Social Media MaximaMaximizing Your Face to the World

SALESFORCE TRAINING

Today’s Goal

Goal - Sales team will develop sufficient comfort with our company, services, social media, sales strategies, and marketing avenues to start building a client base tonight!

Not social media training

Ongoing training/support through communication, mentoring, and webinars

Today’s AgendaIntroductions

Company Overview

Working lunch - Job description/compensation plan/Policies

Split into groups - New client procedure/doing the work

Marketing Social Media Maxima

Salesforce

Scenarios

Wrap up and Next Steps

Introductions -Tell Us About Yourself

Where are you from?

Your resume in 60 seconds

What you like about being a part of our team

1 reservation about this

Something interesting/funny about you

Company Overview

SMM’s bio - 2 years old, Incorporated, Family business

Met our first annual revenue goal within 6 months and 2 year goal in 1 year

Started by targeting other small businesses

Gained traction with multi-unit groups

Business development plan to target these

Our Service

Inbound marketing defined

Youtube video

Tour of website

Tour of client’s Facebook, Twitter, Linkedin, and blogs

Exercise #1 - Quiz

Lunch and Learn

Clarify Roles/Duties

Compensation Plan

Company Policies

Salesforce demo

Split Into Groups

Paul and Charlene are talking about how we do what we do with clients

Andrea, Lauren, and Tori are going over the procedure for signing up new clients

Marketing Exercise - Brainstorm where to find prospects and

clients

BNIChamber of Commerce Friends, family, people you and they knowCraigslistBusinesses your useBuild referral/partner relationshipsReview Facebook business pages - reach outCold callsLinkedin

Marketing Exercise

Practice your 30 second elevator pitch

Role play prospecting scenarios

How to handle reasonable objections

Wrap Up

Thank you for participating today!

Q and A

Homework...create a marketing strategy and present to me within a week

Plan for continued communication - google hangouts