Sales Presentation Black

8/9/2019 Sales Presentation Black

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WELCOME TOJIM HAMILTON REAL ESTATE

Presentation prepared for:

Jim Hamilton

Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565

150 Natoma Station Drive, Suite 300, Folsom, CA 95630

[email protected]

www.Jimhamiltonrealestate.com

CA DRE# 0181309

Sellers of Sacramento, Placer and El Dorado Counties

You Deserve

Honesty Respect - Results


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CONTENTS

YOUR REALTOR 1YOU DESERVE 2THE LYON BRAND 3MISSION STATEMENT 4PROFESSIONAL TEAM 5YOUR BUYERS 6MARKETING PLAN 8REALTOR MARKETING 9INTERNET MARKETING 10ON-SITE MARKETING 13DIRECT MAIL 16ON-GOING MARKETING 17MARKETING SCHEDULE 18PRICING STRATEGY 19NEGOTIATIONS 27

Jim Hamilton



[email protected]


CA DRE# 0181309

HELP US 29

THE RIGHT CHOICE 30

EXHIBITS

SHOWINGS AND OPEN HOUSES AEXTERIOR AND CURB APPEAL BTHE VALUE OF A REAL ESTATE AGENT CTHE LYON STORY D


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JIM HAMILTONBroker Associate

CA DRE # 01871309

Over 18 years of executive level marketing and sales experience

Successfully negotiated sales contracts which ranged from $500,000 to $10,000,000

A fearless negotiator that knows how to create win-win situations for all parties involved

Highly professional with a consultative method of doing business

Specializing in traditional home sales (1-4 units), short-sales and investment property

YOUR REALTOR

Knows the importance of maintaining business relationships and how to keep them long term

Treats others with respect and always does what he says he will do

Jims guiding principles of professionalism includes one of Honesty, Respect and Results for hisclients. On your next venture whether a buyer, seller or investor you can trust Jim Hamilton for all

your real estate needs.

Jim Hamilton



[email protected]


CA DRE# 0181309

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HONESTY:You deserve an honest, licensed real estate professional toguide you through the selling cycle to insure you receive the bestpossible service available. A realtor that stands behind his word and

will do what he says he will do to insure things are done right and aspromised.

RESPECT:Your property is of great pride and you deserve the respectthat compliments your investment. As your realtor, I will work hard anddiligent to insure you receive the best possible return on yourinvestment. I treat every client how I would want to be treated whichincludes the utmost care and attention to detail to insure the best

YOU DESERVE

Jim Hamilton



[email protected]


CA DRE# 0181309

RESULTS:You will receive service from a top notch real estateprofessional with over 18 years executive level experience in sales andmarketing. An extensive knowledge of the Sacramento Market with anexpansive network of contacts to insure the highest exposure topotential buyers. A fearless negotiator that knows how to WIN for allparties involved. An aggressive marketing plan to insure your propertygets maximum market penetration and you receive the mostcompetitive price on your home. The resources and brand recognitionfor your property with Sacramentos #1 Real Estate Brokerage,Lyon Real Estate.

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THE LYON BRAND

Lyon agentsoutperformedcompeting brokers with anaverage of over 8 closed

transactions per agent in2008; the highest per-agent productivity in theregion.

Voted BestReal EstateCompany

2005, 2006,2007 & 2008:Customers named Lyon asthe best real estatecompany, surpassingColdwell Banker, Re/Max,Century 21, ERA Realty,

Jim Hamilton



[email protected]


CA DRE# 0181309

.

#1#1#1#1 independent real estatecompany in the Sacramento

Region

#2 in California

#25 in the United States

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MISSION STATEMENT

SELL YOUR HOMESELL YOUR HOMESELL YOUR HOMESELL YOUR HOME

For the best possible price

In the shortest period of time

Jim Hamilton



[email protected]


CA DRE# 0181309

With the least amount of hassles for you

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PROFESSIONAL TEAM

Jim HamiltonYour Realtor

Kim PutmanEscrow Coordinator

Jim Hamilton



[email protected]


CA DRE# 0181309

Escrow

Denise LeathOld Republic Title Company

Home Staging

Michelle KaspariEssential Home Staging

Home Inspection

Jeff NauertzWin Home Inspection

Financing

Jamie FoxVitek Mortgage

Andrew VierraWealth Wise Mortgage

Jim ReedSummitt Funding

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YOUR BUYERS

Who are your buyers?Who are your buyers?Who are your buyers?Who are your buyers?

First Time Home Buyers

Investors Previous Renters

What are their buying patterns?What are their buying patterns?What are their buying patterns?What are their buying patterns?

Jim Hamilton



[email protected]


CA DRE# 0181309

Purchased a home because they recognized a firm name or salesperson and were

serviced by them

20% Purchased a home because they saw a sign in the lawn and approved ofthe homes exterior and condition

18% Responded to an ad or internet listing, but eventually purchased anotherhome

7% Were referred through a relocation service

3% Bought the home they saw advertised in print or internet

3% Bought for a combination of the above reasons

1% Bought the home they saw at an OPEN HOUSE

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YOUR BUYERS

Jim Hamilton



[email protected]


CA DRE# 0181309

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MARKETING PLAN

STRATEGIES.

Realtor Marketing

Internet Marketing

Jim Hamilton



[email protected]


CA DRE# 0181309

On-Site Marketing

Direct Mail

Ongoing Marketing

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REALTOR MARKETING

E-flyer an email flyer sent to

the 100 + top producing regional

agents from all brokerages

Direct mail invites to top 100agents selling your type of

property

Jim Hamilton



[email protected]


CA DRE# 0181309

Hosted broker tour as available

Broker tour through theSacramento Association of

Realtors as available

Broker tour for Lyon Agents inthe Sacramento Area

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INTERNET MARKETING

Jim Hamilton



[email protected]


CA DRE# 0181309

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INTERNET MARKETING

Your property will

be loaded to the MLS

Alliance, a multiple

listing system

serving 22 Californiacounties.

Realtor.com

enhanced Showcase

Status Listing.

Jim Hamilton



[email protected]


CA DRE# 0181309

(60,000 visitors

monthly).

146 additional sitesthrough our RELONetwork of global

real estate brokers.

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INTERNET MARKETING

Jim Hamilton



[email protected]


CA DRE# 0181309

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ON-SITE MARKETING

Full color property

flyer highlighting

your homes most

desirable

features.

Single Family Property, Year Built: 2007

4 Total Bedroom(s), 2 Total Bath(s)Approx. 1,200 sq. ft., Forced Heat / Air Conditioning

Jim Hamilton



[email protected]


CA DRE# 0181309

2 Car Garage , Composition RoofCorner Lot., Approx. 1.2 acre(s), Vaulted Ceilings

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ON-SITE MARKETING

Yard sign with full contact

information

Constantly stocked full color

brochure box

Jim Hamilton



[email protected]


CA DRE# 0181309

Marketing sign ridershighlighting key property

features

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ON-SITE MARKETING

Full color

brochures

Comparable sales

statistics

Loan comparisons

Jim Hamilton



[email protected]


CA DRE# 0181309

Title report

Virtual CD

brochure for

motivated buyers

containing virtual

tour or video &

property pictures

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DIRECT MAIL

Just listed

announcement

cards delivered totargeted buyers,area residents, and

our database ofhome buyers

Single Family Property

Year Built: 20074 Total Bedroom(s)

2 Total Bath(s)Approx. 1,200 sq. ft.

Forced Air HeatAir Conditioning2 Car Garage

Composition RoofCorner Lot

Approx. 1.2 acre(s)Vaulted Ceilings

LISTED AT $397,950.00 Brand New Custom Home

125 Maple Avenue Sacramento, CA 95680

ONTHEMAR

KET

Jim Hamilton



[email protected]


CA DRE# 0181309

e ers ma e o

qualified homerenters in

surrounding areaabout purchase orreferral potential

Jim HamiltonBroker Associate

Office: (916) 355-7005Cell Phone: (916) 601-0500

Fax: (916) [email protected]

Jimhamiltonrealestate.comCA DRE# 01871309

Jim HamiltonBroker Associate

Office: (916) 355-7005Cell Phone: (916) 601-0500

Fax: (916) [email protected]

Jimhamiltonrealestate.comCA DRE# 01871309

NEW

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ON-GOING MARKETING

Print advertising repeated on a

weekly basis

Realtor marketing repeated monthly

Direct mail repeated monthly

Buyer database mined weekly

Regional E-Flyers repeated monthly

Constant stock of all internal and

Jim Hamilton



[email protected]


CA DRE# 0181309

externa mar et ng mater a s

Marketing updates to you on a

weekly basis activity reported as

happens via automated online

Showing Tracking system

Daily market condition updates as

changes occur

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MARKETING SCHEDULE

Description Deadline

Sign Listing Agreement 10.18.09

Create marketing materials 10.20.09

Advise you on showing procedures 10.20.09

Order Staging Consultation w/ ASP (ifdone)

10.21.09

Order print advertising 10.21.09

Description Deadline

Update Realtor.com Showcase Status Listing 10.23.09

Create / Drop Realtor marketing elements 10.23.09

Complete on site marketing materials (multi media) 10.23.09

Drop direct mail 10.23.09

Complete 2940 Walnut Website 10.23.09

Jim Hamilton



[email protected]


CA DRE# 0181309

Place property in Multiple Listing Service 10.21.09

Photo shoot onsite 10.21.09

Create Virtual Tour & Video Shoot 10.22.09

Place external marketing materials 10.22.09

Distribute Flyers to all offices 10.22.09

Schedule brokers tours 10.23.09

Roll-out Internet exposure 10.23.09

Update Internet Exposure 10.27.09

Coordinate Broker Tours10.27-28.09

Monitor Real Estate activity to maintain competitiveposition

Daily

Follow-up on showings & Feedback Daily

Weekly market updates, Monitor website activity, Callbacks from phone inquiries, internet inquiries and

ads, Private showings,Freshen-up print advertising, Mine buyer database for

new prospects

Ongoing

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PRICING STRATEGY

0 1 2 3 4 5 6 7 8

Selling Price vs. Timing

A

C

T

I

V

I

T

Y

Jim Hamilton



[email protected]


CA DRE# 0181309

It is important that we price your home properlyfrom the start, while buyer interest is high

Timing is extremely important in the real estate market. The above graphillustrates the importance of placing your property on the market at a realistic

price and terms from the very beginning. A property attracts the mostexcitement and interest from the real estate community and potential

buyers when it is first listed; therefore is has the highest chances of a salewhen it is new on the market.

Time on Market in Weeks

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PRICING STRATEGY

AskingPrice

Percentageof Buyers

-15%

-10%

Market Value

+10%

+15% 10%

30%

60%

75%

90%

Jim Hamilton



[email protected]


CA DRE# 0181309

The Importance of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their properties at marketvalue than above market value. The percentage increases even further when the price

drops below market value. Therefore, if you price your property at market value, you areexposing it to a much greater percentage of prospective buyers and you are increasing

your chances for a sale.

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PRICING STRATEGY

Comparative Market

Analysis ExplanationThe following pages graphically illustrate the comparable properties that closely match your

propertys characteristics. These properties will help to find a fair market value for your property

and help decide the proper listing price for your home.

FAIR MARKET VALUE HAS BEEN DEFINED AS:

The highest price estimated in terms of money which the property will bring when the property is

exposed for sale in the open market by a willing seller, allowing time to find a willing buyer, neither

buyer nor seller acting under compulsion, both having full knowledge of all the uses and purposes

Jim Hamilton



[email protected]


CA DRE# 0181309

.

This market value definition presupposes perfect knowledge on the part of the buyer and seller.

Since this perfect world rarely exists, our estimate of price is generally indicated as a range.In evaluating your property I have used many of the tools that a professional appraiser utilizes:

comparable sales, competitive listings in escrow, square footage, location, amenities, and the general

condition of the property. I have also considered the effect of any existing financing on the property.

The enclosed data was researched from the reliable information currently available from the local

Association of Realtors, Local real estate firms, and title companies. It does not reflect every property

of comparable value for sale now, but does represent a good cross section of the competitive real

estate inventory and recent sales.

Please note that while none of the properties are exactly like yours, they do provide a good reference

source in a comparative market analysis.

The estimated value I have given for your property does not mean that the sale of the property could

not occur at a higher price. The price you ultimately receive, of course, will depend on your

motivation, the motivation of the buyer, and market conditions at the time offers are received.

Once we have tested the market at this price, we will make periodic reviews to ensure we remain

competitive.

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PRICING STRATEGY

Jim Hamilton



[email protected]


CA DRE# 0181309

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PRICING STRATEGY

Jim Hamilton



[email protected]


CA DRE# 0181309

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PRICING STRATEGY

Jim Hamilton



[email protected]


CA DRE# 0181309

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PRICING STRATEGY

Jim Hamilton



[email protected]


CA DRE# 0181309

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NEGOTIATIONS

Review

purchase

offers in detail

with

you and

negotiate

diligently on

Jim Hamilton



[email protected]


CA DRE# 0181309

your behalf

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NEGOTIATIONS

Explain issues suchas agency andproperty disclosure

Review forms usedin the purchase andsaleof a home

Schedule & meet

Jim Hamilton



[email protected]


CA DRE# 0181309

inspectors an

appraisers

Negotiate round twodiligently on yourbehalf

Monitor buyerslender for

performance

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CLOSING

I will walk you through

the closing process

and handle all the

details of the

transaction.

Have complete peace

Jim Hamilton



[email protected]


CA DRE# 0181309

of mine knowing that

your transaction will

be handled in timely

manner without any

hassles on your end.

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HELP US

By preparing your home

for sale:

Repairs

General Cleaning

Maintain landscaping

Jim Hamilton



[email protected]


CA DRE# 0181309

And your final step

Pack for your move

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THE RIGHT CHOICE

Jim Hamilton



[email protected]


CA DRE# 0181309

Hire Jim Hamilton

for all your Real Estate Needs

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Planned open house appointments will allow you time to prepare. But oftentimes, the window ofopportunity To expose your property to a motivated buyer can be small. So every time you leave yourhome, make sure it is ready for an unexpected showing.

General PreparationWhen preparing your home, think about the techniques used to show builders' model homes or what youmight do to prepare for honored guests.

Review pointers from "First impressions" checklist, particularly regarding cleanliness, clutter, andrepairs - interior and exterior.

Create as light; cheerful and serene an environment as possible. Open drapes and light lamps including those in closets, basement or attic. Add a welcoming touch by filling candy dishes and putting out fresh flowers.

Bedrooms Make beds, put clothes and toys away, keep decorator pillows orderly. Turn blinds so slats are uniformly open. Put on light if room is dark.Bathrooms Put out a clean hand towel, fresh soap and soap-dish. Put commode lid down and ensure tissue supply is adequate. Potpourri dish can provide a nice sight and scent.

SHOWINGS AND

OPEN HOUSES

Jim Hamilton



[email protected]


CA DRE# 0181309

Kitchen

Put away last minute dishes and conceal countertop articles. Simmer a few drops of vanilla on stove.

Dining Room Arrange inviting centerpiece. Consider setting the table with fine china and linen. Light chandelier.Living Room/Family Room/Den Straighten pictures on walls. Adjust sofa cushions and throw pillows. Dispose of newspapers and drink containers, and polish tabletops. Light fireplace in winter.

Entryway

When exiting just before buyers arrive, turn around at front door and see what the prospect's firstimpression will be. What is the first thing you notice from that vantage point? Is it an asset?

Notify your neighbors of scheduled open house days, and assure them they'll be welcome. Theireagerness to discover decorating ideas for their own homes may actually result in them turning up abuyer among their friends.

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Experts say most buyers make their decision at first sight.

General ExteriorProspective buyers will react well to signs your home has been meticulously maintained. Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, andprune trees. Keep driveway clean and free of parked cars, and keep the garage door closed. Repair or replace loose or damaged roof shingles.

Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free ofobstructions like toys or snow. Items from RV's to waste cans left out can contribute to a cluttered or busy appearance. Make sure thatfrom the street, your property appears clear. Inspect appearance of interior window coverings from the curb. Repair any peeling paint or loose caulking on windows or other areas. Take steps to eliminate insect or rodent pests. Pick up after your pets or neighborhood animals.

Doorway

While agents work the lockbox for a key, buyers have idle time to notice details. Apply a fresh coat of paint to the front door and frame. Consider adding pots of flowering plants in the entryway if weather permits.

EXTERIOR AND

CURB APPEAL

Jim Hamilton



[email protected]


CA DRE# 0181309

m na e co we s an groom oorway area w n ows, porc g , or ecora ve g ass.

Interior AppealOnce inside, experts say most buyers are reaffirming their curbside decision.

Clean, Clear, Light and Bright

Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service maypay for itself by adding to a buyer's perceived value of your home. For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage. Clearkitchen counters of everything other than perhaps a few very pretty items. Ask yourself: In a modelhome, would a professional decorator put your choice of items out on the counter? Remember: closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Sinceyou are anticipating a move anyway, consider holding a garage sale or boxing and storing unusedbelongings. If necessary, repaint or clean/replace dingy, soiled or strongly-colored walls, and window and floorcoverings with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envisiontheir own furnishings and decor. Repair dripping faucets, burned-out light bulbs, or cracked windowpanes.

Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles.

Warm and Homey

Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen canmake your home more inviting. Keep an attractive set of towels in each bathroom to be brought out only for showings.

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Why hire a professional real estate agent to help sell your property? Do you have the time, experience, sourcesof information, and contacts to do the job yourself? Would it go as smooth as it could? Would it give you morepersonal time? Would you obtain a higher price? Here are just a few areas in which a professional real estateagent earns his or her commission:

Pricing Considerations

A professional's insight in determining a pricing strategy for your property can keep you from missing anopportunity by undervaluing or wasting time by overpricing. Experience evaluating competing properties andmarket trends is a first ingredient for the best t ransaction experience.

Marketing Expertise Preparation. Your agent is skilled in recommending repairs or cosmetic work that have proven tominimize time on market and maximize both prospect interest and sales price. Exposure to the public. Your agent will know best how to use flyers, open house days, and especiallymailing to and meeting with ex-clients and other qualified buyers. The National Association ofREALTORS@ studies show that 82% of real estate sales are the result not of advertising, but of agentcontacts through previous clients, referrals, friends and family, and personal contacts. Exposure to other industry professionals. Your agent will utilize a Multiple Listing Service or othercooperative marketing networks. Once your property is listed, it is statistically likely the buyer will bethe client of another agent associated with yours. Advertising: media and frequency. It takes experience to know what works in advertising. Ads generatephone calls to the real estate office but statistically have minimum effectiveness selling a specificproperty. Overexposure of a property in any media may give a buyer the impression the property is

THE VALUE OF A

REAL ESTATE AGENT

Jim Hamilton



[email protected]


CA DRE#0181309

distressed or the seller desperate.

SecurityWorking with a real estate agent ensures showings will be supervised. You can instruct un-chaperoned buyersto call your agent for an appointment so they can be prescreened, you will be safe, and you can do your finalpolish before the showing.

Negotiating Middleperson. Most buyers prefer to negotiate with someone they perceive as unbiased, not emotional,and professionally trained. They are more likely to express objections to agents with the hope ofresolution, when they otherwise might move on to another property rather than talking to you directly. Objectivity. Evaluate proposals privately without compromising your marketing position.

Monitoring, Renegotiating and Closing

Overwhelming volume of steps. The process of appraisals, inspections, and financing involves a lot ofpossible pitfalls. There are many required legal forms and processes. Experience reading and following escrow instructions. Instructions must be clear and complete. Youragent is the best person to objectively help you communicate these issues and move the transaction to

closing (or settlement). Inspectors and other professionals. Your agent can meet specialists and negotiate regarding repairsneeded to complete your contract. Industry contacts provide resources for work-persons in many areaswith knowledge as to their historical skill and reliability.

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We are a family owned business which has specialized in and grown with the manydistinguished communities in the area. For many years we have enjoyed powerful recognitionbuilt upon our trademark of personalized service to the many families moving in and out of thearea. Because we have grown with our communities, our real estate professionals haveintimate knowledge of each communitys character, mood, and growth potential. Due to thefact that the majority of our associates live in the communities we serve, they can readily meetthe unique challenges and problems families encounter in selecting their new homes. Drawing

on their extensive knowledge of schools, recreational facilities, shopping requirements andtransportation our associates are able to better satisfy the family housing needs of their clients.For the investor, our commercial department is able to provide our valued clients with incomeand commercial property opportunities.

We are a company of people and it is because of these dedicated people you can feelconfident that all of your real estate needs will be handled in a most trustworthy, professionaland efficient manner.

One indication of our professionalism is this computer generated Comparative Market Analysiswhich com iles com lete and accurate information to assist ou in the decision makin

THE LYON

REAL ESTATE STORY

Jim Hamilton



[email protected]


CA DRE # 0181309

process regarding the pricing and marketing of your most valuable asset - your home.

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