Salon Business 3D. Numbers. System. Marketing.
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Transcript of Salon Business 3D. Numbers. System. Marketing.
SALON BUSINESS 3DNUMBERS • SYSTEMS • MARKETING
• Educators• GoToMeeting Overview• Webinar Presentation• Additional Resources
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YOUR EDUCATORS
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BRITTANY MACHIPRESENTER
HOST
Brittany Machi has a background in Elementary Education, as well as English. As a member of the Education team, she focuses her time on educating businesses, as well as furthering the education of the internal employees. She is actively involved in creating curriculum, administering exams, and communicating with businesses to determine their educational needs.
Business Coach, Educator, founder FreeSalonEducation.com, Gratitude Salon Education, and owner of Salon Gratitude in New Hope, PA. Matt is a hair cutting expert with a business mind. He has spent the last 10 years educating stylists to help them develop a better knowledge of the industry, and to help them be more successful behind the chair. Matt has worked with some of the top stylists, companies, and distributors in the Salon Industry. In 2010 he Developed Gratitude Salon Education with one goal in mind, to help stylists and salon owners all over the world achieve their goals. In 2013 he created Freesaloneducation.com an online learning Network for Hair Stylists and Salon Owners at No Charge to them.
MATT BECK
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MILLENNIUM PRESENTATION
• Numbers
• Systems
• Marketing
Salon Business 3D
In this webinar, we focus on the 3 dimensions of
salon business including building systems within
your salon, focusing on how to track the important
numbers for growth, taking advantage of free online
marketing platforms such as YouTube, Facebook,
Twitter, Google, as well as ways to grow client
loyalty/referrals. This is a great class for Salon
Owners, Managers and Stylists.
Who is your favorite guest?
Who is your least favorite guest?
Creating Loyalty
People are not Loyal unless they have a reason to be.
Creating LoyaltyOld Way...
• Buy 10 Haircuts get 1 free (punch cards are a thing of the past)
• Thirsty Thursday and Two 4 Tuesday Promos
• Coupons in the paper
Systems
What are systems?•Guest Greeting
•Beverage Menu
•Station Set Up
•Salon Menu
•Consultation
•Consistent Shampoo Experience
•Finishing Menu
•Team Contests
Make RememberingTheir Name Easier
Wash House
Making A Comeback
Frequency of VisitF.O.
V
What can this do for me?F.O.
V
Industry average guest visits the salon 4 times a year
F.O.V
Average client returns every 12 weeks Color = $50 x 4 visits/year is $200
F.O.V
Our goal is every 4 to 5 weeks single color = $50 x 12 visits/year is $600
F.O.V
PRE-BOOKING
What is you average ticket?
AVG.TICKET
single color every 4 weeks = $50
x 12/visits per year is $600
AVG.TICKET
Single color w/ a Conditioning Treatment
Average Ticket $85 x 12/visits per year is $1020
AVG.TICKET
Industry average single color every 12 weeks = average ticket $50
x 250 guests x 4/visits per year is $50,000/year
Doing what successful Stylists do
single color, haircut w/ a Conditioning Treatment Average ticket
$110 x 250 guests x 12/visits per year is $330,000/year
OVERVIEW
Membership
YouTube
WEBSITE
ADDITIONAL RESOURCES
• www.freesaloneducation.com
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ADDITIONAL RESOURCES
• Remote Training
• On-Site Training & Installation
• Corporate Training
• Online Webinars
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BUSINESS SUPPORT TRAINING OPTIONS
• Phone: 973.402.8801
• Email: [email protected]
• Monday–Friday: 9am to 8pm EST
• Saturday: 9am to 5:30pm EST
• Community Site:
www.mymillenniumcommunity.com
Call 1-888-813-2141 for information
