Sahara Hr Project_21

8/9/2019 Sahara Hr Project_21

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SYNOPSIS OF THE STUDY

Corporate Social Responsibility programs have become a priority for Human Resources.

As business markets change due to change in technology & economy initiatives,

companies need to spend more time and money on Corporate Social Responsibility. In

todays business climate is Corporate Social Responsibility critical to corporate success

and organizations are investing more so as not only to get Government initiatives like tax

savings, but also to build an image of a socially responsible Corporate citizen & build a

long term and sustainable future.

In business profit earnings and overall growth of business get the highest priority and arecertainly creditable, but ultimate credibility of business enterprise, particularly of larger ones is in the utilisation of profit, be it for best possible upliftment of its workforce andfor espousing Social, National Development causes or for rendering services to mankindas a whole. Fulfilling the Qualitative aspect of utilisation of profit, the world's largestfamily Sahara India Pariwar' is proud to have reached today new horizons of growth anddevelopment.

On the basis of Saharas philosophy of Collective Materialism Sahara have always givenimportance to the fact that profit earning is the Quantitative aspect whereas the proper utilisation of profit is the Qualitative aspect. Ironically, Sahara only recognise and getrecognised by the Quantitative aspect.

Subroto Roy, therefore earnestly appeal to one and all in Politics, Media, Business etc.that every action, reaction, selection, appreciation or criticism should be oriented strictlytowards the Qualitative aspect. He appeals to anybody and everybody to accord top

priority to Qualitative aspect in anything and everything for peaceful, prosperous and progressive co-existence of mankind anywhere and everywhere.

OBJECTIVES of the Study

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1. Corporate Social Responsibility of an Organisation.(Indian Organisation)

2 . Various Aspects of Corporate Social Responsibility of an Organisation with specialreference to SAHARA INDIA PARIWAR.2. To study the Corporate Social Responsibility performed by Sahara India Pariwar in

and around Ambey Valley.3.

CHAPTER I

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Many large corporate houses are taking up projects along with the help of thegovernment which are 'green' to promote the cause of sustainable development.

Coca-Cola India has started with a corpus of US$ 10 million for its CSR activitiesin 2008. It has undertaken US$ 2530 million a year project on water conservation, and the project "Elixir of life" to provide drinking water to nearly30,000 school children. Coca-Cola India won the 'Golden Peacock Global Awardfor Corporate Social Responsibility 2008' for these initiatives.

ArcelorMittal will spend about US$ 500 million as part of its CSR initiatives inJharkhand and Orissa.

BHEL has joined hands with a UN body 'Global Compact' (The United Nation'sGlobal Compact is a partnership between the UN, the business community,international labour bodies and non-government organisations (NGOs) to partner with global corporate houses for greater focus on corporate social responsibility.

Global Compact, in association with FICCI, is also organising the first ever national convention on 'Excellence in Corporate Citizenship and GlobalCompact'.

Tata Motors and space agency ISRO are likely to launch the prototype of theworld's cleanest vehicle that will run on hydrogen and leave behind nothing morethan a trail of water vapour.

Bajaj Auto, Ashok Leyland, Tata Motors, Mahindra & Mahindra and Eicher Motors have come together to develop hydrogen-blended compressed natural gas(HCNG)-run vehicles to tackle the problem of rising pollution.

Pepsico India has signed the CII-Code for Ecologically Sustainable BusinessGrowth recently, and in so doing it has committed to decrease the consumption of natural resources and promote ecologically sustainable growth in the group. Itswater conservation initiative has resulted in saving over 2.4 billion litres of water annually, bringing down the consumption by 40 per cent since 2005. The effluentdischarge has also decreased by 60 per cent. Likewise, the company has broughtdown the generation of sludge in effluent treatment plants (with over 25 per centreduction in one year alone) through the use of bio-enzymes. At the communitylevel, the waste-to-wealth initiative has developed zero solid waste centres thathelps more than 2, 00,000 community members all over the country.

Reliance Power (R-Power) is planning an investment of over US$ 12.63 billionfor renewable and alternative energy resources such as hydroelectric, wind, solar and fuel cell-based power. The company is planning to generate about 5,000 MWfrom hydroelectric energy and most of the projects would come up in water-abundant north-eastern states.

The Indian paints industry too is making its products more environmentallyfriendly by opting for water-based paints and making it carcinogen-free.

The heating, ventilation, air-conditioning and refrigeration (HVAC) industry isworking to get rid of its 'global warmer' stigma through greater use of gases withzero ozone depletion potential (zero ODP).

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Sustainable Technologies and Environmental Projects Ltd (STEPS) is planning tostart a project to change plastic, organic and electronic waste into petroleumwithout the usual harmful residue.

Pharmaceuticals Company Jubilant Organosys Ltd runs an anti-tuberculosis programme with the government of Uttar Pradesh.

Rural Development

Rural development is attracting major CSR initiatives from various corporates.

Airtel has tied up with Indian Farmers Fertiliser Cooperative Limited (IFFCO) toreach farmers directly. Farmers will receive free voice messages twice daily onfarming techniques, weather forecasts, dairy farming, rural health initiatives,fertilizer availability, loan information and market rates. Additionally, farmerscan also call a dedicated helpline, manned by experts from various fields, to getanswers to their queries.

Reliance Communications has introduced low tariff initiative like the GrameenProgramme for rural subscribers.

SREI Sahaj e-Village Ltd will set up 25,000 IT kiosks to be known as commonservice centres (CSC) across West Bengal, Bihar, Orissa, Assam, Uttar Pradeshand Tamil Nadu, by 2010.

ITC's e-Chapual has been a great developmental initiative which has also addedvalue to its own agricultural products. It comprises improving the lives of farmersand villagers.

HDFC has started a 'village adoption' scheme to improve the investment climatein Indian villages.

Mahindra Shubhlabh, the agricultural business arm of Mahindra & Mahindra,aims to use especially cultured seeds to improve contract-farming productivity.

DCM Shriram provides information services through its chain of Krishi VikasKendras, which have now evolved into Hariyali Kisan Bazaars.

Hindustan Petroleum has started community kitchen programmes in some Indianvillages.

ICICI Bank has launched an ambitious rural banking and agribusiness initiative.

IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY

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Organization Culture Corporate Social Responsibility helps to develop and

improve the organizational health culture and effectiveness. It helps in creating a socially

responsible culture within the organization.

Organization Climate Corporate Social Responsibility helps in building the

positive perception and feeling about the organization. The employees get these feelings

from leaders, subordinates, and peers.

Morale helps in improving the morale of the work force.

Image- Corporate Social responsibility helps in creating a better corporate

image.

Profitability Corporate Social Responsibility leads to improved profitability andmore positive attitudes towards profit orientation.

Corporate Social Responsibility helps in developing leadership skills, motivation,

loyalty, better attitudes, and other aspects that successful workers and managers usually

display.

Development of Human Resources Corporate Social Responsibility helps to

provide an opportunity and broad structure for the development of human resources

behavioral skills in an organization. It also helps the employees in attaining personal

growth.

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CHAPTER II

ORGANIZATIONAL PROFILE OF THE COMPANY

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COMPANYS PROFILE

Sahara India- a corporate, which believe that quality, is never an accident it is a result of

planning, team work and a commitment of excellence. Sahara India Pariwar is a multi-

business conglomerate with diversified business interest that includes finance, real estate,

media & entertainment, tourism & hospitality, and service & trading.

Sahara India Pariwar

Year 1978 in Gorakhpur,UP,India

2010, headquarter inLucknow,UP, India

Workers 3 10 lakhDependents 15 50 lakhAsset INR2000 Over INR100,00,000 crore

Establishments 1 1800 No Trade union No owner

Important points

The employees at Sahara India Pariwar greet each other by saying Sahara Pranam

Every year, Republic day and Independence day is celebrated as Bharat Parv

( national festival) and Sahara India Pariwar celebrates it as the biggest event of the

pariwar( family).

Sahara India Pariwar has been the official sponsors of the Indian cricket team and

Indian hockey team.

Sahara India Pariwar in often referred as the worlds largest family

10,00,000 workers/ employees and no trade union

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Its five star hostel Sahara Star near Mumbai airport has the worlds largest pillar

less clear-to-sky dome of its kind

Holds the Guinness world record for planning 125,256 trees by 1400 volunteers in 6

hours and 35 minutes 0n 5 th June 1988 at amby vally city

Hold the record in India for 25%-50% hike in the gross salary of all of its employees

at one go.

Conducts mass marriage ceremony of 101 underprivileged girls every year

Subrato Roy Sahara is also referred as Saharasri who is the Managing worker of

the Pariwar.

Sahara India Pariwar had recently enterted into Indian premiar League(IPL) as the

official sponser of Pune Team.

Profit Sharing

SAHARA INDIA PARIWAR

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OVERVIEW

Sahara India Pariwar is a major entity on the corporate scene having diversified

business interests that include Finance, Infrastructure & Housing, Media &

Entertainment, Consumer Products, Manufacturing, and Services & Trading.

Quality is our essence and we, at Sahara India Pariwar , have always stressed on the

Qualitative aspect. Consequently in this run for quality, quantity has always pursued us.

We look forward to reaching the zenith and reaffirm our commitment to the process of

sound nation-building. We chase Quality & Quantity chase us,is the main motto of Sahara India Pariwar.

CORE COMMITMENTS OF SAHARA INDIA

WE CHASE QUALITY, QUANTITY CHASES US Core Commitments Saharas Strength

EmotionEmotion is in Performance of genuine duties towards the loved ones primarily intheir benefit, from their point of view. EMOTION is THE KEY that generates therequired energy and enthusiasm for desired quality performance.

DisciplineThe enthusiastic obedience of laws and orders, which are given by the rightfulauthority.

DutyThe enthusiastic obedience of laws and orders, which are given by our CONSCIENCE.

No Discrimination Never should we discriminate in any of our actions, reactions, attitudes, decisions,conclusions, in any of our expressions while caring for the six healths of other human beings, namely physical, material, mental, emotional, social and

professional healths.

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QualityResults from honouring Rules, Regulations, Commitments, Values, Fairness,Performance of Duties by honestly balancing one's own and others' reasonable

point of view in the matters of Material & Emotional aspects.

Give RespectTo definitely make others feel important and respected by giving sincere regard toothers' feelings, reasonable wishes & thoughts with an open and receptive mindand warmth.

Self-RespectTo develop a sense of respect for oneself in others' mind, i.e. to generate genuine& warm feelings for oneself among others on a continuous basis.

TruthMeans total transparency in action, reaction, attitude and all other expressions andthe conviction to follow the right course.

Collective MaterialismMeans to progress and prosper together for collective sharing and caring and notindividually or for a select group.

ReligionThere is a religion higher than religion itself - it is NATIONALITY. We may

practise our religions in the confines of our homes, but outside, we should beIndians and only Indians. 'Bharatiyata' or Nationalism thus becomes our supremereligion.

Absolute HonestyPeople generally manipulate and deceive for achieving their unreasonable desiresand greed if others do not or can not see, hear or understand. But we firmly

believe that our mind inside knows the truth and we should be absolutely honestto our mind inside and accordingly our actions, reactions, directions, decisionsand all our expressions should be present in all human dealings.

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What

A commitment of Sahara India Pariwar to the genuine needs and rights of anybody &

everybody - Be it to a depositor, newspaper reader, consumer.... all business associates

and Sahara India Family Members.

Need

India needs effective consumer protection and protection of workers' genuine rights.

There are various agencies, promising protection & action. But no external body can

provide justice unless the company becomes 'QUALITY CONSCIOUS' WITH

STRICTLY NO DISCRIMINATION POLICY AND JUSTICE CONSCIOUSNESS as

its very dominating nature.

Motto

Sahara India Pariwar not only believe but also practice NO DISCRIMINATION,

JUSTICE & HIGH QUALITY - means enthusiastic, productive performance of duty

"KARTAVYA' towards the workers' genuine satisfaction.

Response Will Never Be Delayed And Justice Will Never Be Denied

Aim

To provide justice - be it a matter of the tiniest imperfection or injustice in Saharas

COMMITMENT - products or services. direct or indirect, short term or long term.

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BUSINESS ENTITIES

.

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SAHARA INDIA

PARIWAR

Finance Infrastructureand housingMedia and

entertainmentConsumer products Manufacturing

Services andTrading


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CHAPTER IVFINDINGS, CONCLUSION & LIMITATIONS

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In Sahara India Pariwar, CSR is an integral part of the organization. It is not only

in Ambey Valley where it is practicing its CSR, but in every parts of the Country

& the globe to promote peace, harmony & well being of all man kind to the

highest extent possible.

CONCLUSION

What does Indias prayer Gayathri say, Lord and enlighten God, who inspired us byhis intelligence US, NOT ME OR THEE. That is the social and civic sense. There you

get the conception of community service which tells us that unless we strive to evaluateall he elevation of a few is the countrys degradation and decay our Gayathri readslike the stirring time of the english poet who prayed make no more grants God, but elevate the raceat once. Poverty anywhere is a threat to prosperity everywhere.

The core of corporate public relations is that humankind has now moved fromME generation which means that in the past man has pursued a philsophy of Everyman for himself and the devil care the hindmost.

In the whole of the Vedas and Upanishads we have no prayer for I but thewhole community. They, in effect, saidwhen a man, see a fellow man in rags, in filth,

starving in slums, unless I raise him I have not raised myself.

Hence we can conclude that CSR in modern days is a necessity & not a mereobligation.It helps in building a holistic & responsible image of the organizationswith a progressive & sustainable future.

"Corporate Social Responsibility is no longer just an addition, it is a key

differentiator."

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LIMITATION OF THE STUDY

1. The study is limited to the Corporate HR, SAHARA INDIA PARIWAR

LUCKNOW,while the case study is based purely on the CORPORATE SOCIAL

RESPONSIBILITY performed by the organization while laying the foundation of

Ambey Valley Lake city and hence after in that area only. So the study is subject to

the limitation of area.

2. The study is based only on secondary data so lack of keen observations and

interactions were also the limiting factors in the proper conclusion of the study.

3. The Case Study is based purely on Secondary data.

4. The Case Study does not reveal about the Corporate Social responsibility of the

Organisations in other fields other than AMBEY VALLEY.

5. The Study also does not intends to draw any comparission between The

CORPORATE SOCIAL RESPONSIBILITY perfomed by Sahara India with anyother organizations.

6. The graphs and pie-charts in this study paper are purely based on estimated secondary

data, which might not hold true in real life scenario.

Limitation of secondary data

1. May be outdated.

2. No control over data collection.

3. May not be reported in the required form.

4. May not be reported in the required form.

5. May not be very accurate.

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6. Collection for some other purpose.

ANNEXURE

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BIBLIOGRAPHY

1. BOOKS/MAGAZINES: Human Resource Management by L. M. Prasad

Human Resource Management by Dipak. k. Bhattacharya

Human Resource Management by K. Ashwathapa

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2. WEBSITES : http://www.sahara.co.in

http://www.sahara.org

http://www.managementhelp.org/search/management_help_search.html?

zoom_query=training+and+development

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http://www.sahara.co.in/http://www.sahara.org/http://www.sahara.co.in/http://www.sahara.org/

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