Web Viewer IntroductionSuneet S. Tuli

DataWind Corporation

suneet@datawind.com

514-248-2839

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Point of Pain

Problems:1. Mobile cellular bandwidth is slow

– 2G is only 8-10kbps– 2.5G/3G (GPRS/1X) are really only 10-25kbps – But average web pages range from 100-800KB

2. Mobile screens are too small3. Mobile devices have insufficient memory

& processing power– Memory and processing power limitations do not allow

a full web experience (Java applets, java scripts, animated images, font colors, plug-ins, XML, DHTML etc. etc.)

Compromised Solutions

Current Industry Solutions:

1. Content Elimination: Removal of graphics, and content from the page

The Compromise: The web looks nothing like the real thing and most useful content is lost.

2. Content Scrunching: Reformat & reposition content to fit an a form factor that was never meant for the web

The Compromise: Very very slow, pages still don’t look like the real thing, limited browser functionality.

Introducing the DataWind Web Viewer

An untethered (Bluetooth enabled) cell-phone accessory, that:

Delivers the full internet (real HTML pages, graphics, java applets, etc.)

In 5 to 7 seconds (on 2G networks, but becomes even faster on 2.5G & 3G)

At a suggested retail price of $99 monochrome ($179 color)

On a full VGA-width 640 pixel screen

Yet small and thin enough to fit in your pocket

Product Positioning

• A dedicated web-access device, sold as a cell-phone accessory

• Providing full web-access on a VGA-width screen at a blazingly fast speed.

• A cell-phone • Slow, limited access

on tiny screens with arcane data-entry

• A PDA pretending to be a cell-phone

• Slow, limited access on small screens

Different products, different applications

But not appropriate for web-access

Introducing the first truly mobile solution for interactive wireless web access:

Cell-PhoneAccessory: DataWind Web Viewer

PDA/ PhoneCombos

Phones with data functions

T-Mobile/Danger SideKick

Handspring Treo 180 (Blazer Browser)

Pocket PC Phone Edition

$249 to $425 $449 $549 240x120 pixels 160x160 pixels 320x240 pixels

Does not allow access to Java based web sites, most web-based Email, most chat sites, most foreign language sites and other new -generation functions of the web.

Cannot view Java applets, JavaScripts, image maps, animated images, background colors/image, font colors, stylesheets or plug-ins.

Squished and transcoded web page to fit small screen. Broad support of web viewing functions, but slowestbrowser of thosecompared.

Web ExperienceUntil now, nobody has deliveredthe real-web to a mobile environment.

DataWind640x240 pixels

Pocket PC240x320 pixels

SideKick240x120 pixels

Treo160x160 pixels

ScreenResolutionMost web pages are designedfor a 640 pixel screen.Unfortunately, most PDA’shave screens that are too smallto render and display a fullweb-page width, without havingto squish/re-format or scrollhorizontally.

DataWind offers the only fullVGA-width web access deviceat an affordable price.

The alternatives deliver squished, transcoded web pages to fit small screen form factor.

VS.

DataWind Delivers:

The real web in its original format, on a wide 640 pixel screen – withoriginal HTML layout, full graphics,java applets, pop-up windows......

Content Matters

7

49

57

87

Speed MattersDownload Time (seconds)

DataWind(Measured on CDMA or GSM networks.Proportionally faster on GPRS & 1X)

Pocket PC(Measured on a GPRS network)

SideKick(Measured on a GPRS network)

Treo 180(Measured on a GPRS network)

Download speeds for the CNN website.

U.S. Landmass Cellular

Coverage:

1G: 96%

2G: 30%

2.5G: 10%

Backward & Forward Network Compatibility Means Real Ubiquity

Coverage Matters

Data Consumption(MB)

As 2.5G & 3G networks chargefor data consumption by the megabyte, DataWind’s solutionresults in real savings.

Cumulative Data Consumption Over 100 Pages

0.89

4.37 4.36

8.87

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Datawind (5.50x2.75)

SideKick (4.50”x2.60”)

(5.10”x2.80”) Pocket PC

(4.20”x2.80”) Treo 180

Datawind SideKickPocket PCTreo 1800.37” 1.10”0.70”0.82”

Thickness

FormfactorA thin, sleek form-factor is necessaryfor any handheld device. TheDataWind Web Viewer is one ofthe thinnest web access devicesavailable in the market.

DataWind Web Viewer

$99(mono)

$179 (color)

Handspring Treo 180

$449(mono)

T-Mobile Pocket PC

$54(color)

9

T -Mobile / DangerSideKick/Hiptop

$249

Manufacturer’s Suggested Retail Pricing, without plan based discounts or other incentives.

Price Matters

to $425(mono)

Architecture

Router: Load Balancing

Authentication Server: Firewall Internal/External Security

Database Server:Back office: Client account

information, billing, bookmarks & cookies cache.

Application Servers: Multiple simultaneous client sessions

Modem Pool (For Circuit Switched) or Internet (For Packet Based)

Existing & FutureCellular/PCS Networks

INTERNET OR CORPORATE INTRANET

INTERNET OR CORPORATE INTRANET

INTERNET OR CORPORATE INTRANET

Proprietary Client/Server ArchitectureProprietary Client/Server Architecture

Delivering a Premium Experience, Without The Huge ExpenseDelivering a Premium Experience, Without The Huge Expense

DataWind

Web Viewer

Why DataWind?• From a User’s Perspective:

– Unlimited access to billions of pages of content. ‘My content, My way’ – with no new learning curve

– Inexpensive, slim, cool-looking DataWind devices– Maintain existing e-mail, stock-views, PIMs, e.t.c.

• From A Content Provider’s Perspective– Publish once and be able to work with the same WSYWYG in

both Desktop and Mobile environments– Easier to provide location-based or other mobile-specific

services in a familiar graphical HTML GUI than new proprietary languages

• From a Service Provider’s Perspective– Most logical solution for mass adoption of mobile-data services:

inexpensive & content-ready– Effective customer acquisition & customer retention tool

Carrier Incentive

• Increase AARPU with new data plans• Reduce Churn by increasing value services• Full Device Hardware margin: No subsidy needed

• DataWind’s Wireless-ISP service residual• Customer ownership with entry-site advertising

A means of increasing ARPU