Inspirational email marketing; Red C's Email Marketing WOW Book 2
Sagewebmarketing email marketing
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Transcript of Sagewebmarketing email marketing
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SAGE WEB MARKETING
Email Marketing
Email marketing is direct marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database.
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SAGE WEB MARKETING
Types of email marketing
Transactional emails:- Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transactions that the recipient has previously agreed to enter into with the sender", along with a few other narrow definitions of transactional messaging.
Direct emails:- Direct email involves sending an email solely to communicate a promotional message. Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.
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SAGE WEB MARKETING
Permission Marketing:- permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of email marketing. Opt-in email marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers.
At Sage Web Marketing, our difference is Strategy First! We take the time to understand your business and come up with the best creative solutions for your brand to grow and succeed online.
Your brand is always the centre of everything we do. Building brands and businesses ONLINE with outstanding web presence, customer engagement and online marketing campaigns.
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SAGE WEB MARKETING
CALL 1300 11 SAGE (7243)