Sales and Marketing Alignment
16
5 Ways to Get Back on Track with Sales and Marketing Alignment
-
Upload
adashmore-creative-llc -
Category
Marketing
-
view
187 -
download
5
description
Check out 5 ways to get back on track with sales and marketing alignment.
Transcript of Sales and Marketing Alignment
5 Ways to Get Back on Track with Sales and Marketing
Alignment
IF YOUR SALES AND MARKETING TEAMS LOOK LIKE THIS…
YOU MAY WANT TO CONSIDERaligning your sales and marketing strategy.
BUT HOW?
HERE ARE 5 WAYSto get back on track with sales and marketing alignment.
DEVELOP BUYER PERSONAS• Get your sales and marketing team to
develop buyer personas together…and agree on them.• This is essential! Define your target
audience and get to know them.• Who is your buyer? Marketing Director?
CEO? Financial advisor? • How does your target buyer make
decisions?
CREATE A CONTENT STRATEGY
• Map out a content strategy. • Develop content that helps your buyer
move from one step to the next (purchase cycle).
• Promote content on specific outlets your target audience actually uses.
• Use language your target audience can connect with.
DEVELOP A FEATURE-BENEFIT TOOL
• Analyze your product/service offering to create a table of features, advantages, and benefits.• This should help you pinpoint the value of
your product/service.• You’re not just selling a “black dress,”
you’re selling “a perfect date.”
SOMETHING LIKE THIS
Feature Benefit Advantage
After School Activities
Facilitate outside learning
Students can discover their true passion
Laptops Facilitate learning objectives through technology
Students will be prepared for the work force
Private/Public Schools
TRAIN YOUR SALES TEAM• Practice, Practice, Practice your sales pitch.• Different phases in the purchase cycle• Different buyer personas
• Sales people are eager to have great content at their disposal. Marketers: give it to them! • Show them how to use it• Why they need it• What content to use
EVALUATE• Evaluate your efforts• Are you targeting the right people?• Does your content appeal to your target
audience? What writing style are you using?
• What outlets are working?• Is your sales team expressing value to
your audience?
GET YOUR SALES AND MARKETING TEAM ON TRACK
We want them to look more like this…
WELL MAYBE NOT THAT HAPPY
