Sales and Marketing in Travel - Europe Summit
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Transcript of Sales and Marketing in Travel - Europe Summit
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Jared SalterEmail: [email protected]
Blog: blog.joobili.comTwitterID: @joobili
Sales and Marketing in Travel Europe Summit 2009
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2000 2002 2004 2006 2008 2010
What? Who? When?
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2000 2002 2004 2006 2008 2010
What? Who? When?
Which question(s) is your content answering?
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2000 2002 2004 2006 2008 2010
What? Who? When?
Static
Info
Type
Result
Static Content
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2000 2002 2004 2006 2008 2010
What? Who? When?
Social
Trust
Social Content
Type
Result
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Social Content
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2000 2002 2004 2006 2008 2010
What? Who? When?
Time-Sensitive
Urgency
Timely Content
Type
Result
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12 Travel Searches
Before the first purchase, on average:
22 Travel Websites
29 Days
Timely Content
Source: Google Travel, 2009
85% of online travelers search before deciding
where to go.
Source: Frommers Unlimited- eDigital Research
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Timely Content
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Timely ContentFactors in Destination Selection
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Static content is the foundation > Info/SEO
Summary
Websites need friends > Trust
Content needs an expiration date > Conversions