SAHIL WADHWA Green Marketing Ppt

8/2/2019 SAHIL WADHWA Green Marketing Ppt

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DEFINATION


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Macdonalds have stopped

packaging their hamburgers etc

in polystyrene containers and

now use cardboards which comesfrom a renewable resource and is

biodegradable or recyclable .


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OPPORTUNITIES

A 1994 study in Australia found that 84.6%

of the sample believed all individuals had a

responsibility to care for the environment.

A further 80% of this sample indicated thatthey had modified their behavior, including

their purchasing behavior, due to

environmental reasons [EPA-NSW 1994]. As demands change, many firms see these

changes as an opportunity to be exploited.

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Why Does Green Matter?


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7Source: National Technology Readiness Study, Rockbridge Associates, December 2007

I want to protect the environmentfor the benefit of future

generations

The Earth belongs to humanity to do

with as it pleases

Americans Believe in

Environmental Stewardship


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Chances Are GoodCalifornia has been leading the wayin enacting green laws:

Mandated recycling of TVs and monitors

Requiring retailers to take back plastic bags

Almost outlawed incandescent light bulbs


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Green Sentiment Runs High


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Is There An Environment Problem?

% Who Agree With Statement

69%

85%

The evidence of global warming

is real

More needs to be done to curb

air and water pollution in our

country

Source: National Technology Readiness Study, Rockbridge Associates, December 2007


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The production process is compatible with ecosystem

It is compatible with goals of the company

It satisfies the consumers


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Eco label is an environmental claim that

appears on the packaging of a product .It

is awarded to a manufacturer by an

appropriate authority. ISO 14020 is aguide to the award ofEco-labels.

The government of India

launched an Eco-mark Scheme in 1991 to

increase consumer awareness in respect of

environment friendly products.The aim of

the scheme is to encourage the customers

to purchase those products which have less

harmful environmental impact.


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Improvement of image and sales of products

Manufacturers being more accountable toenvironmental impacts.

Consumers awareness that their choice of

product do affect the environment as some

products are less damaging to environmental

than others

Eco labeling leads to


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STATUS FOR ECO-

MARK DEVELOPMENT

1. Soaps and detergents

2. Paper

3. Food items

4. Lubricating oils

5. Packaging materials

6. Paints and powder coatings7. Batteries

8. Electrical / electronic goods

9. Food addition

10.Wood substitutes

11.Cosmetics

12.Aerosol propellants

13.Plastic product

14.Textiles

15.Fire extinguisher

16.Leather


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To Sum It Up

Consumers care about the environment, even if some are only joining thebandwagon to be PC

Embracing technology and being green are not mutually exclusive ideologies

When marketing green products and services, focus on the following messages:

Your company cares about the environment (and you have to back this up with actionsthat show it)

If we all work together, we can have an impact

Your product is environmentally conscious

Buying your product will not only help the environment, it is good for the consumerswallets

Target Green Tech Leaders with your message They will evangelize on your behalf

Social media is key


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SAHIL WADHWA Green Marketing Ppt

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