Salesforce.com Mobile Dev Week Chicago DUG
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Transcript of Salesforce.com Mobile Dev Week Chicago DUG
Mobile Developer WeekSalesforce Platform Mobile Services
Tom GersicMobile Practice Director, Salesforce Services@tomgersic
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
We’re living in the post-PC era
iPhone Revenue – Q1 ’12$24.42 billion
TOTAL Microsoft Revenue – Q2 ’12$20.89 billion
>
Device Growth Is Exploding, Driven By Consumers
Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
Info Workers Use Many Devices For Work & Personal
52% of information workers use 3 or more devices
60% of these devices are used for both work and personal use
Source: Forrester Blogs: Why Tablets Will Become Our Primary Computing Device, Frank Gillett, April 23, 2012
An Industry Convergence Is Happening
Laptops
Smartphones
Tablets
Touch-based navigation and HTML5 are changing how we access data
Salesforce Platform Powers Over 3 Million Apps
Apps for Salesforce data, CRM, and collaboration
Salesforce Apps
1700+ ISV Partner apps
Partner Apps
Custom apps delivered by in-house developers
or ISV partners
Custom Apps
Touch Revolution
4x* comScore Mobile Metrix (March 2012)
Mobile app users are
more engaged*
Where Are All the Enterprise Mobile Apps?
?? ?
Building Mobile Apps With Legacy Platforms Is Difficult
Idea
Buy & Setup
Hardware
Install Complex Software
Define User
Access
Build & Test
Security
Make It Mobile &
Social
Setup Reporting & Analytics
Build App with Legacy
Frameworks
Months to Years
MobileApp
Modern Mobile Developers Are Disconnected from Customer Data
Customer DataModern Mobile Developers
Salesforce Touch – One App For All Your Devices
•HTML5 app runs on any device (iPad, iPhone
today)
•Intuitive interface built for users on the go
•Optimized for touch – tap, scroll, swipe
Touch is “Mobile Web”
Salesforce Platform:
The Fastest Path From Idea to Connected Mobile App
Idea
Build App with Modern Frameworks
Connect Customer &
Business Data
ConnectedMobile Apps
What if?
• You want a highly branded UI?
• You want to minimize/optimize click path?
• You want offline capabilities?
• You want to work on devices not yet supported by Touch?
Our Mobile Strategy for the Salesforce Platform
• Developer Productivity• Fast ramp
• Deep functionality
• Use languages and frameworks devs. know and love
• Pluggable set of Mobile Services
• Focus on the app, not the plumbing
• Secure, reliable and scalable
• Enterprise grade
Three Mobile Development Options
Point and click APIs to access customer data
Mobile SDK 2.0 – coming soon…
• Build Native, Hybrid or HTML5 apps for iOS and Android
• Faster and more modularized architecture
• New entity frameworks for easy data access and offline storage
OAuth2Secure authentication and refresh token management
API WrappersInteract with Salesforce REST APIs with popular mobile platform languagesApp ContainerEmbed HTML5 apps inside a container to access powerful native device functionalitySecure Offline DatabaseStore business data on a device with enterprise-class security
Push NotificationsDispatch real-time alerts directly to mobile devices
http://developer.force.com/mobileSDK
Introducing Salesforce Platform Mobile Services
Salesforce.com Mobile SDK SmartStore
SmartStore for Offline
Introducing Salesforce Platform Mobile Services
Mobile Packs
• Jumpstart web and hybrid mobile
development
• Focus on modern JavaScript frameworks
• Simplify Salesforce data access
• Deploy on the Force.com platform or
elsewhere (e.g. Heroku)
• JavaScript based
• Quick Starts and tutorials
Current Mobile Packs
• First of many mobile packs and samples
• Open-source and community driven
Mobile Accelerator Program
• Provide rapid, high-touch Mobile Services training
for partners• Appirio, Accenture, Bluewolf, Aditi, Tquila, Deloitte, Detroit
Labs
• Provides companies with qualified app building
partners
Designed for leading consulting partners, systems integrators, and ISVs
Demo - Developing a
Visualforce + jQM HTML5 app
Recap : Creating a Visualforce + jQM app
• Make your Visualforce mobile friendly
• docType="html-5.0"
• Standard HTML5/CSS/JavaScript markup
• Data Binding with Salesforce
• ForceTK
• RemoteTK
• JS Remoting
• <apex:repeat>
Demo - Creating a Hybrid
app
Now its your turn
Hands-on Lab 1
• Modify the sample app to display add the Title field
Hands-on Lab 2
• Modify the Visualforce + jQM Quick Start sample app to
display Accounts• Display Account names in the initial list view
• Show Account Name, Phone and Annual Revenue on the detail view
Hands-on Lab 3
• Modify the Visualforce + jQM Accounts Sample app
from Lab 2 to display child Opportunity records from the
Account detail page.
https://gist.github.com/sbhanot-sfdc/5415001
Questions?@forcedotcom
@tomgersic