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Trends in the Banking Industry
With the after effects of recessionary trends in North America and Europe refusing to die down FY
2012 was a challenging year for the Indian banking industry. Indias Economic growth slowed down
to 6.5% from the robust growth of over 8% achieved in the last few years. This coupled with high
inflation forced the RBI to tighten its monetary policy which ultimately led to slowdown in growth.
This coupled with rising risk aversion in the international markets saw a fall in the foreign capital
inflows from $32.2billion in FY11 to $18.9billion inFY12.
Fiscal slippage on account of high crude oil prices and continued spending on social welfare saw the
rupee emerge as the worst performing Asian currency. India saw its foreign exchange reserves
dwindle from $321 billion at the end of September 2011 to $295 billion by the end of March 2012.
Indian Banks especially Public sector banks have been proactively restructuring their non-core
expenditure such as technological implementation etc. They have also taken a cautious view on
lending and have restructured loan and pruned their loss assets.
Banks have also pruned their exposure to retail banking due to high risk weight associated with
them. Banks however been successful in procuring low cost funds due to their penetration in rural
areas thereby improving their net interest margins. RBI also recently freed up bank savings rate.
However, only a handful of banks in the private sector have raised their rates.
Banks have also started streamlining their processes through use of technology such as ATMs, Net
banking, telephone banking. Also they have resorted to cross selling of products such as insurance,
mutual funds etc. to augment their fee based income. They are also looking at capitalising on their
position in rural areas through financial inclusion programmes.
PEST Analysis of banking industry
Political aspects:-
There are concerns in the Indian banking industry about the ability of the government bring about
fiscal discipline in its expenditure since this has an impact on the overall economic scenario.
The Government must undertake effective steps to contain inflation as high inflation coupled with
slow growth has endangered the long term growth prospects of the country.
On a positive note governments thrust on financial inclusion has opened up new avenues for the
banking sector in the thus far unbanked rural areas.
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Economic aspect:-
The concerns of the Eurozone crisis have had their fair share of impact on the Indian banking sector.
Banks are now concerned with the debt servicing ability of companies who have a large share of
their revenue coming from these markets.
Slowing economic growth rate has meant that bank shave to restructure the loan provided to
various companies affected by the slow down
Social aspect:-
Traditionally public sector banks in India have catered to the needs of lower end of the society and
as such continue to do so. This has enabled more and more individuals to benefit by mainstreambanking. Micro finance a concept that recently came under criticism for employing unfair recovery
practice underlines the need for regulated and responsible banking at various levels in the banking
industry.
Technology:-
Indian banks have undergone a lot of change in the way they conduct business over the past decade
or so. Development in technology have enabled banks to offer banking services through various new
platforms like internet banking, mobile banking ATMs etc .Implementation of Core Banking Solution
has enabled any branch banking services while at the same time helping banks to integrate their
operations across branches.
Other technologies such as Real Time Gross Settlement (RTGS) and National Electronic Fund Transfer
(NEFT ) have enabled banks to enhance customer satisfaction by providing faster services.
Bank of Baroda Competitive perspective
BANK OF BARODABank of Baroda (BoB) is among the top five banking entities in the country with a 4% share of the total
credit disbursals at the end of FY11. After a branding and operating overhaul, the bank has witnessed
accelerated growth in the last three fiscals, enabling it to position itself favourably amongst peers.
Adequate capital (CAR of 14.5% in FY11), high NPA coverage and hedge against interest rate riskspeg the bank amongst the frontrunners in the PSU banking space.
Punjab National BankPunjab National Bank (PNB) is the third largest banking entity in the country with 6.6% share of the
total non-food credit disbursals at the end of FY11. Strong growth and stellar margins has pegged the
bank amongst the frontrunners in the PSU banking space. This has helped it keep its neck above its
peers and increase its market share
A comparison between Punjab National Bank(PNB) and Bank of Baroda(BoB)
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i) Equity share data :- While PNb had an average market capitalisation of Rs.336,636million BoB followed in closely with an average market capitalisation of Rs.336,502 for
the year 2011-12.As far as price-earnings ratio is concerned PNB trades at a PE multiple
of 24.5 while BoB trades at a relatively modest ratio of 15.7.
BoB employees close to 42,000 employees whose total remuneration works out to
Rs.31,173 million (i.e. Rs.7.39 lakh per employee) who bring in average sales of Rs.72.29
lakhs resulting in a net profit of Rs.12.44 lakhs per employee .On the other hand, PNB
employees around 62,000 employees whose total wages works out to Rs.47,751
Million(i.e. Rs.7.68 lakh per employee) who bring in average sales of Rs.60.27 lakhs
resulting in a net profit of Rs.8.08 lakhs per employee.
Income Data
During the financial year 2011-12 Bank of Baroda has achieved Net sales of Rs.304,855
million and other income of Rs.41,004 million resulting in total revenue of Rs.345859
million this translates into Rs.52,486 million of profit after tax at a gross profit margin of90.0% and net profit margin of 17.2 %
During the financial year 2011-12 Punjab National Bank has achieved Net sales of
Rs.374,473 million and other income of Rs.42,395 million resulting in total revenue of
Rs.416,868 million this translates Rs.50,255 million of profit after tax at a gross profit
margin of 90.5% and net profit margin of 13.4%.
Balance sheet Data:-
Bank of Baroda has current assets of Rs.2,920,771 million at current ratio of 43.Bank of
Barodas net working capital to sales ratio stands at 958%.Bank of Baroda has total
assets worth Rs.4,574,120 giving it a net worth of Rs.285,163 million. Bank of Barodas
return on assets stands at 5.5% while return on equity stands at 18.4%
Punjab National Bank has current assets worth Rs.3,013,465 million at a current ratio of
43 Punjab national Banks net working to capital ratio stands at 804.7%.Punjab National
Bank has total assets worth Rs.4,704,454 million giving it a net worth of Rs.426,454
million. Punjab National Banks return on assets stands at 6.1 whike return on equity
stands at 17.2%.
SWOT analysis
Strength:-
Indian banking sector has performed better than banks in other emerging market
economies on parameters of growth, asset quality and profitability
The RBI has strengthened the banking sector to a great extent by introducing
stringent norms with regards to capital adequacy.
Banks in India have a vast network of branches and at ATMs
Banks in India have led recruitment processes even during times of recession and
thus enjoy a considerable amount of goodwill among employees.
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Indian Banking system enjoys a high amount of integrity and this is one of the major
reasons why they have remained stable even as other banks falter globally.
Weakness:-
Cost of customer intermediation in the Indian banking sector remains high and the
percentage of banking transaction carried out on a walk-in basis is quiet high.
Banking in India is mainly driven by trust and relationship with the bank, thus
innovation at times tends to take a backseat.
As government has controlling stake in a number of large banks in India decisions
taken in such banks tend to be affected by the government of the day.
Most major banking operation in India are only concentrated in the major cities.
Operations of Indian banks are largely confined to the domestic market itself and
thus their profits get limited to that extent.
Opportunity:-
Indian banks have been unable to establish consistent growth model for services like
credit cards, wealth management, consumer finance etc. A systematic and
thoughtful approach to marketing and innovation can improve the profitability of
banks
Indian banks as well as their customers are yet to embrace technology fully. Banks
need to put in place such approaches to customer servicing that will enable the use
of low-cost internet banking, mobile banking etc.
In terms of product range and flexibility Indian bank still continue to lag behind
global peers.
India as a nation still continues to be under-banked. Reaching out to such population
by innovative means such as banking correspondent or Integrated Mobile Payment
System can help banks achieve more business.
Threat:-
Indian banks face competitive threats from global banks in the near future and they
must be prepared to take on the expertise and experience that these banks will
come with. With the government taking a favourable view on granting banking licenses to
established business houses and NBFCs competition in the banking sector is likely to
go up.
Prolonged high interest rate may reduce the interest margin of operations for banks
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Company Analysis
1. Company description (a brief introduction regarding what businesses the company is into)
Bank of Baroda is the third largest public sector bank in India and also the highest profit
making bank in the public sector in India. It also ranks at 715th position on the Forbes 2000
global list. Bank of Baroda has total assets in excess of Rs.3.58 lakh crores.
Bank Baroda provides a whole range of service to its customers as listed below:-
Wholesale banking :- Wholesale banking basically caters to larger customers namelycorporates for the sake of ease of service BoB classifies companies with turnover in excess of
Rs.500 crores as large corporates those with turnover of between 100 to 500 crores as mid-
corporates.
The main advantages of being a wholesale banking customer with BoB are :-
a) Single point of contact for all banking needs
b) Speedier decision making and faster turnaround time for wholesale banking customers
c) Availability of dedicated officers for wholesale banking who can customize existing
products for customers as well as create new products.
d) BoB branches 100% core banking solution linked an it provides world-class infrastructure
e) Wholesale banking customers have dedicated Client service team (CST) comprising ofRelationship Manager, Relationship officer, Product specialist and credit officer
dedicated from corporate office.
Rural/Agricultural Banking:-
Bank of Baroda realises that agriculture plays a very dominant role in supporting the
livelihoods of a large number of number of people in India. With an aim of making India self-
reliant through inclusive development Bank of Baroda offers credit facility various small and
marginal activities like farming fishing, poultry, cottage industries. BoB a runs a CSR
programme called Sarthi through Baroda Grameen Paramarsh Kendra
Wealth Management:-
Bank of Baroda offers a whole lot of wealth management services in terms of Life insurance,
Medi-claim, ASBA, Mutual Fund and has dedicated subsidiaries for this purpose like
IndiaFirst life insurance Company, Baroda health and Baroda e-trading.
Central Pension Processing Service: - As a part of this service bank of Baroda undertakes the
calculation of pension for pensioners drawing pension from Bank of Baroda. Changes in
pension paying parameters including revised DA, Arrears of DA etc. are also made centrally.
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Bank of Baroda has a pool of specialized officers at Central Pension Processing Centre who
have gain specific expertise in matters related to pension of all categories of pensioners as
well as grievance of pensioners.
Baroda Health:-
Baroda health is a medi-claim offered only to the customers of BoB .Its salient features ar
that it has very low premium .A member of the insureds immediate family can avail
hospitalization benefit not exceeding the extent to which the insured is covered.
BoB gift card:-
'Baroda Gift Card' is easy to carry and convenient to use at merchant outlets to purchase
items of choice. The Baroda Gift card is backed by VISA and is usable at any of its network ofshops in India. The Gift card gives you flexibility of multiple use any time and any location of
your preference
NRI Tax solution
2. General information about the company: location of the headquarters, year of founding,
shareholding pattern, number of employees, top management, etc.
Bank of Baroda was established on 20th, July,1908 under the Companies Act of 1897 with a
paid up capital of Rs.10 lacs by great visionary Maharaj Sayajirao Gaekwad. It was his
insight into the future that a bank like Bank of Baroda will serve as the engine of growth for
development of industries and commerce of the erstwhile state of Baroda and neighbouring
territories.
The Headquarters of Bank of Baroda is located at the following address:
Baroda House, Mandvi, Vadodara Gujarat-390 006
While Baroda Coporate centre is located at
C-26,G-Block,Bandra Kurla Complex Bandra (East),Mumbai-400 051
Tagline: Bank of Baroda uses the tagline Indias International Bank and has signed
cricketer Rahul dravid as its brand ambassador.
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Shareholding Pattern of the Company is as given below
Description No.of shareholders Shares % to equity
Govt. of
India(promoter)
1 223279579 54.31
Mutual funds/UTI 183 30891062 7.51Financial
Institutions/banks
71 10011281 2.44
Insurance
Companies
08 43393871 10.55
Foreign Institutional
Investors
311 55666571 13.05
Corporate Bodies 1701 25634066 6.24
Resident individuals 169542 19599360 4.77
Non resident
Individuals
2847 1935862 0.47
Overseas Corporate
bodies
3 22000 0.01
Trusts 20 53056 0.01
Clearing Members 177 636675 0.15
Total 174864 411123383 100.00
Board of Directors:-
Shri M.D.Mallya Chairman and Managing Director
Shri Rajiv Bakshi Executive Director (Executive)
Shri N.S.Srinath Executive Director (Executive)
Shri Alok Nigam Director(Non-Executive)(Representing Central Government)
Shri Sudarshan Sen Director Non Executive (Recommended by RBI)
Shri Vinil kumar Saxena Director Non Executive (Representing workmen)
Shri VB Chavan Director Non Executive (Representing Officer employees)
Shri Ajay Mathur Director Non Executive
Dr.(Smt) Massarad Shahid Director Non-executive
Shri Satya Dev Tripathi Director Non-executive
Shri Maulin Arvind Vaishnva Director Non-Executive(elected from shareholders other
than central government)
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Shri Surendra singh Bhandari Director Non-Executive(elected from shareholders other
than central government)
Shri Rajib Shekhar Sahoo Director Non-Executive(elected from shareholders other
than central government)
Financial Performance of the company for past 1 year
Details 2012 2011
Number of employees 42175 40046
Number of branches 3959 3418Business per employee 14.66 crores 12.29 crores
Average business per employee 13.15 crores 11.26 crores
Gross profit per employee 20.35 lakhs 17.43 lakhs
Net Profit per employee 11.87 lakhs 10.59 lakhs
Business per branch 169.80 crores 156.27 crores
Gross profit per branch 2.17 crores 2.04 crores
Net profit per branch 1.26 crores 1.24 crores
Particulars FY12 FY11
Return on Average Assets(ROAA) (%)
1.24 1.33
Average Cost of Funds (%) 5.64 4.67
Average Yield (%) 8.55 7.76 7.76
Average Interest Earning Assets(Rs crore)
3,47,223.21 2,82,109.79
Average Interest BearingLiabilities (Rs crore)
3,43,397.26 2,80,098.94
Net Interest Margin (%) 2.97 3.12
Cost-Income Ratio (%) 37.55 39.87
Book Value per Share (Rs) 637.37 504.43EPS (Rs) 127.84 16.37
Return on Average Assets(ROAA)
1.24 1.33
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SWOT Analysis: Strengths, weakness, opportunities and threats faced by the company
Strength:-
Improved funding mix:-
Bank of Baroda enjoys a good funding mix with a portfolio of deposits, borrowings from other
financial institutions and reserves and surplus accrued. Out of a total of Rs.3.8 lakh crores, deposits
demand deposits contribute a total of Rs.28,944 crores; term deposits contribute a total of
Rs.74,579 crores while savings bank deposit account for Rs.2.81 lakh crores.
Capital adequacy:-
Bank of Baroda has reported a capital adequacy ratio of 14.67% which indicate that the bank is well
positioned to absorb the losses should some of its assets turn bad. This is favourable as compared to
state bank of Indias CAR of 11.98% Punjab National Banks CAR of 12.42% and Bank of India CAR of
12.17 %.
Consistent operational results:-
Bank of Baroda has maintained consistent standards of operational results recording a healthy
growth of 25.9% in its global business. On the back of Net Interest margins of 17.2% BoB has posted
an increase of 18% on its net profit.
Very Low NPA among large size banks:-
Bank of Baroda has also proved its strength in asset quality management by restricting its gross NPA
to 1.53% and net NPA to 0.53% in FY12 which is one of the lowest among large sized banks in India.
Weakness:-
High Loss Provision:-
Bank of Baroda has maintained loan loss provisioning ratio at higher levels than those mandated by
the Reserve Bank of India which was at 80.05% as on 31st Mar, 2012 after taking into account thePrudential/ Technically Written-off advances.
Increased Pension liability:-
The bank has experienced a considerable increase in pension liability from Rs.6654 crores for the
financial year 2011 to Rs.7033 crores for financial year 2012.This is relatively higher as compared to
similar sized banks in India.
Opportunities:-
Growing international presence
Bank of Baroda takes pride in positioning itselfas Indias international bank .The total international
assets of the bank increased from Rs.91,273 crores as at the end of March 2011 to Rs.1,28,398
crores at the end of March 2012.
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Financial inclusion participation
Bank of Baroda has under its aegis 5 sponsored Rural Regional Banks namely,baroda UP gramin
bank,Baroda rajasthan gramin bank,Baroda Gujarat gramin bank,Nainital-Almora Kshetriya Gramin
bank and Jhabua dhar kshetriya gramin bank; thus with growing government thrust on inclusive
banking Bank of Baroda can effectively use its reach to further its position in the banking business.
It has alos set up micro loan factory at sultanpur and rae bareily dedicated to self help group
financing using a mobile van equipped with all documents and stationery to disburse loans upto
Rs.25,000 on the spot at the customers doorstep
Strategic agreements:-
With its wide spread presence across both international and domestic locations Bank of Baroda is
well placed to leverage its position by entering into strategic tie-ups with Indian as well international
banks and financial institutions.
Threat:-
Global Economic imbalances:-
With global economy still experiencing the after effects of the global economic meltdown of 2008,
Bank of Baroda is exposed to the risk of global financial businesses as it has substantial exposure to
business in International markets.
Increasing competition
Competition in banking space in increasing both globally as well as domestically thus it is likely to putpressure on the margins and profitability for Bank of Baroda.
Changing banking policies:-
The regulatory framework of banking in India is undergoing a continuous change as such it is
imperative for any bank to tweak its business model accordingly. However, there may be some
hiccups that banks may experience in the short to medium term while adapting to such changes in
policy.
Various Strategies applied by the bank in the course of conducting business:-
a) During the financial year 2012 a proposal to increase the maximum limit under home loan for
Resident Indian , NRI, PIO customers in all metro and major urban centre was increased from 100
lakhs to 300 lakhs
Possible reason:-The property prices in all parts of India are increasing as such customer
requirement for housing loan has gone if the bank werent to increase this limit it would have lost
high customers to competition. Also increased property prices means bank gets additional security
to disburse increased loan amount.
b) prepayment charges were completely waived from 15,th dec,2011
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Possible reason :- Compliance with RBI guidelines
c) Savings bank deposit campaign was launched by the bank twice in the year, first on 1st june 2011
and second on 2ndJune 2012 besides evening with the CMD picnic with staff scheme was
launched for award winning branches and regional offices.
Possible reason:-
Savings bank deposits provide the bank with low cost funds for operation this helps bank to improve
its Net Interest margins. Recognising staff efforts helps to keep their motivation levels high.
d) Retail Loan Campaign
Given the high demand for retail loans during festive season the bank launched a retail loan
campaign on 26 September 2011 that continued till 31 March 2012 with special focus on home loans
and car loans. Rate of interest concession was given during the campaign beginning with 0.25%
which was further increased to 0.5%
Possible reason:-
Given that demand during the festive season for retail loans is high the bank made good use of its
funds to promote its retail loans portfolio.
e) Opening of nine city sales office at haldwani, rae bareily, faizabad,Raipur Bhopal,
indore,benagluru,Ghaziabad, Rajkot was done by the bank in FY 2011-12
Possible reason:-
This would help the bank to increase its sales and thus at to the overall profitability and brand
visibility.
f) Three new retail loan factories were opened at haldwani, Dehradun, nasik. Retail loan factories
comprises of twin units of sales team and central processing cell manned by bank employess
Possible reason:-
Faster disbursal of credit , under the model, the sales executive will visit potential clients,
while a team of tele-callers and other functionaries work to sanction the loan. The bank also
plans to reach out to customers through SMS and Internet, builders tie-ups and EmployeeReferral Scheme. The central processing cell shall have simple processes powered by the use
of technology to ensure sanction of loan within the set timelines.
g) Bank empowered its zonal heads to approve upto 100 bps of concession on the applicable
rate of interest on Baroda Trade loan
Possible reason:-
This was done to mobilize fresh business, speed up the credit process and to augment retail
loan book during FY2012
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The bank has undertaken a number of strategic business initiatives such as migrating its data centre
to a new data centre within the banks premises. Thus, strengthening its disaster recovery centre to
ensure uninterrupted banking services.
The bank has also switched its entire network to Multi Label protocol switching(MLPS) for improving
uptime and on demand upgrade.