Sales & Biz Dev with Krista Jones - Entrepreneurship 101
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Transcript of Sales & Biz Dev with Krista Jones - Entrepreneurship 101
Sales & Biz Dev
Sales is a process
Sales Skills Prospecting Asking Questions Finding “Pain” Uncovering Budget Gaining Commitment
Personal Skills Goal Achieving Resilency Self-starter Reslts Oriented Self Management
Job Skills Product or Industry Knowledge Sales Experience Market Knowledge Education
Sales need
special skills
Sales has different channels
Increasing Account
Size And
Importance
Increasing Complexity of Transaction
Inside Sales
Direct Sales
Solution Selling
Retail / Online
Indirect / Partners
Types of Indirect Channels
Let your Customer help you choose
Big is not always best for a start up
MARKETING PARTNER
A Sales Funnel is fundamental
Prospects 10%
Validated 25%
Qualified 10%
Best Few 90%
POST
Won
1 in 10 chance of success at each
stage
Start up is closer to 1 in 25
Sales needs material
Prospects 10%
Validated 25%
Qualified 10%
Best Few 90%
POST
Won
Marketing campaigns Sales Sheets Presentations
Reference Story Solution Sales Sheets
Customized Presentations Demo
Sponsor Letter Custom Value Proposition
Solution Blue Print Proposal
Specific Pricing
Implementation Billing
Customer Management Stable Operations
Web based selling Same odds, different tactics
Stakeholder Map Economic Buyers User Buyers
final authority to release the funds
use or supervise the use of your product
Technical Buyers Coaches
judge and rule on your product’s specs
guide you in the sale
Create WIN WIN with each. Determine and rank degrees of influence honestly.
Analyze your position with each honestly.
Deal Structures
Partners Licensors Simplicity
Pilot
Reference Revenue Margin
The 10-3-1 rule
For every 10 cold
calls made
You may get to make 3
presentations
To generate 1 sale
Good sales people face rejection every day and still smile!
Value Proposition is everything
The Sales Pitch
Be clear on .. • what’s in it for them • meeting purpose • your value
proposition • time alllotment • who’s attending • facilities
The 10 essential slides • Title • Problem hook • Problem explanation • Customer impact • Big idea insight • Solution (value proposition) • Underlying magic • Team and credentials • Partners and customers • Summary
Use Visual Communication
This is not art. This is business.
Appeal to their
Start Strong.
Have a memorable ending.
Have a memorable and actionable ending.
Every pitch is different.
A pitch is a dialogue
not a debate.
Your deck is not your script.
Honesty is the only policy.
Sales is a people process
Listen to the Customer
2 ears & 1 mouth
Use in that proportion!
Sales & Biz Dev