Mobile Developer WeekSalesforce Platform Mobile Services

Tom GersicMobile Practice Director, Salesforce Services@tomgersic

Safe harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

We’re living in the post-PC era

iPhone Revenue – Q1 ’12$24.42 billion 

TOTAL Microsoft Revenue – Q2 ’12$20.89 billion 

> 

Device Growth Is Exploding, Driven By Consumers

Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.

Info Workers Use Many Devices For Work & Personal

52% of information workers use 3 or more devices

60% of these devices are used for both work and personal use

Source: Forrester Blogs: Why Tablets Will Become Our Primary Computing Device, Frank Gillett, April 23, 2012

An Industry Convergence Is Happening

Laptops

Smartphones

Tablets

Touch-based navigation and HTML5 are changing how we access data

Salesforce Platform Powers Over 3 Million Apps

Apps for Salesforce data, CRM, and collaboration

Salesforce Apps

1700+ ISV Partner apps

Partner Apps

Custom apps delivered by in-house developers

or ISV partners

Custom Apps

Touch Revolution

4x* comScore Mobile Metrix (March 2012)

Mobile app users are

more engaged*

Where Are All the Enterprise Mobile Apps?

?? ?

Building Mobile Apps With Legacy Platforms Is Difficult

Idea

Buy & Setup

Hardware

Install Complex Software

Define User

Access

Build & Test

Security

Make It Mobile &

Social

Setup Reporting & Analytics

Build App with Legacy

Frameworks

Months to Years

MobileApp

Modern Mobile Developers Are Disconnected from Customer Data

Customer DataModern Mobile Developers

Salesforce Touch – One App For All Your Devices

•HTML5 app runs on any device (iPad, iPhone

today)

•Intuitive interface built for users on the go

•Optimized for touch – tap, scroll, swipe

Touch is “Mobile Web”

Salesforce Platform:

The Fastest Path From Idea to Connected Mobile App

Idea

Build App with Modern Frameworks

Connect Customer &

Business Data

ConnectedMobile Apps

What if?

• You want a highly branded UI?

• You want to minimize/optimize click path?

• You want offline capabilities?

• You want to work on devices not yet supported by Touch?

Our Mobile Strategy for the Salesforce Platform

• Developer Productivity• Fast ramp

• Deep functionality

• Use languages and frameworks devs. know and love

• Pluggable set of Mobile Services

• Focus on the app, not the plumbing

• Secure, reliable and scalable

• Enterprise grade

Three Mobile Development Options

Point and click APIs to access customer data

Mobile SDK 2.0 – coming soon…

• Build Native, Hybrid or HTML5 apps for iOS and Android

• Faster and more modularized architecture

• New entity frameworks for easy data access and offline storage

OAuth2Secure authentication and refresh token management

API WrappersInteract with Salesforce REST APIs  with popular mobile platform languagesApp ContainerEmbed HTML5 apps inside a container to access powerful native device functionalitySecure Offline DatabaseStore business data on a device with enterprise-class security

Push NotificationsDispatch real-time alerts directly to mobile devices

http://developer.force.com/mobileSDK

Introducing Salesforce Platform Mobile Services

Salesforce.com Mobile SDK SmartStore

SmartStore for Offline

Introducing Salesforce Platform Mobile Services

Mobile Packs

• Jumpstart web and hybrid mobile

development

• Focus on modern JavaScript frameworks

• Simplify Salesforce data access

• Deploy on the Force.com platform or

elsewhere (e.g. Heroku)

• JavaScript based

• Quick Starts and tutorials

Current Mobile Packs

• First of many mobile packs and samples

• Open-source and community driven

Mobile Accelerator Program

• Provide rapid, high-touch Mobile Services training

for partners• Appirio, Accenture, Bluewolf, Aditi, Tquila, Deloitte, Detroit

Labs

• Provides companies with qualified app building

partners

Designed for leading consulting partners, systems integrators, and ISVs

Demo - Developing a

Visualforce + jQM HTML5 app

Recap : Creating a Visualforce + jQM app

• Make your Visualforce mobile friendly

• docType="html-5.0"

• Standard HTML5/CSS/JavaScript markup

• Data Binding with Salesforce

• ForceTK

• RemoteTK

• JS Remoting

• <apex:repeat>

Demo - Creating a Hybrid

app

Now its your turn

Hands-on Lab 1

• Modify the sample app to display add the Title field

Hands-on Lab 2

• Modify the Visualforce + jQM Quick Start sample app to

display Accounts• Display Account names in the initial list view

• Show Account Name, Phone and Annual Revenue on the detail view

Hands-on Lab 3

• Modify the Visualforce + jQM Accounts Sample app

from Lab 2 to display child Opportunity records from the

Account detail page.

https://gist.github.com/sbhanot-sfdc/5415001

Questions?@forcedotcom

@tomgersic