Sales Asset Management - Create, Discover, Recommend Great Content

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© KnowledgeTree 2016 Your Sales Asset Cloud Create, Discover, and Predict Winning Content

Transcript of Sales Asset Management - Create, Discover, Recommend Great Content

Page 1: Sales Asset Management - Create, Discover, Recommend Great Content

© KnowledgeTree 2016

Your Sales Asset CloudCreate, Discover, and Predict Winning Content

Page 2: Sales Asset Management - Create, Discover, Recommend Great Content

© KnowledgeTree 2016

Create Great ContentBuild content 22% faster

Discover Right ContentRep content use up 273%

Predict Winning Content Prospects engage 2x more

Page 3: Sales Asset Management - Create, Discover, Recommend Great Content

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Complete Sales Asset Lifecycle3

• Create great content, faster. • Discover right content anywhere.• Predict which content wins.

Discover

Predict

Create

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Create – Collaborate to Build Great Content4

• Store content in a single cloud-based repository

• Control content versioning, including check-in / check-out

• Govern access rights to content by team and user

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Create – Control Content Approval Workflows5

• Standardize content review and approval processes

• Set reminders to refresh and review content

• Manage content projects with tasks, milestones, and goals

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Discover – Centralize Content for Easy Access6

• Store content in a single cloud-based repository

• Apply folders and custom metadata for easy discovery

• Powerful search within titles, content, and metadata

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Discover – Share Content from Anywhere7

• Grant portal access to internal and external users

• Browse, find, and download content from any device

• Share content with prospects and third parties easily

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Predict – Recommend Content from Anywhere8

• Attribute revenue directly to winning content

• Measure content ROI by team, product, or sales situation

• Identify content gaps and what to build next

• Connect content stored anywhere — no lift and shift

• Content stays always current with no effort

• Push winning content to reps from any repository

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Predict – Recommend Content in Salesforce.com9

• Match content with any Salesforce.com record

• Rank content by performance for each sales situation

• Surface training and LMS material in sales context

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Predict – Push Best Practice Content to Email10

• Suggest content to reps via intelligent emails

• Combine prescriptive and email to replicate best practices

• Share winning content directly from email

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Predict – Identify Where to Invest Next11

• Attribute revenue directly to winning content

• Measure content ROI by team, product, or sales situation

• Identify content gaps and what to build next

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Value Across the Sales Asset Lifecycle

Discover

Predict

Create

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Accelerate content delivery by 22%

Increase rep usage of content by 3x

Boost prospect engagement by 2x

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Content Gets More Use, More Engagement13

“We identified non-performing content, eliminating over half of our content. That let us focus on creating content that wins.”

Vice President at Major Software Company

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© KnowledgeTree 2016

Sales Asset CloudCreate, Discover, and Predict Winning Content