Salinas Launches Economic Development Program · weaknesses. DCI presented this plan to the Salinas...

OnMarch25,thecityofSalinasofficiallylaunchedits“RipewithOpportunity”(or“GrowinSalinas”)economicdevelopmentcampaign,whichincludestheunveilingofanewbrand,logoandtaglineforthecity;aneweconomicdevelopmentwebsite;amarketingbrochurethatincludesthecity’skeymessages,assetsandadvantages;detailedmapsofSalinasandthesurroundingregion,highlightingthearea’sincrediblegeographiclocation;and

anupdateontheactivitiesthecityhasundertakentodatetobringinnewjobsandcompaniestothecommunity.Thegoalsofthe“RipewithOpportunity”campaignaremanifold,includingthefollowing:•ElevateSalinas’sprofilenationallyandpositionthecommunityasagreatplacetodobusinessintheeyesofcorporatedecisionmakers,suchasCEOs,otherC-levelexecutivesandsiteselectionconsultants•Educatetheseexecutivesandconsultantsabouttheregion’sbusinessassetsandadvantagesofinvestinginSalinas•ShowcasewhatSalinashastoofferbusinesseslookingtolaunch,relocateorexpand•Showcasethecity’sabilitytoproviderealestate,incentives,etc.•Showcasetheregion’sstrongqualityoflifeassets•ForgestrongrelationshipsbetweensiteselectionconsultantsandC-levelexecutiveswiththecity’sleaders,includingitseconomicdevelopmentdirector,JeffreyWeirandrecentlyelected

Mayor,JoeGunter,aswellasotherofficialstohelpgeneratemorerequestsforproposalsinthesitelocationprocess•HelpcorrectanymisperceptionsthatmayexistaboutSalinas. InthewakeofCapitalOne’sannouncementinMay2012thatthecompanywouldcloseitsSalinaslocationafterbuyingHSBC,resultinginthelossof800localjobs,thecityofSalinasengagedDevelopmentCounsellorsInternational,anagencythatspecializesexclusivelyinmarketingcities,states,countriesandregions,tocreateastrategicmarketingplanthatthecitycouldusetoattractnewbusinesses.BeginninginJune2012,DCIembarkedoncreatingamarketingplanforthecityofSalinasthatcouldbeusedtoguidethecommunityinitseffortstoclearlycommunicateitsassetsandadvantagesbothdirectlyandindirectlywithcorporatedecisionmakers,throughface-to-faceconversationsandthroughthenationalandtrademedia.Informulatingtheplan,DCIinterviewedmorethan25businessandcityleaderstogatherbackgroundresearchandgetinputonthecommunity’sstrengthsandweaknesses.DCIpresentedthisplantotheSalinasCityCouncilonOct.23,2012,includingeightstrategictacticsandactivitiesthecommunitycouldtaketomarketitselftobusinesses.DCIwasthenchargedwithimplementingseveral

piecesofthismarketingplan,beginninginAugust2012andcontinuingthroughMay2013. InlessthanayearsincetheCapitalOneannouncementwasmade,thecityhasmadeincredibleprogressinbringingthemessagethatitis“RipewithOpportunity”directlytodecisionmakers,includingunveilinganewbrand,logoandtaglineforthecity,developingseveralpiecesofmarketingcollateral,hostingtwositeselectionconsultantfamiliarizationtours,engaginginaleadgenerationprogramtospeakdirectlywithcompanieslookingtorelocateorexpand,andlaunchinganeconomicdevelopmentwebsite.TheMarch25eventwastheofficialunveilingofthiscampaign–andamilestoneinthecity’sprogresstodateintheefforttobringnewjobsandbusinesstoSalinas.Marketing Collateral Workingwiththecityandconductingadditionalresearch,DCIhasalsodevelopedkeybusinessmessagesforthecity,abusinessdevelopmentPowerPoint,fourdetailedmapsoftheSalinasregionanditsassets,andaneconomicdevelopmentbrochure.Key Business Messages•Unmatchedopportunitiesfornew-economycompanies•Renownedglobalreputationasagricultureandinnovationhub

Salinas Launches Economic

Development ProgramCREATING A STRONG LOCAL ECONOMY - PROMOTING THE COMMUNITY

PROVIDING NETWORKING OPPORTUNITIES - POLITICAL ACTION REPRESENTING THE INTERESTS OF BUSINESS WITH GOVERNMENT

April 2013 Issue 329

by Erin Bodine

Chamber Trip to Italy! PAGE 5Chamber Strategic ObjectivesPAGE 8Meet Norm Groot PAGE 11

New & Renewing Members PAGE 12Free Tax Returns PAGE 15Upcoming Chamber Events PAGE 19

INSIDE

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2 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - APRIL 2013

Northridge MallNorthridge MallNorthridge Mall Y o u r S h o p p i n g D e s t i n a t i o n .

Northridge Mall is proud to announce the completion of our property enhancements and we welcome our shoppers to experience the newly revitalized mall that includes a heated, outdoor dining patio, enhanced color palette and a wide variety of community events including live entertainment every Saturday and Sunday from 2pm-6pm at our main stage in Sears Court. We are proud to be a community leader and hub for local events. Please inquire with Tamara Swanson-Orellana ([email protected]) if you are interested in hosting an event or getting involved with any of our existing happenings and or special events.

796 Northridge Mall, Salinas CA 93906 Phone: 831.449.7227 www.Shop-Northridge-Mall.com

U P C O M I N G E V E N T SU P C O M I N G E V E N T SU P C O M I N G E V E N T S

April 20 Health Expo/Earth Day Celebration

Sears Court, 2pm-6pm National Geographic Kid’s Club

JCP South Court, 2pm-4pm

April 30 Dia del Nino; Kid’s Day Sears Court, 2pm-6pm

May 1

Work Expo-Find Your Next Job Sears Court, 3pm-6pm

May 5

Cinco de Mayo Celebration Sears Court, 2pm-6pm

May 10-12

Celebration of Mothers Sears Court, T.B.D.

3APRIL 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL

TheofficialpublicationoftheSalinasValleyChamberofCommerce-119E.AlisalStreet,Salinas,CA93901-(831)751-7725EDITORPaulFarmerDESIGN apRIL 2013 EDITIONGabeVasquezpRINTINGTheSalinasCalifornianpROFESSIONaL STaFFpRESIDENT/CEOPaulFarmerOpERaTIONS MaNaGERCarlaWatkinsaCCOUNTS MaNaGER PaulFullerMaRKETING & MEMBERSHIp DIRECTORAngelGaribaldo

MEMBER SERvICES SpECIaLISTRoxanneNoble2013 EXECUTIVE COMMITTEECHaIRMaN OF THE BOaRDLuAnnMeador(MeadorEstateVineyard)paST CHaIR OF THE BOaRDTerryFeinberg(MoxxyMarketing)CHaIR ELECTSherrieIsaac(Hayashi&WaylandAccountingandConsulting)vICE CHaIR, FINaNCEKevinSaunders(CSUMontereyBay)vICE CHaIR, EvENTSMarkFaylor(PeninsulaBusinessInteriors)vICE CHaIR, GOvERNMENTRELaTIONSNormanGroot(MontereyCountyFarmBureau)

vICE CHaIR, MEMBERSHIp PaulDughi(CowlesCaliforniaMedia)vICE CHaIR, MaRKETING AaronScoby(EntravisionCommunications)vICE CHaIR, ECONOMIC DEvELOpMENT EricaPadilla-Chavez(MontereyCountyHealthDepartment)2013 BOaRD OF DIRECTORSAndriaBaker(SalinasJaycees)DonChapinIII (TheDonChapinCompany)SandiEason (UnionBank)JoseGamboa (HispanicChamberofCommerce)SusanGibbons (Portobello's)

MichaelHarrington (BrianFineganAProfessionalCorporation)LisaJohnson (PrudentialInsurance)JohnLewis (TheGlassGuru)ScottMaidment(ApexSigns&Graphics)TomMartella(MartellaPrinting&Graphics)CodyRamsey (MannPacking)ValerieSchlothauer(Rabobank)AbbyTaylor-Silva (GrowerShipperAssociation)CHaMBER LIaISONSPeterKasavan(SPARC)JoseMartinez-Saldana(SUBA)KenSteen(OldtownSalinasAssociation)LEGaL COUNSELMattOttone

MISSION STaTEMENTAs association of businesses, organized to build a strong local economy by promoting sound government, and an informed membership and community.

Business, Working with Educationby LuAnn Meador, Chamber Board Chair

PartoftheChamber’sroleinrepresentingourmembersistoreachouttogroupsthataffectourlivesandbusinesses.Thisyear,wehavebeguninvitingcommunityleaderstopresenttoourBoardofDirectorssothatwemaylearnfromthemandbettercollaborate.Withthisarticle,I’dliketosharewithyousomeofwhatwelearnedwhenwehadthepleasureofspeakingwithMontereyCountySuperintendentofSchoolsDr.NancyKotowskiatarecentboardmeeting.HervisitwasvaluableastheChamberrecognizesthevitalroleeducationplaysinthebusinesscommunity. “Criticalthinking,creativeimaginationandinnovationareAmerica’sgreateststrengthsandmust

continuetobeanimportantaspectofourstudents’education”Dr.KotowskistatedinthefirstannualEducationReporttotheCommunity,whichshesharedwithus. “TheintentoftheEducationReporttotheCommunityistohelpthecommunitybetterunderstandtheprogressofpubliceducationinMontereyCounty,andhowthecommunitycanworktogethertosupporttheeducationofallstudents,”shecontinued. Thereportprovidesimportantinformationaboutthepublicschoolsinourcountyandthe71,232studentsthatattendthem.ThegreatestprogresscanbeseeninMontereyCounty’s10-yearacademicperformancegrowth.Since2000,MontereyCounty’soverallstudentacademicperformancehasgrownby23percentcomparedtothatofthestateat17percent.Moreover,thereportprovidesinformationonhowourtaxdollarsarebeingspent,

howourcountycompareswithstateaverages,andrecognizesremarkableandinspiringlocalteachersthroughtheKSBWCrystalAppleAwardpresentedbyDoleFreshVegetables. “Everygenerationstrivestoleavetheworldabetterplaceforthenextgeneration.Today,unprecedentedfundingcutsarediminishingthescopeofeducationopportunitiesourschoolscanoffer,”statedKotowskiinthereport. However,theconcise14-pageannualreportshowcasessomeoftheinnovativepartnershipsandprogramsprovidedinschoolstodayandhowtheseprogramsaremakingadifferenceinthelivesofMontereyCountystudents.TheprogramsincludeMCOE’sAmeriCorps,TechMobile,SilverStarResourceCenterandRanchoCieloYouthCampus;theCarmelAuthors&IdeasFestival’sStudentLiteraryDaysandFestivaltoSchools;thePanetta

Institute’sMontereyCountyReadsprogram,JUSTRUN™;andFarmDay,Inthereport,Kotowskicallsonthebusinesscommunitytoconnectwithourchildrenandyouthinfarbetterandstrongerwaysthaneverbefore–inthefamily,atschool,intheworkforceandinthecommunity. MCOEpartnerswith24schooldistricts,localinstitutionsofhighereducationandthemanydiversecommunitiesofinterestaroundus,byprovidingservice,leadershipandsupporttoadvanceeducationinMontereyCountytoworld-classstandards. OnbehalfoftheSalinasValleyChamberofCommerce“Thankyou”toallwhoworkinoureducationsystem,thecommunity,MCOEandDr.NancyKotowskiforyourhardworkanddedicationineducatingourchildren. YoumayfindMCOE’sannualreportonlineatwww.montereycoe.org.


•AbilitytoleveragenaturalresourcesandNorthernCalifornia’sinnovationenvironment•Forworld’smostcriticalindustries,includingagriculture,water/marine,technology,energyandsustainability•Unparalleledregionaladvantages•Localresourcesandinfrastructure•AccesstoMontereyPeninsulaassets,alongwithproximitytoresearchinstitutionsandhighereducation•Knowledge,talent,networksandventurefundingofSiliconValley•Unrivalledqualityofplacetiedtolanditself•Stunningnaturalbeautyandtrulyspectacularclimate•Fertilesoil,offeringaccesstofreshproduceandworld-classvineyardsandwineCity of Salinas value proposition for Businesses SalinasoffersunmatchedopportunitiesforcompanieslookingtoleveragenaturalresourcesandNorthernCalifornia’sinnovationenvironmentinkeyglobalindustrysectors,includingagriculture,water,technology,energyandsustainability. TheSalinasValleyalsohasunparalleledregionaladvantages,rangingfromlocalresourcesandinfrastructuretoMontereyPeninsulaassets,fromproximitytoresearchinstitutionsandhighereducationtotheknowledge,talent,networksandventurefundingofSiliconValley. Salinashasunrivalledqualityofplacestrengthstiedtothelanditself,includingstunningnaturalbeauty,atrulyspectacularclimate,andfertilesoilthatprovidesresidentsandvisitorsalikewithaccesstofreshproduceandremarkablewine.Business attraction powerpoint DCIhashelpedthecitydevelopadetailed25-pagePowerPointpresentationthatcityleaderscanuseto“sell”Salinasindirectmeetingswithbusinessexecutivesandsiteselectionconsultants.ThePowerPointincludeskeydemographicinformation,labordataandmanyotherkeypiecesofvaluablebackgroundforthisaudience.Four Regional Maps Inaddition,DCIhelpedcreatefourdetailedregionalmapsthatoutlinetheregion’skeyassetsandadvantagesfromageographicperspective,includingonemapthathighlightsSalinas’sconnectivitytotheworldthroughdirectflightsfromnearbyairports;transportationrouteswithdrivetimestomajorU.S.cities;key

infrastructureassets,includingports,airports,roads,interstateandhighways;andworld-classeducationalinstitutionsandlabs.Thesemapswillbecriticalindemonstratingvisuallythecity’sexcellentlocation.General Business Brochure DCIalsodevelopedageneraleconomicdevelopment/businessbrochurethatcityleaderscanusetoengageexecutivesandsiteselectionconsultants.ThebrochureoutlinesSalinas’skeydemographicinformation,thecommunity’sassetsandadvantages,includingthe“Top5ReasonsCompaniesLocateinSalinas,”andshowcasesitsincrediblesceneryandqualityoflife.Site Selection Consultant Familiarization Tours SiteselectionconsultantsareacriticaltargetaudienceforthecityofSalinasasitlookstobringinnewbusiness,becausetheseconsultantsworkdirectlywithcorporatedecision-makerstoidentifythebestlocationsfornewbusinessinvestments–manufacturingplants,R&Doffices,back-officeoperationsandmore.Anestimated40%ofallprojectsthatcreate100ormoredirectnewjobsinvolvethesesiteselectorsinsomeway.Inaddition,thecityneededtodevelopseveralmarketingtoolsrelatedspecificallytoeconomicdevelopment. WorkingcloselywithDevelopmentCounsellorsInternational(DCI),whichhasstrongrelationshipswiththeleadingsiteselectionfirms,thecityofSalinashasorganizedtwofamiliarizationtoursforsiteselectionconsultantstodate,resultingineighthigh-profileconsultantsvisitingtheregion.ThefirstfamiliarizationvisittookplaceNov.7-10,2012,andthesecondtookplaceMarch6-8,2013.Consultantsnotonlytouredtheregion,butvisitedlocalcompanies,suchasTaylorFarms,CalPacificAirmotiveandsawtheCapitalOnefacility.Priortotheirvisit,noneofthesiteselectorswerefamiliarwithSalinas,buttheyleftwithaverypositiveperception,indicatingthattheywereimpressedbythecommunityandnowconsideringitfortheirclientswithbackoffice,callcenterandagricultureneeds.Lead Generation DCIalsohasadivisionatthecompanydevotedentirelytoidentifyingandqualifyingbusinessleadsthatmightbeamatchforSalinas’sbusinessproposition–essentiallythosecompaniesthatareinexpansionorretentionmodeandlookingforanewlocation.DCI’sbusinessdevelopmentteamhashelpedSalinasidentify250companiesinSalinas’starget

industries,reachingoutto193ofthesefirms,having55meaningfulconversationswiththeseprospectivecompanies,andestablishingthreestrongleads,includingaFortune500company,similartoMonsanto(duetoconfidentialityissues,wecan’tsharetheexactnameofthecompanies)thatwasinterestedinspeakingwithorganizationsintheSalinasValleydedicatedtoR&D;asolarpanelcompanyexpandingintotheU.S.thathasbegundialoguewithSalinas;andacompanythatprovidesrefrigeratedanddrywarehouseservicestothefoodindustrythathasexpressedinterestinvisitingSalinastopotentiallyexpandthereinthefuture.Website DCI’sexpertisealsoliesinconductingresearchtobetterunderstandwherecorporateexecutivesgettheirinformation;howtheymakedecisions;andwhatinfluencestheirperceptionsaboutpotentialsitelocationsforfuturebusinessexpansionsorrelocations. Togetatthesecriticalfactorsinsitelocationdecisions,thefirmhasconductedasurveyofcorporateexecutiveswithsiteselectionresponsibilities,called“AViewfromCorporateAmerica:WinningStrategiesinEconomicDevelopmentMarketing,”beginningin1996andrepeatingthesurveyeverythreeyearsthereafter(thelastsurveywasin2011).ThesurveygatherstheopinionsofC-levelexecutives,presidents,vicepresidents,andsiteselectionconsultants. AccordingtoDCI’s2011report,“AViewfromCorporateAmerica:WinningStrategiesinEconomicDevelopmentMarketing,”afterpersonalvisits,alocation’swebsiteisthetopmarketingtoolortechniquethatdecisionmakersuse

and47percentofthesurveyedcorporateexecutivesindicatedthattheywouldlikelyvisitaneconomicdevelopmentorganization’swebsiteduringtheirnextsitelocationsearch. Aneconomicdevelopmentorganization’swebsiteisoftenthefirstexposureacorporateexecutiveorsiteselectionconsultantwillhavetoanarea.Tellingly,amajorityofthesedecisionmakerswon’tevencontactalocationuntiltheirlisthasbeennarrowedtoafewfinalists,ashortlist–ortheirselectionhasalreadybeenmade.Inshort,theimportanceofyourwebsitecan’tbeunderestimated;itiscriticaltohaveawell-organized,easilynavigable,attractiveandrelevantdigitalpresence. AndthisisexactlywhatSalinasnowhaswiththenewwww.BusinessInSalinas.comwebsite.Thewebsiteoffersbeautifulimagerythatshowcasesthecity,butalsodemonstratesallofthebusinessadvantagesithastooffer.Fromincentivesandcompanyprofilestofeaturedproperties,thewebsitetouchesonallofthekeypiecesofinformationthatcorporatedecisionmakersusewhendecidingontheirnextsitelocation.Upcoming Media Tour to the Bay area Inthecomingmonths,thecityofSalinas’sgovernmentandbusinessleaderswilltaketheSalinas’sopportunitystory“ontheroad”totheBayArea,meetingfacetofacewithreportersfromnationalmediaoutletstodiscussallofthenewshappeninginSalinas,includingtheannouncementoftheSteinbeckInnovationFoundation,TaylorFarms’investmentinOldTownSalinasandmanyothernewseventstakingplaceintheregion.

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Let’s Go to Italy! Lifehasblessedmewiththeopportunitytotraveltheworldquitealot,andIhavetotellyou…youshouldexperienceItaly! Overtheyears,theChamberhashostedtripstoexoticlocalesincludingSpain(lastyear),theEasternMediterranean,andChina.Whenpresentedwithvariousoptionsforwherewecouldgothisyear,IwasadvisedthatItalyisalwayspopular.Butjustasimportantastherecommendationwasmypersonalexperiencevisitingthecountrytheyearbeforelast.PleaseletmeshareabitofwhyItalyis“fantastico”andwhyIencourageyoutojoinmeinvacationingtherewiththeChamberinearlyNovember. “MagicItaly.”“Allyourdreamswillcometrue.”ThesearesomeoftheslogansforItaly.Everycountrythatcovetstouristdollarspaysmarketinggurustocome

upwithenticingadcopy,butinmyexperience,Italyreallyisenchanting.IhadtobetornawayfromFlorence–itisprobablymyfavoritecityintheworld! IchosetotraveltoItalyonmyown.Iliketheflexibilitythatoffers(acouplemorenightsinFlorence?Sure!),butbytheendofmytwoweeks…Ijustwantedsomeoneelsetomakethedecisionsforme.Figuringoutwhathoteltostayinandthenmovingandactuallyfindingthehotel(especiallyforsomeonelikemewhoisverydirectionally-impaired)–itgotoldafterawhile.Also,IknowIcouldhaveexperiencedItalymorefullyifIhadgoneonmorecoordinatedtoursandsightseeing.HowmanycoolthingsdidIwalkrightby,withoutevennoticing?Thistime,I’llbejoiningtheChamber’striptoItalyandlookforwardtoexperiencingthecountryinadifferentway.Mintonthepillow,please!

by (and with) Paul Farmer


Legislative Snapshotby Kristina Chavez Wyatt for Government Relations Committee

TheChamber’sGovernmentRelationsCommittee(GRC)meetsfrom7:30-8:30ameveryfirstandthirdThursday;it’sagreatwaytogetinvolvedandengaged.TheGRCmakesrecommendationstotheBoardofDirectorsforaction. Currently,theGRCisprovidingfeedbacktotheCityontheirbusinesslicenseauditprocess,monitoringRegionalWaterQualityControlBoardactivityontheagriculturaldischargewaiver,implementationofStateprogramsonhealthcare,theFortOrdReuseAuthority(FORA)landusereauthorization,County,ValleyandPeninsulawatersupply&qualityprojects,SalinasCityCharterrevisions,MontereyCountyGeneralPlanimplementationordinances,landuse,politics,electionsandmore.Hereisa“50,000footoverview”ofsomeoftheimportantissueswe’relookingat.plastic Bag Bans & Fees for paper Bags Asoflate,thereisrenewedactivityonbanningsingle-useplasticbagsontheCounty(unincorporated)andregionalcitylevelsfortheexpressedpurposeofreducinglitterandprotectingnaturalresources.AdraftordinanceimpactingourregionisslatedtocomeoutoftheSupervisor’sAlternativeEnergyandEnvironmentCommitteeandforwardedtoCountySupervisorsinlateMarch.TheproposedbanwouldmirrorthatofMonterey’s-banningplasticbagsandprohibitingthefreedistributionofpaperbags.Paperbagfeeswouldbeginat$.10andincreaseto$.25followinga6monthphase-inperiod.Exemptionsareprovidedforproduce,bulkfood,prescriptionsandmeats.Theordinancewouldnotlikelyapplytorestaurants/publiceatingestablishmentsandnon-profitcharitablere-users.ExemptedconsumerswouldincludequalifiedparticipantsinWIC,CalFreshFoodStamp,orothersubsidized

governmentfoodprograms. Undertheproposedordinance,retailersmustitemizecustomerreceiptsforbagspurchasedaswellsaskeepanaccounting,availableforinspectionofallrecycled-contentpaperbagspurchasedandsold.Penaltiesfornon-compliancemayincludecitations,feesandremediesassetforthinmunicipalcodes.State Revenues Statetaxrevenueisoutpacingearlierprojectionsbyabout$4.5billionoverthelasteightmonths-numbersresultingfromincometaxescomingintostatecoffersatahigherratethanwhatwaspredicted.Thosestrongincometaxnumbershavemadeupforsoftsalesandcorporatetaxnumbers.AllshouldbecomeclearinAprilwhenthestatetypicallycollectsthebulkofitsincometaxdollars,takinginmorethan$10billionofthe$61.8billioninincometaxesthatbudgetmakersarecountingonfortheyear.Implementation of the affordable Care act InearlyMarch,bothHousespassedidenticalbillsthatwouldexpandMedicaidtomorethan1millionlow-incomeCalifornians,acriticalsteptoimplementingfederalhealthcarereforms.SB1xpassedofftheSenateFlooronaparty-linevoteof24-7,whereasAB1x1(Perez)wasabletogetoneRepublicanvote,AssemblymemberKatchoAchadijian(R-SanLuisObispo),topassofftheSenateFloor53-22.ThebillswillgototheotherHousewhereseriousnegotiationswillrampupbetweentheLegislature,stakeholdersandtheGovernor.Thebillsareexpectedtonowstallforabitinthepolicycommitteeswhiletheyawaitsubstantialamendments.CEQa Reform InFebruary,SenatorMichaelRubio(D-Bakersfield)resignedtotakeajobwithChevronastheirGovernmentAffairsManager.Thisissignificantfortworeasons:first,Mr.Rubio'sresignationchangesthearithmeticoftheSenate’ssuper-majorityforthenexttwomonths.TheGovernorsetthespecialelectionforhisseatforMay21st.ThesecondreasonisthatasChairoftheSenateCommitteeonEnvironmentalQuality,Mr.Rubiowastaskedby

LeadershiptoleadtheeffortonCEQAreform.Hismoderate,middle-of-the-roadpoliticswassupportedbymanyofthoseinvolvedinthereformeffort.OnMarch6th,SenatePresidentProTemDarrellSteinberg(D-Sacramento),nominatedSenatorJerryHill(D-SanMateo)toreplaceMr.Rubioaschair.In the Crosshairs Ofthemorethan2200billsintroducedthusfarinthecurrentsession,theCalChamberhastakenaimatitsfirsttwo“JOBKILLERS.”TheChamber’sGovernmentRelationsCommitteeiscurrentlytrackingandanalyzingthesebillsandmore.AccordingtoCalChamber,SenateBill626(Beall,D-SanJose)isamassiveWorkers’Compensationcostincreasethatunravelsmanyoftheemployercost-savingprovisionsinlastyear’sworkers’compensationreformpackageandresultsinemployerspayingnearly$1billioninbenefitincreasestoinjuredworkerswithoutanexpectationthattheincreaseswillbefullyoffsetbysystemsavings.On Federal Front Federalspendingisnearly$4.7billiondailyaccompaniedby$1.9billionindailyborrowing–40%ofthebudget(probablycloserto47%inrealnumbers).Totalnationaldebtisalmost$17trillion.Thisyear’sbudgetis$1.725trillionwithincomeatonly$1.035trillion.Tobalancethebudget,weborrow$690billion.Sequestercutsequateto$85billionor5%ofthebudget.Shouldsequestercutsberetainedfortheremainderoftheyear,wewillstillborrow$605billion.Thebudgetpicturedoesn’tgetanybrighterascutsthatwereproposedbythebi-partisanNationalCommitteeonFiscalResponsibilitywerenotapprovedbyCommitteemembers. DespitestrongobjectionsfromDemocrats,theHousehaspassedaRepublicansponsoredbillthatwouldeliminateorconsolidateseveraljob-trainingprograms,whichproponentssayareredundantorineffectiveintoasingle,$6billionprogramwithfundsfrozenforthenextsevenyears.CurrentlyintheSenateisH.R.803,SupportingKnowledgeandInvestinginLifelongSkills(SKILLS)Act,Thebill

reauthorizestheWorkforceInvestmentAct(WIA)throughFY2020,consolidatesandeliminatesdozensofseparateWIAprogramsandotheractivities,andmodifiesthefunctioningofstateandlocalWorkforceInvestmentBoardsthatoperateemploymentandjobtrainingprogramsatthelocallevel.Specifically,themeasureconsolidates35programs,mostofthemWIAprograms,intoasinglefundingstreamforstateandlocaluseandrequiresthefederalgovernmenttoreduceadministrativejobsaccordinglyandallowsforcontractingdirectlywithcollegesforservices.ItalsochangesboththecompositionandfunctionofWorkforceInvestmentBoardstoincreaselocalbusinessrepresentationinoperatingtheemploymentandjobtrainingsystem,andestablishesnewstandardsforevaluatingtheeffectivenessofWIAandotherprograms.


Oldest Locally Owned, Locally Managed Bank in Monterey County - OVER 30 YEARS!

#1 SBA Lender in Monterey County Member F.D.I.C. Equal Housing Lender

Call Monterey County Bank Today!

Monterey (831) 649-4600 Pacific Grove (831) 655-4300

Carmel Rancho (831) 625-4300 Salinas (831) 422-4600

L to R: Kathy Torres, VP MCB SBA Loan Officer; Greg D’Angio Owner Stephanie Chrietzberg, SVP MCB

Provence Bakery 630 Del Monte Center, Monterey, CA 93940

(831) 333-0624

$5,000,000 SBA Loan Limit

Photo by Batista Moon Studio

Provence Bakery offers a large variety of authentic French pastries! We are open from 7:30 am to 9:00 pm serving breakfast and lunch including eggs, croissants, coffee, sandwiches, soup, and quiche. Catering is also available

for special events.

“Monterey County Bank gives us very good customer service and was very helpful to start, build and grow my business.”

Greg D’Angio, Owner

Strategic Plan for 2013

TheSalinasValleyChamberofCommerceBoardwouldliketoshareourStrategicPlanwithourmembersandthecommunity.Nextyear,we’llletyouknowhowweperformed–accountabilityisagoodthing!Government Relations Committeea.DevelopGRCCommunicationPlantoincludeaonce-a-monthemailtomembers,byQ1b.ExpandpoliticalinfluencewithlocalelectedofficialsandCity/CountyleadershipbydevelopingandenactingaPoliticalContactActionplan,byQ2c.Hostone“Wake-UpSalinas”event,byQ2d.Create“ReportCard”ofissuesandpositionstakenandresults,byQ4Eventsa.AnnualAwardsLuncheonGoals,Q1•Attendancegoal:450•Reachbudgetedgoalsforsponsorshipandoverallprofitabilityb.CommunityLeadersRoastGoals,Q4•Attendancegoal:200•ReachbudgetedgoalsforsponsorshipandoverallprofitabilityMarketingc.HeightenbrandawarenessthroughTV/radiopublicserviceannouncements,byQ2d.Implementnewwebsiteandsocialmediatoserveasbackbonesofmembercommunications,byQ4e.Reviewoverallmarketingcommunications,byQ2Membershipa.Developawrittenretentionplanthatencompassesnewandrenewingmembers,byQ2

b.Establishagoalof600paidmembers,byQ4c.Attainnewmembergoalsasbudgeted,byQ4d.RevisitMemberInvestmentRatesandrevisetowardbenefit-driven(“tiered”)duesschedule,byQ3Economic Developmenta.DevelopaneconomicdevelopmentoutreachplantoworkwithCity,Countyandrelevantassociations,byQ2b. SeekBoardrepresentationonrelevantEconomicDevelopmentCommittees,byQ2•MontereyCountyWorkforceInvestmentBoard•MontereyCountyEconomicDevelopmentCommittee•SalinasPlanningandResearchCorporation(SPARC)•SteinbeckInnovationClusterFinancea.Ensurefinancialauditisperformed,byQ2b.Developfinancialplanformaintenanceandrepairofbuilding,byQ2c.NegotiatenewloantoreplaceloanthatcomesdueinSeptember,byQ2d. EstablishBudgetfor2014,byQ4Other administrative Goals (CEO)a.ConductinauguralPastChair’sLuncheon,byQ3b.ReviseEmployeeManual,byQ1c.UpdateChamberFoundationtrustagreementandlegalstructure,byQ3Chair’s Goalsa.WorkingwithChair-elect,newBoardtodevelopstrategicgoalsfor2014,byQ4b.AdministervoteofmembershiptochangeChamberbylaws,byQ3

Strategic Plan 2013

EventsMarketing

Economic DevelopmentGovernment Relations Committee


Date Time Location Non-profit Event Phone Website4/13 8:30am-3pm 1MainSt.,Salinas AllianceonAging AgingwithVitality:AFestivalofIdeas 831-655-4241 www.allianceonaging.org 4/16 1:30pm-3:30pm 20LowerRagsdaleDrive,SuiteB,Monterey Alzheimer'sAssociation Toolsneededsoyoucanstayinyourhome 800-272-3900 www.alz.org4/20 10am-12pm 20LowerRagsdaleDrive,SuiteB,Monterey Alzheimer'sAssociation AdvancePlanningWorkshop 831-647-9890 www.alz.org4/20 11am-11pm MYO,1091SouthMain,Salinas Girl'sInc. GirlsInc.FundraiseratMYOYogurtShop 831-772-0882 www.girlsinccc.org4/26 2pm-5pm Pinkberry,807CanneryRow,Monterey GatewayCenter Tastytreatsandpaybackdiningopportunity 831-372-8002 www.gatewaycenter.org 20%off5/1 11:30am-1pm HyattRegency,Monterey Alzheimer'sAssociation "ReasontoHope"Luncheon 831-647-9890 www.alz.org5/2 6pm SalinasRodeoGroundsMall SunStreetCenters HelpingHandsFoundationAnnual 831-753-5144 www.sunstreetcenters.org BBQ&ReverseDraw5/4 8:30am-12pm ShorelinePark,Monterey SPCAofMontereyCounty AnnualSPCAWagn’Walk 831-422-4721 www.SPCAmc.org/wagnwalk 5/4 5:30pm 600CaminoElEstero,YMCA AgAgainstHunger SecondAnnualEmptyBowlsContraDance 831-277-7296 www.montereycdc.webs.com5/11 6:30pm PacificGroveHighSchool GatewayCenter HarlemAmbassadorsExhibition 831-372-8002 www.gatewaycenter.org BasketballGameandShow5/15 8:30am-4:30pm BestWesternPlusBeachResort,Monterey Alzheimer'sAssociation Alzheimer’sDisease:MakingtheRightDecisions 831-647-9890 www.alz.org5/18 6pm HyattRegency,Monterey AmericanRedCross HeroesDinner2013 831-626-5251 www.redcross.org/montereybay5/19 5pm-7pm RanchoCieloDrummondCulinaryAcademy RanchoCielo RanchoCieloStudentArtShow/SilentAuction 831-444-3533 www.ranchocieloyc.org5/31 11am-10pm LopezRestaurant,635CassSt.,Monterey GatewayCenter Tastytreatsandpaybackdiningopportunity 831-372-8002 www.gatewaycenter.org 20%off6/15 5pm-10pm QuailLodge VNA&Hospice AnnualFundraiser 831-648-3634 www.ccvna.comApril/June/July 9am-3pm 1002MontereySalinasHyway SPCAofMontereyCounty SPCASpring&SummerAnimalCamp(JustforKids) 831-422-4722 www.SPCAmc.orgFridaynights(thruendJune) 5:30pm RanchoCieloDrummondCulinaryAcademy RanchoCielo DinneratRanchoCielo 831-444-3521 www.ranchocieloyc.org

Non-Profit Calendar

Theagingof80million“boomers”willhaveahugeeconomicimpactonthegrowthoftheseniornon-profitsectoroverthenext30years.Itisestimatedthat64,000seniorsrepresent15.4%ofMontereyCounty’spopulation.Fortoomany,accesstoneededservicesisbeyondreachforeconomicandotherreasons. TheAllianceonAging,thelargestnon-profitagencyservingseniorsinMontereyCountysince1970,providesmultipleservicesforthose55andover.Asmallstaffandalargecorpsofvolunteers

offerMedicareandTaxAssistance,PeerCounselingandAdvocacyforlong-termcareresidents,EmploymentTrainingandCommunityOutreach. AOAreferralstoagencieslikeMealsonWheels,LegalServicesforSeniors,theAlzheimer’sAssociationandotherscreatelinkagestovitalservices.ThemajorityofseniorsservedbyAOAandtheseotheragenciesarelow-incomeandcannotaffordtopurchaseservicesthatareavailable(iftheyareavailable)intheprivatesector. Thecomingtsunamiofaging

willchallengeAOA’sservicesandpartnershipswiththepublicandprivatesectorasneverbefore. Allnonprofits,includingAOAdependuponcontributionsfromthepublicsotheycanoffersafetynetservicestothoseleastabletopurchasetheseservices.Theprolongedrecessionhashadadramaticadverseimpactonmillionsofus,whiletheneedforbasichumanserviceshasneverbeengreater.Aspublicfundingforserviceshasbeencurtailed,wehopeyouwillpleaseconsidermakingacharitablecontributiontoday.

Safety Net Services for SeniorsBy Teresa Sullivan, Alliance on Aging

"You can only perceive real beauty in a person as they get older."

Anouk AimeeCHaMBER MEMBERS WORKING WITH SENIOR CITIzENS•AgAgainstHunger•AllianceonAging•Alzheimer'sAssociationofMontereyCounty•CentralCoastCenterforIndependentLiving•CentralCoastVisitingNurseAssociation&Hospice,VNA•FoodBankforMontereyCounty•ITNMontereyCounty•MealsonWheelsoftheSalinasValley•UnitedWayMontereyCounty

Focus on Non-Profits


Keeping an Eye on Proposed Legislation for 2014by Sharilyn R. Payne, Fenton & Keller

ThedeadlinetointroducenewbillstotheCaliforniaLegislaturehasnowpassed,andthereareseveralproposedbillsofinteresttoemployers. Minimum Wage/aB 10:LocalAssemblyMemberLuisAlejointroducedAB10whichwouldincreasetheCaliforniaminimumwageto$8.25beginningonJanuary1,2014,andtoatleast$8.75in2015,andatleast$9.25in2016.Thebillalsoprovidesforannualadjustmentsbeginningin2017tomaintainemployeepurchasingpower.TheadjustmentswouldbecalculatedusingtheCaliforniaConsumerPriceIndex.ThebillwouldprohibittheIndustrialWelfareCommissionfromadjustingtheminimumwagedownwardinyearswithnegativeinflationlevels. Workplace Flexibility act/SB 607:

SenatorTomBerryhillintroducedSB607whichwouldgiveemployersmorefreedomtoallowhourly,non-exemptemployeestoworkflexibleworkscheduleswithouthavingtopayovertime.Currently,anemployermustgothroughaprocessofproposals,meetings,andasecretballotelectionifitwantsemployeestowork“alternativeworkweekschedules,”i.e.,4daysaweek/10hoursaday,withoutincurringovertimeliability.Underthisbill,non-exemptindividualemployeescanrequestthistypeofflexibleworkschedule.Nosecretballotelectionwouldbenecessary,andnoovertimewouldbeincurreduntiltheemployeeworksmorethan10hoursinaworkdayormorethan40hoursinaworkweek. Incentive for Early Resolution of Wage Claims/aB 228:AssemblyMemberDanLogueintroducedAB228.Undercurrentlaw,ifanemployerfailsto

payanemployeeallwagesowedatthetimeoftermination,theemployerincurspenaltiesincludingwaitingtimepenaltiesintheamountoftheemployee’sregulardailywagesuptoamaximumof30days.ThisbillwouldauthorizetheLaborCommissionertowaiveanypenaltiesagainstanemployerforaqualifiedclaimiftheclaimisthefirstofitskindagainsttheemployer,andtheclaimisresolvedwithin30daysoftheLaborCommissioner’sissuancetotheemployerofthenoticeofclaim. Successor Liability for Farm Labor Contractors/SB 168:LocalSenatorBillMonningintroducedSB168.Thisbillwouldmakeasuccessortoanyfarmlaborcontractorthatowedwagesorpenaltiestoaformeremployeeofthepredecessorfarmlaborcontractorliableforthosewagesandpenaltiesifthesuccessormeetsoneormorespecifiedcriteriasuchasusing

substantiallythesameorsimilarphysicalfacilityorworkforceasthepredecessor,sharingcommonmanagementorinterrelationofbusinessoperationswiththepredecessor,oremployingpredecessormanagersresponsibleforcontrollingwages,hours,orworkingconditions. Ifyouwouldliketotracktheseandotherbills,youcanfindthemontheCaliforniaLegislativewebsiteathttp://leginfo.legislature.ca.gov.Ifyouwouldliketocontacttheauthorofanylegislation,oryourlocalSenatororAssemblyMember,youcanfindtheircontactinformationathttp://senate.ca.gov/senatorsandhttp://assembly.ca.gov/assemblymembers. Sharilyn Payne is a lawyer with the Fenton & Keller law firm in Monterey. This article is intended to address topics of general interest, and should not be construed as legal advice. For more information, please visit www.fentonkeller.com.


Meet Your Chamber BoardNorm Groot, Vice Chair of Government Relations Committee

Talkaboutbeingbornwithagreenthumb!NormGrootstartedinAgriculturebypullingweedsathisDad’snurserywhenhewasjustfive.Paidataquarterperbucketofweedspulled,therewasalotofhardworkwithonlyafewcoinsattheendofaday(granted,atfive,concentrationisstillalimitingfactor).ThisprovidedthesparkforNormtobecomeanurserymanonhisown,butmaybewithabitofadifferentapproach.Whileheenjoyedworkingwithplantsandplantingflowersintheyard,hisemphasisincollegewasBusinessAccountingandFinancewhileattheUniversityofSouthernCalifornia(FightOn!).Aftergraduation,anopportunitytoworkinthefamilybusinessturnedfromatwoyearoptionintofourteenjam-packedyears.Duringthatperiod,Normlearnedfarmorethanjustthefinancesofthebusiness,havingrunthecomputerdepartment(itwasn’tcalledInformationTechnologythen)andhumanresources. AllthisprovidedasolidbasisforjoiningMonroviaNurseryCompanyin1993,aftera

year-longretirementwhenhisDadsoldthefamilybusiness(whatagreatopportunitytocatchuponvacations,workinthekids’classrooms,andconcentrateonvolunteerwork!).Workingforanationalcompanyprovidingcontainerplantstoretailgardencenters,Normgainedabroaderunderstandingofmarketingandbranding,aswelltheopportunitytotravelacrossthecountryvisitingcompanygrowinggroundsandretailcustomers.DuringtheMonroviayears,Normwasalternativelyaskedtoheaduptransportationinitiatives,managetheinstallationofanewenterprisesoftwaresystem,andplanproductionforallsixnurserygrowinggrounds,inadditiontohismainworkofFinancialServicesforcustomers. Exhaustedfromoverwork,theopportunitycamealongforachange,anout-of-the-boxopportunitytorunalocalnon-profitcalledMontereyCountyFarmBureau.BeinganativeofOrangeCounty,themovetoMontereywasbothenticingandunsettlingatthesametime(what,

moveawayfromfamilyandfriendsandahomelivedinfor25years?).SettlinginPacificGrovein2011,theadaptationtolifeinMontereyCountyhasbeensmoothanddefinitelypreferredtothehomogeneous,plannedcommunityatmosphereofSouthOrangeCounty.WorkingastheExecutiveDirectorofMontereyCountyFarmBureauhasaffordedagreatopportunitytobecomeinvolvedincommunityactivitiesandpolitics. Whennotworking(andevenwhenheis),Normislisteningtomusic.Boastingover6,500songsonhisiPod,heisalwayscreatingnewmixesoftunessurroundinganewtheme.Itisrarethateitherofhistwodaughtershasheardanewsongbeforehehas!FavoritesareU2,CollectiveSoul,Adele,HowieDay,JimmyBuffett,GarthBrooks,PhilCollins,andLinkinPark.Anoccasionalgolfgameisonthelistofrelaxingthingstodo,asNormistheoneusuallyfoundlaughingathisteeshots.PriortomovingtoPacificGrove,volleyballwashighonthelist…here,

thesandisjusttoocold!Readingandwatchingmoviesaregreattimefillers,andanyopportunitytotravelisseriouslyconsidered;afavoritedestinationisKauaioranybeachwithtropicalwater. NormhasbeenmarriedtohisbeautifullycharmingwifeMarchafor30years,hastwogrowndaughters…oneingradschoolandtheotherworkingandengagedtoagreatson-in-lawtobe.Familyandfriendsareimportantandanyopportunitytogettogetherisneverpassedup!

Norm Groot and his lovely wife Marcha enjoy a sunset in Kauai.

If you have something to share, please contact us at

831-751-7725


NEW MEMBERSFiliceInsurance

LaPrincesaMarketLawOfficesofClarkA.Miller

MariaNarezInsuranceAgency

RENEWING MEMBERSAAATravel

AinslieLoVerdeInsuranceServices,AlwaysBestCareSeniorServices

AONRiskInsuranceServicesAusonioIncorporated

Balesteri'sBJ'sRestaurantandBrewhouse

CaliforniaWaterServiceCompanyCasaSorrentoPizza

CassidyTurleyBTCommercialCentralCoastCenterforIndependen

Chili's#01439ChristopherM.Barnard,M.D.A.Medi

CommunityOralHealthServicesCutlerAssociates

EdwardsTruckCenter,Inc.First5MontereyCounty

FrontierSelfStorageHastieFinancialGroup

HealthySoilIPG,LLC(InternationalProduceGro

KinshipCenterLhoistNorthAmerica

ManpowerMartin&FaheyConcrete,Inc.

MaureenWruckPlanning&DevelopmenMillConstructionCompany

MontereyBayGIConsultantsMedicalMontereyCountyBank

MontereyCountyFarmBureauMontereyRegionalWaterPollutionC

PacificCoastChristianAcademyPeninsulaBusinessInteriors

Portobello'sCafePureWaterBottlingCompany

RLDesignsRomieLaneOptometricCenterSafeguardRapidPrintingCenter

SalinasAirportSalinasValleyBusinessWomen'sNet

SalinasValleyHalfMarathon

SamLinderAutoGroupSSBConstruction

StorageMobilityPODSTransitionsforRecoveryandRe-entTri-CountyBusinessSystems,Inc.

ValleyTrophies&DetectorsWolfFitnessSystems

Zeph'sOneStop

SpECIaL aNNIvERSaRIESCELEBRaTING 5 yEaRS

MontereyCountyBank

CELEBRaTING 10 yEaRSManpower

CommunityOralHealthServices

CELEBRaTING 15 yEaRSMontereyCountyFarmBureau

CELEBRaTING 55 yEaRS!AONRiskInsuranceServices

LhoistNorthAmerica

New & Renewing MembersThe Chamber welcomes our new members, thanks all of our renewing members and

encourages our community to do business locally and with our members.

Our quarterly New Member Orientation was very well attended in March. We saw faces from the following companies: FiliceInsurance,RadioMontereyBay(Mapleton),BayAlarm,EmbassySuitesMontereyBay–Seaside,CTPaymentSystems,

Wheeler'sFlooringAmerica,TLC'sInstituteofNursingEducation,GreenJespersenCPAs,LawOfficesofClarkA.Miller

Ifyoudidn’tgettoparticipateinanorientationandwanttolearnhowtheChambercanhelpyouandyourbusinessororganization,pleasecontacttheChamberandwe’llinviteyoutothenextquarterlyorientation.


Lunch and Learn - Taking Charge of Your Investments

Spotlight on Chamber DiplomatsKarla Odell

with Peter Andresen

KarlaOdellrepresentstheSalinasValleyBusinessWomen’sNetwork(SVBWN).ThisnetworkhasbeenamemberoftheSalinasValleyChamberfor25years.KarlajoinedthenetworkshortlyaftershemovedtotheMontereyCountyareaandwantedtointegrateherselfandherbusinessintothecommunity. SVBWNmeetsacoupleoftimesamonthtopromoteandencouragebusinesswiththeirmembers.It’saclosegroupthatenjoysseeingoneanotherandsupportingeachother’sbusinesses.What’sgreatisthatanyonecanbea

member;itmaysay“Women”inthename,butseveralmenaremembersofthegroup.Formembershipinformationortoseeupcomingmeetings,pleasevisitwww.svbwn.org. DuringhertenureatSVBWN,Karlahasservedontheboardofdirectorsforseveralyears,including3yearsastheEventChairperson.Shetookabreak,andnowisservingastheFundraisingChairperson. KarlarecentlydecidedtobecomeaChamberDiplomatbecauseshebelievesintheChamber’sworkandwantsto

supportit.Also,goingtoeventsandgettinginvolvedincreasesawarenessofherownbusiness.(ThroughhermembershipintheSVBWN,KarlaisanIndependentAgentforAflac.) KarlaisagraduateofLeadershipSalinasValley,ClassXXX.ThisclassenhancedherleadershipskillsandincreasedheraffectionforSalinas.Karla’sworkedontheBataanMemorialParkprojecttocreatenewgardensandsignage.KarlaisagreatfanoftheLeadershipprogramandencouragesyouandyourcompanytocheckitout.

WedApril10,11:30am-1pm,SalinasValleyChamber,119E.AlisalSt. Haveyoueverwonderedwhythestockmarketisgoingupbutyour401(k)isnot?Doyouknowwhereyourinvestmentadvisorhasinvestedyourhard-earnedmoney?Doyouhaveaninvestmentadvisor?

Costis$15formembersand$25forprospectivemembers.LunchisprovidedbyPortobello'sCafe. Freewithsomemembershiplevels.Spaceislimited.Toregister,pleasecall831-751-7725,emailMemberServices@SalinasChamber.comorvisitourwebsitewww.SalinasChamber.com

Roxanne Noble and Paul Farmer from the Chamber join Portobello’s Café owners Susan and

Don Gibbons for March’s Connect at Lunch.


"If you learn only methods, you'll be tied to your methods. But if you learn principles, you can devise your own methods."

ThepurposeoftheLeadershipSalinasValleyprogramistoprovidetheskills,contactsandmotivationtoequipindividualstodevisetheirownmethodsofleadershipthrougheducationandcommunityservice.Excellentexamplesofthesuccessofthisapproacharedemonstratedintheaccomplishmentsrecognizedbyavarietyofprestigiouscommunityorganizations-includingourSalinasValleyChamberofCommerce. Recently,HelenDunston,aBranchManageroftheCentralCoastFederalCreditUnionandgraduateofLeadershipSalinasValleyClass27,wasrecognizedbytheSalinasValleyChamberofCommerceasBusinessWomanoftheYearwiththeAthenaAward.Helenhasusedherleadership

trainingforthebenefitoftheSalinasNortheastRotaryClub,theSalinasValleyBusinessWomen'sNetwork,andnumerousothercommunityorganizations. IleenGroves,agraduateofLeadershipSalinasValleyClass30,andherhusbandwererecognizedasFranchiseesoftheYearbyBookKeepingExpress.IleenbroughtadecadeofsubstantialleadershipexperiencetotheLeadershipprogramandwasgenerousinsharingherknowledgeandexpertisewiththeclass,bothprofessionallyandpersonally. TwocurrentmembersofLeadershipSalinasValleyClass31havealsobeensingledoutfortheircontributions.MaryNuñez,LoanManagerfortheCentralCoastFederalCreditUnion,

willaccepttheprestigiousVolunteeroftheYearAwardfromtheMontereyPeninsulaChamberofCommerceattheirAnnualAwardsceremony.InordertokeepherwordtovolunteerattheChamberevent,MarygaveawayherWorldSeriestickets,clearlydemonstratingherintegrityandcommitment.JanaGray,theNewsDirectorfortheCentralCoastNewsstationswasselectedfromamong200applicantstoparticipateinanInstitutefundedbytheRobertR.McCormickFoundationonSpecializedReporting. ThroughouttheSalinasValley,literallydozensofLeadershipSalinasValleygraduatesareimprovingtheircommunitiesandcontributingtothequalityoflifethroughtheirservice,passionandaction.

Distinguished Service - Distinguished Recognition

by Brigid McGrath Massie

Students thank Class Night Sponsor: Moxxy Marketing, represented by Terry Feinberg (middle)

Students thank Class Night Sponsor: Noland, Hamerly, Etienne & Hoss, represented by Chuck Des Roches (middle)

Students thank Class Night Sponsor: T. Bob Uemura, Attorney at Law, represented by Bob Uemura (middle)

We present here the photogenic Class 31 (with sincere apologies to students whose heads were blocked. We’ll get you next time!)

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OfthevarietyofservicesUnitedWayMontereyCountyprovidestocountyresidentsthistimeofyear,thetwomostpopularareVolunteerIncomeTaxAssistance(VITA)FREETaxPrepand2-1-1.Bothhelpputmoneyinthepocketsoflocalresidents,therebyhelpingstimulateourlocaleconomy. 2-1-1,UnitedWay’sinformationandreferralclearinghouse,linkspeoplewiththeservicestheyneed.Aspartofitsroutinescreeningprocess,2-1-1hasidentifiedthatmanyresidentsarenottakingadvantageoftheCalFreshprogram,whichhelpsstretchfooddollarsandputmoneybackintothelocaleconomy.Whethersomeoneisyoungorold,employedornot,theymayqualify.Ifallwhoareeligiblesignedup,nearly$135millionfederaldollarswouldbereturnedtoMontereyCounty.It’sworthcheckingout. Anotherservicethatisbeing

underutilizedisVITA.Todate,VITAhashelped1,200countyresidentspreparetheirtaxesandclaimmorethan$2,000,000inrefundsandcredits.Basedonstudies,eachdollarreturnedtoourcountyresultsinastimulustolocalbusinessesof$1.40. Thatmeansthattodate,VITAhashelpedboostourlocaleconomyby$2,800,000.Unfortunately,therearemanymoreworkersinourcommunitywhoqualifybuthavenottakenadvantageofthisfreeservice. Toqualify,householdincomemusthavebeenlessthan$57,000in2012.TaxpreparersaretrainedandcertifiedbytheIRSandhelpworkersclaimallavailabletaxcreditsaswellastheirfullrefund.VITAprovidesfreee-fileandrefundswithin7-10dayswithdirectdeposit.Bothstateandfederalreturnsarepreparedfree;therearenohiddenfees.

Forbusinesseswhowishtopromotethisfreeservicetotheiremployees,UnitedWayhaspayrollinsertsavailable. TousetheFREEOnlineSoftware,filersmustgotowww.unitedwaymcca.org/free-tax-prep.ThelinkdirectstoasitepoweredbyH&RBlock.Don’tbealarmed;thesoftwareisfreeaslongashouseholdincomeislessthan$57,000. Tohavetaxespreparedinperson,workersshouldcall2-1-1orvisitwww.unitedwaymcca.org/free-tax-prepfortimesandlocations.To have taxes prepared at a site, filers must bring:•PhotoID•SocialSecurityCardorITINCardforworker(s)andalldependents.•W-2’s,1099’s,1098’sandanyothertaxformsreceived•Voidedcheckfordirectdeposit(optional)•Lastyear’staxreturn(ifavailable)

FREE Tax Prep – Keep 100% of Your Refundby Fatima Dias

Salinas Councilmember Gloria De la Rosa joins the Chamber and guests at the WAB Collision Center ribbon cutting.

Guests got to peek at a technician repairing a car panel at the state-of-the-art facility.

Ribbon Cuttings


Monterey County Bar Association - Lawyer Referral Service

by Julie TerflingerWhat Is Lawyer Referral Service and How Can It Help you? TheLawyerReferralService(LRS)oftheMontereyCountyBarAssociation(MCBA)isavitalresourceforMontereyCountyresidents,providinglow-costconsultationreferralstopre-screenedlocalattorneyswithawiderangeoflegalexpertise. Weofferclientsa30-minuteconsultationforanominaladministrativefeeof$40,oratnochargeforpersonalinjuryorworkers’compensationcases,allowingpeopletogetabetterunderstandingoftheirrightsandrisksandtoconsiderworkingwithanattorneywithoutmakingabigfinancialcommitmentupfront. CallerswhocontactLRStalkto

atrainedstaffperson,inEnglishorSpanish,whoevaluatesthecaller’slegalissueandrefershimorhertoanappropriateLRSattorneywhothecallercontactsdirectlytosetanappointment.Forthenon-refundable$40fee,theclientgetsa30minuteappointmentwithapre-screenedattorneyingoodstandingwiththeStateBarwhohastherightexpertiseforthatclient’slegalissue.Ifthefirstattorneyisunabletohelpthecallerduetoconflicts,fullcalendars,oranotherobstacle,afollowupreferralisofferedwithoutcharge.Nofeeischargedforpersonalinjuryorworker’scompensationreferralsduetothenatureofthoseissues.Ourstaffstrivestomakereferralsthatmeettheneedsofeachpotentialclient,including

whereinthecountytheindividuallivesandworks.LRSalsoassistscallersbyofferinginformationaboutlocalnon-profitlegalserviceagenciesthatmaybeabletohelpthematnoorlowcost. Thepeoplewetalktoonadailybasiscomefromallwalksoflifeandincomelevels.Membersofourcommunitycallusbecausetheyhaveissueswithanemployer/employee,oralandlord/tenant;arethinkingaboutstartingabusiness,incorporating,oraddingapartner;findthemselvesonthebrinkofdivorceorareembroiledinacustodydispute;havebeenchargedwithacrime;havebeenphysicallyinjuredandneedtoknowwhattheirrightsandremediesmightbe;andmany,manyotherreasons.Wearefortunatetohaveavariedandmulti-

talentedgroupofLRSattorneyswithofficesthroughouttheCounty.Theyhandleeverythingabove,plusissuessuchascitizenship,estateplanning,intellectualproperty,andmore.Wearealmostalwaysabletofindaqualifiedattorneyorotherlegalresourcetohelpourcallers. AsthepersonontheLRSfrontlines,Ihavereceivedmanyexpressionsofappreciationforourprogramfrommembersofthepublicwhoseeklegaladvice;wewouldbegladtoaddyoutoourcircleofsatisfiedclients. TolearnmoreaboutLRSorgetareferraltoalocalattorney,pleasecontacttheMCBACommunityProgramsDirector,JulieTerflinger,at:(831)[email protected]

monterey

831.373.3622king city

831.386.1080 gilroy

408.846.1118salinas

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Providing professional legal services since 1928.


Member NewsThe Liberty Company Insurance Brokers

TheLibertyCompanyInsuranceBrokersisanindependentinsurancebrokerageprovidingalllinesofinsurancetoindividuals,familiesandbusinessthoughthenationsmosttrustedpreferred,standardandsurpluslinescarriersforthelast25years. WhilestillnewtothecityofSalinas,weareabletobringover75yearsofexperiencewithinourlocaloffice.Thehighlydedicated

andknowledgeablePersonalLinesandCommercialLinesdepartment’sstaffisabletoensureaccurate,efficientpersonableserviceinahighlyautomatedenvironment.WeareabletoofferAARPproductstoourclientsaswellasexpertiseinformationonfloodandearthquake. Contactusat(831)[email protected]

AlvarezTechnologyGroupannouncedthatAndreaTaylorhasbeenhiredasanadministrativeassistant,supportingtheoperationsofthecompany. “Findingtalentedteammembersisalwaysdifficult,evenduringadowneconomy,”saysLuisAlvarez,PresidentandCEO.“WhenaprofessoratCSUMontereyBayreachedoutandtoldmethattheyhadagreatinternavailable,Ijumpedattheopportunity.Andreadidn’tdisappoint.Shewasagreatinternwhojumpedinandmadeadifferencerightaway,soitwasaneasydecisiontomakeherafulltimeemployee.” AndreaattendedCaliforniaStateUniversity,MontereyBay,wheresheearnedherBachelorofScienceinBusiness

Administration,withconcentrationsinMarketing,Entrepreneurship,andManagementInformationSystems.OriginallyfromNapa,AndreacurrentlyresidesinMonterey,CA.

Andrea Taylor Joins Alvarez Technology Group

1stCapitalBankannouncedthattheBoardofDirectorshasunanimouslyapprovedtheappointmentofMarkR.AndinoastheBank’songoingPresidentandChiefExecutiveOfficer.Mr.AndinojoinedtheBankinOctober2012asitsChiefOperatingOfficer,andthensteppedinasInterimPresidentandChiefExecutiveOfficerfollowingthesuddenandunexpectedpassingoffoundingPresidentandChiefExecutiveOfficerFredRowden. Mr.AndinoisaveteranCaliforniabanker,withalmostthirtyyearsoffinancialinstitutionexperience,includingfiveyearsworkingintheBank’sprimarymarketarea.Overhiscareer,Mr.Andino

hasservedinanumberofseniorcapacitiesatfinancialinstitutions,includingChiefFinancialOfficer,ChiefOperatingOfficer,ChiefAdministrativeOfficer,andDirector.Mr.AndinowasafounderofaCaliforniadenovobankthatalsoopenedin2007.Mr.AndinohasanundergraduatedegreeinbusinessadministrationfromtheCollegeofWilliamandMary,andaMasterofBusinessAdministrationdegreefromtheUniversityofCaliforniaatBerkeley.

Mark R. Andino Appointed as 1st Capital Bank CEO

MynameisShaelahGarcia.IamasophomoreatSoledadHighSchool,andthisismyfirstyearparticipatinginGirlsInc. OnWednesday,February20,2013,ourECHOgrouparrivedattheCapitolearlyinthemorning.WetookatourandlearnedaboutCalifornia'shistory.Wefoundouthowbillsbecomelaws.Afterthetour,wehadtheopportunitytomeetwithourassemblymember,LuisAlejo,whospokeabouthowhewasabletoriseupandpursuehisdreams.Heallowedustoaskquestionsaboutourconcerns:theviolenceinourcommunitiesandtheriseintuitionforCaliforniastateuniversities. NextweheadedtoUCDavis.Ourtourguidestoldusaboutallthedifferentmajorsandgaveusadviceaboutcollegelife.Welearnedaboutthetraditionsthereand

thereasonswhyUCDavisissuchagreatschool.Weenjoyedwatchingthestudentsridetheirbikesthroughcampusontheirwaytoclass.Wegotaglimpseofwhatourfuturesmightbelikewhenweattendcollege. GirlsInc.hastaughtmetohaveanopenmindabouteducation.BeforeIjoinedGirlsInc.,Iwasn'tsurewhereIwantedtogotocollege,orevenhowtobecomeeligibleforcollege.Theexperienceofvisitingcollegeshasencouragedmetogoontopursueacollegeeducation.ThroughGirlsInc.,notonlydidIgettheopportunitytovisitseveralcolleges,butIalsogainedtheknowledgeandstrengthtodothethingsIwant.IfIdidnotbelongtothisgreatorganization,Iwouldnothavebeenexposedtotheseopportunities.

Girls Inc Heads to Sacramento


Salinas Valley Chamber Board Chair LuAnn Meador assists the Noland, Hamerly, Etienne & Hoss team in celebrating 85 years of service to the community.

Angel Garibaldo, Brigid McGrath Massie, Doc Etienne, and LuAnn Meador – all smile for the camera.

Identifying Properties in a 1031 Exchange

by Patrick Casey, L+G, LLP

Manycommercialandresidentialleasescontainoptionstorenew.Ifthereisanoptiontorenew,thenpriortotheexpirationoftheoriginalleaseterm,thelesseecanexercisetheoptiontorenewtheleasesolongasitisdoneinconformitywiththespecifictermscontainedinthelease.ArecentCaliforniacaseaddressedtheissueofwhentherearemultiplepeoplenamedaslesseesunderalease,ifoneco-lesseeexercisestheoptiontorenew,thenisthatbindingontheotherco-lessees?Thecourtdeterminedthatanysuchexerciseoftheoptionwasnotbindingontheotherco-lessees. InthecaseofJefferyKavinvs.HaroldFrye,KavinownedsomecommercialpropertythatheleasedtoAndreaFrye,HaroldFrye,WilliamMorganandSescieKarabuykov.AndreaFryeandSescieKarabuykovwantedtooperateaboutiquedressshoponthepremises.However,theydidnothavegoodcreditandKavinrequiredthatHaroldFrye(whowasAndrea’sfather)andWilliamMorgan(whowasKarabuykov’sfather)alsosigntheleaseasco-lessees.Therefore,allfourindividualssignedtheleaseasco-lessees.TheinitialleasetermcommencedonMay1,2004andendedonApril30,2007. Theleaseprovidedthatthelesseedidnothaveanyrighttoholdoverpossessionofthepremisesaftertheexpirationoftheinitialleaseterm.Ifthelesseedidholdover,thenthebaserentwouldincreaseto

200%ofthenormalbaserentpriortotheexpirationoftheleaseterm.Italsograntedthelesseeoneoptiontorenewtheleaseforanadditionalthreeyears.Thelesseehadtoexercisetheoptionbygivingwrittennoticeofsuchexerciseatleastsixmonthspriortotheexpirationoftheinitialleaseterm.ThismeantthatthelesseewouldhavehadtohavegivenwrittennoticebynolaterthanOctober31,2006. AndreaandKarabuykovwerepartnersinthebusinessandtheyranthebusiness.In2005,Karbuykovhadababyandwasnolongerinvolvedinthebusiness.InNovember2006,KarabuykovgaveherentireinterestinthebusinesstoAndrea.ThedressbusinessdidnotdowellandAndreadidnotexercisetheleaseoptionbyOctober31,2006. InMarch2007,HaroldFryesentalettertoKavinstatingthathedidnotwanttobeapartytoanyleaseextension.AftertheleaseexpiredinApril,2007,Andreacontinuedtomakethenormalmonthlyrentpayments,whichKavinaccepted.InJulyorAugust2007,KavinmetwithAndreaatthepremisesandsaidthatheneededhertoexercisetherenewaloption.Whilehewasatthestore,KavinhadAndreawritealettertoKavinstating:“Weherebyexerciseouroptiontoextendourleaseforanother36monthlease.”Andreathensignedtheletterbutdidnotdateit.Afterthat,Andreapaidthesamemonthlyrentasbeforetheleaseexpired. AndreavacatedthepremisesinJanuary,2009andtoldKavinthatshecouldnot

continuetooperatethebusiness.Atthatpoint,Kavinsuedallfourlesseesforbreachofcontractandalsoforthedifferencebetweenthenormalmonthlybaserentpaymentsandthe200%holdoverbaserent.KavinarguedthatallfourlesseeswereboundbyAndrea’sexerciseoftherenewaloptionandthatallofthemwereliabletopayKavinfortheunpaidrent. ThetrialcourtruledthatAndreadidnothaveauthoritytobindanyoftheotherco-lesseestotheexerciseoftherenewaloptionandthereforetheyhadnoliabilitytoKavinfortherent.ThetrialcourtalsoruledthatKavinwaivedanyclaimshemayhavehadforthe200%holdoverbaserentwhenhecontinuedtoreceiveandacceptthenormalbaserentpaymentsaftertheoriginalleasetermexpiredwithoutrequiringAndreatopaythe200%baserentamount. Theappellatecourtupheldthetrialcourtinitsentirety.BoththetrialandtheappellatecourtruledthatKavin’sdictatingthetermsofthelettertoexercisetherenewaloptiontoAndreaandKavin’sacceptanceoftherentalpaymentattheoriginalbaserentamounteffectivelywaivedanyclaimsbyKavinforthe200%holdoverbaserentpayment.Furthermore,Andreadidnothaveanyactualorapparentauthoritytobindanyoftheotherco-lesseestotheleaseextension.Theleasedidnotstateanyoneco-lesseecouldsignfor,andbind,theotherco-lesseesfortheextension.Furthermore,HaroldFryehadspecificallyinformedKavinthatFryewould

notberesponsibleforanyrenewaloftheleasetermpriortoKavinmeetingwithAndreatoexercisetherenewaloption. BoththetrialandtheappellatecourtalsoreasonedthatAndreaandKarabuykovwerepartnersinthebusinessandthatAndreamighthavebeenabletobindKarabuykovunderapartnershiptheoryofliability.However,KarabuykovhadrelinquishedherentireinterestinthebusinesstoAndreapriortoAndreaexercisingtherenewaloption.Furthermore,theleasedidnotspecifythattheyweredoingbusinessasapartnershipandthefourindividuals(andnotapartnership)wereidentifiedintheleaseasthelesseesofthepremises.Finally,therewasnoindicationthatHaroldFryeorWilliamMorganwereinanywayinvolvedwiththebusinessandthereforenopartnershiptheoryofliabilitycouldattachtoeitherofthem. Bothlandlordsandtenantsmustbecarefulindraftingleasesandinterpretingleaseswithrespecttooptionstorenewtheleaseoranyotheressentialtermsandconditionsofthelease.Ifpartieshavequestionsondraftingorinterpretingalease,theyshouldseekarealestateprofessionalorattorneytoadvisethemontheseissues. This column is written by Patrick Casey and is the work product of L+G, LLP, which has offices in Hollister and Salinas. Patrick Casey is an attorney with L+G, LLP. You may contact the author at (888) 757-2444 or [email protected].

March Networking Mixer - sponsored by Noland, Hamerly, Etienne & Hoss


April Monthly Networking Mixer – 4/18/13

The Salinas Valley Chamber Monthly Networking Mixers are held on the THIRD THURSDAYS OF THE MONTH from 5:30-7:30pm.

April’s event will be at McShane’s Nursery and Landscape Supply.

115 Salinas-Monterey Highway

Featured Non-Profit is Leadership Salinas Valley.

Sponsored by Salinas Valley Solid Waste Authority, the Salinas Valley Chamber is proud to team up with McShane’s Nursery & Landscape Supply, Leadership Salinas Valley and the Salinas

Jaycees for a “Zero Waste” Earth Day Mixer! This sustainable mixer will feature live music, grilled appetizers, a silent auction,

local wine & much more!

“I’m intrigued – tell me more!” Please visit the

Chamber website to register for any of these

events, or contact the Chamber for

more info. (831) 751-7725 or

[email protected]

When? WhatTime? What? Location?

Tuesday,April02,2013 12pm-1pm ConnectatLunch-BJ'sRestaurant 1730NorthMainStreet,Salinas

Thursday,April4,2013 7:30am-8:30am GovernmentRelations SalinasValleyChamberOffice CommitteeMeeting 119E.AlisalSt.Salinas

Wednesday,April10,2013 11:30am-1pm LunchandLearn SalinasValleyChamberOffice TakingChargeofyourInvestments 119E.AlisalSt.Salinas

Tuesday,April16,2013 5pm-6:00pm RibbonCutting- 1185N.MainSt.Suite15,Salinas MariaNarezInsuranceAgencyThursday,April18,2013 7:30am-8:30am GovernmentRelations SalinasValleyChamberOffice CommitteeMeeting 119E.AlisalSt.Salinas

Thursday,April18,2013 5:30pm-7:30pm MonthlyNetworkingMixer 115Salinas-MontereyHighway EarthDayatMcShane'sNursery Salinas

Monday,April22,2013 2:30pm-5pm RibbonCutting/GrandOpeningofNew 106LincolnAve SmallBusinessDevelopmentCenterOffice Salinas

Friday,April26,2013 8:45am RibbonCutting:GoodwillIndustries 1325NorthMainStreet,Salinas

Thursday,May09,2013 11am-1:30pm IMPOWERLuncheon CorraldeTierraCountryClub 81CorraldeTierraRoad

Wednesday,May09,2012 5:30pm-7:30pm JointMixer LagunaSeca AmericanLeMansMontereyEventTuesday,June25,2013 7:30am-10:30am AffordabeHealthcareActWorkshop EmbassySuites (withEAC) 1441CanyonDelReyBlvd Seaside(breakfastincluded)

Upcoming Events


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