Sahara Q Shop- Experiential Marketing

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Experiential Marketing- BTL Sahara Q Shop

Transcript of Sahara Q Shop- Experiential Marketing

Page 1: Sahara Q Shop- Experiential Marketing

Experiential Marketing- BTL

Sahara Q Shop

Page 2: Sahara Q Shop- Experiential Marketing

Approach

On ground activation

QBuzz Qiosk

Qriosity

Hype Creation

QTrack

Page 3: Sahara Q Shop- Experiential Marketing

Brand promoters as Q bicyclers will travel

to the neighborhood area i.e. RWAs,

Markets, Public places.

Promoters will interact with TG through

door to door approach.

They will make aware the TG about the Q

shop product range and generate leads

about Qiosk (next slide)

This hype creation activity will highlight

the Home Delivery services and help to

create buzz about the activity.

QBuzz

Page 4: Sahara Q Shop- Experiential Marketing

A small but catchy Qiosk (kiosk) will

be set up in RWAs to engage the

TG in various activities and contests.

Kiosk to have different Q Shop

products, promoter and branding

collaterals.

Q Bicycler will create hype about

the on ground activity and

encourage TG to visit Qiosk.

Qiosk

Page 5: Sahara Q Shop- Experiential Marketing

Heavy grocery items will be placed in big bags

and the task will be to lift the bags and

guess the weight.

The person who will guess the accurate weight

to win discount vouchers that can be used at

any Q shop store.

The game activity will highlight the Home

Delivery service

Promoters will communicate that this is the

general amount of ration one buys in a

month and has to physically carry. Thus, the

issue would be eliminated with Q Shop home

delivery service.

What‟s your IQ- Game Activity

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TG to participate in a games activity wherein

they have to sense and recognize the

products

A Q bucket having different Q Shop products

to be placed in the Qiosk for the activity

Blindfolded participants to put their hand into

bucket and recognize the product to win

exclusive gifts

Through this game activity, TG will get to know

about wide ranging Q shop products.

My Q Sense- Game Activity

Page 7: Sahara Q Shop- Experiential Marketing

Background

Q Shop to highlight & showcase its wide range of grocery items as well

as kitchen cleaners, soaps, beauty products.

The exercise showcases the quality of Q Shop food products and builds

awareness about wide range of products.

„Q..Ho Jaaye‟- Contest

Page 8: Sahara Q Shop- Experiential Marketing

Idea

3 cooking stations to be set up near Q

kiosk and TG to be invited for a cooking

challenge.

TG can cook with only Q shop products

and need to prepare a meal in 30 minutes

as a team.

A local chef to judge the contest and

choose a winning team- each of whom will

win gift hampers from Q shop.

„Q..Ho Jaaye‟

Page 9: Sahara Q Shop- Experiential Marketing

Pre Event Exercise

Q Bicycler to spread the awareness about the activity and contests.

TG to visit Qiosk and browse a range of products from product

brochure and pick their ingredients which will be delivered on the

day of the main contest.

„Q..Ho Jaaye‟

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Qriosity- „Lift Me If You Can‟

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Q Shop bags (Giant) will be placed at various public places in Q Shop

neighborhood areas i.e. markets, parks, busy streets to create a buzz

about the brand and its Home Delivery Service.

Q bags to have different big size products replicas from Q Shop product

range through which TG will get to know what products they can

purchase from Q Shop.

„Lift Me If You Can‟ tagline to be used to communicate about home

delivery service- “It‟s all yours, if you can lift it up..

or use our Home Delivery services.”

Qriocity- Background & Idea

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At various markets and streets, a big size art of Q letter (as in Q shop

logo) will be painted on pathways and crossings.

Large no. of TG commute on daily basis and pass over by various

crossings and roads. This exercise will create hype about the brand

amongst the TG and assist the on ground activation program.

Q Track

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THANKYOU