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SALESmanago Marketing Automation: Product Profile
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Transcript of SALESmanago Marketing Automation: Product Profile
SALESmanago Marketing Automation
About SALESmanago • First in Poland and one of the first Marketing Automation system in Europe
• Chosen by over 3000 customers in B2B, B2C and eCommerce across 40 countries
• Customers include global corporations and small & medium companies
• 6th most popular Marketing Automation tool in the world
• Company funded by Rafał Brzoska, CEO & Founder, InPost / Paczkomaty
How SALESmanago works
• SALESmanago identifies people and companies
visiting your website then monitors and analyzes
their online behavior.
• The system based on this data performs automatic
segmentation and automatic marketing actions in all
marketing channels:
o E-Mail Marketing & Newsletters (dynamic content emails and offers)
o Dynamic personalized website content (banners, text, contact forms)
o Mobile Channel (SMS, VMS, Mobile Apps)
o Remarketing (Google, Facebook, RTB)
o Call Center & Direct Sales
• Additionally, all the transactional data from your
CRM/ERP can be used in the automation processes.
SALESmanago Dashboard Detailed information on what is happening on your website and in the
system all in one place
Real-Time website monitoring Identify and monitor your website users. Monitor the interest of
anonymous users that are visiting the site.
Customer Behavioral Profiles On the dashboard you can see all the identified contacts that visited your
website along with detailed overviews for each individual visit.
360°Customer View See a complete profile for each contact from the database. Including
behavior data, segmentation tags, a history of their activity and any
transactional data from your CRM or ERP system.
Advanced contacts analytics
Lead Scoring shows
the hottest leads and
best sales
opportunities
These contact activity
analytics show the
best time and day to
send an email offer to
an individual client.
Automation rules configuration It is possible to define any set of rules. If a customer triggers specific
events and meets specific conditions then it can activate actions in any
marketing channel. These is how you create tailored 1-to-1 marketing in
your campaigns.
Measurement and analytics(1) Email Marketing analytics show you all the results for your email
campaigns down to the hour.
Measurement and analytics (2) Detailed analytics of every automation rule and automatic process in
SALESmanago.
SALESmanago integrations We have prepared hundreds of ready to use integrations for the most
popular e-Commerce platforms, CRM and ERP systems, and marketing
and sales tools.
You can integrate with more than
300 systems and applications
through Zapier platform: • Twitter
• Gmail
• Zendesk
• Basecamp
• ZOHO
• GoToMeeting
… and much more
Why companies choose
Marketing Automation
software
To solve problems of the
marketing department
• Marketers and marketing departments
(according to IBM CMO Study 2012) – 63% CMO expect that ROMI will be used for the evaluation of their activities
– 44% of Marketing Directors is ready for this
– 73% of Marketing Departments don’t know when should they turn leads into customers
– 61% of Marketers send every lead, even a weak lead to sales
– A lack of collaboration between the sales and marketing departments
• According to a survey done by Marketo, a
market leader in Marketing Automation, up to
80% of CEOs don’t trust marketing’s work.
Consumer Behavior is shifting
very rapidly
• The buyer controls up to 70% of the
buying process Today’s buyer doesn’t need a direct contact with a company or it’s sales rep
to make a rational buying decision. Company’s sales and marketing
departments have no control over the decision making process of the
customer
• 80% of customers make an online
research before buying Today’s Customer makes a lot of online Research before buying and gets
the information from multiple sources.
Why Marketing Automation
makes difference (1)
• Marketing captures leads and potential
customers at the earliest moment Thanks to identification of contacts on your WWW website, a marketer
gets to know about buying preferences of the client, by knowing his
interest profile, a marketer can autonomously educate him along through
the sales funnel to the moment of purchase.
• A marketer is in possession of an
valuable knowledge about clients In the Marketing Automation system a marketer starts to be in possession
of a very valuable knowledge about actual and potential clients, which can
be used for automation and can make the knowledge available to the
sales department directly or in the CRM system.
Why Marketing Automation
makes difference (2)
• Marketing and sales alignment In the Marketing Automation system marketing and sales departments
work through a common database of actual and potential clients.
Marketing can be actively included not only to canvassing of customers,
but also to preparing clients to their buying decisions (Lead Nurturing).
• Marketing starts to build the company
value In the Marketing Automation system a marketer creates automatic sales
and marketing processes (starting from notifications for sales reps, ending
with advanced sales programs) in which he accumulates his knowledge
that will stay in the company for a long time.
Case Studies, Results
About us, pricing and how we
work with our customers
About Benhauer • Benhauer is the creator of the SALESmanago
system. The company was founded in 2011 and
currently employs over 70 people.
• Benhauer has received many awards and
nominations (Including: Polish Ministry of Economy
Award, Ernst & Young Entrepreneur of the Year,
GoGlobal)
• Combined, the management team and company
founders have over 15 years of experience in
marketing and information technology. Our CEO,
Grzegorz Błażewicz, has been a chairman of Interia.pl on
of the largest European internet portals . While the CTO,
Konrad Pawlus, was a development manager in Sabre –
one of the biggest IT companies in the world.
SALESmanago Pricing The SaaS pricing model means the system is available to even the smallest
companies in any industry. There are no implementation costs.
The monthly fee includes unlimited
email sent, unlimited admin accounts
and full functionality. There is a one
month notice period.
Additional paid modules
in SaaS model – activated
on clients request • Real-Time Monitoring – identification
and tracking contacts in real time
• SALESmanago Web Beacon –
advanced analysis of contacts
behavior within a website
• Call Center Integration Module
• Anonymous Visits Archive
• e-Commerce NextGen – Next Best
Offer mechanism and advanced
analytics tailored for e-shops
Dedicated
Implementation
Pricing • One time license and installation
fee
• Monthly fee based on installation
size (numer of contacts)
• Monthly fee based on SLA
• Complete implementation cost to
be individually negotiated with the
client
Benefits of a dedicated
implementation:
Advanced modules are automatically
included:
• Real-Time Monitoring – identification and
tracking contacts in real time
• SALESmanago Web Beacon Technology
• Call Center Integration Module
• Anonymous Visits Archive
• eCommerce Next Gen
Modules available only in dedicated
implementation:
• Revenue Performance Management -
automatic segmentation of customers
according to their purchase activity
• Advanced Transactions Analytics – allows you
to group customers based on the kind of
transactions performed
It is also possible to apply higher security
standards and develop dedicated features
for a customer’s specific requirements
For bigger clients we recomend
implementation of SALESmanago on
dedicated servers in client’s DC or
Benhauer’s DC
Customer Support Each client receives a support package to help them take advantage
of the SALESmanago system. This is included in license costs.
• Dedicated Marketing Automation
Specialist on SALESmanago side Each company using SALESmanago is served by a dedicated specialist from
our team to help them implement their marketing automation strategy.
• Free Starter Kit Each company gets a free configuration of the SALESmanago system. This
can include uploading databases, preparing a newsletter template, setting up
segmentation rules, creating alerts for the sales departments.
• Weekly Webinars and Training Everyone can take part in our weekly online webinars. These webinars can
include demonstrations, training in the system and advice on marketing
automation strategies.
