Salford Enterprise Acadey 03.14 - should your enterprise be social as well as profitable
-
date post
19-Oct-2014 -
Category
Business
-
view
479 -
download
3
description
Transcript of Salford Enterprise Acadey 03.14 - should your enterprise be social as well as profitable
Should your enterprise be social as well as being profitable?
07786 492313www.adrianashton.co.uk
In the next 90 mins (or less...)
• Drivers for enterprises to be more 'social'
• Benefits of enterprises being 'social'• Risks of enterprises being 'social'
• Options for how to explore...
Some opening words of reassurance about me...
• one of top500 most influential tweeters about social enterprise
• Support private firms with #csr
• Approved auditor for the 'Responsible Business Standard'
What I’m assuming about you:
• You have an idea
• You know what you’re about
• You’re honest with yourself
What I don't know about you:
I know why I'm here, but why are you?
What we mean by a 'social'...
• 'social enterprise'
• 'social business'
• 'responsible business'
All businesses are becoming 'social'...
Why businesses are becoming 'social'...
• Legislation– Companies Act– Employment law– Environmental rules– Public Services (social value)
Act
• Changing attitudes- “Generation Y “
(job fulfilment over financial gain)
Efficiencies- Employee engagement
Consumer interest- Fairtrade- #buylocal- local jobs
What could possibly go wrong?
• Reputation easier to damage• Exponential expectations from others• Performance issues• ...
• Tougher decisions?• Reduced margins?
How to start to explore:
• Talk to others – customers, suppliers, partners...
• What are the trends in your industry?• Quality assurance/management standards
• What options are there in your business model?
http://www.businessmodelgeneration.com/
http://youngfoundation.org/ventures/introducing-the-social-business-model-canvas-2/
What could you 'design' in your business model -
• Environment– Travel, waste, energy
• Community– Local jobs, support local causes
• Marketplace– Supply chain, complaints, paying bills
• Transparency– Communication, business practices
LIM tool
Where now?
http://unltd.org.uk/
http://www.theresponsiblebusinessdirectory.co.uk/adrian-ashton
http://aspiren.net/LIM/promotion/adrian-ashton/
The risk of assuming 'business as usual'(textbooks are outdated...)