Sales | Marketing | Investments | Consulting

Letter from Mark Pordes

South Florida’s luxury oceanfront condominium and condo-hotel market is enjoying a remarkable rebound. Just a few years ago, units sat vacant. Projects were stalled. People worried about the market’s future.

Today – from South Beach to Fort Lauderdale to the Palm Beaches and across the U.S. developers are experiencing a robust recovery rarely seen before.

Pordes Residential Sales & Marketing has held a critical role in that recovery. Between bulk sales, retail sales to the market, and turn-round / repositioning of stalled or distressed properties, we’ve helped transform dormant condominium and condo-hotel markets into a financially lucrative model whose success and returns outpaced many investors’ expectations.

Our team has brought properties back to the market – reaching offshore and domestic buyers, attracting private and institutional investors, driving up values and improving returns. Our marketing has introduced South Florida projects to prospective buyers and brokers from the Northeast, throughout the Americas, Canada and Europe.

Our work and influence reaches beyond South Florida. Our team has handled the Mosaic and The Royalton in Houston, Texas, and Aura Condominiums in Sacramento, California.

The leadership team at Pordes Residential Sales & Marketing are unmatched in experience in the luxury condominium and condo-hotel marketplace. One glance through this brochure and you’ll discover why. With 25 years’ experience, knowledge and know how, no team works harder than Pordes Residential to make every client’s project a success. Our track record speaks for it’s self.

Mark PordesFounder / CEO

Pordes Resident ia l Sales & Market ing

Pordes Residential Sales & Marketing provides unrivaled expertise across the full range of disciplines essential to any effective sales effort in today’s South Florida condominium market.From the in i t i a l con tex tua l appra isa l o f your asse t , to the s t ra teg ic p lann ing and p rec ise implementa t ion o f loca l , na t iona l and g loba l sa les campa igns , Pordes Res iden t i a l and i t ’s p ro fess iona l a f f i l i a t es can t ake you s ta r t to f in ish , o r l end va luab le exper t i se a t any s tep a long the way.

Mark PordesFounder-CEO

Mark Pordes’ career spans more than two decades spent working with some of the

area’s largest and most prominent developers.

During that time, Mark honed skill sets needed to create a highly successful luxury

real estate company.

Today, as founder and CEO of Pordes Residential Sales & Marketing, Mark oversees the sales and marketing of high-end residential condominium and branded condo-hotel projects in the U.S. and abroad. His drive, vision and longevity of experience provide Mark the foundation to build the infrastructure of the best professionals in the industry who successfully reposition assets throughout South Florida’s tri-county area of Miami-Dade, Broward and Palm Beach counties. Throughout his career, Mark has found success by executing on his aggressive business development and acquisition strategy. Pordes Residential Sales & Marketing builds upon Mark’s proven track record of marketing knowledge and understanding the dynamics of each project. Mark is unique in analyzing an asset, setting up the proper infrastructure, and organizing the sales and marketing program for developers, lenders and private equity firms to penetrate, reposition and sell in today’s marketplace.

His strategy is to attract the most experienced and sought-after talent in the industry – from public relations to creative and interior design firms – and package precisely what each development needs to succeed. Under Mark’s leadership, his team then assembles and provides necessary components needed, from marketing, advertising, interactive / virtual marketing, asset merchandising, and sales team training and execution.

His results are unprecedented in the industry. Over the past 24 months alone, Pordes Residential has repositioned numerous condo projects for unparalleled success. Pordes Residential has sold the most condominium inventory since 2010. Its portfolio currently or has encompassed some of the best-known properties, including Fontainebleau III, the unique Terra Beachside condominiums, and the world-renowned Canyon Ranch, all in Miami Beach. The company also has an equity stake in One Bal Harbour, the upscale condo/hotel in Bal Harbour, Florida.

As a recognized leader in the marketplace, Mark and his team consult with clients and partners to provide updated market studies and the due diligence necessary for large transactions or bulk sales.

Mark also has managed sales projects for South Florida’s largest residential developers. Those include Turnberry Residential, where Mark was VP of Sales and Marketing for 10 years, managing and selling more than 5,000 units. Other notable projects span Brickell Avenue to Aventura and include 10 years with William’s Island, the luxury Santa Maria, Bentley Beach and Bentley Bay on South Beach. His efforts have collectively achieved condominium sales in excess of $1 billion.

Born in New York City and raised in South Florida, Mark attended college in Gainesville, Florida. He currently holds a real estate broker’s license, a Series 22 Securities License and is fluent in Portuguese.

Adam KaufmanDirector of Sales

Adam Kaufman’s career in real estate in many ways parallels the success of the South

Florida luxury condominium and condo-hotel market. As Director of Sales with Pordes

Residential Sales and Marketing, Kaufman oversees all projects under the Pordes

portfolio, which promises to usher in the next wave of ultra-luxury, oceanfront living.

Since 1997, Adam has been a key player in the region’s residential real estate evolution. Over his career, has has been involved in more than $500 million in sales of urban, resort and waterfront condo and condo-hotel projects. In 1997, he helped successfully rollout then sell-out The Yacht Club at Aventura. Since then, he has marketed and sold such projects as Ocean Place Condominium in Lauderdale-by-the-Sea; The Tides Hotel, The Palm and the Breakwater-Edison, all in South Beach; Regalia in Sunny Isles Beach; The Atrium in Aventura; golf course condo development The Blue at Doral; Highland Beach Club in Highland Beach; and the condo-hotel property, Cheeca Lodge Residences in Islamorada in the Florida Keys.

Adam’s success stems directly from the sales organizations he creates and professionalism he instills in and demands from his teams. A leader in the condo-hotel category, Kaufman has trained and led successful teams focused on matching each property’s unique amenities to the target buyer audience. Working with his uncle – himself a successful luxury developer – the two in 2005 created the Fourth Element. Identifying condominiums as the “fourth element” of real estate properties – after residential, commercial and industrial – the educational seminar familiarized and trained brokers and agents on the skills needed to successfully market and sell the condo-hotel niche. Graduates left the program impassioned about the category, which helped improve marketing performance and sales results.

A New York native raised in South Florida, Adam received his B.A. degree in secondary education from Fairmont State College in West Virginia. After a brief career in high school education, in the 1990s he opened a popular ice cream parlor in Hollywood, which he later sold. Like his twin brother, Seth, who is Managing Broker with an area luxury real estate brokerage, Adam is a Licensed Real Estate Broker and is an active member of the Florida Board of Realtors. Adam currently lives in Aventura with his two children, Haley and Jacob.

Who We Are

Pordes Residential Sales & Marketing is South Florida’s – and one of America’s – leading luxury,

residential real estate sales and marketing firms. We work with lenders, investors and our partners

to reposition assets in the condominium and condo-hotel markets.

The firm’s most recent projects include Canyon Ranch Living Miami Beach, ONE Bal Harbour, Peninsula II, Marina Grand and Terra Beachside.

Pordes Residential has also brokered South Florida’s largest commercial transactions, including Fontainebleau and Nobe Bay in Miami Beach, Trump Hollywood in Broward County, and 2700 North Ocean in Palm Beach County. Beyond South Florida, we’ve partnered with developers in Houston, Texas; Sacramento, California, Las Vegas, Nevada and the Caribbean.

Under the leadership of industry pioneer Mark Pordes, the firm executes on his time-tested strategies to inject new life into projects – and has delivered lucrative exits for countless investors.

That’s the power and performance of the Pordes team.

What We Do

What does Pordes Residential Sales and Marketing do?

We move residential real estate.

We take on all types of residential real estate deals we identify, and deliver profitable exit strategies to our partners and clients. The team at Pordes Residential are unquestioned leaders in sales and marketing of condominiums and condo-hotels – whether new construction or existing, distressed properties being repositioned for better exposure in a changing marketplace.

Pordes brings unmatched expertise to every facet of your project…

- Bulk Sales

- Market Repostioning

- Distressed Properties

- Fractured Condos

- Equity Position

- Retail Sales

With our skills, experience, market insightsand proven strategies, Pordes Residential Sales & Marketing provides unrivaled expertise in today’s luxury condominium market.

From the initial evaluation of an asset, to the strategic planning and precise implementation of

local, national and global sales campaigns, Pordes Residential and its professional affiliates take

each project from inception to sell-out. Or we can provide invaluable expertise at any stage of

the sales and marketing process.

Our Scope of Services includes…

Leveraging our network of internal experts, strategic partners, key alliances and other vendors, Pordes Residential provides actionable insights and measurable results to improve our client partners’ competitive advantage.

- Development and project marketing, strategic project budget implementation and overall management

- In-depth competitive market analysis, and market positioning and repositioning consulting

- Sales center development, including hiring, training and supervising of project-specific sales teams, model residence and sales center design and installation

- On-site administrative and sales organizational oversight to handle contracts, closings, legal components and overall customer needs

- Mortgage processing, strategic relationships with banks, lenders, post-closing liaison, and leasing

- Sales outreach and liaison services among influential local, national and international brokerages

- Marketing Development, including traditional and digital advertising, public relations and promotions

Why Pordes?

Marketing / Public Relations /Social Media / Events

Pordes Residential knows marketing communications. Our approach to marketing,public relations and promotions maximizes exposure and showcases properties toa global audience.

Our network of creative teams – in real estate advertising, publicity and public relations, merchandising and sales – are among the best in their respective fields. With our strategic guidance, we create marketing communications that tells and sells the stories of each project.

Our public relations campaigns have let the media show – and tell – our story hundreds of times. We position the properties in the right light, and the journalists – in print or on television, domestically and abroad – showcase the property with the subjectivity only a reporter can deliver.

Our strategic mix of public relations, journalist relationship management and high-scale event productions create an irresistible lure among the reading public. Properties bask in an attractive halo.

Your project – on a global sales stage. That’s the power and scale of Pordes Residential’s marketing outreach.

Advertising / Print Media / Creative

The essence of what we do at Pordes Residential is “sales and marketing.”

From the CEO to the executive team to our network of creative designers, every print advertisement and creative execution reaches out to touch consumers in specific ways unique to the specific property. With the ideal combination of alluring language and cus-tom photogrphy, we package the project in ways sure to entice the reader – and drive inquiries.

Whether running in high-end lifestyle magazines, or national – or Latin American – newspapers, our consumer and trade advertisements get to the heart of what buyers are looking for in a luxury condominium residence. Our research helps us speak to their desires and aspirations – and how our properties are uniquely positioned to deliver.

With more than 25 years selling some of South Florida must successful luxury properties – from Aventura to South Beach to around the world – our advertising speaks the marketing language of the consumer.

Your project – on a global sales stage. That’s the power and scale of Pordes Residential’s marketing outreach.

Merchandising

A model unit is not just a model unit when touched by the vision of Pordes Residential.

We know our buyers. We know the broker community. We know what they’re looking for in a luxury waterfront property.

Our approach is simple: We analyze the design, track it against the most likely prospect, then become creative in merchandising the product to set it apart from any other proper-ties available in the marketplace

We’ve worked with renowned design firms and architects to transform spacious lobbies into grand entrances and public spaces into engaging gathering spots. We create touch campaigns that capture the imagination and leave prospects wondering what life in this luxury development would really be like.

This novel approach to what otherwise is a very traditional business challenge sets every Pordes project apart from the everyday. In the end, we transform prospects into enthusiastic buyers – and help maximize the asset’s value and derive the highest return per square foot..

Portfolio of Past Success

One Bal HarbourLocation:

Bal Harbour, FL

Size:185 Residential Condos

124 Condo Hotel Residences

Project Details:Bulk Sale, Market Repositioning, Retails Sales, Equity Investments

Status:Completed

Canyon RanchLocation:

Miami Beach, FL

Size:430 Residential Condos


Project Details:Market Repositioning, Fractures Condo, Retails Sales

Status:Selling

Raquel KaufmanSales Executive

Office 305-809-7560Cell [email protected]

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Terra Beachside

Location:Miami Beach, FL

Size:

116 Residential Condos

Project Details:New Construction, Market Repositioning, Retails Sales

Status:Completed

Marina Grande

Location:Riviera Beach, FL

Size:


Project Details:Retails Sales, Disstressed Condo, Market Repostioning

Status:Completed

PENINSULA II AVENTURA, FL

Peninsula II

Location:Aventrua, FL

Size:


Project Details:Retails Sales, Disstressed Condo, Market Repostioning

StatusCompleted

Sorrento

M I A M I B E A C H

Fontainebleau

Location:Miami Beach, FL

Size:


Project Details: Bulk Sale, Retails Sales, Equity Investments

Status:Completed

One Bal Harbour

The Residences at Atlantis

Fontainebleau Turnberry on the GreenPa

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Oceania

Mystic Point

Pa

st Pro

jec

ts

The WaterwaysOne Island Place

Bentley BeachCondo Hotel

Porto VitaNorth Tower

The WaterwaysHarborside Tower

Bentley Beach North & South Towers

Williams Island

Strategies:

Reposition, Bulk Sales & Direct Equity Investments

No two luxury high-rise real estate projects are exactly the same. That’s why Pordes Residential has successful ly created and executed various programs to help developers, lenders and investors market, sell-out or devise their own exit strategy for any property. Whether a property needs to be repositioned, a lender wants to execute a Bulk Sales or an investor wants Pordes to take an equity position, Pordes Residential is poised to strike the right deal for our clients or partners strategy.

Repositioning

Pordes Residential knows the luxury real estate market - especially South Florida. We know why some properties fail – and how to turn them around and foster the best opportun i ty for success. Our repos i t ion ing ef for ts take h igh-prof i le , yet st ruggl ing condominiums and condo-hotels, infuse them with our market insights and marketing savvy, and transform them into success stories.

The result is a new look on a property – one that attracts attention of the media, the market, the broker community and prospective buyers. With such renewed attention, traffic and sales spike.

Commercial Transactions / Bulk Sales

In today’s market, two buyers generally tend to look to invest in luxury condominium projects. The first – and most common – is the affluent buyer looking for a vacation getaway or investment property.

The second is the investor hoping to reap the growth of a prospective property. Whether working alone or representing a buyer group, the bulk sale buyer looks to purchase several , dozens or even scores of units – which he can later sel l off for a prof i t as other avai lable units diminish.

Whether individual or bulk sales, Pordes is positioned to attract both prospective buyers – and help drive traffic to any condominium project.

Direct Equity Investments

Pordes Residential is not just a sales and marketing firm. We are investors in our clients and partners projects. We have taken an equity stake in several successful properties – and sold the units or our positions along side with our partners.

Whether investing with confidence in a distressed property, or staking a claim in a project, our research tells us when success is eminent. Pordes Residential’s equity position efforts are designed to capitalize on the struggling or strong alike – and create lucrative exit strategies for all partners involved.

It’s a compelling and potentially profitable time to be in the luxury condominiumreal estate market. From South Florida to Texas, Las Vegas,California and the Caribbean, property values are recovering. Some are beginning to soar. Buyers – from across the U.S., the Americas, Europe, and Asia – are returning. New development will result in new projects rising along the coast and waterways.

Pordes Residential Sales & Marketing is uniquely positioned to help your organization ride the coming wave and capture significant market share. With our creative approach to marketing, merchandising, promotions, public relations and sales, we transform unique properties into remarkable success stories.

Discover what a partnership with Pordes Residential can do for your project. From new construction sales to bulk sales, market repositioning, distressed properties or equity position ventures, we’re prepared to partner with your organization at any level to deliver unparalleled success.

Call us.Experience the difference

Pordes Residential Sales & Marketing can deliver.

Pordes Residential18851 NE 29th Ave. Suite 1011Aventura, Florida USA 33180

Office: 786 245 8379Fax: 786 376 8341

Email: [email protected]

Sales | Marketing | Investments | Consulting · Other notable projects span Brickell Avenue to...

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