Salesforce Einstein ABM – Revolutionizing B2B Sales and Marketing

Introduces Einstein Account

“85% of the marketers who measure return on investment

describeaccount based marketing

delivering much higher returns than any other marketing

approach.”

Introducing Salesforce Einstein

Account-Based Marketing

The all new Salesforce Einstein ABM is a complete end-to-end solution that empowers the B2B enterprises to

seamlessly bridge the gap between marketing and sales throughout a

particular account’s customer’s journey.

Making use of new technologies like artificial intelligence, the companies can now prioritize the highest quality pipeline and then engage the prospects with relevant and personalized content at the most appropriate time thereby raising the chances of closing a deal and closing it faster.

Why Salesforce Einstein ABM?

http://www.algoworks.com/salesforce/

ABM Supercharged With Intelligence


It gives you the provision to apply

the artificial intelligence concept to

the traditional ABM thereby allowing

more personalized interactions

with each and every vital account.

Einstein ABM Built On Top CRM Platform

You can also make the sales cloudyour super intelligent ABM

dashboard. It will bring together the

sales and marketing on the world’s

smartest CRM platform.


One seamless solution

It gives you the full leverage to keep

all your essential sales, marketing,

and service data in one single place

using an entirely integrated platform.


Einstein ABM Helps EnableThe Following :-

The Einstein lead scoringhelps in automatic identification of

the accounts that have a

high probability of conversion

based on various factors like past

preferences, relationship history,

follow-ups, purchases, etc.

1. Point Out The Right Accounts

The Advertising Studio gives the

marketers the provision to advertise the new

prospects by identifying the audiences who

share a similar kind of profile.

These accounts are identified intelligently

based on their online behavior that are pre-

existing in the CRM.

1. Point Out The Right Accounts

Engagement Studio, is a lead nurturing solution that helps the

marketers and sales representatives to be on the same page and send

them personalized emails which will

be totally based on the real-timeactivities of the buyer.

2. Enhance Account Engagement

Simultaneously,

Einstein Opportunity Insights work to figure out the sentiments of the customers taking into consideration the competitors involved and carries out the overall lead

engagement to ensure how the deals are progressing.

These real time scenarios may include a

relevant piece of content in which a lead was interested or other significant action, etc.

3. Bringing Sales And Marketing In Sync

Einstein Account Insightsaids the sales representatives

to remain updated with the latest prospect news, financial

and M&A activities to help finalize the engagement

strategies.


The sales reps can leverage

Salesforce Engage to give the marketing content personalized touch and reach out to the leads within the

accounts at the most appropriate moment.


The sales people, at the same time, can take total advantage of the interactive dashboards to figure

out the effectiveness of the content sent via gauging click through rates

and also learn when it is exactly opened.

With the availability of B2B marketing and sales

analytics, organizations can comprehend the status

of their marketing campaigns against the targeted

sales opportunities in a single dashboard and

figure out the best possible campaign solution.

4. Helping In Measuring, Optimizing And Modifying Campaigns

In addition to this, the Multi-Touch Campaign

Insights also allows the marketers to dig out the

attributes which carry the maximum potential to

drive sales for targeted accounts.

With Salesforce Einstein ABM, organizationscan now target their most potential accountsand deliver 1-to-1 personalized journeys to thecustomers that seamlessly bridge the gapbetween sales and marketing, therebyincreasing the conversion or probability ofconversion manifold.

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Contact us at: +1-877-284-1028

http://www.algoworks.com/blog/salesforce-einstein-account-based-marketing/

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Salesforce Einstein ABM – Revolutionizing B2B Sales and Marketing

Technology

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