Salesforce1 World Tour London: Accelerate your sales pipeline with Pardot

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Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.

Transcript of Salesforce1 World Tour London: Accelerate your sales pipeline with Pardot

  • Marc Benioff Chairman & CEO

    Accelerate Pipeline with Pardot The Salesforce B2B Marketing Automation Solution Philip Simpson, Manager, Sales, Pardot @Phil_Pardot @pardot

    Corporate Pres PowerPoint Template 16x9 FY14.pptx

  • Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.

    Safe Harbor

  • The Way Customers Find Information Has Changed



    Social Media




  • More Than Ever, Customers Are Educating Themselves

    Customers contact sales reps when theyve completed

    60% of the purchase decision process

    Customer Interest Begins

    Customer Purchase Decision

  • What If Marketing Could Influence the Conversation?

    Connect Earlier

    Attract Prospects with Targeted Content

    Prioritize Leads and Engage Sales

  • Making Marketing Work for Sales is Difficult

    Limited Visibility

    Poor Lead Quality

    Not Enough Leads

    Low Lead Conversion

    Missed Target

    No lead nurturing

    Bad leads routed directly to Sales

    Manual lead routing

    Inconsistent pipeline

    Low performing campaigns

    No lead profiling

    No sales insights

    Long & inconsistent sales cycles

    Time wasted

    No ROI reporting

    Lack of accountability

    Poor alignment

  • And Customers Are Getting Lost in the Divide

    61% of B2B marketers send all leads directly to Sales; however, only 27%

    of those leads will be qualified.

  • Connect, Market & Sell with B2B Marketing Automation

    Follow up on the best leads faster Give reps their own automated marketer Engage Sales earlier into buying process

    Integrate with Salesforce CRM data

  • Drive Growth with Pardot

    Smarter Marketing. Better Results.

    Complete Insight

    Nurture Pipeline

    Generate Better Leads

    Improve Close Rates

    More Sales

  • Fill Your Pipeline with a Steady Flow of Qualified Leads

    Easily create campaigns to find new prospects Send emails that cater to specific prospect needs Connect to new leads across multiple channels

  • Empower Every Rep with Their Own Automated Marketer

    Sophisticated and personalized lead nurturing Ensure focus on top leads with Lead Scoring and Grading Allow Sales to track Marketing activities and sent emails

  • Enable Sales to Pursue the Best Leads at the Right Time

    In-depth prospect tracking and analytics Get notified of sales alerts in real time through LeadDeck Access to a complete prospect profile with Salesforce Integration

  • Gain the Insight to Make Better Decisions

    Establish accountability between Sales and Marketing Measure revenue contribution and track ROI Make smarter decisions & justify marketing spend

  • Demonstration David Klanac

  • Neil Curtis Marketing Manager, Northern Europe NTT Europe Ltd. @ncmarketer

  • Q&A

    Philip Simpson Sales Manager

    Salesforce, Pardot @Phil_Pardot

    Neil Curtis Marketing Manager, Northern Europe

    NTT Europe Ltd. @ncmarketer