Sai Prasad Alandi Survey

8/7/2019 Sai Prasad Alandi Survey

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SURVEY OF SATISFACTION

LEVEL OF PRODUCTS AT

ALANDI



What is consumer satisfaction.

yConsumer satisfaction, a businessterm, is a measure how products &services supplied by a company meetsor surpass customer expectation.

yIt is seen as a key performanceindicator within business.



Measure of consumer satisfaction

of Sai Prasad Foods Ltd.yMarket survey was carried out in order

to find-out the consumer satisfactionof products of Sai Prasad in PuneRegion.

yThis study was focused to find out theareas of improvement needed.



Products range of company1. Feel Good Tea (Dust & CTC)2. Pickles

A) Mixed

B) Mango 3. Spices

A) Chilly PowderB) Coriander PowderC) Turmeric Powder

D) Garam Masala

4. Kishmis5. Tomato Ketchup6. Jam (Mix Fruit Jam)



� A rea selected for the study was

A landi.

� It was a market in the outskirts of

pune city

�It was considered in PCMC area



ResearchMethodologyy Research methodology is a process of systematic

analysis of gathering & reporting of data , to find the

problem & to provide solution.y Research methodology is a systematic effort to gain

new KNOWLEDGE.

y Sample size 10

y Sample unit A landiy Sampling method - convenient sampling



y How do you find the quality of the product?

50% customers having excellentresponse for the products.30%customers are satisfied with the

products. While only 20% customers want improvement in the products.

Data analysis and Interpretation



y How do you find adherence to the delivery?

Only 30% customers are satisfied withthe delivery system of products. 50%still think that the company needs to

improve the delivery system. Only 20%people think that the delivery system ispoor.



y How do you find our response to your technicalcomplaints?

80% customers are satisfied with theresponse of the company. While 20%

customers want improvement in it.



y How would you rate us on the competitive scale?

10% customers are satisfied with thecompetitive scale of the company. 80%customers want improvement on it.

While only 10% rate the company aspoor.



y How do you find our response to your quality system requirement?

60% people are satisfied with theresponse of company towards

customers quality systemrequirements. 30% needsimprovement. A nd 10% think it is

excellent.



y How do you find our response to your accounts &other complaints?

60% customers feel that the companysresponse is satisfactory. 30% needs

improvement in it. While only 10%rated it as a poor one.



y H

ow do you find the performance of our product on thefield?

50% people think that the company needs to improve the performance of the product in the field, but 30%peopleare not satisfied and say theperformance is poor and 20% are

satisfied.



y How do you find the cooperation during your visit/call to our place?

y60% retailers feel that the cooperationthey get is excellent and 30% aresatisfied with the cooperation from the

company, and only 10% feel thatcompany should improve upon thecooperation system.

y



Strengths

yCompany is committed with thequality.y Attractive packaging.yCompany is targeting towards

increasing the number of distributors.yCompany is bringing the technological

changes to increase the productivity and packaging efficiency.

yThe company is ISO 9001:2008 certified.yGiving high profitable margins to the

distributors and the retailers.



W eaknesses

y Lack of intense distribution of products.y Product range is not wide.y Small packages are not available in the

market.

y Product MRP is high.y Low promotional activities.y Less awareness to the people about the

company and the products.

y Presence at retailers counter is inadequate.y Low man power in the marketing

department.



Opportunities

y Cost reductions can be done by doing itsown production.

y Can increase their sales with the increasein the product range.

y Can target the customers with high levelsof income because of the good quality.

y By developing small sachets low incomegroups can be easily be targeted.

y Push strategy can be used to increase themarket share.



yThreats

yCustomers are switching over to thelocal brands because of therelow prices.

yPeople are more loyal to the big brandnames.

yThe companys prices are bit high as

compared to others.yFrom the complaints section the

delivery is not prompt and adequate.



y Company is having the good packaging forthe product.

y Company is always focusing on the goodquality of the products.

y Packaging place is always kept clean and

hygienic which reflects the good workingnature of the company.y On the competitive scale company is posing

less competition to the other branded

products.y Lack of product availability in the market.y Distributor was not concentrating on the

distribution of the products.

serva ons n ngs



Contd

y Distributor was facing the low man power.

y There are very less technical complaints.

y People are not aware about the product andthe brand (brand visibility is not there.)

y Distributor was not properly maintaining thecustomer data base.

y Lack of heavy machinery for the largerpackaging in less time.

y Company is depending more on the vendorsfor product manufacturing and its availability.



yCompany should focus on distributionnetwork for the products.

yCompany should focus on different sizesof the packages for the products.

yCompany can spread awareness about theproduct range through campaigning.

ugges ons



Contd.y Company can adopt its own manufacturing

units for cost reduction & large scaleproduction.

y Company should go for advertising throughprint and audio visual media for marketing andsales of its products.

y Company should appoint a separate distributor

for products at Alandi.y Company should use push strategy to capture

the more market share.



Description of Complaints No. of Customers % of complaints

Delivery Complaints

Late Delivery 14 18

Avail. Of Jam 4 5

Avail. Of Garam masala 3 4

Avail. Of Pickle 4 5

Avail. Of Ketchup 8 10

Avail. Of Tea 2 2.5

Price 4 5

Packaging 4 5

Taste related complaints

Pickle 5 6

Ketchup 5 6

Tea 3 4

Garam masala 4 5

Leakage in bottle 7 9

Colour of coriander powder 4 5

Tight cap of bottle 4 5

Different weight of packaging 1 1

Introduction of new products 4 5

80 100

Comp aint ana ysis



yCompany has good quality products andattractive packaging to attract its

customers but there are still many areas in which company has to improve upon likebrand visibility, distribution andpromotion. So as to increase the brand

loyalty and improve the satisfaction levelof the end customers, distributors andretailers

Conclusion



What is lackingyCommitment from the side of distributor.

yDistributor working more as a agent.

y Some effective strategies are missing.

y Lack of competitiveness against the otherbrands.

y Less visibility of the brand and the product.yManpower for open market.



Continuedy Lack of manufacturing unit.

y Concentration on existing branches.



What can be doney A proper research work.

y Push strategy can be applied.

y Cost reduction through own manufacturing units.y Small size packages/sachets can be introduced.

y Separate distributor for the products should beappointed.



Continued..y Print and media advertisements can be done to

increase awareness.

y

Financial and non financial motivation should begiven to the employees to work.

Sai Prasad Alandi Survey

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