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SALA VERDE

This magazine was entirely created and produced by the students of the 2009-10

Master of Graphic Design at the Florence Institute of Design International.

Seven young designers from four different continents showcase their visual

interpretations of various aspects of their Italian experience. The result reflects one

year of work and experimentation with different media and disciplines, from art

history and illustration to photography and typography, filtered through the students’

varied backgrounds, interests and aesthetic sensibilities.

It’s been a very full and challenging year, with the school’s intensive courses and

activities on one side, and on the other a fascinating city with its rich historical

heritage and lively contemporary scene. And there was so much to explore and be

inspired by: the food, the language, the new friendships, the shopping, the Italian

culture, lifestyle and traditions, the local people, the night life, the surroundings...

And now, it’s time to move on and travel back home with a suitcase full of memories,

and new knowledge and skills waiting to be put to good use. I wish a great new

beginning and the best of luck to everyone!

Laura Ottina, graphic design teacher

ITALIAN GELATO 04/05 ITALIAN SHOES 06/07 - by dany scott TERRA ARIA FUOCO ACQUA 08/09 WATER IN ITS ELEMENT 10/11 - by pearl paul WALK ABOUT FLORENCE 12/13 LIFE IN FIRENzE 14/15 HOdGEpOdGE COLLAGE 16/17 - by lindsey bloomfield BRANd RELIGION 18/21 by antoni kaminski LIGHT ANd SHAdOW 22/23 GOTHIC THEATRE 24/25 - by lewis noronha TRAvEL ITALIA 26/27 TUSCAN TASTy 28/29 - by michelle ashcraft MOvING FLORENCE 30/33 - by velco dojcinovski SALA vERdE 34/35

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ITALIANGELATO

has a lower butterfat content,

regularly gelato contains

4-8% versus 14% for ice

cream. Gelato has lower

sugar content averaging from

16-22% versus 21% for

ice cream, so now we know

gelato is somewhat healthier

than ice cream.

In every street of Florence

you will find a gelateria, but

most of them are the typical

artificial ones that all the

tourists get. I will recommend

you my favorite ones that are

NATURAL and HOMEMADE.

The history of gelato dates

back to frozen desserts served

in ancient Rome and Egypt

made from ice and snow

brought down from mountain

tops and preserved below

ground. Later, gelato appeared

during banquets at the Medici

court in Florence.

I think one of the things that I

have enjoyed the most in Italy

are the gelatos. I’m a very big

fan of ice cream; chocolate

and cookies n’cream are

my favorite flavors, here in

Florence I always get Nocciola

and Bacio. Unlike the typical

american ice cream the gelato

DRIppy cREAmyfREShSmOOThcOLDWATERySWEETNATuRALyummy

Daniela Scott

11 | 12| 76

Daniela Scott

ITALIAN ShOES

they are well designed and

use high quality materials. It

feels so good when you go

out in the streets walking with

your brand new leather shoes!

It just makes you feel special.

Believe me, it’s totally worth

spending the money, plus they

last long, so go ahead and

give yourself a little treat. If you

are in Italy you MUST buy a

pair of shoes, its not too much

to ask, at least I think so.

It’s not an urban legend,

many people say Italian

shoes are the best, and it’s

true. They have high quality

craftsmanship and great style.

Italian designers are known for

their unique designs all over

the world, and this is because

they understand the anatomy

of feet as well as fashion.

When you purchase genuine

Italian shoes you are making

the right decision because

TERRA ARIAFUOCO ACQUA Pearl Paul

| 98

At times

the fog glowed

with a topaz light,

other times

a moist sun cast

rays dripping yellow drops.

That night,

thinking of the duties of my

elusive ode,

I took off my shoes

beside the fire,

sand spilled from them

and soon I was falling

fast asleep.

Pablo Neruda

WATERIN ITS ELEMENT Pearl Paul

| 1110

Then,

high amid the pines,

I saw lovely

naked laziness,

she led me off bedazzled and bemused,

she showed me on the sand

small broken bits

of marine matter,

driftwood, seaweed, stones,

seabirds’ feathers.

I hunted but did not find

yellow agates.

The sea surged higher,

crumbling towers,

invading

the shoreline of my homeland,

sending forth

successive catastrophes of foam.

Pablo Neruda

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Gelateria dei Nerivia de’ Neri 20

BuddakanLargo Bargellini 7/8

FrancescoviniBorgo dei Greci 7/r

Acqua Al Duevia vigna vecchia 40

Il Cucciolo via del Corso

Coquinariusvia della Oche, 15/r

Gromvia del Campanile

Caffe del 900Borgonissanti 3/r

Florence Institute of design International

La Carraiapiazza Nazario Sauro 25r

Santa Trinita Bridge Pillar

Maddina Tandoori via de’Bardi 47/r

Oibovia de’ Benci, 53/r

Gusta Pizza via Maggio 46

WAlk AbouT FloreNce

Gelateria dei NeriGreat gelato and excellent profiteroles.

BuddakanTasty Thai food, must try the chicken curry.

OiboGreat place for an aperitivo.

FrancescoviniHomemade cheesecake with fresh fruit topping.

Acqua Al DueBest pasta and filetto al balsamico.

Il Cucciolo At 6pm enjoy a warm freshly made bombolone al cioccolato.

CoquinariusGreat recipe for pear and cheese ravioli.

GromBest gelato made with fresh seasonal fruits.

Caffé del 900Good and cheap place for a quick lunch.

Florence Institute of Design InternationalGreat place to learn.

La CarraiaMust try the nocciola and bacio gelato.

Gusta PizzaBest inexpensive pizza al forno in Florence.

Santa Trinita Bridge PillarA place to relax with a bottle of wine and a beautiful view.

Maddina TandooriFor the real taste of Indian cusine.

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3 102 9

4 115 126 137 14

10 8 7

6

59

11

12

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1

2

34

| 1514 | 1413lindsey bloomfield

whene

ver

indo

ubt .

. .

JUMPINJUM

P INJU

MP

IN

JUM

P IN

in Life Life Life Life Life

in in in firenzefirenzefirenzefirenzefirenzefir

ODGEpODGEcOLLAGE

This graphic was created as a representation of my ex-

periences here in Florence over the past year of study.

The bright colors are a visual infusion of the many sounds

as well as emotions of this city and the people who

live here. Though Florence strives to retain its histori-

cal inheritance, do not let yourself be lulled into a false

sence of stillness, for this small city is always changing.

lindsey bloomfield | 1716

“Madonna of the Harpies”,

a painting by Andrea del

Sarto, 1517.

RELIGION

BRAND

Ant

oni k

amin

ski

| 1918

| 2120

“Christ With The Four

Evangelists”, a painting

by Fra Bartolomeo, 1516.

rand religion is a

project directly inspired

by the city of Florence,

where the old meets

the new.

Walking through some

of the narrow Florentine

streets it seems like

time has stopped in the

XV century, every corner

is history, the walls still

carry the echoes of

Savonarola’s preaching.

Just two blocks away

you might find yourself

back in the year 2010,

surrounded by stores

of high-end fashion

designers like Gucci

and louis Vuitton.

That specific contrast

is what I focused on in

my project.

What is the most

important issue for

contemporary people?

What do we believe in?

Who are our authorities?

B

common views showing

the contrasts between the

renaissance and contem-

porary world in Florence.

lIGhT& ShADoW lewis Noronha

The interaction of light and

Shadow is fascinating.

light can make the subject feisty

or dull while shadows can make

it mysterious or terrifying.

our assignment was to present

a series of photographs, shot in

a simple studio set-up.

The topic I chose was protrait

photography with a dramatic

light effect from the side.

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| 252411 | 12

The GoThIc TheATre

This photoshoot was one of the final projects in university in a simple 2 light studio set-up. My classmates were the models and we borrowed props. I created some of the designs for the faces, while others were done by the models themselves.

lewis Noronha

Goths Don’t Identify With evil, We Mourn The evil In Society. The Fascination With Death Is basically A reminder To us of our own Mortality.

TRAVEL ITALIAI was inspired by the golden age of tourist posters in Italy from 1920 to the1950s. I wanted to capture the essence of their style in a modern graphic illustration of Florence.

Michelle Ashcraft | 2726

| 2928

TUSCAN TASTy

Wine - VinoThe heart of this region is in its vineyards, which produce the great wines of Tuscany. chianti is the best red, strong, and bold wine I know and a must try.

Vegetables - VerdureFresh vegetables can be found from quaint grocers down small alleyways on almost every corner. even though they are not perfect looking, the taste is so fresh and delicious.

olive oil - olio d’olivaTuscan rolling hills of olive groves yield the finest extra virgin olive oil. Which is best served with a pinch of salt, pepper, garlic, and a slice of Tuscan bread.

PastaPasta can be dry or “all’uovo”, made with eggs, which is best served with a traditional tomato sauce. Don’t forget the Parmesan cheese on top!

bread - PaneThe famous Tuscan bread has no salt to help enhance the flavor of the tasty cusine. The best is well-baked with a crisp crust and light and airy inside.

Michelle Ashcraft

MOVING FLORENCE Photo Essay

Velco Dojcinovski

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1. michelle Ashcraft2. Daniela Scott3. Lewis Noronha4. Antoni Kaminski5. pearl paul6. Lindsey Bloomfield7. Laura Ottina8. Velco Dojcinovski

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4 5 6

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2SALA VerDeIssue no.1 - May 2010

designed & produced by the students

of the 2009-10 Master of Graphic design

Editorial coordination by Laura Ottina

Graphic project by velco dojcinovski

Cover design by pearl paul

Map on pages 12-13 by Michelle Ashcraft

Additional layouts by Antoni Kaminski and daniela Scott

digital printing by adfutura, Firenze

THE FLORENCE INSTITUTE OF dESIGN INTERNATIONAL

Borgo Ognissanti 9, 50123 Florence, Italy

Telephone: +39.055.23.02.481

www.florence-institute.com

email: registrar@Florence-Institute.com

Issue no.1 - May 2010Designed & produced by the students of the Master of Graphic Design at the Florence Institute of Design International.