Sam McIvor – CEO – NZPorkRMNZ Conference 2011

Making a silk purse out of a pig’s ear

Pork industry update – March 2011

Menu – it’s a smorgasbord

Welfare – where are we at

Encouraging excellence

Building other attributes

Communicating with consumers

What lies ahead?

PigCare Audit

Introduced in Jan 2010

Massey University developed, internationally peer reviewed, AsureQuality administered

Supported by all wholesalers (95% plus pigs) a world first

Second round of audits commencing

Supported by on-pack labelling

Welfare the next five years

A commitment to continuous improvement

2010PigCare Audit

world-first

2011 New sow and piglet

management research CRC

2016Pregnancy

stalls phased out

Compliance MOU with MAF

ProHand training

AgITO courses

2012 Only 4 weeks pregnancy in

stalls

Annual PigCare

Audit

PigsAnimal Welfare

(Pigs)Code of Welfare

2010

A code of welfare issued under the

Animal Welfare Act 1999

3 December 2010

2010 Best practice sow housing, R&D and

seminars

Farmer workshops

NZ pork industry – environmental leaders

A commitment to

continuous improvement

NZ’s most environmentally

sustainably produced meat

Adaption of OVERSEER for pig

manure

Environmental Management System

(EMS) online tool

Enviropork2005

Guide to managing

environmental impacts

Waste to wealth – the potential for

biogas

Feasibility of biogas systems

Reducing piggery waste impacts with

improved mgt

Greenhouse gas emissions assessment

Environmental stewards

Lifecycle Analysis

And the rewards are coming

Other attributes

Hormone free

Tenderness guaranteed

Taste consistency

Minimal antibiotics

Nutrition attributes – Australian Pork CRC Weight loss, Type 2 diabetes

It’s all about developing a compelling case for pork – in particular NZ pork

Confidence to cook

It’s all available here

Advertising in 2011

100% NZ Bacon Competition

In 2011 we’re pigging out on ham too

What else is on the agenda for farmers

Grain costs escalating – up to $100/t$10/t requires another 5c/kg on the scheduleWe need to work together on this one

The final cut

The final word – get some Kiwi in ya