Salvador Caetano Groupempresas.gruposalvadorcaetano.pt/download/2013/master_scg_april... ·...

Salvador Caetano Groupsince 1946

www.gruposalvadorcaetano.com

Salvador Caetano Groupsince 1946

Established in different countries, (Portugal, Spain, United Kingdom,

Germany, Cape Verde, Angola and Morocco), Salvador Caetano Group

arose from the wish, courage and strong will of a man – Salvador

Fernandes Caetano, the founder - whose work is condensed in this

saying: “Always present on the future building”.

Group Overview

Salvador Caetano Group was born in 1946 as an industrial unit engaged in buses bodybuilding. Nowadays it is a well known and internationally in buses bodybuilding. Nowadays it is a well known and internationally reputed bus manufacturer, comprises more than 150 companies, being part of global automobile sector, with a turnover of 1.8 billion euros in 2011 of goods and services, and employing around 6.000 workers.

Group OverviewHistory

1946 “Martins, Caetano & Irmão, Lda.” was founded and started operating in the bus

bodybuilding industry.

1968 The Company became an exclusive distributor of Toyota products in Portugal

(vehicles and forklifts).

1971 The vehicle assembly plant in Ovar was inaugurated, with a capacity to assemble 50

units per day.

1972 Start of Retail operations in Portugal for Toyota

1982 Salvador Caetano Group started to import and distribute BMW products and services.

Start of Retail operations in Portugal for BMW.

1990 Robert Hudson settled in Angola since 1926, was acquired in 1990, by Salvador

Caetano Group for sales and after sales service of FORD.

1993 Salvador Caetano Group decided to invest in Cape Verde

representing TOYOTA brand.


1999 Salvador Caetano entered into car rental, fleet management sectors in Portugal.

2002 Joint venture with Daimler for the production of buses for the European market.

2003 Start of retail operation in Spain through acquisition of Mercedes Benz dealership in

the South (Andalucía).

2004 Reinforcement of retail operation in the North of Spain.Start of retail operations for other brands in Oporto district.

Start of retail operations for other brands in Lisbon district.

2005 Start of retail operations for other brands in Aveiro district.

2005 Reinforcement of retail operation in Spain (Madrid: Cuzco Motor – BMW/MINI).

2006 Reinforcement of retail business in Madrid with the acquisition of Quer Group (Opel,

Honda and Mazda), and Reicomsa (Nissan).


2006 Joint venture with Mapfre for the Spanish market.

2007 Start of retail operations in Granada with Motordos (Alfa Romeo, Fiat, Lancia)

2008 Acquisition of some Renault dealerships in Portugal.

2008 Acquisition of Keldenich (BMW and MINI dealership in Barcelona)

2008 Acquisition of some dealerships Peugeot, Renault and Dacia in Cádiz region, and some Renault, Dacia, Jeep, Dodge, Chrysler and SsangYong in Galicia.

2009 Acquisition of a BMW dealership in Cataluña. Start of rent-a-car operation in Spain.

2010 Joint venture with Domingos Alonso (VW, Audi, Skoda importer) for the Cape Verde market.

2011 Joint venture with Domingos Alonso (VW, Audi) for the Angola market.

2012 Start of the operations for VW comercials vehicles, and SEAT brand in Angola.

Group OverviewActivities

IndustryProduction, commercialization and export of Buses. Production, commercialization and export of Toyota Dyna.

DistributionImport and retail of Toyota/Lexus vehicles and forklifts in Portugal.Import of VW, Audi, Skoda in Cape Verde, and retail VW, Audi, Seat and Ford in Angola.Import and distribution of industrial machinery. Retail network of several brands in the Portuguese , Spanish and African markets.Retail network of several brands in the Portuguese , Spanish and African markets.Retail sale of used cars

ServicesFleet managementCar RentalInsurance BrokerCommunication and marketing agencyIT services

Renewable energiesEnergy production through photovoltaic fieldsSale of equipments in renewable energy systems and engineering area

Group OverviewActivities

TCAP SC Indústria SC Auto SC Capital

GSC

Import Toyota Industry (Buses) Retail Portugal Renewable Energy

Retail Toyota International Sales Subsidiaries Retail Spain Other financial investments

Industry Toyota Import & Distribution Angola

Import & Distribution Cape Verde

Auto related services (RAC & FM)

Insurance broker

Group Overviewin the World

Facilities: more than 150

Total Area: 500.000 m2

48.967 vehicles sold in 2012

Facilities: more than 150

Total Area: 500.000 m2

48.967 vehicles sold in 2012

Economic Highlights

Consolidated Balance Sheet

Turnover

Consolidated Highlights

Number of employees

IndustryIndustry


Group OverviewPDI and Logistics Centers

City: OPORTOArea: 20.000 m2Capacity: 1.000 units


City: GAIAArea: 20.000 m2Capacity: 1.000 units


City: OVARArea: 40.000 m2Capacity: 2.000 units

Caetano Bus is a company with an important know-how acquired over more than 50 years of activity developed in the Gaia Plant of Group Salvador Caetano.

It has a plant of 26.000 m2.

IndustryGaia Plant

It has a plant of 26.000 m2.

Production of buses and mini-buses.

Industry Buses Products

Morocco Plant

• Start of the activity - 2009

Joint-Venture between Salvador Caetano Group and Soriac from Berrechid, Morocco. Located at 35km from Casablanca;

Caetano Bus manufactures- The Enigma III new model and urban products.

Manufacture of some others internal models for the local market.

Modelo ENIGMA IIIProdução Modelo Soriac

Buses Commercial Network

CONTRAC export worldwide, from Salvador Caetano plants, airport buses.

Commercialization of mini-buses, service, and Technical assistance of airport equipment.

Salvador Caetano (España) SA is located in Madrid.

Commercialization of Caetano buses and technical assistance for Spanish market.

Industry Ovar Plant

Ovar Plant started its activity in 1971 with two plants. Its total area is of 40.000 m2.

1st Toyota plant in Europe

Toyota light commercial vehicles are assembled in one of the plants with a maximum capacity of 60 vehicles/day.

Dyna Export project

In the other plant, Caetano mini buses (Optimo) are assembled, with mechanical part from Toyota.

Industry Pedroso Plant

- Start of activity in 1972 - Interior components

ServicesServices


Services

• Fleet Management

• Car Rental

• Car Accidents Management

Services

• Insurance Broker

• Communication/Advertising

AgencyAgency

• Export Services

• Shared Services

Services

• Industrial equipments

• Dealer Management System

• Warranties Management

• Fleet Management

• Start on 1993

ServicesFinlog

Finlog has as a mission:

To offer a global automotive service with high quality and

flexibility.

• Start on 1993

• Fleet with more than 8.000 vehicles

• More than 1.000 Customers

• Sales volume = more than 70 millions €

• More than 40 employees

• Certification NP EN ISO 9001 / ISO 9001 : 2000

ServicesGuerin

• Car Rental

• Rent-a-Car

• More than 9.300 vehicles on summer.• More than 9.300 vehicles on summer.

• 39,4 millions euros of sales.

• 42 point-of-sales

ServicesLuso Assistência

• Car Accidents Management

• Activity start in 2001

• Fleet with more than 34.700 vehicles• Fleet with more than 34.700 vehicles

• More than 650 new process by month

• 24 hours Call Center

ServicesSTANDOUT

• Warranties Management

- more than 7 years experience

- managing over than 7.000 contracts- managing over than 7.000 contracts

- 1.350 warranties per year

- 24 hours Call Center

ServicesCoral

• Insurance Broker

- Insurance activities.

Rede de Serviços

• Communication/Advertising Agency

• CAETSU | Offices in Lisbon and Oporto | 54 Persons.

• Major Clients: OK! teleseguros, Toyota, Amb3E, Lilly Portugal, Lexus, Valormed, Cetelem, MDS, Firmo, Bial,

Cutty Sark, Labesfal e SPP.

ADVERTISING HEALTH

Strategic Thinking

Creativity Digital Production MediaBrand

Activation

MarketsMarkets

CoreCore

SkillsSkills

ServicesPortianga

• Export Services.

- Export of goods to the PALOP’s countries. African country's Portuguese speakers- Export of goods to the PALOP’s countries. African country's Portuguese speakers

ServicesRigor

• Shared Services

- Financial, Legal and Fiscal Consulting - Quality and Environment Consulting- Computing Consulting- Computing Consulting- Information Systems- Automotive documentation- Import / Export Logistics- Management Consulting- After sales Consulting- Financial products Consulting

ServicesLusilectra

• Equipments and Representations

- Founded in 1983

- Strong component on automotive workshop equipments and forklifts

- Other brands and activities:

- Workshop equipments : MAHA STERTILBEISSBARTH MIDTRONICS NUSSBAUM VELYENJONNESWAY FUTUREBLACKHAWK SAIMA

- Forklifts: DOOSAN

- Accessories: DENSO STONERIDGE/Veeder-Root

- Auto: TATA

• Information technologies

- Founded in 2006.

- 41 employees.

ServicesLidera Soluciones

- Specialized in the development, implementation and support of a DMS (Dealer Management System) for vehicle distribution networks.

- “Spiga+” is the software solution provided by Lidera Soluciones to the automotive sector. It covers all the management needs in a dealership: workshop, parts, sales, marketing and accounting.

Renewable energyRenewable energy


ENP, and SOLAR GREEN WATT

Renewable energy

ENP and SOLAR GREEN WATT

Renewable energy

•Major focus is to promote renewable projects in photovoltaic.

•Promotion of PV projects for:

•Applications for massive energy production

•Field plants

•Roof top plants•Roof top plants

•Parking plants

•Engineering and systems integration:

•Projects development based on an integrated approach of •efficiency, reliability, cost effective and friendly environment

•Activities in Micro-Wind, Micro-PV and Micro-Solar/Thermal

•Systems integrated management

RetailRetail


New cars dealerships

30 brands represented on retail business

Used cars

• Used cars multibrand business.

- 2005: 55.614 vehicles sold



Market Leadership






SALVADOR CAETANO GROUP

brands represented in retailStrengths

> Financial Strength

> Long term perspective

> Long experience

RetailBrands represented

in relationship

with car manufacturers

> Network facilities and

after sales services

> Extensive experience

in Iberia and Africa

> Logistics expertise

> Importer and retailer

know-how

SalesPT ES AF

16.300

6.200 6.264

18.139 19.857 18,19%

16,31%6.589

-40,70%

-11,71%

Brands 2005 2006 2007 Share % Evo %2008

18.134

8.394

2009

13.095

6.735

2010

15.909

6.626

2011

8.976

5.405

1.033 2.071 9,02% -20,99%2.841 2.754 3.403 3.340

2012

5.323

4.772

1.700 1.664 1.616 6,75% -28,48%3.332 2.886 3.691 2.760 1.974

600 1.032 1.373 11,20% 46,03%1.657 2.100 1.829 2.244 3.277

2.639

953 6,81%4708 -19,34%4.354 4.060 2.471 1.993

Others 1.539 2.407 3.429 11,05% 13,84%

TOTAL New Cars 37.589 42.396 50.504

TOTAL Used Cars 15.820 18.197 20.960

TOTAL 55.614 63.102 74.700

59,76% -21,23%

-1,11%37,50%

-14,34%100,00%83.915

3.844

56.980

22.655

TOTAL Heavy vehicles & Buses 2.205 2.509 3.236 7,00%2,74%4.280

2.929

45.179

22.984

70.118

1.955

1.100 1.102 1.303 2,30% -30,72%1.355 1.201 1.346

3.889

52.835

21.776

76.073

1.462

3.250 3.173 5,13%4.413 -33,38%3.919 1.833 3.077 2.253

2.100 2.494 2.316 3,08% -37,62%2.152 1.405 1.555 1.446

2.100 2.159 2.476 2,44% -43,15%2.545 1.766 2.278 1.256

970

57 1.199 0,48% -72,55%1.154 1.156 1.361 510

2.840

37.153

18.566

57.162

1.443

2.700 2.872 4,36%2.909 -37,02%2.945 2.462 2.810 2.026 1.276

1.501

902

714

1.700 1.664 1.616 6,75% -28,48%3.332 2.886 3.691 2.760 1.974

672

2,90% 29,42%503 1.001 656 849

140

3.233

29.265

18.360

48.967

1.342

PremisesPremises


Concerning the Group premises, we fully adopt the philosophy of the brands. This allows each brand to exhibit a truly Corporate Identity standards.

SCG represent the highest standards with sustainable profitability to re-invest in each brand development

Examples of retail facilities

Caetano Retail Sintra

Ciudad Ibericar Malaga

Examples of retail facilities

Retail in AfricaRetail in Africa


Vehicles Retail Network in Africa

Cape Verdearchipelagoarchipelago

Angola

AngolaAngola


Vehicles Retail Network in Angola

•Robert Hudson head office in Luanda.

•Settled in Angola since 1926, was acquired in 1990 by Salvador Caetano Group

•Showroom, spare parts warehouse and two workshops in Luanda.

•Recently, we opened the new building, where are based all our services.

•Administrative, showroom, warehouse and 2

Robert Hudson is operating in the automobile sector, specially with FORD brand.

•Administrative, showroom, warehouse and 2 workshops for after-sales assistance facilities in Lobito.

•New premises working on Malanje.

•Workshop for after-sales assistance in Benguela


BRIEF PRESENTATION OF ROBERT HUDSON (History)

Settled in Angola since 1926, ROBERT HUDSON gathered an enormous prestige in that country, due to its professionalism and dedication to the activity of sales and after sales service of FORD brand, as well as several equipments of other respected brands.

With several offices spread in the most important cities in Angola, ROBERT HUDSON is able to offer a quality service to its clients.to offer a quality service to its clients.

“Previous premises”


ROBERT HUDSON was acquired in 1990 by Salvador Caetano Group, and thereforehas benefited from the experience and ability of this group, applying this know-how in Angola, always having in mind the importance of serving the clients in the best way.

The head office is placed in Luanda, where we can also find several showrooms and workshops, with all the modern equipment and technical staff.


FACILITIES

The demands of this market points to a more aggressive competition. Therefore the company’s Management, predicting the growth of the country’s economy, has decided to build those new facilities, complying with the most modern standards ofthis activity, in a new area of the city.

This way we expect to improve the productivity and the quality of our sales and after sales This way we expect to improve the productivity and the quality of our sales and after sales service.

This investment, around USD 6.500.000,00 (six and a half million dollars), willcertainly increase the credibility of Robert Hudson and Salvador Caetano Group.


In September 2008 we opened the new head office, in the south area of Luanda.Nevertheless, in order to maintain our presence at downtown, our present showroom and workshop will remain there.

Vehicles Retail Network in AngolaRobert Hudson is operating in the automobile sector, specially with FORD brand.

In March 2012 we started the operation with Audi and SEAT, opening a showroom in Luanda downtown.

We have in exhibition all Audi model range, from A3 to A8 and, of course, the very important Q5 and Q7.

In terms of SEAT brand , we have available the Ibiza, Ibiza ST, Leon and Altea XL.

The VW commercials vehicles are also available since The VW commercials vehicles are also available since 2012.

That temporary showroom will be working till the new facilities, located in Talatona (Luanda South), are finished.

2011 Sales


MARCAS JAN FEV MAR ABR MAI JUN JUL AGO SET OUT NOV DEZ TOTAL SHARE

HYUNDAI 714 365 536 668 649 514 761 416 435 213 378 600 6249 20,84%

TOYOTA 322 299 237 335 302 249 315 386 289 382 265 348 3729 12,44%

FORD 138 308 219 278 267 220 238 267 323 402 304 284 3248 10,83%

KIA 278 189 207 93 250 215 219 204 192 192 171 83 2293 7,65%

SUZUKI 179 167 223 186 179 248 200 143 133 206 176 152 2192 7,31%

CHEVROLET 140 180 160 162 200 180 250 164 160 164 170 173 2103 7,01%

SUZUKI 129 176 133 222 176 170 202 143 136 113 125 82 1807 6,03%

NISSAN 190 152 140 128 116 233 153 161 116 159 118 188 1854 6,18%

RENAULT 72 103 96 144 136 166 159 122 149 240 180 172 1739 5,80%

CHEVROLET 132 110 80 120 120 100 130 120 130 150 130 100 1422 4,74%

Salvador Caetano Group business

CHEVROLET 132 110 80 120 120 100 130 120 130 150 130 100 1422 4,74%

VOLVO 43 25 63 69 61 57 51 67 58 50 55 48 647 2,16%

VW 0 30 30 72 46 50 46 52 40 42 34 10 452 1,51%

MAHINDRA 25 29 24 28 85 77 31 38 30 34 27 26 454 1,51%

PEUGEOT 21 31 23 38 35 32 30 33 36 35 26 33 373 1,24%

ISUZU 6 16 10 94 21 31 66 14 22 20 14 10 324 1,08%

MERCEDES 12 30 16 21 20 7 26 38 27 24 10 12 243 0,81%

MAZDA 11 4 4 2 26 30 13 33 19 19 21 27 209 0,70%

RENAULT TRUCKS 22 19 11 7 9 26 5 30 17 20 10 8 184 0,61%

DAIHATSU 9 11 15 10 7 12 8 22 0 0 0 0 94 0,31%

MITSUBISHI 5 9 5 2 10 2 0 5 1 0 25 0 64 0,21%

HONDA 12 12 16 5 2 0 1 1 0 0 0 0 49 0,16%CHANANG-FOTON 5 27 7 0 0 6 0 0 0 0 0 0 45 0,15%

VOLKSWAGEN 0 0 0 0 0 0 0 0 0 0 28 14 42 0,14%

SCANIA 0 12 0 3 7 7 1 0 4 0 7 1 42 0,14%

IVECO TRUCKS 3 1 7 6 11 11 0 0 0 0 0 0 39 0,13%

BMW 3 6 3 3 6 2 5 1 2 2 2 1 36 0,12%

SEAT 0 0 0 0 0 0 0 0 0 0 14 4 18 0,06%

AUDI 0 0 0 0 0 0 0 0 0 0 14 2 16 0,05%

Angola sales

SALES PERFORMANCE

2003

62,08%2004

Evo.Year

240

389

units

4,41%2003

5,98%2004

ShareYear

21,08%2005

25,66%2008

37,52%2007

55,63%2006

471

1266

1008

733

66,67%2009 2110

5,59%2005

4,81%2008

5,69%2007

5,65%2006

8,60%2009

9,12%2010-9,53%2010 1909

8,72%20116,86%2011 2040

10,94%201262,94%2012 3324

Cape VerdeCape Verde


Vehicles Retail Network in Cape Verde

BRIEF PRESENTATION OF SCG in Cape Verde.

SALVADOR CAETANO group decided to invest in Cape Verde in the year of 1993, beginning its activity by representing TOYOTA brand, through a local company, created for that purpose, CABO VERDE MOTORS.

Considering the experience and know-how of SALVADOR Considering the experience and know-how of SALVADOR CAETANO Group it was not difficult for CABO VERDE MOTORS to be succeeded in that market, and in 1997 the company decided to enlarge the after-sales area. The building was finished in 1999, resulting in a modern area that complies with the new concepts of this activity.

In 1998, the group made an application to FORD distributor, through a new company – FORCABO.

In 2001, the company started representing the brand DAIHATSU brand.


In 2010 Salvador Caetano Group consolidated its presence in Africa, acquiring half of the operations of “Domingo Alonso” company in Cape Verde. The aim of this operation is starting a joint expansion strategy in the African continent. Since 1998, “Domingos Alonso” is present in Cape Verde, being responsible for the import of the Volkswagen, Audi and Skoda brands (purchase, sale and distribution of new vehicles, parts and accessories). This operation allows Salvador Caetano Group to increase significantly its portfolio of brands in Africa (Ford, Toyota, Daihatsu), with the new brands Volkswagen, Audi, Skoda and Seat.Volkswagen, Audi, Skoda and Seat.

Cape Verde Centralized parts warehouse

We shall remain attentive to all business opportunities, since we have a dynamic and strong team that knows quite well the country’s reality.

Cape Verde after-sales service

Multi-brand workshop

Multi-brand body & paint

Cape Verde Showroom

Completely independent showrooms and corporate identity in accordance with brand image and

brand standards


We have our Office at “Cidade da Praia” in Santiago Island, but we are alsorepresented in all islands, through qualified and selected agents, in order to render the best service to our clients.

LAST YEARS´ SALES Salvador Caetano Business

Cape Verde 2011 sales

YEAR

TOTAL Alucar Market C.Auto Market C.Auto Market VAS Market C .One Market Bocar Market Hiperpeças Market Hiperpeças Mark etBmw CV Market

MARKETOpel/ChevroletSusuki/Is

uzuShare Toyota Share Daihatsu Share VW/Audi/Skoda Share Ford Share

Mitsubishi Dacia Share Mercedes Share Peugeot Share Bmw Share

1998 276 59 21% 156 57% 61 22% ----- ----- ----- ----- ----- ----- ----- -----

1999 407 81 20% 194 48% 83 20% 49 12% ----- ----- ----- ----- ----- ----- ----- -----

2000 402 82 20% 129 32% 96 24% 95 24% ----- ----- ----- ----- ----- ----- ----- -----

2001 404 72 18% 169 42% 12 3% 75 19% 76 19% ----- ----- ----- ----- ----- ----- ----- -----

2002

It is not easy to establish official records of new vehicles sold in Cape Verde. However, our (Salvador Caetano business) market share is 77% in 2011. On the chart we can see the brands performances in the last years.

2002 494 73 15% 270 55% 14 3% 56 11% 81 16% ----- ----- ----- ----- ----- ----- ----- -----

2003 512 68 13% 311 61% 6 1% 30 6% 97 19% ----- ----- ----- ----- ----- ----- ----- -----

2004 561 46 8% 309 55% 8 1% 56 10% 142 25% ----- ----- ----- ----- ----- ----- ----- -----

2005 676 70 10% 328 49% 26 4% 95 14% 157 23% ----- ----- ----- ----- ----- ----- ----- -----

2006 1216 153 13% 563 46% 37 3% 164 13% 299 25% ----- ----- ----- ----- ----- ----- ----- -----

2007 1538 280 18% 639 42% 79 5% 175 11% 365 24% ----- ----- ----- ----- ----- ----- ----- -----

2008 1912 365 19% 776 41% 61 3% 320 17% 390 20% ----- ----- ----- ----- ----- ----- ----- -----

2009 1253 220 18% 493 39% 34 3% 265 21% 241 19% ----- ----- ----- ----- ----- ----- ----- -----

2010 1043 200 19% 397 38% 22 2% 178 17% 231 22% ----- ----- 4 0,38% 6 0,58% 5 0,48%

2011 1040 180 17% 408 39% 27 3% 144 14% 224 22% ----- ----- 8 0,77% 20 1,92% 29 2,79%

2012 630 91 14% 266 42% 14 2% 125 20% 106 17% 19 3,02% 0 0,00% 0 0,00% 9 1,43%

Promise

Our commitmentMain Pillars

How we want to be understand

What we do

Values

Vision

MissionWhat we do

The reason of our existence

What we believe

Our commitment Main Pillars

• Trust• Solid• Evolution• Responsibility• Relationship


We believe that strong relationships are the key to successful business.


We assume responsibility and We assume responsibility and equilibrium with our customers and partners, through the innovation and constant improvement of our products and services, based on good relationships and fairly value proposals.


…

Friendship


Friendship well succeed...

Thanks for your attention.

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