The Interactive Sales Linked Model by Media2win

A digital platform

Helps You Sell Better

Works across media - SMS, IVR and online

Your Brand?

The product is used to communicate the offer

Product carries a unique code

Product has the call to action

2 win AWESOME Prizes

SMS to 58558 (as per instructions)

Call from a landline / mobile phone

Log on to the promo webpage

January 2013

25 years of Good Day

Wanted a contemporary activation plan to connect with consumers

Celebrated by giving a 10 gram gold coin every hour!

SMS Consumer SMSes GOLD <12 – digit code> to 58558Short keyword + prize integration

Response SMS - Entry registered.We will call you if you are the 10g gold coin winner for thishr.Pls keep the GoodDay wrapper for verification.T&C-www.gooddaygold.comT&Cs need to be added and displayed in the public domain

IVRSConsumer calls (022) 49 14 15 146

Webpage

Please click on the number to listen to an IVR promptPlease click on the text Webpage to see it. You will need an internet connection

Winner AnnouncementsWinner Announcements

Please click on the images to see each TVC. You will need an internet connection

PrintPrint

Corporate Corporate WebsiteWebsite

RadioRadio

Please click on the images to see each example. You will need an internet connection

POSMPOSM

Website Website with with shortlisteshortlisted winner d winner detailsdetails

Please click on the website image to see in detail. You will need an internet connection

A Tanishq 10 gram 22 carat gold A Tanishq 10 gram 22 carat gold coin coin every hourevery hour!!!!

441441 gold coins in all gold coins in all

Approx 24 lakh responses in 44 days

Brand Speak – “Worked very well for us! Will do it again. Excellent redemption

percentage”

SMS, IVR and Online Backend Cloud Based Tool Prize Sourcing and coordination Drafting Terms and Conditions Drafting the Promo Note

TDS compliance Prize fulfillment Customer Helpdesk handling queries All coordination with users + winners Winner verification Auditor compliance

Rides on Purchase Non Intrusive Direct Impact on Sales Word of Mouth spreads the Offer Real time tracking of parameters