Sam Fine: A Graphic Design Portfolio
50
description
My final portfolio after completing my BFA in Visual Communication at the University of Kansas
Transcript of Sam Fine: A Graphic Design Portfolio
HELLO,I AM SAM FINE
Shift is a resource for high school students to help aid them in the decision making process of applying and
choosing the college that best suits their needs. Shift does this by connecting high school students to real
college students in an online social networking database.
SHIFT BRAND IDENTITY
SHIFT
SHIFTSHIFT
SHIFT
, BRAND ID
ENTIT
Y B
usiness S
ystem and
Collateral M
aterials
SHIFT
, BRAND ID
ENTIT
Y B
rochure D
esign
SHIFT
, BRAND ID
ENTIT
Y C
ollateral Material
SHIFT
, BRAND ID
ENTIT
Y P
romotion
al Posters
SHIFT
, BRAND ID
ENTIT
Y W
eb and
iPhone A
pp
lication
This business system was created at my internship at REACTOR Design Studio, for a software engineering
company. The logo is designed to represent the parts of a whole. The clean logo and unique color palette make
this brand stand out against the competition.
computer Engineering Inc. branding
Wanderlust Magazine is collaborative travel magazine for students studying abroad. This was created along
with three other students with whom I studied in Trier Germany for five months. We explored experimental
typographic layouts and utilized our own photography to make up this Wanderlust..
wanderlust magazine editorial design
WANDERLU
ST M
AGAZIN
E, E
DIT
ORIA
L DES
IGN
Fe
ature
Article
WANDERLU
ST M
AGAZIN
E, E
DIT
ORIA
L DES
IGN
Dep
artm
en
t & P
ho
to E
ssay
WANDERLU
ST M
AGAZIN
E, E
DIT
ORIA
L DES
IGN
Ph
oto
Essay
P R O D U C T O F G E R M A N Y
12% vol 0,75l
D E U T S C H E R Q U A L I T Ä T S W E I NRIESLING TROCKEN
2012
SCHWARZE KATZ ZELLER
P R O D U C T O F G E R M A N Y
12% vol 0,75l
D E U T S C H E R Q U A L I T Ä T S W E I NRIESLING TROCKEN
2012P R O D U C T O F G E R M A N Y
SCHWARZE KATZ ZELLER
Label design for the German wine company, Zeller Schwarze Katz. This well received brand in the Mosel
region of Germany was looking to update the look of their brand. Using a little humor, and modern appeal, the
brand is redone to appeal to existing customers and a younger audience.
ZSK Wine Label package design
P R O D U C T O F G E R M A N Y
12% vol 0,75l
D E U T S C H E R Q U A L I T Ä T S W E I NRIESLING TROCKEN
2012
SCHWARZE KATZ ZELLER
P R O D U C T O F G E R M A N Y
12% vol 0,75l
D E U T S C H E R Q U A L I T Ä T S W E I NRIESLING TROCKEN
2012P R O D U C T O F G E R M A N Y
SCHWARZE KATZ ZELLER
zsk, pa
ckage d
esig
n
carbonate your lifesodasavor
This conceptual product keeps beverages carbonated. The design is associated closely with the purpose of the
product, by using literal visual elements. These elements force a kind of engagement with the consumer. The
logo elements are simple in contrast to the bright photography paired with the logo.
Sodasavor branding
sodasavor, B
RAND ID
ENTIT
Y F
old
ed
Bro
chu
re
sodasavor, B
RAND ID
ENTIT
Y C
ollate
ral M
ateria
l
THE QUICK
BROWN FOX
JUMPED OVER
THE LAZY DOG
Steipe is a display typeface I designed while studying in Trier, Germany. I was inspired by the acute angles
of the architecture in Trier. The sharp roof of one of the buildings in Trier is called steipe. This typeface was
inspired by old, Gothic architecture, but in contrast functions in modern environment.
STEIPE DISPLAY TYPEFACE DESIGN
sTEIP
E T
YPEFA
CE D
ESIG
N P
oste
r Ap
plicatio
n
This travel journal is my of the different types of art and culture that inspired me while I was studying
abroad. The book explores various cities and the different cultural experiences that can be offered while
traveling in each city.
European Art & Culture Book DESIGN
F I V E M O N T H S N I N E C O U N T R I E S S I X T E E N C I T I E S
European A
rt &
Cult
ure, b
ook d
esig
n
KNOWLEDGEREMEMBERING INFORMATIONDEFINE, IDENTIFY, LABEL, STATE, LIST, MATCH
COMPREHENSIONEXPLAINING THE MEANING OF INFORMATION
DESCRIBE, GENERALIZE, PARAPHRASE, SUMMARIZE, ESTIMATE
APPLICATIONUSING ABSTRACTIONS IN CONCRETE SITUATIONS
DETERMINE, CHART, IMPLEMENT, PREPARE, SOLVE, USE, DEVELOP
ANALYSISBREAKING DOWN A WHOLE INTO COMPONENT PARTS, EXAMINING
(AND TRYING TO UNDERSTAND THE ORGANIZATION STRUCTURE OF) INFORMATION
POINTS OUT, DIFFERENTIATE, DISTINGUISH, DISCRIMINATE, COMPARE
SYNTHESISPUTTING PARTS TOGETHER TO FORM A NEW AND INTEGRATED WHOLE
CREATE, DESIGN, PLAN, ORGANIZE, GENERATE, WRITE
EVALUATIONMAKING JUDGMENTS ABOUT THE MERITS OF IDEAS, MATERIALS, OR PHENOMENA
APPRAISE, CRITIQUE, JUDGE, WEIGH, EVALUATE, SELECT
KNOWLEDGE
COMPREHENSION
APPLICATIONANALYSIS
SYNTHESISEVALUATION
BRANDINGTEAM
WORK
BUSINESS NEEDSTOOLS &TECHNOLOGY
AESTHETICSIDENTIFYING AUDIENCE
PROBLEM SOLVING
OVERALL SHADE OF PROJECT & NUMBER OF COLORS USED
AIGIA/NASAD COMPETENCIES
BLOOM’S TAXONOM
Y
BLOOM’S TAXONOMY AIGA/NASDAD COMPETENCIES
PROBLEM SOLVINGThe ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes.
AESTHETICSThe ability to create and develop visual form in response to communication problems, including an
understanding of principles of visual organization/ composition, information hierarchy, symbolic repre-
sentation, typography, aesthetics, and the construction of meaningful messages.
IDENTIFYING THE AUDIENCEThe ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.
TOOLS & TECHNOLOGYAn understanding of tools and technology, including their roles in the creation, reproduction, and dis-
tribution of visual messages. Relevant tools and technologies include, but are not limited to, drawing,
offset printing, photography, and time-based and interactive media (film, video, computer multimedia).
TEAMWORKAn understanding of basic business practices, including the ability to organize
design projects and to work productively as a member of teams.
BRANDINGThe application of communication theory, planning of campaigns, audience/user evaluation, market testing,
branding, art direction, and copyrighting, as well as the formal and technical aspects of design and production.
BUSINESS NEEDSWorking in interdisciplinary teams, systems-level analysis and problem solving, writing for
business, and the application of management, communication, and information theories.
COLOR STUDY, A VISUALIZATION OF MY PROJECTS USING BLOOM’S TAXONOMY & AIGA/NASAD COMPETENTCIES
BY SAM FINE
CHAMELEON POSTER VISUAL COMM
UNICATIONS
CHAMELEON MOTION GRAPHIC VISUAL COMM
UNICATIONS
ADDERALL INFOGRAPH VISUAL COMM
UNICATIONS
INTERSTATE TYPOGRAPHIC STUDY TYPOGRAPHY I
ADOBE CASLON TYPE IN MOTION TYPOGRAPHY I
THE ART OF PSYCOGRAPHICS, MAGAZINE LAYOUT TYPOGRAPHY I
BIODIESEL GRAPHIC DESIGN I
SODA SAVOR BRAND IDENTITY GRAPHIC DESIGN I
BOOK JACKET SERIES TYPOGRAPHY II
PREHISTORYIC INFOGRAPH TYPOGRAPHY II
TYPOGRAPHIC SPEECH, PRINT TYPOGRAPHY II
TYPOGRAPHIC SPEECH, IN MOTION TYPOGRAPHY II
TYPOGRAPHIC WORKBOOK TYPOGRAPHY II
ENCORE GREEN PACKAGE DESIGN GRAPHIC DESIGN II
WALNUT CREEK RANCH IDENTITY GRAPHIC DESIGN II
DESIGN IDENTITY/PHILOSOPHY TYPOGRAPHY III
MODLI LOGO DESIGN STUDY ABROAD TRIER, GERMANY
GONIA TYPE DESIGN STUDY ABROAD TRIER, GERMANY
TRAVEL DIARY STUDY ABROAD TRIER, GERMANY
WANDERLUST MAGAZINE STUDY ABROAD TRIER, GERMANY
SHIFT BRANDING DESIGN FOR CHANGE
JAN TSCHICHOLD TYPOGRAPHIC LAYOUTS TYPOGRAPHY I
FAST, CHEAP, & OUT OF CONTROL DVD PACKAGE VISUAL COMM
UNICATIONS
DANCE MARATHON POSTERS GRAPHIC DESIGN I
LA VIA CAMPESINA POSTER CAMPAIGN TYPOGRAPHY III
PUBLIC TYPE BOOK TYPOGRAPHY III
MURMUR TYPE DESIGN GRAPHIC DESIGN II
ZELLER SCHWARZE KATZ WINE LABEL STUDY ABROAD TRIER, GERMANY
An infograph representation of every project completed during my sophomore, junior, and senior years
in design school. The projects are compared against Bloom’s Taxonomy of Learning, AIGA / NASAD
Competencies, and color value details
Color Study infograph
colo
r s
tudy, in
fograph
