BUILDING EFFECTIVESALES FUNNELS

What is a Funnel?

What is The Goal of a Funnel?

KNOW LIKE TRUST TRY BUY REPEAT REFER

List Building & Moving Ideal Customers

Broader Applications?

Sales Process Automation - SPA ;)

Training & Education

eBook Alternative

CUSTOMER JOURNEY

● Through the Hourglass

● Amazing experience < required

● KNOW their PAIN

● KNOW their DESIRES

CAPTURING THE

NOT YETs

THE OPPORTUNITY

you clients

EXAMPLES

Simple Case Study Funnel

Credit to Digital Marketer for this funnel infographic.

FUN

NEL

BEH

AVI

OR

AL

DYN

AM

IC

AU

TOM

ATI

ON

CA

MPA

IGN

Credit to Frank Kern & Joe Rizzo at Clickvoyant

LEAD MAGNETS& TRIPWIRESWTH?

CASE STUDY

THE SITUATION

● Manual and time consuming sales process

● Tough to convert

● People don’t want to talk about: Long Term Care Insurance

● Little authority after 30 years in the business

● Consultative, but still not educating and building trust

● Paying for leads and cold calling them

THE OLD WAY

THE NEW WAY

THE RESULTS

A LOOK INTO A WORLD CLASS

CAMPAIGNFROM

FRANK KERN& CLICKVOYANT

Credit to Frank Kern & Joe Rizzo at Clickvoyant

Credit to Frank Kern & Joe Rizzo at Clickvoyant

REQUIREDDRAW / WHITEBOARD

DRAWING APP:

LUCIDCHART

SMARTDRAW...

“If you do not plan and draw it out, building it will

be a nightmare.”Justin & Brenda

HOW CAN I DO THIS?

HOW CAN YOU DO THIS?

LEAD PAGES

UNBOUNCE

THRIVE THEMES

CLICK FUNNELS

OPTIMIZEPRESS

...

INFUSIONSOFT

ACTIVE CAMPAIGN

GOOGLE ANALYTICS

...

HOW WE ARE DOING THIS?

WORDPRESS

THRIVE THEMES

LANDING PAGES &

CONTENT BUILDER

ACTIVE CAMPAIGN

GOOGLE ANALYTICS

...

HOW?

SUMMARY