SAM - assets.microsoft.com · Baseline Review Introduction SAM: an industry-led best practice...

SAMSOFTWARE ASSET MANAGEMENT

Baseline ReviewEngagement kit

Table of Contents

How to use this document 3

Introduction 4

Inventory tool implementation guidance 8

Data interpretation 11

Step 3 Data analysis 16

Step 4 Final recommendations 26

Appendix 29

Baseline ReviewSAM engagement kit

2

How to use this document

Getting started

The SAM Baseline Review engagement kit walks you through the complete cycle of an engagement

The kit begins with a general introduction describing what a SAM Baseline Review engagement is and

the stages involved to complete one The rest of the kit focuses on how to proceed with each stage

This includes which deliverables represent billable milestones at the end of each stage At the end of

the kit within the Appendix you will find additional information to help you with the engagement

process as well as links to resources that offer useful information and details

Prerequisites

Partners that participate in a SAM engagement must be a registered SAM Gold Partner or must have

earned the SAM Solution Expertise criteria

3

Baseline

Review Introduction

SAM an industry-led best practiceSoftware Asset Management (SAM) is a set of proven IT best practices that unite people processes and technology to control and optimize the use of IT assets across an organization SAM can help organizations

control costs as well as manage risk optimize software licensing investments and grow IT systems while

keeping their future goals in mind

The comprehensive international standard for SAM is ISOIEC 19770-12006 SAM Processes This is a vendor-

independent standard supported by much of the IT industry including Microsoft This standard provides customers with the ability to demonstrate good corporate governance in the highly complex area of IT

SAM also assists customers in making informed decisions about managing technology change Adopting new

technology requires a thoughtful approach and careful planning Itrsquos important to understand not only license costs but other use and infrastructure impacts to avoid unintended consequences and financial implications A

fully implemented SAM program can help customers gain the insights they need to make informed decisions about technology migration and upgrades server consolidation and virtualization Cloud implementation

management of mobile devices and cybersecurity

SAM Baseline Review engagement

A SAM Baseline Review engagement provides the customer with a complete view of their current Microsoft

product deployment and licensing position and their SAM maturity level With this information you can help the customer optimize their software investments

4


Each customer should come away with an

end-to-end value-based SAM experience

Customers will receive several key deliverables

including but not limited to

1) SAM Baseline SOM Assessment Report

2) Established Deployment Position (EDP)

3) Effective License Position (ELP)4) License Optimization Report

Customers also will learn how to improve internal processes to lower costs reduce risk and improve

productivity By receiving an expert-level inventory snapshot that is clear and comprehensive theyrsquoll be in a better position to work through IT challenges like SQL workload optimization Cloud implementation and

virtualization

Your role is to facilitate the SAM engagement on behalf of Microsoft When performing an analysis you should record licensing and usage in accordance with the terms of Microsoftrsquos licensing programs Yoursquoll

work with the customerrsquos organization to conduct the engagement and interview SAM stakeholders such as procurement HR accountingfinance IT managers and staff business unit managers and legal personnel to

get a holistic view of the organizationrsquos infrastructure and current policies and procedures

Baseline ReviewIntroduction

5

Foundation for strong IT governanceA SAM Baseline Review is the core activity of any effort around SAM If an organization does not have a

foundational understanding of their IT environment it will be difficult for them to develop a strategic forward-thinking plan The baseline is useful for measuring

bull Software deployments

bull Licensing position and requirements

bull Tool needs based upon any gaps in data collection that may be identified

bull Risks

bull Strengths and weaknesses of an organizationrsquos existing IT infrastructure

bull Maturity of SAM processes

Partner benefitsbull Develop long-term relationships by establishing credibility and demonstrating customer-focused

problem-solving

bull Open the door to new business new customers and the opportunity to develop an on-going

customer relationship

bull Increase services revenue at each organization by finding further opportunities that develop from the

baseline since most customers need to spend their time focusing on their own core business and licensing can be complex

bull Enjoy lowered costs and improved profitability with the repeatable model of the SAM Baseline Review

for multiple customers

bull Establish yourself as a trusted advisor by advising customers about the benefits of a solid SAM strategy with the SAM Optimization Model and highlighting the overall benefits of incorporating

SAM best practices throughout the customerrsquos organization

bull Pave the road to specialized SAM engagements such as Cloud Productivity Cybersecurity Virtualization and Mobile Device Management which require the completion of a full scan of the

customerrsquos environment

Customer benefitsbull Align software licenses and usage with business needsbull Simplify acquisition deployment and management of softwarebull Improve forecasting to help the IT department control expendituresbull Control costs and minimize business and legal risks through more effective management of

software assetsbull Achieve greater negotiating power with vendors and help get the most out of software

investmentsbull Develop an understanding of the organizationrsquos SAM maturity and create a roadmap to visualize

the benefits and savings at each stage of SAM optimizationbull Save time and money by working with a partner with a deep knowledge of SAMbull Identify opportunities to benefit from a specialized SAM engagement such as Cloud Productivity

Cybersecurity Virtualization and Mobile Device Management which require the completion of a full scan of the customerrsquos environment

bull Understand the current environment to help plan for future needs


6

In addition to services you can also help a Cloud customer adapt policies and procedures to encompass the

change SAM Cloud programs must take into account the real-time nature of the environment and speed and ease of provisioning services Organizations end up actually relying more on SAM policies and procedures for

Cloud contracting deployment and management than they would in a traditional environment with a longer

product lifecycle

All work completed under this Statement of Work (SOW) will be provided in accordance with the Intelligent

Asset Manager (I-AM) Terms of Use (ldquoTOUrdquo) available here

For Proof of Execution (PoE) you must include the following deliverables (listed below) due to Microsoft

upon the completion of the SAM engagement

bull Letter of Engagementbull Established Deployment Position (EDP)bull Effective License Position (ELP)bull Baseline SOM Assessment Reportbull Letter of Confirmation (only required for certain countries)

PLANNING

Identify your needs amp goals

Gather information on

licensing IT landscape amp business organization

Discuss project and

arrange access amp resources

DATA COLLECTION

Take inventory of hardware software

and licenses using tools questionnaires

and stakeholder interviews

Gather information on process amp procedures

DATA ANALYSIS

Review amp validate allcollected data

Compare deployed assets

with current utilization

Map to an optimized environment based on

your goals

FINAL

RECOMMENDATIONS

Discuss final recommendations and

engage in data-driven discussions to ensure your

business needs amp goals are met

What to expect from a SAM engagementEvery SAM engagement focuses on four phases

Deliverables

Letter of Engagement

Deliverables

Established Deployment

Position (EDP)

Deliverables

Effective License Position

(ELP)

License Optimization Report

Deliverables

Baseline SOM

Assessment Report

A comprehensive software inventory provides the foundation for all SAM recommendations and guidance

about how an organization can optimize their software assets and the procurement process going forward This discovery process can also help organizations identify unwanted or unauthorized programs that could

pose a security risk or are not covered by a current licensing agreement

For a SAM Baseline Review collecting all relevant hardware and software inventory data from all users and devices in the environment is a standard best practice The inventory and resulting data are important in

determining whether software assets are licensed appropriately managed optimally and configured to support ongoing license compliance

The first stage of such an engagement focuses on planning Within this stage you will achieve the following

bull Gather information about the customerrsquos environment

bull Discuss the project and arrange access and resources

Gathering customer information

Your most important source is your customer Customer conversations are key to an effective SAM

engagement and should help provide the insights you need to fully understand the customerrsquos environment At the outset of the engagement you should ask questions to learn more about the organization such as

At the outset of the engagement you should collect the following inputs from the customerrsquos premises

bull A complete background of the customerrsquos existing IT infrastructure and environment including on-premises Cloud and outsourced installations for all locations andor divisions

bull Deployment inventory data coverage of no less than 90 from at least one (1) automated discovery tool for each customer location where Microsoft products are installed (see Data Collection

Requirements)

bull Entitlement data outside Microsoft Volume License Agreements from procurement and any applicable sources or suppliers which may include

o Original Equipment Manufacturer (OEM)o Full Packaged Product (FPP) Retail

o Outsourcer

o Service provider (Hosters etc)o Additional reseller(s)

o Changes to entitlements resulting from mergers acquisitions or divestitureso Independent Software Vendors (ISV)

o Any serversenvironments managed by a Service Provider Licensing Agreement (SPLA)

bull A full and confirmed list of affiliates if they exist and any relevant amendments to their Microsoft Volume License Agreements including any license transfer documents either granting or receiving

licensing rightsbull Customer input on current SAM processes and level of maturity as mapped to Microsoftrsquos SAM

Optimization Model framework and questionnaire (see Microsoft Baseline SOM Assessment Report)

using stakeholder interviews

Baseline

ReviewStep 1 Planning

7


o A minimum of three (3) stakeholders must be interviewed representing decision-making roles

in the following departments Information Technology (IT) Procurement and Operationso Input must also include an interview or feedback from one (1) stakeholder for each location

andor division (if the customer has multiple locations andor divisions)

bull Current IT infrastructure and organization diagrams that include locations IT group names SAM tool(s) or supporting processes in place and stakeholder names

bull Location of software entitlement deployment and retirement records as well as level of access allowed

bull Office 365 and other Microsoft Online Services reservations and assignments

bull Any copies of recent SAM reports and SAM Self-Improvement Plans that have been created for internal stakeholders including any evidence of stakeholder and executive review and sign-off (if

available)

The partner will collect the following inputs from Microsoft

Microsoft License Statement (MLS) including Microsoft Product and Services Agreement (MPSA) data where

relevant

Discuss project and arrange access and resourcesBased on the preliminary information yoursquove gathered you can create a full SOW This plan will contain an outline for data collection and analysis a detailed list of deliverables and a timeline with deadlines This

establishes a customerrsquos expectations and your accountability

DeliverablesA Letter of Engagement is due to the customer and Microsoft at the beginning of the engagement This letter

provides the necessary Proof of Execution (PoE) in order for you to collect Channel Incentives payment

The letter must include at a minimum

bull A SOW for the engagement being performed including a list of all customer deliverables

bull Scope of the engagement including any scope limitations

bull Dates and timelinesbull Your project team members and their relevant Microsoft Certified Professional (MCP) credentials

bull A list of key contacts that must include names titles phone numbers and email addresses bull A planned disclosure of engagement deliverables to Microsoft

bull A statement explaining that data collected by you from the customerrsquos information system

environment is transferred to Microsoft and how Microsoft will use that data collected to generate reports necessary for you to effectuate the SAM services

bull Consent from the customer to transfer data to Microsoft any of its affiliates and to the subprocessors Microsoft may employ to generate the reports necessary for the SAM services

including consent to transfer personal Information to the United States and other countries where

Microsoftrsquos subprocessors are located ldquoPersonal Informationrdquo in this instance means any information provided by Microsoft or collected by you in connection with this agreement that (a) identifies or

can be used to identify contact or locate the person to whom such information pertains or (b) from which identification or contact information of an individual person can be derived Personal

Information includes but is not limited to name address phone number fax number and email

address Additionally to the extent any other information (such as but not necessarily limited to a personal profile unique identifier andor IP address) is associated or combined with Personal

Information then such information also will be considered Personal Information

Baseline ReviewStep 1 Planning

8


9

bull The Microsoft SAM Engagement data usage and privacy information document (ie Data Usage

Guide) bull Reference to the Data Usage Guide where appropriate

The Letter of Engagement must be in writing and signed by an authorized representative of your organization

and the customer

You also must notify the Microsoft SAM Engagement Manager when the Letter of Engagement is uploaded into the required system as designated by Microsoft (currently CHIP)

Letter of Engagement Provides the customer with an overview of the SAM engagement

View sample report here

The objective of data collection is to develop a profile of the customerrsquos current Microsoft software in

their environment for analysis Within this discovery stage yoursquoll take inventory of the customerrsquos IT assets and licensing

This section contains a minimum list of required steps partners must take to ensure satisfactory levels of

completeness and accuracy to build the basis for the required analysis and customer deliverables Partners will ensure that all data collected will be stored securely and in accordance with the requirements set out in the I-

AM TOUs

There are two main categories of data collection 1) data related to the discovery and inventory of hardware

and software assets and the mapping to licensing entitlements to complete the EDP and ELP proof of

execution and 2) data related to the maturity level of the customerrsquos SAM policies procedures and practices to complete the SAM Optimization Model (SOM) Assessment proof of execution Partners must ensure that the

data collected is whole complete and accurate through validation with secondary data sources The data collection must cover the full scope of the customerrsquos enterprise and all Microsoft products deployed within

the environment Any deviation or change to this scope needs to be approved by Microsoft the partner and

customer

Yoursquoll want to secure a clear documented and shared understanding of the customerrsquos complete server estate

(physical and virtual) license management processes and practices offerings and use of Microsoft products datacenters and domains Within this stage yoursquoll acquire a documented license responsibility per

environment (internal dedicated co-located license mobility) and for the whole scope of the engagement

This will come prior to data analysis and formation of a report

Take inventory of IT assets and licensing

You need to prepare to take a full inventory of hardware and software deployments and licensing This assessment includes how the technology is being used and by whom You can accomplish this through

inventory tools questionnaires and stakeholder interviews Before you can move forward however you must

first work with the customer to establish the following parameters

bull Data collection requirements

bull Choosing the right tool

bull Scope inventory

bull Implementing the inventory tool

bull Gathering data

Data collection requirementsData coverage means the percentage of total devices for which all required installation data has been obtained Data coverage must reach at least 90 of all devices pertaining to this engagement Where devices

arenrsquot joined to the directory or network manual collection of data is acceptable (while maintaining the 90

data coverage requirement) Some specific guidance includes but is not limited to

Baseline

ReviewStep 2 Data collection

10


Baseline ReviewStep 2 Data collection

11

bull Data extract must be cross-referenced against a minimum of one (1) additional data source

including but not limited too Records from existing network performancesecurity monitoring and management tools

o Network management frameworks

o Virtual machine performance monitoringo Customer Human Resources (HR) records

o Security sources (anti-virus)bull All trust accounts must be extracted to ensure no domains are missed

bull Extraction of user accounts by group (if applicable eg for Citrix) Output includes a listing of user

objects and the AD Groups they belong tobull Identification of active users based upon the technique(s) employed by the customer (based on

output from Step 1)bull Complete extraction of data from the customerrsquos current management and inventory tools and the

calculation of current coverage levels of existing tool(s)

bull Inventory of any missing devices including but not limited to devices thato Do not report inventory

o Are non-networkedo Are unmanaged devices

bull Virtual environment mapping output includes

o Clusterso Physical hosts

o Virtual guests and virtual guest movement across physical hosts within the past 90 days to accurately calculate licensing needs for products such as Windows Server SQL Server etc

bull Identification of workstations and servers used by Microsoft Developer Network (MSDNreg)

subscribers Products installed on these devices will be identified and excluded if appropriate Facilitation of the identification of devices covered by MSDNreg subscriptions by employing various

methods such as determining preferred user for devices linking last logged-on user to devices or soliciting feedback from customer personnel that have an MSDNreg subscription (email template can

be provided) This step should be completed as early as possible in the data collection phase

bull For server products that can be licensed in multiple ways (eg serverCAL or per processor) the licensing metric applicable to each implementation must be identified

bull SQL Server output includeso Version and edition

o License type required for each SQL Server instance for customers with mixed licensing metric

(serverCAL per processor or per core)o Confirmation of passive SQL Servers assigned Failover Rights

bull Windows Server output includeso Server name

o Physical or virtual operating system environment

o Operating system version and editiono Processor and core information

bull System Center Server output includeso Server names

o Physical or virtual data

o Component (eg System Center Configuration Manager (SCCM) System Center Virtual Machine Manager (SCVMM) version and edition)

o Processor and core information


12

SOM Assessment

Complete the Microsoft SOM Assessment Report questions with answers provided by the customer through interviews

Choosing the right tool

With the right inventory tool you can collect a wide range of data points including software versions on-

premises software usage and an analysis of applications or services already running in the Cloud When choosing an inventory tool keep in mind that each tool supplier has its own process framework Tools donrsquot all

function the same way Using multiple tools helps discover and analyze the data and provide a more robust view of a customerrsquos environment While in some cases the customer may already have an inventory tracking

system other tools may be able to augment the types of data that the customerrsquos

tool collects

Some considerations to keep in mind when choosing or recommending an inventory tool

bull What inventory tools are already deployed within the organization What scope of the

environment do they cover What data points are they capable of capturing and reporting

bull Will deploying an agent-less or agent-based tool be more effective

bull What are the strengths and weaknesses of the tools being considered Will one or more of the tools

collect all required data pointsmdashhardware software virtualization details across a variety of hypervisors (Hyper-V VMwarereg and XenServerreg for example)

bull Is it optimal to deploy and monitor a tool remotely or on-premises

bull How will the tool gather data from PCs servers and mobile devices that connect to the network

remotely

bull If using an inventory tool that the customer already has in place make sure itrsquos configured correctly and can scan the full IT environment

bull Consider how the tool is licensed The optimal tool will collect the right data and align with the

customerrsquos budget whether the tool requires a license or subscription or is free

Scope of inventory

For any SAM engagement a standard best practice is to collect all relevant inventory and licensing data across all Windows-based computers in the environment For a SAM Baseline Review itrsquos important to consider the

minimum requirements based on customer goals For customers looking to move some or all of their applications to a web-client delivery solution such as Office 365 the inventory toolrsquos scope should cover all

clients and a subset of servers to assess if systems are ready for the various Office 365 offerings

You should also determine the scope of devices that contain data to be collected For customers running Active Directory Domain Services (or Directories in the case of multiple separate domainsforests) include in

scope all machines with Active Directory activity reported in the last 30 days (time frame can be adjusted

according to customer circumstances)

Implementing the inventory tool

The standard approach for deploying an inventory tool for a SAM Cloud Productivity engagement includes preparing the environment for scanning and data collection Use either a combination of available tools or

iterative scans to continually increase coverage rates


13

Agent-less toolsbull Understand domain network and firewall (as examples) considerations that can effect a toolrsquos

ability to access various portions of your customerrsquos environment

bull Open firewalls make firewall exceptions deploy Group Policy Objects and open specific ports to

ensure that the tool can access all the targeted machines

bull Agentless tools typically need to run multiple times especially at different times of the day and days of the week to catch the variety of users shifts and time zones depending on the

organization

Agent-based tools bull Ensure agents are communicating regularly so that data remains current

bull Ensure agents are deployed to the scope of target machines

bull With the right refresh and agent coverage data collection from an agent-based tool should be a single snapshot extractionmdashno additional iterations should be necessary with the right refresh

schedule and agent coverage

Gathering data

When collecting information consider taking the following actions

bull Ask the customer to confirm the full set of Microsoft products offered to end customers Compare

the results to the customerrsquos current product reporting (invoicing)bull Ask relevant questions regarding the customerrsquos environment that enable you to effectively plan

data collection from an infrastructure and stakeholder perspective By the end of this stage you

should have a clear picture of

o Environments

o Datacenterso Number of servers (physical and virtual per environmentcustomer)

o Deployment types

o Type of virtualization software in useo Software inventory tools in use

o Operations management software in useo Identification of other affiliates providing hosting services

o Microsoft products and versions in use and features enabled

o How servers and software are provisioned decommissioned and tracked o Dates when each server was put into production

o How the company manages user access

DeliverablesAt the conclusion of this stage yoursquoll create a set of reports that summarize your findings including the

following


The customer will have time to review and validate the preliminary reports and make final adjustments

EDPProvides details related to the customersrsquo Microsoft software

deployments and usage data

The SAM Baseline engagement data must be analyzed reviewed and agreed upon with the customer as an

accurate point-in-time reflection of the customerrsquos current deployment and license position This data along with the additional customer inputs will provide a basis for the development of solid license optimization

recommendations and a robust SAM Optimization Model maturity assessment unique to the customer Based

on the inputs and data collection the partner will complete the following required analysis

bull Reconciliation analysis between license entitlements and deployment data including the application

of license benefit and optimization rules (eg upgrades downgrades promotions etc)bull Review of the Microsoft SOM Assessment Report answers and results in each of the ten key

competency areas identified in the SOM tool in order to prepare recommendations and next steps

for the customer

In addition work with your customer to identify over-licensed and under-licensed software and events that

might have led the customer to any inaccuracies Reconcile any licensing gaps and provide the customer with guidance on the best way to manage their software assets most effectively going forward

This third stage of a SAM engagement focuses on achieving the following

bull Review amp validate all collected data

bull Compare deployed assets to entitlements

bull Map to an optimized environment based on customer goals

bull Interpret inventory data

Review and validate all collected dataA SAM engagement helps identify and document all product deployments usage and license entitlements This includes combining the inventory data with other relevant data and information that may not be

discoverable with most tools such as your browser readiness for an Office 365 migration development needs to migrate workloads to Azure and relationships between on-premises systems and Cloud systems

Compare deployed assets to entitlementsOne key benefit of a SAM engagement is that it gives you a clear picture of a customerrsquos entire IT landscape

which you can then share with them This includes an accurate view of all of a customerrsquos license entitlements

By understanding these entitlements you can help customers identify over-licensed and under-licensed software so they can purchase any necessary additions to bridge licensing gaps The SAM Baseline

engagement will also help to identify any license gaps eligible to be right-licensed while moving to the Cloud This helps ensure that the customer is getting credit for everything they own

In addition the engagement helps highlight ways in which a subscription model can impact budgeting and

procurement taking into account direct indirect and hidden costs Discussions around a customerrsquos current licensing program and future needs will also help to identify the optimal Volume Licensing choices going

forward

Baseline

ReviewStep 3 Data analysis

14


Baseline ReviewStep 3 Data analysis

15

Map to an optimized environment based on customerrsquos goalsTo optimize results you have to take a holistic view of the customerrsquos current state and intended goal objectives level of willingness to move technical readiness and cost considerations These help determine the

optimal Cloud solution recommendation

Recommended areas of analysis for optimization include the following

bull Assess whether the customerrsquos appropriately licensed for their current deployment and usage state We

can then provide recommendations for the best licensing options to align with their future business plans

bull Analyze the customerrsquos SAM process and provide recommendations to develop or improve them in

support of ongoing optimization management and compliance

bull Determine whether systems are ready for Azure in their current configurations by identifying the Windows

operating system and SQL Server software versions currently running to see if they are supported in Azure You can find supported versions at Microsoft Server Software Support for Microsoft Azure Virtual

Machines

bull Size the systems being assessed to understand system utilization and anticipated resource needs in Azure Virtual Machines This requires collecting performance metrics not simply a single scan of how a machine

is running at a single point in time

Recommended metrics include the following

ndash Azure Virtual Machine size

ndash Estimated monthly usage

ndash Network use (GB)

ndash Storage use (GB)

bull Identify applications and services that are already running in the Cloud and consider the most effective way to manage those solutions For more detailed information on working with Microsoft Cloud

management solutions please read about the Enterprise Mobility Suite with Windows Intune Azure Active

Directory Premium and Azure Rights Management

bull Look for areas of potential risk pertaining to running older software that is out of date or past end of support In particular try and track the following information

ndash Devices not running updated software

ndash Devices running Windows XP

ndash Devices running Windows Server 2008

Interpret inventory databull When reviewing the inventory tool output look for anomalies such as client count results differing

greatly from the number of employees Question anything that seems unusual to ensure your analysis

is an accurate representation of the customerrsquos environment

bull Make sure you understand the relationships between on-premises systems (such as an employee database) and Cloud systems (such as payroll)

bull Be aware that inventory data for Cloud computing may be accessed delivered and managed differently

than data for on-premises solutions Data from the inventory tool should be combined with data from other sources (IT service management and finance for example) so informed decisions can be made

that reflect all aspects of moving workloads to the Cloud including the impact on total cost of

ownership and return on investment

ndash CPU utilization ()

ndash Memory utilization (MB)

ndash Disk IO utilization (IO operations per second)

ndash Network utilizationmdashinout (MB)

bull The customer needs to know who is managing what in order to inventory assets properly If the

organization is using a service provider clarify what was purchased and who is managing it

Over-licensing and under-licensingBased on your analysis yoursquoll be prepared to discuss the customerrsquos current state with clear information on

places where they may be over-licensed or under-licensed Ensure that you are fully aware of the installation

or virtualization rights that your customerrsquos products may have via traditional product use rights Software Assurance (SA) Benefits or even via license grants documented in the Product List Use the findings to talk

about the benefits of being right-licensed and discuss the licensing options that are available to help them achieve proper licensing

Address any licensing shortfalls that have been identified and explain the steps the customer should take to

resolve their under-licensed position Typically the customer will follow their standard process and acquire

the shortfall through their reseller using their existing Volume Licensing (VL) agreement Agree on a timeline to resolve the shortfall ndash within thirty days of identification is a reasonable time period Help the customer by

connecting their licensing shortfalls to gaps in their SAM management processes highlighting areas of improvement Often shortfalls do relate to issues with inadequate existing SAM processes if processes had

been in place and carried out properly shortfalls would have been found earlier

The diagram below shows an example of over- and under-licensing and represents the basic information most companies will need to track as a starting point Organizations with additional complexities will need to

add additional fields to be complete


16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall

Office 2010 Professional FPP 14 12 -2

Office 2013Professional

PlusVL 25 25 0

Windows 7 Professional VL 20 25 5

Windows 8 Enterprise OEM 19 19 0

FPP = Full packaged product

OEM = Original equipment manufacturer

VL = Volume Licensing

License rights vary depending on the type of license

purchased

You may find that the customer is over-licensed in some areas They may have acquired more licenses than

necessary or be mistaken in their belief that software is being used If it is discovered that they are not using the product and if their license rights allow it recommend that they reassign the product to another

workload or move the product to the Cloud if the customer has License Mobility rights If the product is being used but there is a quantity mismatch or surplus advise them to adjust their purchases to match their

actual requirements If the customer has active Software Assurance there is the potential to step them up in

the situation where they may need additional licenses for a higher edition of a product

Baseline ReviewData analysis ndash SAM Assessment

A SAM Assessment is a review of the customerrsquos existing processes against the SAM Optimization Model

framework identifying improvement opportunities and associated ROI The SAM Optimization Model (SOM) is a framework developed by Microsoft that is aligned with Microsoft Infrastructure Optimization (IO) SOM

enables partners and customers to evaluate SAM effectively and objectively in order to help them manage

the life cycle of software assets with policies procedures tools and a vision for the future SOM provides an established set of criteria to help you make consistent SAM assessments and recommendations

Use this model to conduct an evaluation to determine how effectively your customer is managing software assets The results from the assessment will form the basis for guidance you will provide the customer with

ways to improve their SAM practices and a tailored road map to help them visualize the benefits and savings

at each stage of SAM optimization

SAM Optimization Model amp ISO SAMThe SAM Optimization framework serves as the foundation and guidance for preparing to implement an effective SAM program that supports alignment with ISO standards The model is based on the ISOIEC

19770-1 standard which is the gold standard for SAM processes It identifies ten KPIs that focus on key

processes an organization needs to follow to implement a SAM program The SAM Optimization Model is a stepping stone to accomplish a complete end-to-end SAM program as defined within ISOIEC 19770-1 which

outlines the requirements and certifications recommended for a comprehensive SAM program Adopting both frameworks will help ensure that customers accurately and strategically implement and manage a

successful ongoing SAM practice

ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17

The Microsoft SOM infrastructure optimization maturity levels are

Basic

Ad Hoc ndash Little control over what IT assets are being used and where Lacks policies procedures resources

and tools

Standardized

Tracking Assets ndash SAM processes exist as well as tooldata repository Information may not be complete and accurate and is typically not used for decision making

Rationalized

Active Management ndash Vision policies procedures and tools are used to manage the IT software asset lifecycle Reliable information used to manage the assets to business targets

Dynamic

Optimized ndash Near real-time alignment with changing business needs SAM is a strategic asset to overall

business objectives

Baseline ReviewData analysis - SAM Assessment

The first two levels Basic and Standardized are the initial focus points for an organization As organizations

increase their maturity they will progress up to Rationalized with the ultimate long-term goal of arriving at a Dynamic state The Rationalized level is similar to the ISO SAM Tier 1 in the ISO 19770 model and the

Dynamic level corresponds generally to the ISO SAM Tiers 2 3 and 4

For more information on the ISO model see ISOIEC 19770 -12012 ndash Information technology ndash Software

asset management ndash Part 1 Processes and tiered assessment of conformance

Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or

accurate and typically

not used for decision

making

Rationalized

SAM

Active Management

Vision policies

procedures and tools

are used to manage

the software asset

lifecycle

Reliable information

used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs

Business competitive

advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18

SOM maturity levels and key competencies

The SOM Assessment is a systematic approach in which you compare Key Performance Indicators (KPIs)

found within the customerrsquos current environment against a defined model to determine a SAM maturity level The objective is to gain an understanding of the organizationrsquos overall SAM maturity highlight SAM strengths

and weaknesses and provide a roadmap for improvement

A SOM Assessment Report provides the customer with an assessment rating and SAM maturity level based

on answers to SAM policy and procedure questions asked throughout the engagement and captured in the

Microsoft SAM Assessment Report The report also provides recommendations at each stage of the model prioritizing the ones with the greatest impact for the customer

For each key competency area you will identify the sources of data that need to be gathered identify how to

evaluate the data and what is to be determined and then breakout the four maturity levels using the tipping

points for each level


19

SAM Optimization Model ndash maturity levels

BASIC STANDARDIZED RATIONALIZED DYNAMIC

SAM ThroughoutOrganization

Project Managerassigned but SAM rolesamp responsibilities not

defined

Direct SAM responsibilityis identified throughoutorganization

Each functional groupactively manages SAM

SAM responsibilitiesdefined in job descriptionsacross organization

SAMImprovement Plan

No SAM development orcommunication plan

SAM plan is defined and approved

SAM Improvement is demonstrated

SAM goals part of executive scorecard Reviewed regularly

Hardware ampSoftware Inventory

No centralized inventoryor lt 68 assets in central inventory

gt 68-95 of assets in inventory

gt 95 - 98 of assets in Inventory

gt 99 of assets in inventory

Accuracy of InventoryManual inventory nodiscovery tools

Inventory sourcesreconciled annually

Inventory sourcesreconciled quarterly

Dynamic discovery tools provide near real-time deployment details

LicenseEntitlement Records

Procurement managescontracts not accessed byIT managers

Complete entitlementrecords exist acrossorganization

Entitlement recordsreconciled with vendorrecords

SAM entitlement system interfaces with vendor entitlement to track usage

Periodic EvaluationIT operations managed onad-hoc basis

Annual sign-off on SAM reports

Quarterly sign-off on SAM reports

System reconciliations and ITAM report available on demand

SAM OperationsMgmt amp Interfaces

SAM not considered partof MampA risk plan andcompany integration

Operations managesseparate asset inventories

Operations managesassociated assetinventory

All business units follow the same strategy processamp technology for SAM

Acquisition Process

Assets purchased on aper project basis withouta review of current

availability

Software purchases use approved vendors

Software purchases based on deployment entitlement

reconciliation

All purchases are made using a predefined assetcatalog based on metered

usage

Deployment Process

Assets deployed byend-users in distributedlocations no centralized IT

Only approved software is deployed

Software deploymentreports are accessible tostakeholders

Software is dynamically available to users on demand

Retirement Process

Software is retired withhardware and is notharvested or reassigned

Unused software isharvested (where the license allows) and

tracked within a centrally controlled inventory

Centrally controlledinventory of harvestedlicenses is maintained

amp available for reuseDeployment amp license

records are updated

Automated process wcentralized control amp tracking of all installed

software harvest optionsinternal reassignment

and disposal

As you assign the maturity level for each of the ten key competency areas note the customer may be at

different stages in the modelmdashmeaning some areas will be Basic while others are Dynamic or Rationalized Most customers will be in the Basic and Standardized maturity levels but you will see some areas (for

example Acquisition Process) that could be Rationalized or even Dynamic

SOM Workbook

The SOM Assessment Report Workbook is used to document the details on your maturity level assessment

ratings for each of the key competency areas The workbook provides a framework for your customer SAM

optimization review It will also enable you to capture the assessment ratings for each of the ten competency areas

Workbook contents

Within the workbook there is a tab for each competency In addition to the objectives and key questions

each tab contains a definition of the competency risk considerations guidance on how to evaluate the SAM optimization level and the final assessment rating for the specific competency You can also enter notes as

needed at the bottom of each tab

The lsquoSAM Assessment Reportrsquo tab provides the consolidated assessment ratings across all ten competencies

once they have been filled in by you From this tab you can save a copy of this summary information to email

to Microsoft by clicking the lsquoCreate Final Reportrsquo button Note You need to enable the Macro Option above in the Security Warning

The lsquoSAM Assessment Graphrsquo tab provides a graph based on the summary assessment data once it is all

collected

The last tab lsquoCompetency Rating Informationrsquo provides definitions for each competency and optimization

level along with additional assessment guidance

To get started Follow the directions on the ldquoGetting Startedrdquo section of the Introduction tab To set up the

workbook for the customer

1Enable the macros in the security options

2Enter the name of the Customer in cell lsquoF2rsquo

3Enter the Partner Name in cell lsquoF3rsquo

4Enter the Partner MSPP ID in cell lsquoF4rsquo

5Enter the OpportunityID or Agreement in cell lsquoF5rsquo


20

Filling out the Workbook

Using the information you collect by questioning the customer and assessing their maturity level in each of

the ten competencies (both explained in more detail below) you will record an ldquoInitial Observationrdquo and an ldquoAssessment Ratingrdquo for each competency in the appropriate competency tab

bullThe lsquoAssessment Ratingrsquo is your analysis of the customerrsquos maturity for a particular key competency

bullThe lsquo(Initial) Observationsrsquo is supporting information on why you selected the lsquoAssessment Ratingrsquo


The ldquoSAM Assessment Reportrdquo tab is organized by the key competencies and corresponding ISO categories

and the results Once all observations and ratings are recorded the information in the lsquoCurrent Optimizationrsquo columns are auto filled based on the lsquoAssessment Ratingrsquo you have selected as well as your Initial

Observation

21

Creating a final report

To create a final report select the ldquoCreate Final Reportrdquo button making sure that macros are enabled


22

Results from the workbook are also provided back in the form of a graph on the SAM Assessment Graph tab

This is an example of what the output graph will look like

0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23

DeliverablesUpon completion of this stage you can offer key best practices to improve the customerrsquos software asset management program going forward

ELP

Provides details related to license entitlements which are mapped to

deployments and identifies any gaps or underutilization in your organization

License Optimization ReportPresents recommendations on how to optimize your infrastructure

and improve licensing efficiencies


Final results

The SAM Baseline engagement data must be analyzed reviewed and agreed upon with the customer as an accurate point-in-time reflection of the customerrsquos current deployment and license position This data along

with the additional customer inputs will also provide a basis for the development of solid license optimization

recommendations and a robust SAM Optimization Model maturity assessment unique to the customer Based on the inputs and data collection the partner will complete the following required analysis

bull Reconciliation analysis between license entitlements and deployment data including the application of license benefit and optimization rules (eg upgrades downgrades promotions etc)

bull Review of the Microsoft SAM Assessment Report answers and results in each of the ten key

competency areas identified in the SOM tool in order to prepare recommendations and next steps for the customer

Additionally SAM must take into account the speed and ease with which new services can be provisioned configured and released This ease of implementation introduces organizational risks by decentralizing IT

services Because Cloud services appeal directly to business users the risk exists that these services may be

purchased outside the traditional software procurement and SAM processes

Deliverables

The following deliverables are due to the customer at the end of the engagement

bull A comprehensive view of the customer environment A document with details related to all

hardware and software currently deployed within the customerrsquos IT infrastructure

bull The Effective License Position (ELP) A spreadsheet that provides details related to license entitlements and deployments The spreadsheet must be produced using I-AM (Note Defined in

Deliverables to Microsoft) bull License Optimization Report This report must contain the risks liabilities and issues associated

with customerrsquos current licensing practices and prioritized recommendations on how to better

manage their licenses to minimize risks in the future The report could also contain but is not limited to

o Identification of all of the customerrsquos Volume License Agreements (VLAs) with Microsoft and a recommendation on any beneficial consolidation

o Consumption information detailing installed products that are unused or underutilized (eg

no use in last six months)o Recommendations for a repeatable simplified inventory collection process for future True-ups

(for Enterprise Agreement customers only)o Additional customer-specific recommendations based on captured data and insights

24


Baseline

ReviewStep 4 Final recommendations

bull Microsoft Baseline SOM Assessment Report The Microsoft Baseline SOM Assessment Report

provides the customer with an Assessment Rating and SAM maturity level based on answers to SAM policy and procedure questions asked throughout the engagement The report must also provide

recommendations at each stage of the model prioritizing the ones with the greatest impact on the

customer According to the scope of the engagement this report will containo An Executive Summary A high-level summary of project background and scope engagement

result recommendations and next stepso SOM Assessment and Recommendations A summary of findings and results of the SOM

maturity assessment

The SAM Partner must notify the Microsoft SAM Engagement Manager when the POE is uploaded into the

required system as designated by Microsoft (currently CHIP) POE includes the following deliverables due to Microsoft upon the completion of the SAM Engagement and must be provided as necessary POE in order for

the partner to collect Channel Incentives payment

bull Established Deployment Position (EDP) The EDP an I-AM generated Excel report provides details related to the customersrsquo Microsoft software deployments and usage data The software

deployments are identified using discovery tools and manual inputs as outlined in the Data collection section The partner must first input all relevant data into the customer Inventory Data

Contract (CIDC) template which will be uploaded into I-AM The EDP will then be created by the

partner using I-AM which is to be given to the customer and Microsoft EDPs produced outside of I-AM will not be accepted as proof of execution The EDP data must meet or exceed the minimum

quality standards published in the current SAM Minimum EDP Quality Standardsbull Effective License Position (ELP) The ELP provides details related to license entitlements and

deployments and is generated using I-AM The ELP must be finalized in the I-AM ELPs produced

outside of I-AM will not be accepted An encrypted ELP must be uploaded into the designated tool (currently CHIP) as proof of execution

bull Microsoft Baseline SOM Assessment Report This must be the same Baseline SOM Assessment Report provided to the customer as outlined above

bull Letter of Confirmation (only applicable for customer countries listed below)

o Required Chinao Advised India Malaysia Indonesia Philippines and Vietnam

The Letter of Confirmation should be drafted after completion of the SAM engagement and requires customerrsquos chop (stamp) or email from customer corporate domain confirming provision of SAM

engagement

The Letter of Confirmation must include the following statement

ldquoThis is to confirm Microsoft SAM Partner ltinsert partner Namegt has implemented SAM service

ltinsert SAM Engagement Typegt to customer ltinsert customer namegtrdquo

Baseline ReviewStep 4 final recommendations

25


Due to customer

SAM resources

SAM Partner eligibility program overview and partner incentive guides are located at httpakamsSAMIncentiveGuide


EDPProvides details related to all hardware and software currently

deployed within the customerrsquos IT infrastructure

ELPOffers details related to license entitlements and deployments



SAM Baseline SOM

Assessment Report

Provides the customer with an Assessment Rating and SOM maturity

level based on answers to SAM policy and procedure questions asked throughout the engagement

Due to Microsoft





SAM Baseline SOM

Assessment Report


level based on answers to SAM policy and procedure questions asked throughout the engagement (same report as given to customer)

Letter of Confirmation

(required for certain countries)

Requires customerrsquos chop (stamp) or email from the customerrsquos

corporate domain confirming provision of the SAM engagement (see previous page for list of countries required this letter)

26

Appendix

AppendixPlanning

28


ResourcesMicrosoft SAM Tools

httpswwwmicrosoftcomen-ussamtoolsaspx

SAM Partner Playbook

httpsassetsmicrosoftcomen-usSAM-Services-Partner-Playbookzip

Microsoft Assessment and Planning (MAP) Toolkit

httpsmsdnmicrosoftcomen-uslibrarybb977556aspxf=255ampMSPPError=-2147217396

Tips and tricksbull Develop and use your own technology questionnaire and report template that specifically cover

Cloud requirements that you can send to the customer in advance Compare this feedback with

your own findings

bull At the outset of the engagement ensure that the customer has completed any necessary

background checks and granted physical building access and that you have scheduled all stakeholder interviews ahead of time to reduce the possibility of obstacles as the engagement

moves forward

bull Because of the variety of Office 365 offerings it can be useful to create a graphical representation

of user profiles mapped to Office 365 offerings as a way to help visualize Office 365 needs in conversations with customers

bull Document any Cloud services that also connect to internal services noting any dependencies and types of data moving back and forth This information will help improve your understanding of

the customerrsquos system architecture and provide insights about implications forany changes or future plans

bull Multiple passes with the inventory tool or with multiple tools may be required to ensure all data is captured correctly

bull Naming conventions are important Ask your customer what naming conventions are in place

Look to server names to help identify their function Recommend that as a best practice your

customer should use specific naming conventions going forward if necessary

bull Ensure that all administrator rights are lined up ahead of time and obtain all necessary data that can affect the engagement at the outset Be sure to include and consider implications beyond the

usual inventory data including storage requirements server application usage internal and external access needs seasonal changes to access bring-your-own-device scenarios mobile access

current and future plans and warranty and end-of-life dates

bull Data protection laws differ by localecountry For example if you are inventorying client PCs and

access to a particular machine is open to someone in another country know what data laws come

into play Be aware of any legal limitations around data to help protect yourself and your customer

AppendixData collection

29


For customers looking at a Cloud delivery model like Microsoft Azure the toolrsquos scope will need to

take certain dependencies into consideration


30

Data Gathering

Use the questions in the workbook to survey key customer stakeholders about a variety of elements that

may impact their SAM program

bullThe customer may need help to determine what key personnel should receive the SAM Assessment

Questionnaire Itrsquos important to interview different people from different departments to triangulate the information Each business role carries with it a unique perspective and there may not be universal

knowledge For example a procurement person may think all purchasing is decentralized but by talking

with IT you may learn that IT makes purchases for their departments outside of the procurement process Or those responsible for retirement may not know to inform procurement that extra licenses are available

bullReview the questionnaire with them to ensure they understand the questions and to explain what the

intention of each is Help them to understand the questionnaire in the context of their overall SAM

program

This questionnaire information provides a look at what each employee completing the questionnaire believes the current or as-is state of organization is for each key competency For the key stakeholder they

will also identify what their desired future or to-be state is This will provide you with insight that you can

use when developing recommendations

For Office 2013 check for

bull Operating system version

bull Browser type and version on all machines

bull Office suite version

bull Microsoft NET Framework

bull CPU memory and free disk space

For Office 365 Web Apps check for


bull Browser type and version on all machine

For Microsoft Exchange and SharePoint Online

check for


bull Office products installed

Identify on-premises deployments of Exchange

Server SharePoint Server Lync Server and

similar software to understand what functionality will be needed in Office 365

Covering clients and a subset of servers to assess if systems are ready

Current Organization diagrams

Gather details about the customerrsquos organization including

bullCustomer size

bullLocations

bullNames of the various IT groups

bullSAM tools they own and use

bullSupporting SAM processes in use and stakeholder names

SAM reports created for stakeholder or executive sponsors

Current and historical reports will tell you what information is available to the stakeholders and executive

sponsor

bullA key item is the evidence of review and sign-off and by whom

bullIdentify how the reports are created how often they are created and who has access to them

SAM Improvement Plan

This provides you information on what the customer believed was important to improve in their SAM program how it was to be improved

Key items you want to see are

bullEvidence of stakeholder and executive sponsor review and budget approval to support the plan

bullHow often the improvement plan is updated and who has access to it

Hardware and Software inventories

This provides you information on the software deployments Key details include

bullEntitlements deployments and retirement

bullHow they were created and verified ndash specifically the processes and tools used for the inventory

AppendixData collection - SAM Assessment

31

Location of software inventories and who has access to them

bullHow is the inventory data made available Are they dynamically created or created by a certain process then

stored off so they can be review and used

bullWho has access to these inventories ndash is there an access control listApproved software vendors

bullIs there a defined list of vendors you can purchase or acquire software from

bullThis list if available may be part of the procurement system

Approved software titles

is there a list of lsquoapprovedrsquo software that can be purchased or acquired

bullIs there a list of lsquoapprovedrsquo software that can be deployed

bullIs there a list of lsquounknownrsquo for software that has not been classified as approved or disapproved

bullSome companies may have a DSL (definitive software library) which may be part of the customerrsquos software

approval process

Customer Interviews

Use customer interviews to fill in information gaps During these conversations you have the chance to learn

more about the atmosphere surrounding the SAM program For example

bullStakeholder objectives and goals

bullEmployees or other key resources like outsources or contract employees

bullCustomerrsquos view of the processes

Look for any road blocks the SAM program faces what is missing what the customer would like to see integrations with other systems etc

Tip Plan logistics out to ensure you are able to schedule all interviews One suggestion is to integrate the questionnaire questions into other SAM Baseline discussions and meetings that yoursquove already scheduled

Analysis

Once the data has been collected you will develop a final report that provides the customer with the results of the assessment and your recommendations As you perform the SAM Assessment you should have

documented your results in the SOM Workbook (as described in the SOM Workbook section) using the

appropriate tab for each of the key competency areas as each key competency area is rated separately

bullIndicate your initial observations and your maturity rating based on the results of your analysis

bullDocument the desired future for each competency area based on the customerrsquos objectives goals

restrictions and limitations

This will help you develop recommendations which are designed to increase the maturity level of the key

competency areas Note some customers may only choose to focus on improving a limited number of key competency areas verses all of them


32


Microsoft Server Software Support for Microsoft Azure Virtual

Machineshttpsupportmicrosoftcomkb2721672en-us20

Enterprise MobilitySuite

httpswwwmicrosoftcomen-usserver-cloudenterprise-mobility

Resources

33

Data interpretation and technical requirements

Cloud solution requirements

The following are examples of requirements for Microsoft Office 365 and Microsoft Azure Office 365 requirements can vary by offering For a comprehensive list of requirements please review

Office 365 Plan Options

Office 365 Requirements

Before customers decide to move to Office 365 we recommend that you verify that their systems meet or

exceed the minimum system requirements

bull For the best experience Office 365 is designed

to work with the following software

ndash Current or immediately previous version of Microsoft Internet Explorer or Firefox or the

latest version of Chrome or Safari

ndash All versions of Microsoft Office covered by Microsoft mainstream support

bull Office 365 does not have an operating system

requirement except that the operating system

used must be supported by its manufacturer However there might be advanced Office 365

configuration options features scenarios or tools that have explicit dependencies on an

operating system or behave differently on

different operating systems

bull The Microsoft Service Pack Support Life-cycle

Policy requires customers to install Office service packs within 12 months of release

Office 365 requires compliance with this policy

bull Office 365 strongly recommends that customers accept automatic updates from

Microsoft to help secure their environments and to have the best experience with

Office 365

bull The minimum hardware requirements for Office 365 can be found here

AppendixData analysis

34


bull Variable infrastructure resource requirements

Instances of roles and resources can be allocated as they are needed as well as by architecting

applications to take advantage of the elastic scale

of Azure

bull Virtual machine hosting In addition to offering

traditional platform as a service advantages Azure can host virtual machines These virtual machines

can run any Azure-supported operating system

and can run applications in the same way that they would run on - premises For a list of

supported operating systems see Overview of Azure Virtual Machines

bull Variable workload needs A company may need to

accommodate high levels of use only at peak times and then return to a lower sustained level

of use Migrating these workloads to Azure can

enable a customer to scale when necessary but avoid paying for higher levels of use on a

consistent basis

bull Testing environments A customer may require

higher levels of use during the testing phase for

a new application By using Azure the customer can increase capabilities for the testing period

while avoiding substantial investment in hardware and resources that will be necessary

only for a limited time


35

Additional Information Gathering

Gathering inventory data is one step in defining a customerrsquos licensing requirements However data from the

inventory needs to be combined with additional sources in order to make informed licensing decisions This

additional information helps provide the context that is required for accurate license allocations but is not discoverable via most discovery tools Your most important source is your customer Customer conversations

are key to an effective Software Asset Management (SAM) engagement and should help provide the additional insight needed to fully assess and understand the customerrsquos environment

Here are some suggestions about additional items to discuss with the customer

bullReview the customerrsquos intended licensing model so you can correlate details such as the use scenario of each instance and user access in order to confirm the appropriate licensing model is used

bullProfile servers carefully being sure to identify active and passive servers if servers are internal or external facing and the extent of any virtual server environments Insights around server scenarios will better prepare

you for licensing discussions and also lay the groundwork for additional engagements such as SQL

Workloads Cybersecurity or Virtualization

bullIdentify all test and development servers watching out for servers labeled as development that are actually

running as production You can also use this information as the foundation for a Non-production SAM engagement

bullWhen reviewing the tool output look for anomalies such as client count results differing greatly from the

number of employees Ensure your analysis is an accurate representation of the customerrsquos environment

bullData from the inventory tool should be combined with data from other sources (ITSM finance etc) so

informed decisions can be made

The customer needs to know who is responsible for managing each environment in order to inventory assets

properly If they are using a service provider clarify with them

What have they actually bought

Did they buy a system or are they paying a third party to manage it

Tips and Tricks

bull Naming conventions are important particularly when it comes to servers Ask your customer what naming conventions are in place Look to server names to help identify function If necessary recommend

the best practice of using specific naming conventions going forward

bull Be aware of different Product Use Rights and licensing rules for different product versions and editions

Maintain a file with information on each for quick reference


36

Resources

Office 365 System Requirements

httpofficemicrosoftcomen-usoffice365-suite-helpoffice-365-system-requirements-HA102817357aspx


httptechnetmicrosoftcomen-uslibraryoffice-365-plan-optionsaspx

Office 365 Deployment Guide

httptechnetmicrosoftcomen-uslibraryhh852466aspx

Overview of Azure Virtual Machines

httpsazuremicrosoftcomen-usdocumentationservicesvirtual-machines

SharePoint 2013 on Azure Infrastructure Services

httpstechnetmicrosoftcomen-uslibrarydn635309aspx

Office 365 System Requirements - Client Side

httpsproductsofficecomen-USoffice-system-requirementsOffice365forBEG

Standardized SAM Assessment Workbook (English)

httpspartnermicrosoftcomdownload40072815

Standardized SAM Assessment Workbook (Available in 25 localized languages)


SAM Assessment - ISO Updates Only (zip file)


International Organization for Standardization (ISO) SAM Standards

ISOIEC 19770-52015 - Information technology -- Software asset management -- Part 5

Overview and vocabulary ISOIEC 19770-22015 - Information technology -- Software asset

management -- Part 2 Software identification tag ISOIEC 19770-12012 - Information technology -- Software asset management -- Part 1 Processes and tiered assessment of conformance

SAM Optimization Model

httpswwwmicrosoftcomen-ussambaselineaspxCollectionId=9d33c0b2-7c54-4274-8b1c-

d1dec3b8548d

SAM Resources

httpswwwmicrosoftcomen-ussamresourcesaspx

BSA SAM Advantage Training Course Aligned to the ISOIEC 19770-1 Standard

httpwwwbsaorganti-piracybsa-sam-solutions

SAM Partner Playbookhttpsassetsmicrosoftcomen-usSAM-Services-Partner-Playbookzip

As you work to finalize the SAM Baseline Review and help the customer to understand what software they

have deployed how itrsquos being used and by whom and how itrsquos licensed the next step is to help the customer review or write policies and procedures to ensure ongoing proper software asset management Establishing

standard practices can help them become more efficient avoid unnecessary costs and business risks and

streamline the entire organization At a minimum policies should cover software acquisition use and disaster recovery

As a starting point basic templates and other useful resources are available for download

Best Practices for the IT Department

It is important that those involved in the procurement or provisioning process and those individuals

responsible for purchasing licenses are in communication and work together toensure that additional deployments of software and hardware

are licensed appropriately Gaps can exist when one function of IT is responsible for fulfilling a request but another resource in the workflow manages accountability for the actual licensing

SAM policies should address the need to properly educate the IT department in the complexities and

ramifications of various IT solutions

Regulatory compliance

bullSAM policies should address the organizationrsquos regulatory anddata security compliance requirements and take into account the monitoring of hardware software networking and firewalls that is required for

regulatory and data security certifications Business compliance requirements may include the Payment Card

Industry Data Security Standard (DSS) SOX HIPAA Electronic Records and Electronic Submissions

bullData sovereignty should also be considered Be familiar with any requirements for your country or area so

you can share them with your customer The customerrsquos home country may have strict restrictions on whether data can be stored or accessed from virtual servers or applications outside the country or area

bullData privacy laws should also be considered Some industries such as health and financial services may

require that personal data remain within a designated region or country Make sure that you are familiar with rules and regulations for any country or area where virtual servers may be hosted or accessed

License Compliance

bullSAM policies should be in place to anticipate and control procurement and accessibility servers desktops

and applications Software and server licensing programs are typically counted on a per user basis but in

certain circumstances such as desktop and application virtualization licenses are counted per device It is important to address these potential risks

bullUser groups should be created and managed by the IT team to ensure that applications and servers are only provided to those that require them Mismanaged accessibility of applications can lead to instances of non-

compliance if not planned in advance and managed appropriately

AppendixSAM policies

37


Roles and Responsibilities

bullItrsquos important to understand how those in different roles are involved and to be sure all roles are

communicating as necessary to ensure smooth software asset management

bullThe customerrsquos SAM policies should cover how compliance is documented how data becomes accessible for

the license manager and how additional provisioning is authorized by the SAM manager

bullFor larger customers with decentralized purchasing sometimes no one person sees the big picture across

the locations Help them to understand the benefits they would realize in terms of license optimization and compliance cost and even security by transitioning to centralized purchasing and management of licenses

SAM Across the Organization

When working with your customers to review or write policies and procedures to ensure ongoing proper software asset management going forward be sure to discuss the impact of big trends impacting the IT

environment like cloud computing mobile device use etc

When customers define their internal SAM processes procedures and policies itrsquos important that they

establish clear expectations of roles and responsibilities Policies should include the desired attitude and behavior from an overall organizational perspective to help ensure all controls are in place and

communicated to all those who are involved in the process Management should become stakeholders in the

implementation and follow-through of SAM processes to ensure that policies become part of the natural cycle of business for the organization

bullRealize that SAM ideally spans people processes and tools in order to sustainably manage licenses

bullDefine and develop processes procedures and policies based on a clear understanding of roles and responsibilities Document responsibilities explicitly avoid making assumptions

bullLook at the Microsoft Operations Framework and follow it consistently as a standard best practice

bullUnderstand and implement a process framework within the organization

bullIncorporate SAM results as a part of governance reports

bullUnderstand what software tags are and how they are becoming increasingly important ISOIEC 19770-2

outlines the parameters for tagging software to optimize its identification and management Governments

are starting to add a requirement for software tags in procurement requisitions and new Microsoft products include software tags


38

Internal Training and Guidelines

When it comes to educating employees about SAM best practices communicating policies should occur on

an ongoing basis SAM crosses organizational functions and all parties should be very clear about the policies up front so there is no confusion about organizational expectations

Before employees can follow rules about software they must know what they are and understand them This is where training comes in Training should clearly communicate the right ways to properly manage software

assets The message can be delivered in different ways to increase awareness and it is best that this is done

iteratively over time When the message is delivered in multiple ways on a regular basis there is a much better chance that employees will take it seriously

bullBe proactive about managing policies and adapt them as necessary to help ensure they are both effective

and likely to be executed

bullCounter any complacency with training and reinforcement from the executive level on down

Take steps to ensure all outside teams such as vendors and contractors understand the organizationrsquos SAM policies and procedures

SAM Standards and Frameworks

International Organization for Standardization (ISO)The comprehensive international standard for Software Asset Management aligned to IT service management is ISOIEC 19770-12012 SAM Processes This vendor-

independent standard can benefit your customers in many ways and is supported by much of the IT industry including Microsoft

AppendixSAM Policies

39

Appendix Data analysis - Licensing considerations

Once you have established a comprehensive detailed inventory of the customerrsquos existing IT environments

the next step is to work with the customer as a trusted advisor to optimize their licensing program Software licenses are often a significant part of an organizationrsquos IT budget If your customersrsquo software is not licensed

correctlymdashwhether over-licensed or under-licensedmdashthey can face potential compliance or budgeting issues

Your role is to help customers optimize and manage their software assets so itrsquos important that you understand and communicate the different types of licensing that are available to an organization the

documentation that is required and how to best organize documentation and other ways that you can help When looking at various licensing options consider the following questions

Organizational

bullWhat is the type of industry primary function and size (number of computers) of the customer organization

bullWhat is the projected growth rate and outlook for the customer and for IT over the next three to five years

bullWhat is the customerrsquos history in terms of growth and its business model and corporate culture with respect

to change

bullIf this is a global organization what impact is there on license requirements

bullAre there any mergers acquisitions or divestitures that need to be taken into consideration

bullDoes the customer have any specific regulatory governmental legal or other compliance requirements that need to be addressed by server or desktop virtualization such as SOX HIPAA ISO or PCIDSS

bullHow are IT expenses allocated across the organization and how does this affect the licensing requirements

bullHas the organization embraced virtualization And if they have begun virtualizing do they have the proper licenses to match pace with the speed and ease of deploying virtual machines (VMs)

bullIs the organization considering moving to the cloud And if they have begun migrating to the cloud how are they governing cloud usage

Licensing Agreements and Entitlements

bullWhat is the customerrsquos existing licensing program

bullWhat is the customerrsquos current budgeting cycle for licensing Is it time for a renewal or at the beginning of a

new agreement

bullAre the benefits of the various licensing options and usage rights clearly understood by the customer

bullAre the customerrsquos current Volume Licensing programs licensing models usage rights and purchase

options addressing their IT environment requirements and goals

bullHas the customer defined which Microsoft products and online services they want to license and assessed

the way in which they plan to use those products

bullHas the customerrsquos Volume Licensing program been assessed including the current expiration date and

coverage and options such as Product Use Rights (PUR) and Software Assurance Have you reviewed SA expiration cycles SA can be purchased at different times under different scenarios Allowing SA benefits to

expire can have significant financial implications and can be challenging to renew at a later time

bullDoes the customerrsquos product allow for secondary or multiple installs or for unlimited virtualization And is Software Assurance required for those additional rights

40

bullDoes the customerrsquos Volume Licensing program enable the customer to deploy updates and new versions

of software especially on desktop PCs or mobile devices

bullIs there a better Volume Licensing program that would help the customer to increase efficiencies achieve

their business goals and lower costs

bullTo what extent does the customerrsquos Volume Licensing program provide Software Assurance - are there

advantages to deploying the entire installed base with full SA coverage

bullFor a large organization is the customer using an Enterprise Agreement to standardize IT enterprise-wide while being able to purchase software and services for different types of users

bullAre license transfers reassignments or License Mobility to the cloud allowed or prohibited Are there any restrictions pre-approvals or additional costs involved

bullHave the licensing implications for decommissioned hardware been fully considered

bullIf the customer has begun acquiring Azure monetary commitment services is the commitment spend being used

Additional Areas of Discussion

bullWhat is the customerrsquos software acquisitiondeploymentmigration road map Are they planning any

software title changes or migrations Are there any they should be considering

bullHave they optimized licensing for their SQL workloads Their non-production virtualization or mobile

environment

bullAre there opportunities for increased virtualization they could take advantage of

bullWhat are their cloud adoption plans Are they familiar with available licensing options including a hybrid

approach

bullAre mobile devices properly licensed including user-owned devices that may be accessing organizational

resources


41

ResourcesMicrosoft Volume Licensing

httpwwwmicrosoftcomlicensingdefaultaspx

Partner Network Volume Licensing Overview httpsmspartnermicrosoftcomenusPagesLicensingoverviewaspx

Volume Licensing for Microsoft Products and Online Services httpwwwmicrosoftcomlicensingproductsproductsaspx

Volume Licensing Reference Guide

httpwwwmicrosoftcomen-usdownloadconfirmationaspxid=11091

Volume Licensing Enterprise Agreement

httpwwwmicrosoftcomlicensinglicensing-optionsenterpriseaspx

Server and Cloud Enrollment FAQ

httpdownloadmicrosoftcomdownload89A89A3F8B9-94DE-4956-A56E-F6D2B215D0E6SCE_Customer_FAQpdf

Volume Licensing About Licensing Microsoft Product Use Rights and Product List httpwwwmicrosoftcomlicensingabout-licensingproduct-licensingaspxtab=1

Product Use Rights Brief httpwwwmicrosoftvolumelicensingcomuserightsDownloaderaspxDocumentId=7658

Volume Licensing Software Assurance for Volume Licensing

httpwwwmicrosoftcomlicensingsoftware-assurancedefaultaspx

Volume Licensing Licensing Brief - Introduction to Per Core Licensing and Basic Definitions

httpwwwmicrosoftcomlicensingabout-licensingbriefslicensing-by-coresaspx


42

Table of Contents

How to use this document 3

Introduction 4

Inventory tool implementation guidance 8

Data interpretation 11

Step 3 Data analysis 16

Step 4 Final recommendations 26

Appendix 29

Baseline ReviewSAM engagement kit

2


Getting started







Prerequisites



3

Baseline

Review Introduction













4











virtualization





5






bull Risks




problem-solving


















6




product lifecycle






PLANNING




Discuss project and


DATA COLLECTION





DATA ANALYSIS





your goals

FINAL

RECOMMENDATIONS





Deliverables


Deliverables


Position (EDP)

Deliverables


(ELP)


Deliverables

Baseline SOM

Assessment Report















Requirements)



o Outsourcer








Baseline


7









available)



relevant




















8


9




and the customer








AM TOUs






customer













bull Gathering data




Baseline


10



11































12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


Getting started







Prerequisites



3

Baseline

Review Introduction













4











virtualization





5






bull Risks




problem-solving


















6




product lifecycle






PLANNING




Discuss project and


DATA COLLECTION





DATA ANALYSIS





your goals

FINAL

RECOMMENDATIONS





Deliverables


Deliverables


Position (EDP)

Deliverables


(ELP)


Deliverables

Baseline SOM

Assessment Report















Requirements)



o Outsourcer








Baseline


7









available)



relevant




















8


9




and the customer








AM TOUs






customer













bull Gathering data




Baseline


10



11































12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42

Baseline

Review Introduction













4











virtualization





5






bull Risks




problem-solving


















6




product lifecycle






PLANNING




Discuss project and


DATA COLLECTION





DATA ANALYSIS





your goals

FINAL

RECOMMENDATIONS





Deliverables


Deliverables


Position (EDP)

Deliverables


(ELP)


Deliverables

Baseline SOM

Assessment Report















Requirements)



o Outsourcer








Baseline


7









available)



relevant




















8


9




and the customer








AM TOUs






customer













bull Gathering data




Baseline


10



11































12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


5






bull Risks




problem-solving


















6




product lifecycle






PLANNING




Discuss project and


DATA COLLECTION





DATA ANALYSIS





your goals

FINAL

RECOMMENDATIONS





Deliverables


Deliverables


Position (EDP)

Deliverables


(ELP)


Deliverables

Baseline SOM

Assessment Report















Requirements)



o Outsourcer








Baseline


7









available)



relevant




















8


9




and the customer








AM TOUs






customer













bull Gathering data




Baseline


10



11































12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


6




product lifecycle






PLANNING




Discuss project and


DATA COLLECTION





DATA ANALYSIS





your goals

FINAL

RECOMMENDATIONS





Deliverables


Deliverables


Position (EDP)

Deliverables


(ELP)


Deliverables

Baseline SOM

Assessment Report















Requirements)



o Outsourcer








Baseline


7









available)



relevant




















8


9




and the customer








AM TOUs






customer













bull Gathering data




Baseline


10



11































12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42















Requirements)



o Outsourcer








Baseline


7









available)



relevant




















8


9




and the customer








AM TOUs






customer













bull Gathering data




Baseline


10



11































12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42








available)



relevant




















8


9




and the customer








AM TOUs






customer













bull Gathering data




Baseline


10



11































12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


9




and the customer








AM TOUs






customer













bull Gathering data




Baseline


10



11































12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42





AM TOUs






customer













bull Gathering data




Baseline


10



11































12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


11































12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


12

SOM Assessment







tool collects









remotely




Scope of inventory











13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


13






organization





Gathering data






o Environments


o Deployment types







following












for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42








for the customer
















forward

Baseline


14



15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


15










Machines









































16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42















16

Product

NameVersion Edition

License

TypeInstallations

Licensed

Quantity

License

Excess or

Shortfall



PlusVL 25 25 0







purchased



















ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42














ISO SAM Tier 4

ISO SAM Tier 3

ISO SAM Tier 2

ISO SAM Tier 1

3 Long-term focus

2 Subsequent focus

1 Initial focus

MS SOM Dynamic

MS SOM Standardized

MS SOM Basic

MS SOM Rationalized

Largely Equivalent

Largely Equivalent

asymp

asymp

17


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


Basic


and tools

Standardized


Rationalized


Dynamic


business objectives







Standardized

SAM

Tracking Assets

SAM processes exist

as well as tooldata

repository

Information may not

be complete or



making

Rationalized

SAM

Active Management

Vision policies


are used to manage

the software asset

lifecycle


used to manage the

assets to business

targets

Dynamic

SAM

Optimized

Near real-time

alignment with

changing business

needs


advantage through

SAM

Basic

SAM

Ad Hoc

Little control over

which IT assets are

being used and

where

Lacks policies

procedures

resources and tools

18












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42












19





defined




SAMImprovement Plan




























Acquisition Process


availability



reconciliation


usage

Deployment Process





Retirement Process






records are updated



and disposal




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42




SOM Workbook




Workbook contents








collected











20









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42









Observation

21




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42




22



0

1

2

3

4

SAM

throughout

organization

SAM

improvement

plan

Hardware

and

software

inventory

Accuracy

of

inventory

License

entitlement

records

Periodic

self

evaluation

Operations

management

interfaces

Acquisition

process

Deployment

process

Retirement

process

Basic

Standardized

Rationalised

Dynamic


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


23


ELP






Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42

Final results










Deliverables












24


Baseline







maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42






maturity assessment















engagement





25


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


Due to customer

SAM resources








SAM Baseline SOM

Assessment Report



Due to Microsoft





SAM Baseline SOM

Assessment Report







26

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42

Appendix

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42

AppendixPlanning

28










your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42



your own findings



moves forward
















29





30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42




30

Data Gathering









program














check for









bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42



bullCustomer size

bullLocations






sponsor













31












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42












approval process

Customer Interviews








Analysis










32






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42






Resources

33
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42
























Office 365



34





of Azure










consistent basis







35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


35





















Tips and Tricks






36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42


36

Resources

























d1dec3b8548d

SAM Resources
























License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42




















License Compliance







37

























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42
























38















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42















39







Organizational




to change










new agreement










40















environment



approach


resources


41


















42







Organizational




to change










new agreement










40















environment



approach


resources


41


















42















environment



approach


resources


41


















42


















42

SAM - assets.microsoft.com · Baseline Review Introduction SAM: an industry-led best practice...

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Transcript of SAM - assets.microsoft.com · Baseline Review Introduction SAM: an industry-led best practice...