Salary Survey 2010 Switzerland - Michael Page
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SALES & MARKETING Salary Survey 2010 Switzerland
Transcript of Salary Survey 2010 Switzerland - Michael Page
SALES & MARKETINGSalary Survey 2010Switzerland
Michael Page Switzerland is pleased to present the 2010 Salary Survey for Sales & Marketing positions.
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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INTRODUCTION 8
METHODOLOGY 11
1 SALES POSITIONS 13
1.1 Customer Service Representative/Customer Service Manager 14
1.2 Operational Sales 16 1.2.1 Sales Representative 16 1.2.2 Key Account Manager 18
1.3 Sales Management 20 1.3.1 Account Manager 20 1.3.2 Channel Sales Manager 22 1.3.3 Sales Manager/Business Development Manager 24
1.4 Sales Director/Business Development Director 26
1.5 Sales & Marketing Director/Business Unit Director 28
1.6 Intl. Business Development Director/Multi-Regional Sales Director 30
2 MARKETING POSITIONS 33
2.1 Product/Brand Manager 34
2.2 Category Manager 36
2.3 Marketing Manager 38
2.4 International Product Manager 40
2.5 International Marketing Manager/Marketing Director 42
3 COMMUNICATIONS POSITIONS 45
3.1 Media & PR 46
3.2 Communications Manager 48
4 RETAIL POSITIONS 51
4.1 Store Manager 52
4.2 Visual Merchandiser 54
4.3 Merchandising Manager 56
TABLE OF CONTENTS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Michael Page International
MichaelPageInternationalisoneoftheworld’sleadingprofessionalrecruitmentconsultancies,specialisingintheplacementofcandidatesinpermanent,contract,temporaryandinterimpositions.Thegrouprepresents:
Over30yearsofexperienceinspecialisedrecruitmentinawidevarietyofprofessionalfields,businesssectorsandgeographicregions
Along-standingrelationshipwiththeworld’sleadingcompaniesaswellaspartnershipsininternationalrecruitmentprojects
Agroupthathasgrownorganicallyandthatissupportedbythelatestrecruitmentsoftwareandtools
Traineeprogramsandevaluationmethodswhichguaranteetop-tierqualityforourclients
Usingmethodsthathavebeenthoroughlytestedinthefield,MichaelPageInternationalcanprovideitsclientswithsolutionstailoredtoeachindividualsituation.Thekeytoitssuccessliesintheabilitytomeasureandmanagedifferenttasksandadapteachworkingtooltothespecificityofeachassignment.
Oureffectivenesscanbegaugedbyourclients’loyaltyandbytheever-growingnumberofcandidateswhoentrustuswiththeircareers.ThecandidateshortageinSwitzerlandisstillanissue,despitetheeconomicdownturnof2009showsthene-cessityofhavinganinternationalnetwork,asMichaelPageInternationaldoes.
MichaelPageInternationalemploysconsultants inthefollowingcountries:Argentina,Australia,Austria,Belgium,Brazil,Canada,China,France,Germany,Ireland,Italy,Japan,Luxembourg,Mexico,theNetherlands,NewZealand,Poland,Portu-gal,Russia,Singapore,SouthAfrica,Spain,Sweden,Switzerland,Turkey,UAE,theUKandtheUS.
Our specialised consultants have in depth knowledge and sector specific training in the area for which they recruit. Michael Page guarantees:
Atailor-madeservice
Comprehensiveknowledgeofthespecificsectorandmarketofourclientsandcandidates
In-depthunderstandingofeachposition’sdemandsonboththetechnicalandhumanlevels
Genuinecomprehensionofourpartnersculturesandspecificrequirements
INTRODUCTION
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Michael Page Switzerland
MichaelPageSwitzerlandwasfoundedinJanuary2001andcurrentlyhasofficesinbothGenevaandZurich.MichaelPagerecruitsprofessionalsthroughoutSwitzerland,carryingoutassignmentsintheFrench,German,andItalian-speakingregionsofthecoun-try.Throughthefollowing11divisions,weareabletoprovidespecialisedrecruitmentservicesforabroadspectrumofdisciplines:
Finance&Accounting
Banking&FinancialServices
Sales&Marketing
Procurement&SupplyChain
InformationTechnology
Healthcare&LifeSciences
Engineering
Tax&Treasury
InterimManagement
HumanResources
Property&Construction
Page Personnel Switzerland
PagePersonnelisabrandoftheMichaelPageInternationalGroupandspecialisesinthetemporaryandpermanentrecruitmentofjuniorprofilesandcandidateswhohaveseveralyearsofexperience.
Our Sales & Marketing Expertise
MichaelPageSwitzerlandlauncheditsspecialisedSales&Marketingdivisionin2006andtheteamhasquicklyestablishedastrongreputationinthemarket.With30yearsofinternationalbackingintherecruitmentindustryandinsiderexpertiseoftheSwissmarket,theteamhasmanagedtoconsistentlypenetratebothexistingandemergingmarkets.
Furthermore,eachconsultanthasfirsthandexperienceintheSales&Marketingdomains,allowingthemtoprovidethatadded-valueserviceMichaelPagehasareputationfor.Asaresultofallthesefactors,thisdivisionhasexperiencedcontinuousgrowth.
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Business-to-Business (B2B) & Business-to-Consumers (B2C)
MichaelPageSales&Marketingdividesitsbusinessintotwocategories:Business-to-Business(B2B)andBusiness-to-Consumer(B2C).
AB2Bcompanycanbedefinedasabusinesswheretheend-usersoftheirproductsorservicesarecompanies,asopposedtoindividualconsumers.TheB2BsectorinSwitzerlandiswellrepresentedbylocal,nationalandinternationalcompanies,ofbothSwissandforeignorigins.
TheSales&MarketingdivisionsupportsthefollowingB2Bspecialisations:
IT&Telecoms:hardware,software,solutionintegrators,serviceprovidersBusinessservices:B2BservicesingeneralaswellasFinancialServices>allMarketing,CommunicationandPRpositionswithinbankingandinsurancecompaniesaswellasfinancialserviceproviders
Industry&Manufacturing:electrical,chemical&mechanical(half-)components/suppliesorfullfabricates
AB2Ccompanycanbedefinedasabusinesswheretheend-usersoftheirproductsorservicesaremainlyindividualconsumers,regardlessoftheirdistributionchannels.TheB2CmarketinSwitzerlandconsistsofseveralwell-knownlargemultinationalsandmanysmallercompanies.
TheSales&MarketingdivisionsupportsthefollowingB2Cspecialisations:
Food&BeverageLuxuryGoods/CosmeticsConsumerGoodsandappliancesRetail
South AfricaAustralia
Singapore
China
New Zealand
Japan
Brazil
Mexico
Canada
USA
Argentina
Russia
UAEDubai
Turkey
Michael Page Worldwide
Sweden
Portugal
Spain
France
Belgium
Luxembourg
Poland
Austria
Italy
UK
Ireland
The Netherlands
Germany
Switzerland
MichaelPageAfricaoperatesoutofParisforpositionsineveryAfricancountry,exceptSouthAfrica.MichaelPageEasternEuropeoperatesoutofMunichforpositionsinEasternEurope,exceptPolandandRussia.MichaelPageLatinAmericaoperatesoutofSaoPauloforpositionsinColombia,Peru,CostaRicaandVenezuela.
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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ThissalarysurveycoverseachpositionthattheSales&Marketingteamrecruitsfor.Theinformationpresentedinthisdocumentisbasedonourongoingsurveysofcandidatesandclients,whichincludemultinationalcorporationsaswellassmall-to-mediumenterprises(SME)throughoutthecountry.IntheEuropeanUnionandSwitzerland,wedefineanSMEashavinglessthan250employees.FurtherqualitativeinformationhasbeensuppliedbyconsultantsinourofficesinSwitzerland.
Ourresearchwascarriedoutbymeansofaquestionnairesentoutbymailand/ortelephoneinterview.Respondentswereaskedtogivetheminimum,maximumandaveragesalariesforeachqualificationlevel.Theinformationobtainedwassupplementedbyothermarketinformation,includingsalarydatafromourowninternaldatabase.Inaddition,asurveyofatleast20candidateswasconductedforeachposition.
Onecaveatconcerningthissalaryguide:multiplefactorsdictatetheactualsalarypaid.Theseincludeelementssuchascompanysize,businesssector,thenatureoftheposition,thenumberofyearsinthecompany,meritpayments,staffresponsibilityandgeographicallocation.Additionally,duetostatisticallimitationsofthissurvey,certainsalariesmayfalloutsidethedesignatedrange.
InSwitzerland,mostsalariesarecomprisedofbothfixedandvariableelements.Inthissurvey,allsalariesexcludethevariableelementcommonlyreferredtoasabonus.However,wehaveobservedausualbonus,ontopofthebasesalary,rangingfromapproximately10%to50%,dependingonthecompany.Additionally,dependingontheleveloftheposition,andparticularlyinthecaseofmanagerialpositions,otherbonusescanbeconsideredandarenegotiatedforthecontractsignature.Theseincludehealthinsurancecosts,accommodationfees,companycar,mobilephone,stockoptionsandrelocationexpenses.Thesebonusestakentogethercanconstituteasignificantpackage.
Whenindicatingthesalariesforeachposition,weprovidesixdifferentcategoriestoidentifythemostrelevantsalaryrange:
B2B:InformationTechnology&TelecommunicationsFinancialandBusinessServicesIndustryandManufacturing
B2C:FoodandBeverageLuxuryGoods/CosmeticsConsumergoodsandappliances
METHODOLOGY
1. SALES POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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1.1 Customer Service Representative/Customer Service Manager
The Main Tasks are:
Guideateamofcustomerservicerepresentatives(Manager)Resolvecustomerrequests,questionsandcomplaintsfrequentlyrequiringanalysisofsituationstodeterminebestuseofresourcesServeasliaisonbetweenthecustomerandvariousdepartmentsSolicitsalesofneworadditionalservicestoexistingeventsProvidepricinganddeliveryinformation,processesorders,andpreparescashreportsSetupnewaccounts,maintainsrecords,preparesreportsandperformsworkprocessingassignmentsandrelatedclericaldutiesKnowledgeableincustomerserviceincludinghotelreservations,groundtransportation,informationonlocalattractionsandactivities,andotherinformationthatprovidesvaluableservicetothecustomers,whenneededResolvethemostdifficultissues(Manager)
Reports to:
SalesManagerSalesDirector
Similar Job Titles:
AfterSalesRepresentativeAfterSalesManager
Ideal Candidate Attributes:
Relevanteducation,nouniversitydegreerequiredAminimumof3yearssalesexperience(Manager)Excellentcustomerapproach,affinityforprovidingqualityservicetothecustomerStrongproblem-solvingthinkingstyleExcellentleadershipskills(Manager)Abilitytomulti-taskExcellentcommunicationskillsandproblemsolvingabilitiesMultiplelanguageskillsrequiredMotivatedself-starterAbilitytoadapttoachangingenvironmentExcellenttimemanagementskills
1. SALES POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Salary indication Customer Service Representative (in CHF):
Salary indication Customer Service Manager (in CHF):
IT/Telco
IT/Telco
Food & Beverage
Food & Beverage
60,500
70,500
67,500
77,500
95,000
115,000
97,500
117,500
78,000
98,000
85,000
105,000
minimum
minimum
minimum
minimum
maximum
maximum
maximum
maximum
Financial & Business
Financial & Business
Luxury
Luxury
Industry
Industry
Consumer Goods
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
Salary
Salary
Salary
Salary
Salary
Salary
77,500
87,500
70,000
80,000
72,500
82,500
80,000
90,000
117,000
137,500
100,000
120,000
121,000
131,000
110,000
130,000
97,500
117,500
85,000
105,000
92,500
112,500
95,000
115,000
average
average
average
average
B2B
B2B
B2C
B2C
Salespositionsmayalsoincludea25-50%bonus(andinsomehighlycompetitiveandhighmarginbrancheslikeforexamplesoftware/solutionsales,thebonuscouldbeupto100%orevennon-capped)
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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1.2 Operational Sales
1.2.1 Sales RepresentativeThe Main Tasks are:
DemonstratetheirproductsandadviseclientsonhowtousetheseproductsTraveltoandvisitprospectivebuyersandprospectiveclientsCompleteunderstandingofpricingandproposalmodelsDemonstratetheabilitytocarryonabusinessconversationwithbusinessownersanddecisionmakersMaximiseallopportunitiesintheprocessofclosingasaleresultinginthetakingofmarketsharefromlargercompetitorsSellinaconsultativemannerandmakesolution-orientedrecommendationstothebusinessissuesofprospects
Reports to:
SalesManagerAccountManager(whenaccountrepresentative)
Similar Job Titles:
AccountRepresentativeSalesAssociate
Ideal Candidate Attributes:
Relevanteducation,universitylevel(appreciated,butnotrequired)Minimumof1-2yearsofexperienceindirectsalesTechnicalsellingskillsandproductknowledgeFocusedonfulfillingbudgettargetsAbilitytoworkinademandingcustomer-orientedenvironmentSelf-starterwithahands-onworkapproachEnthusiasticandoutgoingpersonalityAttentiontodetail
1. SALES POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Salary indication Sales Representative (in CHF):
IT/Telco
Food & Beverage
66,000
72,500
90,500
97,500
78,250
85,000
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
75,000
80,000
70,000
77,500
100,000
110,000
97,500
105,000
87,500
95,000
85,000
92,500
average
average
B2B
B2C
Salespositionsmayalsoincludea25-50%bonus(andinsomehighlycompetitiveandhighmarginbrancheslikeforexamplesoftware/solutionsales,thebonuscouldbeupto100%orevennon-capped)
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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1.2.2 Key Account Manager
The Main Tasks are:
OverallresponsibilityforrelatedaccountsDevelopandexecuteamutuallyagreedandstrategiccustomerplantoincreasepotentialbusinessinlinewiththecommercialpolicyoftheorganisationIncreasecustomersatisfactionandcustomervalue-addedbenefitsIntroducenewinitiativesinlinewiththecommercialpolicyAnnualstrategyparticipationandexecutionSelf-developmentaswellasthesuccessfuldevelopmentofnewteammembersPartofaninternationaltaskforceteam
Reports to:
SalesManager/DirectorSales&MarketingManagerBusinessUnitManagerBusinessDevelopmentManager
Similar Job Titles:
AreaSalesManager(whengeographic)
Ideal Candidate Attributes:
Universitydegreeorequivalent(preferred)3+yearsworkingexperienceinacustomercontactrolewithinacompanywhereanalysisandbusinessdevelopmentwasakeysuccessfactorWorkexperiencewithfinancialmeasuresandKPIsAchievedresultsinacross-culturalenvironmentWorkedsuccessfullyinamatrixstructureExcellentnegotiation,sales&customerserviceskillsAnup-to-dateknowledgeofCRMsystemsBusinessacumen,relevantfunctional/technicalskillsanddecisionmakingqualitiesAstrongfocusonresults,organising,customers,peerrelationshipsandprocessmanagement
1. SALES POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Salary indication Key Account Manager (in CHF):
Salespositionsmayalsoincludea25-50%bonus(andinsomehighlycompetitiveandhighmarginbrancheslikeforexamplesoftware/solutionsales,thebonuscouldbeupto100%orevennon-capped)
IT/Telco
Food & Beverage
81,000
87,500
101,500
119,500
93,250
102,000
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
90,000
107,000
85,000
97,000
119,500
143,500
112,000
139,500
107,000
124,500
107,000
119,500
average
average
B2B
B2C
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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1.3 Sales Management
1.3.1 Account ManagerThe Main Tasks are:
EnsurethatserviceagreementsareadheredtoandreportperformancetoclientonmonthlybasisGivesuggestionsinsupplierselectionthatareinconcurrencewiththeSalesRepresentative,SalesManagerorotherAccountManagers(eveninternationally)AgreeonsellingpriceinaccordancewiththemarketpriceinordertomaximisereturnfortheclientComprehendtheaccountstructure,includingkeycontactsAccountandclientrelationshipmanagementManageclientexpectationsResponsibleforSWOTanalysisonamonthlybasisIdentifyandcommunicatebusinessdevelopmentopportunitiestoexecutivelevelmanagementParticipateintheQualityAssuranceandContinuousImprovementprogrammes
Reports to:
SalesManagerSalesDirectorHeadof(Key)AccountManagement
Similar Job Titles:
KeyAccountManagerRegional/AreaSalesManagerSalesRepresentative
The above mentioned similar job titles are stated to clarify the ‘grey zone’ that exists in the naming of sales positions. The seniority or (salary) level of these positions varies between companies, regions and in the end the seniority of the person in this role. E.g.: The position of ‘Sales Representative’ can be more senior or higher paid at Company A than the ‘Account Manager’ role in Company B.
Ideal Candidate Attributes:
Bachelor’sdegree3-5yearsofbusinessexperiencepreferredProvenaccountmanagementskillsExperiencegivingpresentationstoclientsStrongprojectmanagementknowledgeAbilitytocommunicatewithindividualsofvariousbackgroundsIndependentanddedicatedworkethicAbilitytocomprehendandtakebestpracticeapproach
1. SALES POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Salespositionsmayalsoincludea25-50%bonus(andinsomehighlycompetitiveandhighmarginbrancheslikeforexamplesoftware/solutionsales,thebonuscouldbeupto100%orevennon-capped)
IT/Telco
Food & Beverage
72,000
84,500
105,500
112,500
84,500
100,000
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
90,000
95,000
79,500
92,500
115,000
135,000
112,500
120,000
102,500
110,000
100,000
107,500
average
average
B2B
B2C
Salary indication Account Manager (in CHF):
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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1.3.2 Channel Sales ManagerThe Main Tasks are:
Overallresponsibilityforselectedchannel(s)Meetingandexceedingsetsalesquotaswhileadheringtotheorganisation’ssalesrulesofengagementActivelydrivepartnerstomaximisesalesandtotalpartnershippotentialthroughsalesbestpractices,trainingandsupportManagesalesordersandprovidestatustopartnersand/ormanagerCommunicateskillfullywithpartnersonnewproductsandserviceofferingsCreatesystemsandprocedurestostreamlinepartnermanagementWorkwiththemarketingdepartmenttodriveprogramsandeventstoextendtherelationshipstonewprospectsManagingacomplexsalewiththeorganisation’spartnersDemonstratingindustryknowledgeProvidingweeklyreportingofpipelineandforecastusingsalesforceautomationtoolsAttendingandparticipatinginsalesmeetings,productseminarsandtradeshowsPreparingwrittenpresentations,reports,andpricequotationsConductingcontractnegotiationsDefiningandexecutingpartnersalesplans
Reports to:
SalesManager/DirectorSales&MarketingManagerBusinessUnitManagerBusinessDevelopmentManager
Similar Job Titles:
AreaSalesManager(whengeographic)
Ideal Candidate Attributes:
Commercialuniversitydegreeorequivalent(preferred)4+yearsofsalesexperiencepreferredAbilitytomanageapipelinewithmultipleaccountsandpartnersProvensuccessinprospecting,buildingapipeline,movingopportunitiesthroughthesalescycle;proposing,presentinganddiscussingsolutions(oftenC-levelandotherdecision-makers)AbilitytocraftasolutionwithappropriateproductsandservicesthatmeetsbusinessgoalsbasedonclientdiscussionsHighlyanalyticalthinkingwithdemonstratedtalentforidentifying,scrutinising,improving,andstreamliningcomplexsalesprocessesProvenrelationship-builderwithstronginterpersonalskillsResults-drivenachieverwithexemplaryplanningandorganisationalskills,alongwithahighdegreeofdetailorientationHighlymotivatedself-starterwhotakesinitiativewithminimalsupervisionEnthusiastic,quicklearner,eagertomeetchallengesandquicklyassimilatesnewconcepts
1. SALES POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Salary indication Channel Sales Manager (in CHF):
IT/Telco
Food & Beverage
75,000
87,500
104,500
122,500
87,500
105,000
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
87,500
110,000
82,500
100,000
122,500
147,500
115,000
142,500
110,000
127,500
110,000
122,500
average
average
B2B
B2C
Salespositionsmayalsoincludea25-50%bonus(andinsomehighlycompetitiveandhighmarginbrancheslikeforexamplesoftware/solutionsales,thebonuscouldbeupto100%orevennon-capped)
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
24
1.3.3 Sales Manager/Business Development ManagerThe Main Tasks are:
Motivateandleadsalesteams(SalesRepresentative,AccountManager)ResponsibleforthecombinedperformanceoftheteamEnsurethateveryonewithintheteamreachestheirrespectivetargetsToreachorexceedsalestargetsRecruitandtrainsalesstaffSupervise,motivateandmonitorteamperformancetoreachorexceedsalestargetsAllocateareasand/orsectorstothesalesteam(s)Setbudgets,targets,P&Lresponsibility(onlyonhigherlevel)LiaisewithotherlinemanagersReportbacktoseniormanagersVisitpotentialcustomerstoprospectfornewbusiness(alongwithRepresentative)Maintaindetailedknowledgeofthecompany’sproductsorservicesKeepabreastofwhatcompetitorsaredoing
Reports to:
SalesDirectorSales&MarketingManager/DirectorBusinessUnitManagerBusinessDevelopmentManager/Director
Similar Job Titles:
SalesDistributionManager
Ideal Candidate Attributes:
4yearuniversitydegreeorequivalentexperience4+yearsofexperienceasaSalesRepresentative/AccountManagerinagivensectorProvensalestrackrecordKnowledgeofprinciplesandmethodsforshowing,promoting,andsellingproductsorservicesExperiencedinsalestechniques,andsalescontrolsystemsKnowledgeofthebusinessandmanagementprinciplesthatareinvolvedinstrategicplanningandcoordinationofpeopleandresourcesStrongleadershipskillsAffinitytopeopleOutgoingpersonalityMentaltoughness
1. SALES POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
25
Salary indication Sales Manager/Business Development Manager (in CHF):
IT/Telco
Food & Beverage
79,500
83,000
116,250
132,000
97,000
104,500
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
94,500
104,500
89,500
99,500
139,500
154,500
132,000
147,000
117,000
129,500
112,000
124,500
average
average
B2B
B2C
Salespositionsmayalsoincludea25-50%bonus(andinsomehighlycompetitiveandhighmarginbrancheslikeforexamplesoft-ware/solutionsales,thebonuscouldbeupto100%orevennon-capped)
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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1.4 Sales Director/Business Development Director
The Main Tasks are:
Delivermajoraccountpenetrationstrategiesaswellasestablishingthefollowing:settingstandardsandprocessesforsalesstrategy,accountdevelopment,pricing,launchprocesses,andstrategicaccountsellingProvidehands-onmanagementofthesalesteamsAchieveagreedsalestargetsDeveloporganisationalstructure&capabilitytodeliveroperationalandstrategicplans/objectivesImplementplansandmanageperformanceagainstoperational,tacticalandstrategicplansLeadandinspireworkforce-createaculturethatissupportiveofbusinessaimsaswellasthecorporatevisionMaintainanddeveloprelationshipswithexistingcustomersataseniorlevelP&LresponsibilityVisitpotentialcustomerstoprospectfornewbusiness(onaC-level)NegotiatingthetermsofanagreementReviewpersonalsalesperformancewiththegoaltomeetorexceedtargetsUnderstandcustomer’sbusinessandrequirementsAssemblecostcalculations,andprovidingcustomerswithcostestimatesLiaisewithcustomers(whichmayincludeactualselling),KeyAccountManagementapplicable
Reports to:
VPSalesCountryManagerCOOCEO
Similar Job Titles:
National/European/GlobalSalesDirectorDirectorofSalesOperationsHeadofSales
The above mentioned similar job titles are stated to clarify the ‘grey zone’ that exists in the naming of sales positions. The seniority or (salary) level of these positions varies between companies, regions and in the end the seniority of the person in this role. E.g.: The position of ‘Sales Director’ can be more senior or higher paid at Company A than the ‘VP Sales’ role in Company B.
Ideal Candidate Attributes:
UniversitydegreeinBusiness,MBApreferred5+yearsofsalesexperience,3+yearsinaspecificsectorProvensuccesssellingtolargeorganisationsProficientinfullsalescycleandgeneratingnewbusinessStrongsenseofinitiativeanddesiretoachieveExperienceinmanaging/developingandcoachingalargenumberofstafftoachievetargetsEstablishedawelldevelopedinternal&externalcontactnetworkSolidknowledgeofrelevantlegislation&externalenvironmentProvenproblem-solving&decision-makingabilityPersonableprofessionalwhosestrengthsincludeculturalsensitivityandanabilitytobuildrapportwithadiverseworkforceinmulticulturalsettings
1. SALES POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Salary indication Sales Director/Business Development Manager (in CHF):
IT/Telco
Food & Beverage
122,500
126,000
159,250
175,000
140,000
147,500
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
137,500
147,500
132,500
142,500
182,500
197,500
175,000
190,000
160,000
172,500
155,000
167,500
average
average
B2B
B2C
Salespositionsmayalsoincludea25-50%bonus(andinsomehighlycompetitiveandhighmarginbrancheslikeforexamplesoftware/solutionsales,thebonuscouldbeupto100%orevennon-capped)
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
28
1.5 Sales & Marketing Director/Business Unit Director
The Main Tasks are:
Formulateandimplementstrategicaswellastacticalsales&marketingplansOverseeallnecessaryactivitiestofulfilstrategicobjectivesIdentifypotentialnewclients,convertenquiriesfrompotentialclientstosalesDeveloprelationshipswithexistingclientsandmaximiserevenuepotentialDevelopandadaptexistingmarketingactivitiestoensureawarenessofthecompanyamongthetargetgroupsProvidetimelyandreliablemanagementinformationBuildtheoverallstrengthandperformanceoftheSalesandMarketingteamandthereforethecompanyasawholeP&LresponsibilityParticipateineventsthatwillsupportcompanyawarenessanditscredentialsArrangeandleadbusinessmeetings,deliveringsalespresentationsinaprofessionalmannerWorkwiththeMarketingteaminordertodevelopideasfornewservicesandnewmarketsforexistingservicesPresentmonthlyreporttomanagement,evaluatingpastperformanceSuggestfutureactivitiesanddirection
Reports to:
ManagingDirectorCOOCEOVicePresidentMarketingVicePresidentSales
Similar Job Titles:
BusinessUnitManagerHeadofSales&Marketing
Ideal Candidate Attributes:
UniversitydegreeinBusinessManagement,MBA(preferred)5+yearsprovenmanagementexperiencewithintheSalesandMarketingfieldinmanagerialroleswithP&LresponsibilityPossessstrongworkethic,integrityandloyaltyTeamplayerwithabilitytoworkwellunderpressureExperienceinleading,motivatinganddrivingpeopleProvenleadershipbuilderandteambuildingabilityExcellentcommunication,negotiationandpresentationskillsEntrepreneurialspiritDemonstratedsuccessinmanagementFinancial,legalandadministrativeskills
1. SALES POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
29
Salary indication Sales & Marketing Director/Business Unit Manager (in CHF):
IT/Telco
Food & Beverage
122,500
137,500
173,000
192,500
147,500
165,000
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
145,500
170,000
137,500
160,000
202,500
210,000
192,500
220,000
175,000
190,000
167,500
180,000
average
average
B2B
B2C
Salespositionsmayalsoincludea25-50%bonus(andinsomehighlycompetitiveandhighmarginbrancheslikeforexamplesoftware/solutionsales,thebonuscouldbeupto100%orevennon-capped)
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
30
1.6 International Business Director/ Multi-Regional Sales Director
The Main Tasks are:
Gainasolidunderstandingofthecompany’sofferings,competitiveadvantages,marketpositioningandcompetitivelandscapeonaninternationallevelQualifyinitialsalesopportunitiesthroughresearch,financialanalysisandclientcontact(C-levelclients)Quicklyandsuccessfullydevelopandmaintainbusinessrelationshipswithtargetedinternationalpartnersattheexecutivelevel.Workhardatfosteringrelationshipswithallmembersofthetargetedorganisation.Maintainrelationshipsnotonlyduringthesalescycle,butwithprospectsnotreadytobecomeanactivepursuitClosedealsPresentationstopotentialcustomersinordertodemonstrateservicesandgainnewmarketshareMaintainrelationshipswithexistingcustomersthroughregularreviewvisitsStafftradeexhibitionsGainaclearunderstandingofcustomer’sbusinessandrequirementsSignificanttravelrequiredFurtherresponsibilitiesarestatedunderposition1.4SalesDirector/BusinessDevelopmentDirector
Reports to:
VicePresidentSalesCOO
Similar Job Titles:
DirectorRegionalSalesDirector
Ideal Candidate Attributes:
Commercialuniversitydegreerequired,MBAorequivalentexperiencestronglypreferred5+yearsofprovensuccessinbusinessdevelopment,clientmanagement,and/orsales7+yearsofoverallbusinessexperience,ofwhichatleasthalfwasonaninternationallevelExperiencesellingcomplexsolutionsProventrackrecordofdeliveringprofitablebusinessandmeeting/exceedingsalesgoalsStrongconsultingandnegotiationskillsDemonstratedabilitytoworkindependently,totakecalculatedrisksandtoexceedinternalandexternalexpectationsMusthaveasuccessfultrackrecordofdevelopingwin/winsuccessfulpartnershipsincompetitivemarketplaceswith
sometimeslimitedresourcesMustpossessexceptionalethics,excellentjudgment,andadesiretowinSelf-starterwithanentrepreneurialworkethicStronganalyticalskillsExcellentcommunicatorResult-orientedteamplayerwithacommittedefforttomeetindividualgoals
1. SALES POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
31
Salary indication Int. Business Development Director/Multi-Regional Sales Director (in CHF):
IT/Telco
Food & Beverage
165,750
172,500
202,500
210,500
183,250
190,000
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
182,500
192,500
177,500
187,500
225,000
240,000
217,500
232,500
202,500
215,000
197,500
210,000
average
average
B2B
B2C
Salespositionsmayalsoincludea25-50%bonus(andinsomehighlycompetitiveandhighmarginbrancheslikeforexamplesoftware/solutionsales,thebonuscouldbeupto100%orevennon-capped)
2. MARKETING POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
34
2.1 Product/Brand Manager
The Main Tasks are:
ManagetheentireproductlifecyclefromstrategicplanningtooperationalactivitiesDefinenewproductsandoutlineproductdifferentiationCoordinatenewproductlaunchesSpecifymarketrequirementsforcurrentandfutureproductsbyconductingmarketresearchsupportedbyon-goingvisitstocustomersandnon-customers,aswellasend-usersBuildproductroadmaps,thusdrivingasolutionsetacrossdevelopmentteams(primarilyDevelopment/Engineering,andMarketingCommunications)throughmarketrequirements,productcontract,andpositioningAnalysepotentialpartnerrelationshipsfortheproductResponsibleforoverseeingtheconceptualisation,design,productionandsellingofproductsSet-upandimplementqualityassuranceprotocolsfortheproductBriefandtrainthesalesforceatperiodicalsalesmeetings
Brandspecific:Attractattention,suggestingcompanyorproductbrand/image,makingithighlyattractiveSuggestproductbenefitsorsuggestusage,makingitstandoutoutamongagroupofotherbrands
Reports to:
CategoryManagerMarketingManager/DirectorBusinessUnitManager/DirectorSalesManagerInternationalProduct/MarketingManager(onlyinsmallerorganisations,iflargerorganisationthenonadotted-lineormatrixstructure)
Similar Job Titles:
N.A.
Ideal Candidate Attributes:
CommercialuniversitydegreepreferablyinMarketing/Communications1-3yearsofproduct/brandmanagementexperiencepreferablysectorspecificKnowledgeableinspecificsubjectareaWillingnesstotraveltocustomerandnon-customersitesHighlyanalyticalwithstrongtechnicalskillsSensibilitytointernationalmarketsandcustomersGreatcommunicationskillsandabilitytosellideastointernal/externalstakeholdersCreativeResult-orientedGoodorganisationalskills
2. MARKETING POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
35
Salary indication Product/Brand Manager (in CHF):
IT/Telco
Food & Beverage
87,500
72,500
137,500
107,500
116,875
91,375
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
72,500
80,000
87,500
75,000
117,500
130,000
137,500
120,000
94,000
110,500
116,875
102,000
average
average
B2B
B2C
Marketingpositionsmayalsoincludea0-25%bonus
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
36
2.2 Category Manager
The Main Tasks are:
Develop/definethecategory(i.e.whatproductsareincluded/excluded)Definetheroleofthecategorywithinthecompanyorwiththeclient/retailerAssessthecurrentperformance,thensetobjectivesandtargetsforthecategoryDeviseanoverallstrategyusingspecifictactics,focusonlong-termmaximisationofprofitabilityManagedevelopmentandre-launchprocessesfromthecreativebrieftothefinalevaluationCoordinateandmotivateinternalandexternalpartnersContactpersonforrelatedcountries,departmentsandsuppliersDesignandexecuteconsumerresearchtomaximisecategoryinsightDevelopaperiodicalcategoryplantodrivethroughputonthiscategorybydevelopingarangeofactivitiesforimplementation
innationalandregionalaccounts
Reports to:
MarketingManager/DirectorBusinessUnitManager/Director
Similar Job Titles:
N.A.
Ideal Candidate Attributes:
Commercialuniversitydegree(preferable)2-3yearsofproduct/brandmanagement/marketingexperiencepreferablysectorspecificGoodanalytical,interpersonalandorganisationalskillsStrategicthinkingandabilitytoworkproactivelyTargetaswellasclient-orientedStrongcommunicationskills,enthusiasticandopen-mindedProcessdrivenwithahighemphasisontheimportanceofthepurchasingfunctionStrong,influentialandambitiousteamplayer
2. MARKETING POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
37
Salary indication Category Manager (in CHF):
IT/Telco
Food & Beverage
92,500
77,500
142,500
112,500
121,875
96,375
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
77,500
85,000
102,500
80,000
122,500
135,000
137,500
130,000
99,000
115,500
121,875
107,000
average
average
B2B
B2C
Marketingpositionsmayalsoincludea0-25%bonus
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
38
2.3 Marketing Manager
The Main Tasks are:
Overseeallmarketing,advertisingandpromotionalstaffandactivitiesEstablishmarketingstrategiestomeetorganisationalobjectivesEvaluatecustomerresearch,marketconditionsandcompetitordataImplementtheorganisations’marketingplanManagetheMarketingdepartment’sbudgetanddeliverallmarketingactivitywithinsetbudgetInitiatemarketingstrategiesandcoordinateactionstoinfluencethemarketManagecorrespondencewithmediaandadvertisingoutletsReportandwherenecessarytakecorrectiveactiontoimprovesituationsbothexternallyandinternallySupportsubsidiariesinpresentations,seminarsandtrainingfor(potential)customersDevelopandimplementacompany-widemarketplan,collaboratewithalldepartmentstoexecuteAssumeresponsibilitytodeliverallnecessarycollateralsforasuccessfulmarketingstrategy
Reports to:
MarketingDirectorSales&MarketingManager/DirectorBusinessUnitManagerInternationalMarketingManager
Similar Job Titles:
N.A.
Ideal Candidate Attributes:
UniversitydegreewithMarketingfocus4-5yearsofexperienceinbrand/marketingmanagementinarelatedsectorAbilitytodiscussstrategicandsensitiveissuesUnderstandanddeveloplong-termbusinessvisionLeadershipskillsincludingrecognisingthestrengthsandweaknessesinothersaswellasoneselfAnalyticalexpertise,abilitytounderstandcomplexissuesandtheirconsequencesAbilitytoworkeffectivelywithbothinternalandexternalstakeholdersOrganiseseminarsandgivetrainingtosalesstafftoupgradetheknowledgeofthesolutionandvalidationdrivendemandwithinthemarketInitiateandsupportsalesactivitiesCharismaticandinfluentialpersonality
2. MARKETING POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
39
Salary indication Marketing Manager (in CHF):
IT/Telco
Food & Beverage
102,500
102,500
155,000
160,000
122,500
117,500
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
97,500
120,000
110,000
115,000
135,000
157,500
140,000
152,500
107,500
137,500
125,000
132,500
average
average
B2B
B2C
Marketingpositionsmayalsoincludea0-25%bonus
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
40
2.4 International Product Manager
The Main Tasks are:
Defineproductstrategy(internationally)androadmapResponsibleforpre-marketingstrategiesandactivitiesensuringsuccessfulpre-launchandlaunchplanningoftheproductonaninternationallevelDevelopandoverseeexecutionofmarketshapingactivitieswithspecificfocusonthemessageoftheproductincollaborationwithothersupportfunctionsinHQandotheraffiliatesLeaderofinternationaltask-forceteams,subsequentlymanagingpeopleindirectlyorinamatrixWorkwithexternalthirdpartiestoassesspartnershipsBeanexpertwithrespecttothecompetitionDevelopthecorepositioningandmessagingfortheproductPerformproductdemostointernationalcustomersSetpricingtomeetrevenueandprofitabilitygoalsDevelopsalestoolsandcollateralProposeanoverallbudgettoensuresuccessBriefandtrainthesalesforceatquarterlysalesmeetings
Reports to:
InternationalMarketingManager/Director
Similar Job Titles:
N.A.
Ideal Candidate Attributes:
Commercialuniversitydegree(MBApreferred)Minimum5yearsofexperienceasaProductManagerorMarketingManageronalocallevel,orinamanagement-rotationprogramwithintheinternationalheadquartersofgivencompanyDemonstratedsuccessdefiningandlaunchingproductsExcellentwrittenandverbalcommunicationskillsProventeamworkskillsGreatstrategicplanningabilityProvenabilitytoinfluencecross-functionalteamswithoutformalauthorityWillingnesstotravel20-30%
2. MARKETING POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
41
Salary indication International Product Manager (in CHF):
IT/Telco
Food & Beverage
117,500
102,500
167,500
137,500
145,875
121,375
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
102,500
110,000
117,500
105,000
147,500
160,000
167,500
150,000
124,000
140,500
146,875
132,000
average
average
B2B
B2C
Marketingpositionsmayalsoincludea0-25%bonus
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
42
2.5 International Marketing Manager/Marketing Director
The Main Tasks are:
Developandleadallinternationalmarketinginitiativesofthecompany,ofaproductorproductgroupPlan,directandmanagemarketingefforts,includingapprovalofannualmarketingplansforthedesignatedbrands,products
and/orservices,withfocusonthepriorityinternationalmarkets,ensuringmaximumreturnoninvestmentDeliversalesvolume,netsalesvalue,marketshareandprofitprojectionsforthebusinessMonitorthecompetitivelandscapeinthecategoryanddevelopstrategieswhichexploitin-marketopportunitiesInitiatemarketresearchstudiesandanalysetheirfindings,cascadingthelatterintobrandplansProvideacommunicationlinkbetweenCentralMarketingandotherlinefunctionsProvideacomplete360degreemarketingmixtoolboxManageallbrandrelatedinnovationandnewbusinessinitiativeprojectsReviewandapprovecopy,productandpackagingchangesWorkwiththemarketsinleadingtheimplementationofnewproductdevelopmentprojectsDevelopbestpracticeCo-ordinatemarketresearchprojectsSupportcountrymarketingteamsonanongoingbasisBudgetmanagement
Reports to:
VP(VicePresident)MarketingHeadofInternational/GlobalMarketing
Similar Job Titles:
GlobalMarketingManagerHeadofMarketing(&Sales)
The above mentioned similar job titles are stated to clarify the ‘grey zone’ that exists in the naming of sales positions. The seniority or (salary) level of these positions varies between companies, regions and in the end the seniority of the person in this role. E.g.: The position of ‘Marketing Director’ can be more senior or higher paid at Company A than the ‘Global Marketing Manager’ role in Company B.
Ideal Candidate Attributes:
CommercialuniversitydegreeinMarketing,BusinessManagementorrelatedfield,preferablycoupledwithanMBA5-10yearsofworkexperiencewithclassicalmarketingexperience,includinginternationalexposureBackgroundwithingivensectorisadvantageous,howeverabilityismorecriticalthanpriorindustryknowledgeExperiencedin,andcomfortablewith,allpartsofthemarketingmixMultiplelanguageskillsexpected,EnglishismandatoryNegotiationandpersuasionskillsAbilitytoprioritiseandmulti-taskStronginterpersonalskillswiththeabilitytointerfaceacrossallfunctions/teamsExcellentoral/writtencommunicationandpresentationskillsDemonstrateinitiativeandadrivetoachieveresultsStrongorganisationalskillsWillingnesstotravelextensively
2. MARKETING POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
43
Salary indication International Marketing Manager (in CHF):
IT/Telco
Food & Beverage
132,500
132,500
175,000
190,000
152,000
147,500
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
122,500
150,000
120,000
145,000
155,000
187,500
150,000
182,500
137,500
167,500
135,000
162,500
average
average
B2B
B2C
Marketingpositionsmayalsoincludea0-25%bonus
3. COMMUNICATIONS POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
46
3.1 Media & PR
The Main Tasks are:
Createpressreleasestopromotetheorganisation/companyNegotiatepromotionalpartnershipswithpress,internet,radioandTVmediaWorkingwithaccountmanagers,prepareanddistributepressreleasesBuildrelationshipswithgenericmediapartnersMonitorandreportonactivitiescreatedanddevelopedbythemediaDeveloppitchesandproactivemediastrategiesCultivateandmaintainrelationshipswithnationalandinternationaldesign,tradeandbusinesspress
Reports to:
MarketingManagerSales&MarketingDirectorCommunicationsManagerCountryManager
Similar Job Titles:
PRCoordinatorMediaManagerPRManagerAdvertisingManager
Ideal Candidate Attributes:
BA/BSandexperiencewithinapublicrelationsagency,corporationornon-profitPriorexperienceinmediaasajournalistisofadvantageIntellectualcuriosityandstrongabilitytolearnKnowledgeanduseofmediaresearchExcellentpresentationandnegotiationskillsBroadexposureandcompetencewithmodernofficeandcommunicationsoftwareStrongmediarelationsskills-solidunderstandingofmediarelationspracticesStrongmanagementskills-abilitytobalanceprioritiesandworkloadwhileremainingresponsivetointernalandexternalrequestsStrategicandcreativethinker-excellentwritingandcommunicationskillsAbilitytobebothfocusedandflexibleinanenvironmentwithchangingprioritiesAbilitytofollowthroughwithattentiontodetailStrongteamplayerwithexcellentinterpersonalskills-abilitytoworkwithmanylevelsofinternalandexternalaudiences
3. COMMUNICATIONS POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
47
Salary indication Media & PR (in CHF):
IT/Telco
Food & Beverage
100,000
75,000
145,000
107,500
122,500
92,500
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
85,000
92,500
80,000
87,500
120,000
132,500
115,000
125,000
102,500
112,500
97,500
107,500
average
average
B2B
B2C
Communicationpositionsmayalsoincludea0-20%bonus
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
48
3.2 Communications Manager
The Main Tasks are:
Serveasacompanyspokesperson(internallyandathigherlevelsexternallytoallstakeholders)ServeasaninternalliaisontotheboardCoordinatecommunicationsprojectswithvendorsandcontractorsforthedevelopmentandproductionofeducationaleventpromotionalmaterials,websiteproductionandothercollateralWorkcollaborativelywithadiversestaffteamtocreateandmanagecross-organisational,integratedmarketingstrategiesProvidewritingandeditingsupportforalloutboundmembercommunicationincludingallpromotionalmaterials,websitecontent,amonthlynewsletterandtheannualreportAdherencetocompanyguidelinesReviewandeditexistingpromotionalmaterialsformarketingeffectiveness(whenneededfromMarketingDepartment)
Reports to:
CommunicationsDirectorHeadofCommunicationsCountryManagerCOOCEO
Similar Job Titles:
Internal/ExternalCommunicationsManager
Ideal Candidate Attributes:
UniversitydegreeinMarketing/Communications4-5yearsofrelevantexperienceincommunicationsorpublicrelations(company/agency)includingdesignofcommunicationsconcepts,planningandexecutionofpublicandmediarelationsprograms,targetgroupprograms,messagingExcellentwrittenandverbalcommunicationsAbilitytoeffectivelyworkundertightdeadlinesandmanageprojectsindependentlyResourcefulnessinsolvingproblemsExcellentpeopleskillsandadynamicandenthusiasticattitudeStrongorganisationalskillsandkeenattentiontodetailComputerskillsStrongworkethicPriorassociationand/orinternationalmarketexperienceisdesired,butnotnecessary
3. COMMUNICATIONS POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
49
Salary indication Communications Manager (in CHF):
IT/Telco
Food & Beverage
110,000
82,500
157,500
117,500
132,500
100,000
minimum
minimum
maximum
maximum
Financial & Business
Luxury
Industry
Consumer Goods
Salary
Salary
Salary
Salary
Salary
Salary
92,500
102,500
92,500
95,000
130,000
145,000
130,000
137,500
110,000
122,500
112,500
117,500
average
average
B2B
B2C
Communicationpositionsmayalsoincludea0-20%bonus
4. RETAIL POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
52
4.1 Store Manager
The Main Tasks are:
SellproductstothecustomersImplementationofinnovativeideastoimproveprocessesandperformancewithinassignedarea(s)Interactionwiththestoreassociatesintheformoftraininganddevelopmentoncustomerservice,productknowledge,inventorycontrolandvisualmerchandisingdisplayCoachstoreassociatestoconsistentlyprovideexceptionalperformanceandcustomerserviceMonitorperformanceofstoreassociates,supervisecustomerexperienceanddifficultcustomerissuesPositiveandmotivatingcommunicationwithstaff,customersandpartnersAssistinrecruitment,retentionsandtrainingplanswithobjectivetobuildadiverseandtalentedteamCompliancewithallcompanypoliciesandproceduresMaintainstoreexpectationsandsystemsDemonstrateexcellentcommunicationskillswithstaff,customers,channelpartnersandheadquartersMaintainsalesgenerationfocus,completingsalestransactionsandoverrides(includingcash,creditandcheckprocessingaswellasexchanges,refundsandadjustments)anddailyaccountingandstoreoperationsproceduresStoreprofitabilitybyachievinggoalssetbytopmanagementOtheradministrativefunctionsasassignedbytopmanagement,includingdraftingperformancereviews,creatingandadjustingschedules,orderingsupplies
Reports to:
RegionalRetailManagerGeneralManagerofRetailChannelManagerRetailManager
Similar Job Titles:
N.A.
Ideal Candidate Attributes:
Secondary-schooldegree,ideallyadegreeinBusiness,orrelateddiscipline2+yearsofexperienceideallyinretail(leisure,fashion,customerelectronics,etc.)StrongteamspiritAbilitytomulti-taskeffectivelyDedicatedtocustomersatisfactionSelf-motivated,passionateandcreativeStrongleadershipskills
4. RETAIL POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
53
Salary indication Store Manager (in CHF):
minimum
maximum
Retail
Salary
80,000
140,000
110,000average
B2C
Retailpositionsmayalsoincludea0-10%bonus
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
54
4.2 Visual Merchandiser
The Main Tasks are:
ProvidedirectionandcommunicationtoCountryVisualManagersandthirdpartypartnersonoverallretailvisualpresentationandseasonalmerchandiselayout,supportingthemwithanylocalisationissuesEnsuretheimplementationofzonesandstoriesintothestoreOverseecountrytimelinesforevents,windowchanges,newmerchandiseandmarkdownstoensureregionalconsistencieswhereappropriateNetworkandsupportrecruitmentofqualitycountryvisualpersonnel,usingretailhiringguidelinesAssistintrainingcountryvisualpersonneltoachievevisualstandardsformatsOverseetheoverallfixture,storedesignandstoreplanningofallretailfascias(retailstores,shopinshop)forconsistencyandcompliancetointernationalretailstandardsSupporttheimplementationofstoreopeningsandrelocationsforhighprofilestoresResearchregionalmarkets,identifyopportunitiesanddevelop/coordinatespecialisedvisualdirectionthatdriveincrementalsales,increasetrafficandmaximisereturnoninvestmentAssessindustrydirectiontobenchmarkandsurpassindustrystandardsSupportanynicheorkeyproductcampaignsasrelevanttoregionalzonesand/orselectedcountrieswithinamarket.
Ensuretraining,translationorlocalcustomisationisincludedindocumentationandothertoolsProvideconstructivefeedbacktoinfluencepresentationsandmarketingcampaignstomeetthelocalcustomer’sexpectationsandneedsBrief/supportagencieswhendevelopingnewfixtures,visualsandrelatedtools,actingasaninterfacebetweenmarketingandpointofpurchase
Reports to:
VisualMerchandisingManagerHeadofVisualMerchandising
Similar Job Titles:
RetailDesignManager
Ideal Candidate Attributes:
3yearsofexperienceinoverseeingvisualmerchandisingstandardsacrossmultiplecountriesStrongretailexperienceinmanagingtheoverallbrandpresentationExperienceinsettingsignageprograms,windowcampaignsandgeneralretailmarketingstandardsManagementandtrainingexperienceExcellentverbalandwrittencommunicationskillsinEnglishatbusinesslevel,anyadditionalregionallanguageisappreciatedStronginterpersonal,organisational,andtimemanagementskillsAssertiveandresultsdrivenStrongPCskills-graphicdesignsoftware
4. RETAIL POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Salary indication Visual Merchandiser (in CHF):
minimum
maximum
Retail
Salary
70,000
130,000
100,000average
B2C
Retailpositionsmayalsoincludea0-10%bonus
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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4.3 Merchandising Manager
The Main Tasks are:
AnalysisofsalesthroughretailKPIstomaximiseprofit,aswellaspresentingthisfeedbacktoexecutivesDevelopandupdatecustomerprofilesandlocalcompetitiveinformationCommunicatemerchandiseopportunitiesandassortmentneedstobuyersandplanners:items,sizes,coloursandlifestylesComplywithmarketingterms,updatemarketingmanagementWorkwithstoresandbuyingofficesregardingmajorrealignmentsorreallocationoffloorspace,particularlyonamulti-storebasisWorkwithbuyingofficestocoordinateadvertisingeffortsacrossmarketsCommunicatemerchandisingconceptstostoremanagers-includingshopconcepts,trendideas,lifestyleconceptsDeveloppromotionalstrategyinconjunctionwithbuyerstomaximisesalesinallmarketsDemonstrateatrackrecordofsoundcommercialdecision-makingbasedontheprinciplesofValueBasedManagementWorkswithplanningorganisationtominimiseoutofstockmerchandiseandgrowbusinessopportunities
Reports to:
HeadofRetailMarketingPurchasingManager
Similar Job Titles:
CategoryManagerBusinessAnalystStockMerchandiserBusinessAnalyst,Planner
Ideal Candidate Attributes:
Commercialuniversitydegree3+yearsofretailmanagement/buyingexperienceExcellentanalyticalskillsHighlyorganisedandabilitytoadapttoquicklychangingprioritiesExcellentwrittenandverbalcommunicationskillsStrongnegotiationskillsAbilitytoworkwellwithalllevelsofmanagement,buildpartnershipsanddirectteamsAnunderstandingandappreciationofcommercialbestpracticeswithinthecontextofahighlyvaluablebrand
4. RETAIL POSITIONS
All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part, is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).
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Salary indication Merchandising Manger (in CHF):
minimum
maximum
Retail
Salary
80,000
140,000
110,000average
B2C
Retailpositionsmayalsoincludea0-10%bonus
Michael Page Switzerland:
Geneva
Quai de la Poste 121204 GenevaTel: +41 (0) 22 544 19 00Fax: +41 (0) 22 544 19 90
Zurich
Bahnhofstrasse 638001 Zurich
Tel: +41 (0) 44 224 22 22Fax: +41 (0) 44 224 22 23
Email: [email protected]: www.michaelpage.ch
