Sahara Q Shop- Experiential Marketing
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Transcript of Sahara Q Shop- Experiential Marketing
Experiential Marketing- BTL
Sahara Q Shop
Approach
On ground activation
QBuzz Qiosk
Qriosity
Hype Creation
QTrack
Brand promoters as Q bicyclers will travel
to the neighborhood area i.e. RWAs,
Markets, Public places.
Promoters will interact with TG through
door to door approach.
They will make aware the TG about the Q
shop product range and generate leads
about Qiosk (next slide)
This hype creation activity will highlight
the Home Delivery services and help to
create buzz about the activity.
QBuzz
A small but catchy Qiosk (kiosk) will
be set up in RWAs to engage the
TG in various activities and contests.
Kiosk to have different Q Shop
products, promoter and branding
collaterals.
Q Bicycler will create hype about
the on ground activity and
encourage TG to visit Qiosk.
Qiosk
Heavy grocery items will be placed in big bags
and the task will be to lift the bags and
guess the weight.
The person who will guess the accurate weight
to win discount vouchers that can be used at
any Q shop store.
The game activity will highlight the Home
Delivery service
Promoters will communicate that this is the
general amount of ration one buys in a
month and has to physically carry. Thus, the
issue would be eliminated with Q Shop home
delivery service.
What‟s your IQ- Game Activity
TG to participate in a games activity wherein
they have to sense and recognize the
products
A Q bucket having different Q Shop products
to be placed in the Qiosk for the activity
Blindfolded participants to put their hand into
bucket and recognize the product to win
exclusive gifts
Through this game activity, TG will get to know
about wide ranging Q shop products.
My Q Sense- Game Activity
Background
Q Shop to highlight & showcase its wide range of grocery items as well
as kitchen cleaners, soaps, beauty products.
The exercise showcases the quality of Q Shop food products and builds
awareness about wide range of products.
„Q..Ho Jaaye‟- Contest
Idea
3 cooking stations to be set up near Q
kiosk and TG to be invited for a cooking
challenge.
TG can cook with only Q shop products
and need to prepare a meal in 30 minutes
as a team.
A local chef to judge the contest and
choose a winning team- each of whom will
win gift hampers from Q shop.
„Q..Ho Jaaye‟
Pre Event Exercise
Q Bicycler to spread the awareness about the activity and contests.
TG to visit Qiosk and browse a range of products from product
brochure and pick their ingredients which will be delivered on the
day of the main contest.
„Q..Ho Jaaye‟
Qriosity- „Lift Me If You Can‟
Q Shop bags (Giant) will be placed at various public places in Q Shop
neighborhood areas i.e. markets, parks, busy streets to create a buzz
about the brand and its Home Delivery Service.
Q bags to have different big size products replicas from Q Shop product
range through which TG will get to know what products they can
purchase from Q Shop.
„Lift Me If You Can‟ tagline to be used to communicate about home
delivery service- “It‟s all yours, if you can lift it up..
or use our Home Delivery services.”
Qriocity- Background & Idea
At various markets and streets, a big size art of Q letter (as in Q shop
logo) will be painted on pathways and crossings.
Large no. of TG commute on daily basis and pass over by various
crossings and roads. This exercise will create hype about the brand
amongst the TG and assist the on ground activation program.
Q Track
THANKYOU