Hair and Tanning Salon Promotions

Date, Year

Business Purpose

Increase store traffic

Increase purchase frequency

Promote goodwill of your company

Promote products

Motivate store managers or store employees to higher levels of performance

We help clients find better ways to:

Expertise

Sales Performance Programs

Referral Marketing Programs

Product PromotionsRetail or Website

Traffic PromotionsLoyalty Programs

Trade Show Promotions

Web PromotionsIn-On-Near Pack

PromotionsSweepstakes and

Game PromotionsCharacter

Marketing Promotions

ServicesFull Service

Sales Promotion Agency

Creative Development

Copy WritingGraphics DesignLegalPrint Production

Awards, Trips and Premiums

Promotional Products/Apparel

FulfillmentAdministrationMeasurement/

TrackingROI Analysis

Industries

Banking/Credit Union

Financial ServicesEntertainment/

Sports TeamsC StoreGroceryQuick Serve

RestaurantTanningSalon

Mass RetailerSpecialty

RetailerEducationFood ServiceVendingAutomoitveCollegesNon Profits

.

Play On Line Instant Win Game with PurchaseBuilds Trial and Loyalty

ObjectiveIncrease sales in commercial vending channel

SolutionCreate an online game with a chance to win $1 million. To play you had to get the freshness code off the package

ResultsSales grew from 12 million to 16 million units during the 9 month promotion period

Freshness Code Back Side of Package

Short Code

Keyword

Consumer clickslink, MobiDecoder™message is delivered

SMS Msg.

MobiDecoder Traffic BuilderMass Media, Email, POS

HITS provides counter-top, floor or attachable POP to allow customers to decode their LithoDecoderTM circulars or FSI in the retail location.

Customers simply place the printed LithoDecoderTM circular of FSI behind the decoding display and the messages are instantly revealed.

Creates a fun and interactive promotional element to your marketing campaign.

MobiDecoder Display

Make a Donation

And Get A

WebDecoder

Go To Website to See What You Have Won

Sell Sponsorship AD Space on the

Website

Place your WebDecoder here!

Contact information, donation, feedback on experiences with company, demographic data, market research, survey information, etc.

Website registration

WebDecoder® game card

WebDecoder Website Traffic Builder Idea

VirtualDecoder Turn Clicks into Leads

VirtualDecoderTM requires noprinted pieces for the promotion.

Promotion is communicated viaclients home page, TV, Radio, direct mail, etc.

Consumer completes registration detail and is forwarded to VirtualDecoderTM game play page.

Once the consumer has completedtheir registration detail, the VirtualDecoderTM Game piece is delivered on-screen.

The participant positions the VirtualDecoderTM card over the hidden message to reveal their prize award or value offer.

VirtualDecoderTM Application

Mobile MarketingThe NEW Channel for Customer Communication

Twice as many people own a mobile phone than have access to the Internet

45% of brands have already tested and deployed text messaging campaigns (mformobile)

89% of major brands planning to market via mobile phones by 2010 (Airwide Solutions)

In the next 5 years over half of brands will spend between 5% and 25% of total marketing budget on mobile (mformobile)

Use mobile marketing for:

Mobile Coupons

Information on Demand

Mobile Surveys

Auto Responders

Text Blasts & Alerts

Promotional Blasts

Mobile Voting & Polling

Mobile Fund Raising

Mobile Coupons

TO: 79274

MSG: Salt Island

Directions:Salt Island Chop House - King Me King Crab Dinner $16.99 * For more info, visit www.cellsigns.com/saltisland

Target customers with special offers and coupons. Redemption codes and one-time use coupons can be via text only or with mobile coupon for in-store redemption.

Send Coupon via Text Include an Image And a link for Directions

Mobile Surveys

Your feedback is appreciated. Please answer our 3 questions. How was your experience?1) Excellent2) Average3) Fair 4) Poor

TO: 79274

MSG: SURVEY

Promote, Receive Feedback & Build Loyalty.

Promote, Receive Feedback & Build Loyalty.

CUSTOMER FEEDBACKAsk leading questions to receive important feedback from customers. Instantly receive a review and post online or use for internal training.

Gain insights from your customers minutes after they visit your store or restaurant. Cross-promote sign-up for alerts, mobile coupons and other campaigns.

Facebook & Twitter Promotions

Traffic Ticket Direct Mail

Objective Retain market share

Strategy Counter attack incoming competition within a specific regional market. Traffic Tickets™ were mailed to 500,000 households surrounding the stores.

Results 32% response from direct mail. In every store, over 1,000 people per day came up to the deli counters to play the game.

The program was completely funded by vendor participation.

And this promotion was credited for 100% market share retention.

Self Liquidation Gift with Purchase

Objective: Increase sales of Coke with Super size Meal

Tactic: Free Self Liquidating NFL Super Tickets Poster with Purchase

Results: Over 500,000 posters were given away in the first two weeks of the campaign

Properties: All Pro Sports

Code Entry Page

Get a Code with Purchase

Code Revealed from Scratch Off Card or POS System

Collect 6 or 13 or 18 Codes

e-Movie Cash Program With Hair Cut or Tan

e-Movie Cash Program Sample

Wallet Coupons 3-4 Times Redemption Rates of all other Coupons

Postcard Mailer

Wallet Card

Promotional Products and Apparel

                               

Coupon or Calendar Advertising