1. Steel Authority of India Limited (SAIL) Presented by: Smruti Kasulwar Anumita Mukherjee

2. Topics to be covered

About SAIL

History

Process-Raw Materials & Finished Goods

Marketing Strategies

HR Strategies

Balance Sheet

Financial Ratios

3.

About SAIL

4.

Steel Authority of India Limited (SAIL) is a leading Public Sector Undertaking (PSU) in which the Government of India owns about 86 per cent of equity.

It is a fully integrated iron and steel maker, producing both basic and special steels for domestic construction, engineering, power, railway, automotive and Defence industries and for sale in export markets.

It is ranked amongst the top ten public sector companies in India in terms of turnover.

The company has the distinction of being Indias largest producer of iron ore and of having the countrys second largest mines network.

About SAIL 5.

SAIL has five integrated plants and three special steel plants

6. 7. History 8.

Hindustan Steel Private Limited was set up on January 19, 1954.

December 2, 1972 :The Ministry of Steel and Mines drafted a policy statement to evolve a new model for managing industry , the policy statement was presented to the Parliament . On this basis the concept of creating a holding company to manage inputs and outputs under one umbrella was mooted.

This led to the formation of Steel Authority of India Ltd. The company, incorporated on January 24, 1973 with an authorized capital of Rs. 2000 crore, was made responsible for managing five integrated steel plants at Bhilai, Bokaro, Durgapur, Rourkela and Burnpur, the Alloy Steel Plant and the Salem Steel Plant. In 1978 SAIL was restructured as an operating company.

9. 10. 11. Raw Materials &Manufacturing process 12. Raw material Consumption in thousand tonnes 1.5MT stage Lump Iron Ore 1240 Iron Ore fines 2930 Limestone for sinter plant 1185 Limestone for lime & dolomite shop 443 Manganese Ore140 Dolomite for lime & dolomite shop 57 Quartzite 90 Coking Coal 3344 Ferro Alloys 14.8 Bauxite 17 Quartzite sand for foundries 12.4 Maudling clays 5.8 Muddling for thermal power plant 231 13. Coal SINTER PLANT HR CF PIG CASTING M/C PIG IRON HOT STRIP MILL CC Slabs BOF Lime stone Iron ore HR plates/Sheet HR Coils for sale PROCESS FLOW OF BOKARO STEEL PLANT PICKLING LINES ANNEALING LINES GALVANALISING LINES GPGC CR COILS/SHEET COKE OVENS BLAST FURNACE CRM INGOTRolled Slab SLABBIN G MILL TMBP COILS 14. 15. Marketing Strategies

Marketing Network of SAIL:

34 Branch Sales Offices

14 Customer Contact Offices (CCOs)

42 Warehouses

16. 17.

The clinical marketing strategies adopted by SAIL , Steel being an industrial commodity it is very necessary to maintain customer relationship for profitability and smooth running of company. SAIL adopts following practices for customer satisfaction:

Process adapted to access current / future expectation of customers.

It induces market research visiting customer premises attending to customer

complaints.

CMO has Market Management Group where specialists monitor changing demand pattern and development in each Market segment is carried on.(ISO 9001:2000 certified Central Marketing Organization ( CMO ) is Indias largest industrial marketing set-up)

It has posted market development officers at various locations that are its eyes and ears for monitoring current and future expectation of its customer.

The Business-planning department is exclusively meant to study customer's changing demand scenario and assess current and future expectation

18.

Tounderstandcustomerneeds seminars and workshopsarealso organized by SAIL.

Building Customer Relationship SAIL has adopted the philosophy of recognizing segment of the market and identifying key customer in segment and giving them preferential treatment.

CMO sales executives have been trained to use direct selling as tool for building long lasting relationship with the customers. Easy access to customers to seek assistance makes proposals send comments and compliments.

SAIL has valued customers group in identifying their specific needs specific to that group thus segmenting and developing market segment for the products. Major product modifications are done as per their specific needs of the Market segment thereby creating product differentiation packages.

SAIL is always in touch with market and tries to produce according to market needs..

19. HR Strategies 20. HR Strategies

HUMAN RESOURCES AT SAIL

SAIL had 138211 employees at the end of the FY-06. SAIL lays emphasis on the training of its employees, and they are considered its greatest asset. Regular tailor-made training programs for the different categories of employees are conducted in India and abroad. It has well-equipped training institutes in plants and MTI at Ranchi.

SAIL provides various benefits to its employees like cultural and sports activities, etc.

The SAIL HR Award for Excellence 2009 is one of the most reputed awards for the Indian Manufacturing sector. Itll be awarded to organizations who have implemented innovative People Management Techniques over the past 5 years

21. 22. Balance Sheet & Financial Ratios 23. 24. Profit loss account Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05 Income Operating income 43,798.58 39,958.67 34,328.77 28,200.48 28,714.30 Expenses Material consumed 22,042.58 16,821.39 15,963.13 13,903.23 11,155.33 Manufacturing expenses 3,762.77 3,317.74 2,925.43 2,793.45 2,427.11 Personnel expenses 8,401.73 7,919.28 5,087.76 4,156.97 3,811.75 Selling expenses 935.68 1,143.90 1,066.73 1,108.12 971.78 Adminstrative expenses 1,644.78 1,321.44 1,064.29 1,035.99 780.67 Expenses capitalised -1,930.40 -1,832.22 -1,423.08 -1,352.05 -921.71 Cost of sales 34,857.14 28,691.53 24,684.26 21,645.71 18,224.93 Operating profit 8,941.44 11,267.14 9,644.51 6,554.77 10,489.37 Other recurring income 2,279.89 1,539.69 1,354.96 892.3 676.55 Adjusted PBDIT 11,221.33 12,806.83 10,999.47 7,447.07 11,165.92 Financial expenses 253.24 250.94 332.13 467.76 605.05 Depreciation 1,285.12 1,235.48 1,211.48 1,207.30 1,126.95 Other write offs 128.02 75.49 128.59 181.44 184.89 Adjusted PBT 9,554.95 11,244.92 9,327.27 5,590.57 9,249.03 Tax charges 3,284.28 3,934.65 3,253.80 1,694.36 2,592.37 Adjusted PAT 6,270.67 7,310.27 6,073.47 3,896.21 6,656.66 Non recurring items -277.12 161.9 53.75 45.64 -14.35 Other non cash adjustments 181.26 64.61 60.57 71.12 174.66 Reported net profit 6,174.81 7,536.78 6,187.79 4,012.97 6,816.97 Earnigs before appropriation 22,052.47 18,348.43 12,886.63 7,861.47 6,839.66 Equity dividend 1,073.90 1,528.25 1,280.42 826.08 1,363.03 Preference dividend - - - - - Dividend tax 181.26 258.91 197.98 115.86 185.24 Retained earnings 20,797.31 16,561.27 11,408.23 6,919.53 5,291.39 25. Sales 34,857.14 Less Variable Cost Financial expenses 253.24 Material consumed 22,042.58 Manufacturing expenses 3,762.77 Personnel expenses 8,401.73 34460.32 Contribution 397.00 Less Fixed Cost Selling expenses 935.68 Adminstrative expenses 1,644.78 2580.46 Loss -2,183.46 26.

P / V Ratio = Contribution / Sales*100

= 397 / 34857 *100

= 1.14 %

BEP in sales = FC/PV Ratio

= 2580/1.14

= 2263

MOS = Total Sales BEP Sales

= 34857 2263

= 32594

Ratios P/V Ratio, BEP & MOS 27. 28. Profitability ratios Operating margin (%) 20.41 28.19 28.09 23.24 36.53 Gross profit margin (%) 17.48 25.1 24.56 18.96 32.6 Net profit margin (%) 13.4 18.16 17.38 13.79 23.19 Adjusted cash margin (%) 16.67 20.77 20.77 18.16 27.11 Adjusted return on net worth (%) 22.4 31.77 35.34 31.45 66.48 Reported return on net worth (%) 22.06 32.76 36.09 32.4 68.08 Return on long term funds (%) 28.31 44.47 45.55 36.75 63.24