Sales Hacks: 22 tricks, shortcuts and other tips to make you more successful & productive
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Transcript of Sales Hacks: 22 tricks, shortcuts and other tips to make you more successful & productive
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Sales Hacks: 22 tricks, shortcuts & other best practices to make you more efficient,
productive & successful
Matt Heinz
President, Heinz Marketing Inc
[email protected] @heinzmarketing
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Housekeeping
• Copy of this deck
• Offers for you– 10 minute brainstorm– Successful Selling– Secrets to Successful Social Selling
• Bring me a business card with what you want– It’s that simple…
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Dlvr.it + LinkedIn Updates
• Objective: Automated prospect drip campaigns, direct from sales reps to their prospects
• Cost: Free
• How it works:– Syndicate content from your company blog– Sales reps “connect” with new leads– Content automatically populates to “Update”
fields moving forward
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Contactually
• Objective: Stay more actively in touch with prospects, based on past email activity
• Cost: Free or $19/month
• How it works:– Researches & indexes your email automatically– Daily alerts to people you need to follow-up with– Paid version includes signature scraping, social
conversation tracking and more
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TweetAdder
• Objective: Identify and follow prospective customers based on profile keywords, hashtags, associations and more
• Cost: $29 (one-time cost)
• How it works:– Identify prospects worth following via a variety of
criteria– Throttle the follows, automate activity & searches– Works best with actively curated Twitter feeds
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LinkedIn Saved Searches + Email Updates
• Objective: New leads weekly based on group affiliation or title/role changes
• Cost: Free with Sales Navigator subscription
• How It Works– Created “saved searches” for groups, titles,
locations, etc.– Get weekly emails with new search results
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Leads from Twitter
• Objective: Identify new leads from Twitter based on buying signals, needs & symptoms
• Cost: Free
• What to use:– TwitHawk– Nearstream– Socedo
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Newsle
• Objective: Know every time your prospects are mentioned online, in the news, or in social media
• Cost: Free
• How it works:– Identify your prospects– Sign up for email alerts– Follow-up
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Daily Do Lists
• Objective: Engage with social selling best practices daily
• Cost: Free
• How It Works:– Schedule a daily meeting with yourself at 7:30
am (or whenever you start your work day)– Work through the list
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Matt’s Daily Do List
1. Schedule (yesterday & today)
2. Touch Base (birthdays, Likes)
3. Endorsements (skills, Kred, Klout, Connect.me, MeritShare)
4. Spam folder
5. Network (Twitter adds, G+ Circles)
6. Engage (Comments, LinkedIn Groups)
7. Prospecting
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Buffer
• Objective: Automate throttling and distribution of curated content to up to 20 social channels
• Cost: $20/month
• How it works:– Identify value-added content worth sharing on Twitter,
Facebook, LinkedIn (including groups)– One-click to share & choose appropriate channels– Automatically queues content for future distribution
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Eight More Social Selling Tools
1. HootSuite
2. TimeTrade
3. UnTweeps
4. TextExpander or ActiveWords
5. WiseStamp
6. Morning Coffee
7. SlideShare
8. ToutApp
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Questions?