SALES LETTER

Members of the group: MOH. DODI ARDIYANSAH 7312312036

(MODERATOR) WAWAN KURNIAWAN 7312312016

(PRESENTER 1) TRI GANANG WIJAYANTO 7312312006

(PRESENTER 2) EKO YULISTIYANTO 7312312015

(ANSWERER)

2 May 2014

DEFINITION

Sales letter is a letter to present a products to

visitors as possible so they decide to buy the

product. Or the aim of all business is to sell goods

and services and earn profits.

PURPOSE• To introduce and sell the product or service of a company

• To attract customers by listing the benefits or advantages of

the product

• To persuade readers to buy

• To get patronage and goodwill

TYPES

1. Introductory Sales Letters

2. Product Update Sales Letters

3. Selling Incentive Sales Letters

4. Thank You Sales Letters

5. Holiday Sales Letters

6. Company Celebration Sales Letters

7. We Miss You Sales Letters

There are 7 Types Of Sales Letter :

Parts Of Sales Letter

1. Attract Attention

The first part of a sales letter should draw the

attention of readers, So be sure to attract the attention of the

readers at the beginning of your sales letter.

Examples : - Have you notice that the wet season ?

- Rain may endanger your health.

- Do you sleep well every night ?

2. Cause Of Desire

The second part of a sales letter is to cause desire.

You want the reader to have what you want to sell. The best

way to do this is by giving them what you want to sell on an

emotional level.

Example :

- Just take a glass of hot ovaltine before you go to bed, and

awake in the morning refreshed after a night deep sound

sleep.

3. Conviction

If the letter shows logically, clearly and fairly

that the goods offered will satisfy important purposes

in the prospect's life or business, and if it tells

convincingly about the economy of the purchase.

Example :

- “Pembangunan” has more readers than any other magazine

in Indonesia. It has three million and a half readers every

two weeks.

4. Action/Do Act

The last part of a sales letter is a call to action.

This means that you want to create a sense of urgency.

You must tell them why they should buy immediately.

Example :

- Sign nothing, pay no postage. Just post the enclosed

card and we will sent you a free sample at once.

The Common Phrases Used In The Sales LetterFormal Letter Structure: Basic Structure

First Paragraph

The first paragraph of formal letters should include an

introduction to the purpose of the letter.

Body Paragraphs

The second and following paragraphs should provide the main

information of the letter, and build on the main purpose in the introductory

first paragraph. Final Paragraph

The final paragraph should shortly summarize the intent of the

formal letter and end with some call to action.

 JAN PETERZOON COEN Co. 

5400 Grenville StrataDen Hag, Nederland

February 28, 2010

Herman Willem DaendelsTobias Asserlaan 82517 KC Den HaagNederland

Dear Mr. Daendels:

(Attract the readers attention)Do you need new wood furniture for your home? Do you have difficulties in selecting type, color, or design of furniture for your home?(Arouse the readers desire and convince the reader)If so, it is time for you to browse our catalogue. In our newest catalogue enclosed, you can find wood furniture on dressers, nightstands, beds and other wood furniture pieces. All furnitures we production are warm and comforting in design and appeal. Now we are introducing “JAN PETERZOON COEN Co.”, your source for quality home furnishings delivered fast. Our giant furniture site features a huge selection of accent furniture, bathroom furniture, bedroom furniture, dining room furniture, living room furniture, kids furniture, baby furniture, children's furniture, bunk beds and more. (Request to take an action)See our catalogue enclosed and study the detail price of our product. If you decide to accept our offer, give us a call at: 7887 6666 or visit our website: www.janpeterzooncoen.com.

Sincerely yours,

Jan Peterzoon CoenMarketing Manager

Heading

DateInside

address

Salutation

First paragraph

Second paragraph

Final paragraph

Signature

Name

Example

Full Block Style

 JAN PETERZOON COEN Co. 

5400 Grenville StrataDen Hag, Nederland

February 28, 2010

Herman Willem DaendelsTobias Asserlaan 82517 KC Den HaagNederland

Dear Mr. Daendels:

(Attract the readers attention)

Do you need new wood furniture for your home? Do you have difficulties in selecting type, color, or design of furniture for your home?(Arouse the readers desire and convince the reader)

If so, it is time for you to browse our catalogue. In our newest catalogue enclosed, you can find wood furniture on dressers, nightstands, beds and other wood furniture pieces. All furniture we production are warm and comforting in design and appeal. Now we are introducing “JAN PETERZOON COEN Co.”, your source for quality home furnishings delivered fast. Our giant furniture site features a huge selection of accent furniture, bathroom furniture, bedroom furniture, dining room furniture, living room furniture, kids furniture, baby furniture, children's furniture, bunk beds and more. (Request to take an action)

See our catalogue enclosed and study the detail price of our product. If you decide to accept our offer, give us a call at: 7887 6666 or visit our website: www.janpeterzooncoen.com.

Sincerely yours,

Jan Peterzoon CoenMarketing Manager

Heading

Date

Inside Address

Salutation

First Paragraph

Second Paragraph

Final Paragraph

Signature

Name

Example

Full Block Style

Complimentary Close

Summary

Sales Letter can be defined as a letter or

sales copy. Its function is to present

simultaneously sell the product or service.

Parts of body copy

Sales

letter

Attention

Desire Conviction

action

Attentionquestions Draw reader’s attention

Desire

What? Definition

conviction

Benefit/ advantage Giving special price/ discount/ gift

Actioncommand/ instruction Just call us in this phone no. Drop this form available in the ….to …. Send us your order in ………….. Visit our website soon

Inside address - salutation

Co. ltd = Dear Sir,

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SEE YOU…