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    Trends in the Banking Industry

    With the after effects of recessionary trends in North America and Europe refusing to die down FY

    2012 was a challenging year for the Indian banking industry. Indias Economic growth slowed down

    to 6.5% from the robust growth of over 8% achieved in the last few years. This coupled with high

    inflation forced the RBI to tighten its monetary policy which ultimately led to slowdown in growth.

    This coupled with rising risk aversion in the international markets saw a fall in the foreign capital

    inflows from $32.2billion in FY11 to $18.9billion inFY12.

    Fiscal slippage on account of high crude oil prices and continued spending on social welfare saw the

    rupee emerge as the worst performing Asian currency. India saw its foreign exchange reserves

    dwindle from $321 billion at the end of September 2011 to $295 billion by the end of March 2012.

    Indian Banks especially Public sector banks have been proactively restructuring their non-core

    expenditure such as technological implementation etc. They have also taken a cautious view on

    lending and have restructured loan and pruned their loss assets.

    Banks have also pruned their exposure to retail banking due to high risk weight associated with

    them. Banks however been successful in procuring low cost funds due to their penetration in rural

    areas thereby improving their net interest margins. RBI also recently freed up bank savings rate.

    However, only a handful of banks in the private sector have raised their rates.

    Banks have also started streamlining their processes through use of technology such as ATMs, Net

    banking, telephone banking. Also they have resorted to cross selling of products such as insurance,

    mutual funds etc. to augment their fee based income. They are also looking at capitalising on their

    position in rural areas through financial inclusion programmes.

    PEST Analysis of banking industry

    Political aspects:-

    There are concerns in the Indian banking industry about the ability of the government bring about

    fiscal discipline in its expenditure since this has an impact on the overall economic scenario.

    The Government must undertake effective steps to contain inflation as high inflation coupled with

    slow growth has endangered the long term growth prospects of the country.

    On a positive note governments thrust on financial inclusion has opened up new avenues for the

    banking sector in the thus far unbanked rural areas.

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    Economic aspect:-

    The concerns of the Eurozone crisis have had their fair share of impact on the Indian banking sector.

    Banks are now concerned with the debt servicing ability of companies who have a large share of

    their revenue coming from these markets.

    Slowing economic growth rate has meant that bank shave to restructure the loan provided to

    various companies affected by the slow down

    Social aspect:-

    Traditionally public sector banks in India have catered to the needs of lower end of the society and

    as such continue to do so. This has enabled more and more individuals to benefit by mainstreambanking. Micro finance a concept that recently came under criticism for employing unfair recovery

    practice underlines the need for regulated and responsible banking at various levels in the banking

    industry.

    Technology:-

    Indian banks have undergone a lot of change in the way they conduct business over the past decade

    or so. Development in technology have enabled banks to offer banking services through various new

    platforms like internet banking, mobile banking ATMs etc .Implementation of Core Banking Solution

    has enabled any branch banking services while at the same time helping banks to integrate their

    operations across branches.

    Other technologies such as Real Time Gross Settlement (RTGS) and National Electronic Fund Transfer

    (NEFT ) have enabled banks to enhance customer satisfaction by providing faster services.

    Bank of Baroda Competitive perspective

    BANK OF BARODABank of Baroda (BoB) is among the top five banking entities in the country with a 4% share of the total

    credit disbursals at the end of FY11. After a branding and operating overhaul, the bank has witnessed

    accelerated growth in the last three fiscals, enabling it to position itself favourably amongst peers.

    Adequate capital (CAR of 14.5% in FY11), high NPA coverage and hedge against interest rate riskspeg the bank amongst the frontrunners in the PSU banking space.

    Punjab National BankPunjab National Bank (PNB) is the third largest banking entity in the country with 6.6% share of the

    total non-food credit disbursals at the end of FY11. Strong growth and stellar margins has pegged the

    bank amongst the frontrunners in the PSU banking space. This has helped it keep its neck above its

    peers and increase its market share

    A comparison between Punjab National Bank(PNB) and Bank of Baroda(BoB)

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    i) Equity share data :- While PNb had an average market capitalisation of Rs.336,636million BoB followed in closely with an average market capitalisation of Rs.336,502 for

    the year 2011-12.As far as price-earnings ratio is concerned PNB trades at a PE multiple

    of 24.5 while BoB trades at a relatively modest ratio of 15.7.

    BoB employees close to 42,000 employees whose total remuneration works out to

    Rs.31,173 million (i.e. Rs.7.39 lakh per employee) who bring in average sales of Rs.72.29

    lakhs resulting in a net profit of Rs.12.44 lakhs per employee .On the other hand, PNB

    employees around 62,000 employees whose total wages works out to Rs.47,751

    Million(i.e. Rs.7.68 lakh per employee) who bring in average sales of Rs.60.27 lakhs

    resulting in a net profit of Rs.8.08 lakhs per employee.

    Income Data

    During the financial year 2011-12 Bank of Baroda has achieved Net sales of Rs.304,855

    million and other income of Rs.41,004 million resulting in total revenue of Rs.345859

    million this translates into Rs.52,486 million of profit after tax at a gross profit margin of90.0% and net profit margin of 17.2 %

    During the financial year 2011-12 Punjab National Bank has achieved Net sales of

    Rs.374,473 million and other income of Rs.42,395 million resulting in total revenue of

    Rs.416,868 million this translates Rs.50,255 million of profit after tax at a gross profit

    margin of 90.5% and net profit margin of 13.4%.

    Balance sheet Data:-

    Bank of Baroda has current assets of Rs.2,920,771 million at current ratio of 43.Bank of

    Barodas net working capital to sales ratio stands at 958%.Bank of Baroda has total

    assets worth Rs.4,574,120 giving it a net worth of Rs.285,163 million. Bank of Barodas

    return on assets stands at 5.5% while return on equity stands at 18.4%

    Punjab National Bank has current assets worth Rs.3,013,465 million at a current ratio of

    43 Punjab national Banks net working to capital ratio stands at 804.7%.Punjab National

    Bank has total assets worth Rs.4,704,454 million giving it a net worth of Rs.426,454

    million. Punjab National Banks return on assets stands at 6.1 whike return on equity

    stands at 17.2%.

    SWOT analysis

    Strength:-

    Indian banking sector has performed better than banks in other emerging market

    economies on parameters of growth, asset quality and profitability

    The RBI has strengthened the banking sector to a great extent by introducing

    stringent norms with regards to capital adequacy.

    Banks in India have a vast network of branches and at ATMs

    Banks in India have led recruitment processes even during times of recession and

    thus enjoy a considerable amount of goodwill among employees.

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    Indian Banking system enjoys a high amount of integrity and this is one of the major

    reasons why they have remained stable even as other banks falter globally.

    Weakness:-

    Cost of customer intermediation in the Indian banking sector remains high and the

    percentage of banking transaction carried out on a walk-in basis is quiet high.

    Banking in India is mainly driven by trust and relationship with the bank, thus

    innovation at times tends to take a backseat.

    As government has controlling stake in a number of large banks in India decisions

    taken in such banks tend to be affected by the government of the day.

    Most major banking operation in India are only concentrated in the major cities.

    Operations of Indian banks are largely confined to the domestic market itself and

    thus their profits get limited to that extent.

    Opportunity:-

    Indian banks have been unable to establish consistent growth model for services like

    credit cards, wealth management, consumer finance etc. A systematic and

    thoughtful approach to marketing and innovation can improve the profitability of

    banks

    Indian banks as well as their customers are yet to embrace technology fully. Banks

    need to put in place such approaches to customer servicing that will enable the use

    of low-cost internet banking, mobile banking etc.

    In terms of product range and flexibility Indian bank still continue to lag behind

    global peers.

    India as a nation still continues to be under-banked. Reaching out to such population

    by innovative means such as banking correspondent or Integrated Mobile Payment

    System can help banks achieve more business.

    Threat:-

    Indian banks face competitive threats from global banks in the near future and they

    must be prepared to take on the expertise and experience that these banks will

    come with. With the government taking a favourable view on granting banking licenses to

    established business houses and NBFCs competition in the banking sector is likely to

    go up.

    Prolonged high interest rate may reduce the interest margin of operations for banks

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    Company Analysis

    1. Company description (a brief introduction regarding what businesses the company is into)

    Bank of Baroda is the third largest public sector bank in India and also the highest profit

    making bank in the public sector in India. It also ranks at 715th position on the Forbes 2000

    global list. Bank of Baroda has total assets in excess of Rs.3.58 lakh crores.

    Bank Baroda provides a whole range of service to its customers as listed below:-

    Wholesale banking :- Wholesale banking basically caters to larger customers namelycorporates for the sake of ease of service BoB classifies companies with turnover in excess of

    Rs.500 crores as large corporates those with turnover of between 100 to 500 crores as mid-

    corporates.

    The main advantages of being a wholesale banking customer with BoB are :-

    a) Single point of contact for all banking needs

    b) Speedier decision making and faster turnaround time for wholesale banking customers

    c) Availability of dedicated officers for wholesale banking who can customize existing

    products for customers as well as create new products.

    d) BoB branches 100% core banking solution linked an it provides world-class infrastructure

    e) Wholesale banking customers have dedicated Client service team (CST) comprising ofRelationship Manager, Relationship officer, Product specialist and credit officer

    dedicated from corporate office.

    Rural/Agricultural Banking:-

    Bank of Baroda realises that agriculture plays a very dominant role in supporting the

    livelihoods of a large number of number of people in India. With an aim of making India self-

    reliant through inclusive development Bank of Baroda offers credit facility various small and

    marginal activities like farming fishing, poultry, cottage industries. BoB a runs a CSR

    programme called Sarthi through Baroda Grameen Paramarsh Kendra

    Wealth Management:-

    Bank of Baroda offers a whole lot of wealth management services in terms of Life insurance,

    Medi-claim, ASBA, Mutual Fund and has dedicated subsidiaries for this purpose like

    IndiaFirst life insurance Company, Baroda health and Baroda e-trading.

    Central Pension Processing Service: - As a part of this service bank of Baroda undertakes the

    calculation of pension for pensioners drawing pension from Bank of Baroda. Changes in

    pension paying parameters including revised DA, Arrears of DA etc. are also made centrally.

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    Bank of Baroda has a pool of specialized officers at Central Pension Processing Centre who

    have gain specific expertise in matters related to pension of all categories of pensioners as

    well as grievance of pensioners.

    Baroda Health:-

    Baroda health is a medi-claim offered only to the customers of BoB .Its salient features ar

    that it has very low premium .A member of the insureds immediate family can avail

    hospitalization benefit not exceeding the extent to which the insured is covered.

    BoB gift card:-

    'Baroda Gift Card' is easy to carry and convenient to use at merchant outlets to purchase

    items of choice. The Baroda Gift card is backed by VISA and is usable at any of its network ofshops in India. The Gift card gives you flexibility of multiple use any time and any location of

    your preference

    NRI Tax solution

    2. General information about the company: location of the headquarters, year of founding,

    shareholding pattern, number of employees, top management, etc.

    Bank of Baroda was established on 20th, July,1908 under the Companies Act of 1897 with a

    paid up capital of Rs.10 lacs by great visionary Maharaj Sayajirao Gaekwad. It was his

    insight into the future that a bank like Bank of Baroda will serve as the engine of growth for

    development of industries and commerce of the erstwhile state of Baroda and neighbouring

    territories.

    The Headquarters of Bank of Baroda is located at the following address:

    Baroda House, Mandvi, Vadodara Gujarat-390 006

    While Baroda Coporate centre is located at

    C-26,G-Block,Bandra Kurla Complex Bandra (East),Mumbai-400 051

    Tagline: Bank of Baroda uses the tagline Indias International Bank and has signed

    cricketer Rahul dravid as its brand ambassador.

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    Shareholding Pattern of the Company is as given below

    Description No.of shareholders Shares % to equity

    Govt. of

    India(promoter)

    1 223279579 54.31

    Mutual funds/UTI 183 30891062 7.51Financial

    Institutions/banks

    71 10011281 2.44

    Insurance

    Companies

    08 43393871 10.55

    Foreign Institutional

    Investors

    311 55666571 13.05

    Corporate Bodies 1701 25634066 6.24

    Resident individuals 169542 19599360 4.77

    Non resident

    Individuals

    2847 1935862 0.47

    Overseas Corporate

    bodies

    3 22000 0.01

    Trusts 20 53056 0.01

    Clearing Members 177 636675 0.15

    Total 174864 411123383 100.00

    Board of Directors:-

    Shri M.D.Mallya Chairman and Managing Director

    Shri Rajiv Bakshi Executive Director (Executive)

    Shri N.S.Srinath Executive Director (Executive)

    Shri Alok Nigam Director(Non-Executive)(Representing Central Government)

    Shri Sudarshan Sen Director Non Executive (Recommended by RBI)

    Shri Vinil kumar Saxena Director Non Executive (Representing workmen)

    Shri VB Chavan Director Non Executive (Representing Officer employees)

    Shri Ajay Mathur Director Non Executive

    Dr.(Smt) Massarad Shahid Director Non-executive

    Shri Satya Dev Tripathi Director Non-executive

    Shri Maulin Arvind Vaishnva Director Non-Executive(elected from shareholders other

    than central government)

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    Shri Surendra singh Bhandari Director Non-Executive(elected from shareholders other

    than central government)

    Shri Rajib Shekhar Sahoo Director Non-Executive(elected from shareholders other

    than central government)

    Financial Performance of the company for past 1 year

    Details 2012 2011

    Number of employees 42175 40046

    Number of branches 3959 3418Business per employee 14.66 crores 12.29 crores

    Average business per employee 13.15 crores 11.26 crores

    Gross profit per employee 20.35 lakhs 17.43 lakhs

    Net Profit per employee 11.87 lakhs 10.59 lakhs

    Business per branch 169.80 crores 156.27 crores

    Gross profit per branch 2.17 crores 2.04 crores

    Net profit per branch 1.26 crores 1.24 crores

    Particulars FY12 FY11

    Return on Average Assets(ROAA) (%)

    1.24 1.33

    Average Cost of Funds (%) 5.64 4.67

    Average Yield (%) 8.55 7.76 7.76

    Average Interest Earning Assets(Rs crore)

    3,47,223.21 2,82,109.79

    Average Interest BearingLiabilities (Rs crore)

    3,43,397.26 2,80,098.94

    Net Interest Margin (%) 2.97 3.12

    Cost-Income Ratio (%) 37.55 39.87

    Book Value per Share (Rs) 637.37 504.43EPS (Rs) 127.84 16.37

    Return on Average Assets(ROAA)

    1.24 1.33

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    SWOT Analysis: Strengths, weakness, opportunities and threats faced by the company

    Strength:-

    Improved funding mix:-

    Bank of Baroda enjoys a good funding mix with a portfolio of deposits, borrowings from other

    financial institutions and reserves and surplus accrued. Out of a total of Rs.3.8 lakh crores, deposits

    demand deposits contribute a total of Rs.28,944 crores; term deposits contribute a total of

    Rs.74,579 crores while savings bank deposit account for Rs.2.81 lakh crores.

    Capital adequacy:-

    Bank of Baroda has reported a capital adequacy ratio of 14.67% which indicate that the bank is well

    positioned to absorb the losses should some of its assets turn bad. This is favourable as compared to

    state bank of Indias CAR of 11.98% Punjab National Banks CAR of 12.42% and Bank of India CAR of

    12.17 %.

    Consistent operational results:-

    Bank of Baroda has maintained consistent standards of operational results recording a healthy

    growth of 25.9% in its global business. On the back of Net Interest margins of 17.2% BoB has posted

    an increase of 18% on its net profit.

    Very Low NPA among large size banks:-

    Bank of Baroda has also proved its strength in asset quality management by restricting its gross NPA

    to 1.53% and net NPA to 0.53% in FY12 which is one of the lowest among large sized banks in India.

    Weakness:-

    High Loss Provision:-

    Bank of Baroda has maintained loan loss provisioning ratio at higher levels than those mandated by

    the Reserve Bank of India which was at 80.05% as on 31st Mar, 2012 after taking into account thePrudential/ Technically Written-off advances.

    Increased Pension liability:-

    The bank has experienced a considerable increase in pension liability from Rs.6654 crores for the

    financial year 2011 to Rs.7033 crores for financial year 2012.This is relatively higher as compared to

    similar sized banks in India.

    Opportunities:-

    Growing international presence

    Bank of Baroda takes pride in positioning itselfas Indias international bank .The total international

    assets of the bank increased from Rs.91,273 crores as at the end of March 2011 to Rs.1,28,398

    crores at the end of March 2012.

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    Financial inclusion participation

    Bank of Baroda has under its aegis 5 sponsored Rural Regional Banks namely,baroda UP gramin

    bank,Baroda rajasthan gramin bank,Baroda Gujarat gramin bank,Nainital-Almora Kshetriya Gramin

    bank and Jhabua dhar kshetriya gramin bank; thus with growing government thrust on inclusive

    banking Bank of Baroda can effectively use its reach to further its position in the banking business.

    It has alos set up micro loan factory at sultanpur and rae bareily dedicated to self help group

    financing using a mobile van equipped with all documents and stationery to disburse loans upto

    Rs.25,000 on the spot at the customers doorstep

    Strategic agreements:-

    With its wide spread presence across both international and domestic locations Bank of Baroda is

    well placed to leverage its position by entering into strategic tie-ups with Indian as well international

    banks and financial institutions.

    Threat:-

    Global Economic imbalances:-

    With global economy still experiencing the after effects of the global economic meltdown of 2008,

    Bank of Baroda is exposed to the risk of global financial businesses as it has substantial exposure to

    business in International markets.

    Increasing competition

    Competition in banking space in increasing both globally as well as domestically thus it is likely to putpressure on the margins and profitability for Bank of Baroda.

    Changing banking policies:-

    The regulatory framework of banking in India is undergoing a continuous change as such it is

    imperative for any bank to tweak its business model accordingly. However, there may be some

    hiccups that banks may experience in the short to medium term while adapting to such changes in

    policy.

    Various Strategies applied by the bank in the course of conducting business:-

    a) During the financial year 2012 a proposal to increase the maximum limit under home loan for

    Resident Indian , NRI, PIO customers in all metro and major urban centre was increased from 100

    lakhs to 300 lakhs

    Possible reason:-The property prices in all parts of India are increasing as such customer

    requirement for housing loan has gone if the bank werent to increase this limit it would have lost

    high customers to competition. Also increased property prices means bank gets additional security

    to disburse increased loan amount.

    b) prepayment charges were completely waived from 15,th dec,2011

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    Possible reason :- Compliance with RBI guidelines

    c) Savings bank deposit campaign was launched by the bank twice in the year, first on 1st june 2011

    and second on 2ndJune 2012 besides evening with the CMD picnic with staff scheme was

    launched for award winning branches and regional offices.

    Possible reason:-

    Savings bank deposits provide the bank with low cost funds for operation this helps bank to improve

    its Net Interest margins. Recognising staff efforts helps to keep their motivation levels high.

    d) Retail Loan Campaign

    Given the high demand for retail loans during festive season the bank launched a retail loan

    campaign on 26 September 2011 that continued till 31 March 2012 with special focus on home loans

    and car loans. Rate of interest concession was given during the campaign beginning with 0.25%

    which was further increased to 0.5%

    Possible reason:-

    Given that demand during the festive season for retail loans is high the bank made good use of its

    funds to promote its retail loans portfolio.

    e) Opening of nine city sales office at haldwani, rae bareily, faizabad,Raipur Bhopal,

    indore,benagluru,Ghaziabad, Rajkot was done by the bank in FY 2011-12

    Possible reason:-

    This would help the bank to increase its sales and thus at to the overall profitability and brand

    visibility.

    f) Three new retail loan factories were opened at haldwani, Dehradun, nasik. Retail loan factories

    comprises of twin units of sales team and central processing cell manned by bank employess

    Possible reason:-

    Faster disbursal of credit , under the model, the sales executive will visit potential clients,

    while a team of tele-callers and other functionaries work to sanction the loan. The bank also

    plans to reach out to customers through SMS and Internet, builders tie-ups and EmployeeReferral Scheme. The central processing cell shall have simple processes powered by the use

    of technology to ensure sanction of loan within the set timelines.

    g) Bank empowered its zonal heads to approve upto 100 bps of concession on the applicable

    rate of interest on Baroda Trade loan

    Possible reason:-

    This was done to mobilize fresh business, speed up the credit process and to augment retail

    loan book during FY2012

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    The bank has undertaken a number of strategic business initiatives such as migrating its data centre

    to a new data centre within the banks premises. Thus, strengthening its disaster recovery centre to

    ensure uninterrupted banking services.

    The bank has also switched its entire network to Multi Label protocol switching(MLPS) for improving

    uptime and on demand upgrade.