and

training, British Journal of Educational Technology 38(3), 535,537.

Gardner, H. (1999). Intelligence Reframed: Multiple Intelligence. New York: Basic

Books.

Holt, B. (2000, March). Technology trends for the 21st century. Retrieved

June 14, 2009, from http://www.linuxjournal.com/article/3845

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environments. British Journal of Educational Technology 33(1), 27-37.

Is online higher education right for corporate learning? (2005, September).

American Society for Training & Development. Retrieved August 2, 2009, from

Academic Search Premier database.

Jensen, E. (2008). Brain-Based Learning. Thousands Oaks, CA: Corwin Press.


Lipp, L. (1974, July). The community college: good source of employee training.

Harvard Business Review, 52(4), 12. Retrieved August 2, 2009, from Business

Source Premier database.

New online training eases migration to Linux desktop (2005, March). UNIX Update,

Retrieved August 2, 2009, from Academic Search Premier database.

Pollack, I. (2002). 20 reasons why adults need to be trained continuously. Fort Worth

Press, p. 6.

Prensky, M. (2001). Digital Natives, Digital Immigrants. On the Horizon 9(5), 1-6.

Rivera, R. & Trierweiler, C (2005, September). Is Online Higher Education Right for

Corporate Learning? American Society of Training Development, 44-47.

Woodhill, Gary (2004). Seven trends in corporate eLearning. Retrieved

June 14, 2009, from http://www.operitel.com/pdf-eng/wp_seven_trends.pdf

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