SAGAR OS.docx

A PROJECT REPORT

ON

“Consumer Behavior”

IN

AADYA MOTORS COMPANY PVT. LTD, SION (E)

MUMBAI

FOR THE YEAR 20011-20012

UNDER THE GUIDANCE OF

MR.DARSHAN JANI PROF. PRASANA

KULKARNI

(EXTERNAL GUIDE) (INTERNAL

GUIDE)

PROJECT BY:

Mr. Sagar P. Jain

Reg no:- B1016820

Bachelor of Business Administration (BBA)

RANI CHANAMMA,UNIVERSITY

JAIN GROUP INSTITUTIONS

JAIN COLLEGE OF BUSINESS ADMINISTRATION BELGAUM.

CONTENTS

Title of the study

Objective of study

Acknowledgment

Certificate from the organization

Certification of the college

Methodology

Limitation of the study

Executive summary

Diary of project work

Profile of the organization

Nature of ownership

Organization chart

Different department &their function

Product and service rendered

Design and innovation

Unique style of working

Lessons from organization study

Conclusion

Bibliography


OBJECTIVE OF THE PROJECT

The main purpose/objective behind this project is to be aware of the

Organizational Structure in practical sense of the company.

Following Objectives are taken on the present study:

1. To study the Organizational structure of the Company.

2. The nature of ownership.

3. Management philosophy of the organization.

4. To study the Working of various Departments in the organization.

5. The interrelation of each department

6. Procedure and Routine.

7. Gathering relevant information.


ACKNOWLEDGEMENT

As we express our gratitude, we must never forget that the highest

appreciation is not to utter words, but to live by them. Thankfulness is the

beginning of gratitude.

I don’t want to miss the prospect to thank those who helped me, through

their constant support and guidance, which helped me, put my best and

made my stay comfortable at Apex Honda (Aadya Motors Co Pvt Ltd).

It gives me an immense pleasure to express my words of gratitude to Mr.

Darshan Jani (Senior Manager – Administration Department) who has guided

me to take up this project and for all the hospitality that he has given me

which has enabled me to complete the project on time.

I am thankful to Mr. Shrinath waghole (COO – Aadya Motor company Pvt. Ltd)

for guiding me with the outline of the project, the methodology to study the

organization and the co-ordination to meet the departmental heads for the

information.


I owe an enormous intellectual debt to all my faculties at Jain College of

Business Administration for it is them who have brought me up to this stage

and it was only because of their constant support and motivation that I was

able to complete this Project.

Lastly I would like to thank all the employees at Apex Honda because they

are the one who have played a vital role in carrying out my project.

I will be beholden to them forever.

- SAGAR JAIN -

METHODOLOGYJAIN GROUP INSTITUTIONS

Primary Data:

We had visited the project work place and studied the various aspects of

business unit by personal observation, discussion with the head of the

departments, managers and informal chat with employees of all the

departments. This constituted the primary data.

Secondary Data:

The relevant information for secondary data was collected from various

sources, like various records maintained, through the company’s website,

brochures and different manuals of the company.

LIMITATIONS OF THE STUDY


This training was done with the ultimate aim of understanding the

organizational structure study and various practical aspects of business

enterprise, as the training was restricted to only one month as prescribed by

Karnataka University, Dharwad.

The detail study of the organization could not be undertaken due to time

constrains. However the personal discussion with the project guides and

other officers of the organization gave me information and knowledge on the

various aspects.


EXECUTIVE SUMMARY

In plant training is one, which exposes the students to the

working of an organization. This report involves in-plant training

details in APEX HONDA the report flows from information of the

project emphasizing on the organizational structure and various

other Departments, which supports the organization.

The project work has been done on respect of organization

study for 30 days during Nov-Dec, of 2012-12.

The study has the scope of Understanding practical aspects of

business world. It helps to understand correlation between theory

and practice of business world and Helps to study the structure of

the organization, different departments at they’re functioning also

assisted the employees of the company in their day to day working .

W EEKLY P ROGRESS R EPORT O F P ROJECT W ORK JAIN GROUP INSTITUTIONS

Name of the Student : SAGAR P.JAIN

Name of the Organization : APEX HONDA

(AADYA MOTORS)

Duration : 1st Week

From: 20rth Nov to 27th Nov, 2012

Work Done:

Introduction to the organization and visited

sales and service department (work shop) and

also assisted them in conducting various

activities on Christmas. ___________

Project Guide Internal Guide

Mr. Darshan Jani PROF. PRASANA

KULKARNI

(Administration head)

W EEKLY P ROGRESS R EPORT O F P ROJECT W ORK JAIN GROUP INSTITUTIONS

Name of the Student : SAGAR P. JAIN


(AADYA MOTORS)

Duration : 2nd Week

From: 29th Nov, 2008 to 3rdDec, 2012

Work Done:

Visited Logistic department, RTO Department

and ____ Insurance Department. Also did some

internal activities such as helping in preparing

guidelines.



KULKARNI



W EEKLY P ROGRESS R EPORT O F P ROJECT W ORK



(AADYA MOTORS)

Duration : 3rd Week

From: 5th Dec to 11th Jan, 2012

Work Done:

Visited Administration department and HR

department and interacted with the heads of

these departments



KULKARNI



W EEKLY P ROGRESS R EPORT O F P ROJECT W ORK



(AADYA MOTORS)

Duration : 4th Week

From: 13th Nov to 18th Nov, 2012

Work Done:

Studied the delivery process and submitted the

report.


Mr. Darshan Jani PROF.

PRASANA KULKARNI



HONDA PHILOSOPHY

Mission Statement

Maintaining a global viewpoint, we are dedicated to supplying products of

the highest quality, yet at a reasonable price for worldwide customer

satisfaction.

Honda Diversity Vision Statement

Honda's philosophy is based on "Respect for the Individual." We are

committed to bringing together a diverse group of Associates, dealers and

suppliers to foster the kind of innovation and vitality that enables us to

achieve our dream of creating products and technologies that make people's

lives better. In this spirit, every Honda Associate and business partner is

expected to embrace and actively support diversity and the cultural richness

and advantages it provides.

Management Policies

Proceed always with ambition and youthfulness.

Respect sound theory, develop fresh ideas, and make the most

effective use of time.


Enjoy work and encourage open communication. Strive constantly for a

harmonious flow of work.

Be ever mindful of the value of research and endeavor.

INNOVATION

At Honda, we are constantly challenging ourselves to seek out new initiatives

and stay at the forefront of innovation.

As an organization dedicated to the advancement of mobility, we have

always targeted leading-edge technologies. From our racing spirit and our

commitment to "Safety for Everyone," to our dedication to environmental

leadership and the advanced potential of ASIMO, it is our mission to develop

forward-thinking technologies that anticipate and satisfy the needs of people

in the future. As long as there is a need for innovation, Honda will actively

and tirelessly push research and development to the foreground.

We believe in better people through technology, and better technology

through people.


HONDA IN INDIA

Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a

joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a

Siddharth Shriram Group company, with a commitment to providing Honda’s

latest passenger car models and technologies, to the Indian customers. The

Honda City, its first offering introduced in 1997, revolutionized the Indian

passenger car market and has ever since been recognized as an engineering

marvel in the Indian automobile industry. The success of City as well as all its

other models has led HSCI to become the leading premium car manufacturer

in

India. The total investment made by the company in India till date is Rs.

1620 crores, further investment of RS. 1000 crore is planned and being

currently invested for the coming second plant in Rajasthan. The company

has a capacity of manufacturing 100,000 cars.


Showcase Manufacturing Facility

HSCI’s state-of-the-art manufacturing unit was set up in 1997 at Greater

Noida, U.P with an investment of Rs. 450 crore. The green-field project is

spread across 150 acres of land. (Over 6,00,000 sq. m.).

The initial installed capacity of the plant was 30,000 cars per annum, which

was thereafter increased to 50,000 cars on a two-shift basis. The capacity

has further been enhanced to 1, 00,000 units annually in February 2008. The

capacity expansion was necessitated by the excellent performance of all the

Honda models, particularly the growing demand for City in India. Several

modifications were done by the company with the objective of offering

higher quality products to its customers, faster and quicker. The expansion

process also included expansion of the covered area in the plant, from

1,07,000 sq. m. to 1,31,794 sq. m.


HSCI currently produces the All New City, Civic and Accord models in India

and the premium SUV, CR-V is sold as a fully Imported unit from Japan.

The company operates under the stringent standards of ISO 9001 for quality

management and ISO 14001 for environment management.

AWARDS

HONDA CITY

Zig Wheels car of the year '08

Business Standard Motoring car of the year '08

No 1 Mid Size Car - TNS Total Customer Satisfaction Study, '06

HONDA CIVIC

ICOTY 2007

Car of the Year - CNBC TV 18 Autocar Auto Awards, '07

Viewer's Choice of the year - CNBC TV 18 Autocar Auto Awards, '07


Car of the Year - NDTV Profit and Bike India Awards '07

Executive Car of the year - NDTV Profit and Bike India Awards '07

Automotive Design of the year - NDTV Profit Car India and Bike India

Awards '07

CNB Viewers' Choice Best car of the Year - NDTV Profit Car India and

Bike India Awards '07

Viewers Choice Award - Overdrive Awards, '07

Design Award - Overdrive Awards, '07

Jury Award 2007 - BS Motoring Awards, '07

HONDA CR-V

Best Driver's Car - CNBC TV 18 Autocar Auto Awards, '07

SUV of the Year - NDTV Profit Car India and Bike India Awards '07

SUV of the Year - Overdrive Awards, '07

No 1 Premium SUV - TNS Total Customer Satisfaction Study, '06

HONDA ACCORD

No1 Entry Luxury Car - TNS Total Customer Satisfaction Study, '06


ABOUT HONDA

The history of the Honda Motor Company began with the vision of one man -

Soichiro Honda. His dream was personal mobility for everyone.

Soichiro Honda founded the Honda Motor Company in 1948. In the same

year, he designed and engineered the first product of this company - a 50 cc

motorized bike on a bicycle frame - in his small shed at Hamamatsu.


'Challenging the Limits' is a phrase commonly heard across the length

and breadth of Honda. It was made popular by its founder, Soichiro Honda,

who knew that his fledgling company had to out-think and out-perform its

competitors every step of the way in order to survive. After all, he started

out at a time when his country was devastated by war.

Soichiro's vision was international in character. His desire was to lead the

world in technology, and make a significant contribution to the creation of a

better society. As a result, most of the products that Honda developed

started out by making a difference. Whether it was the CVCC engine in the

sixties or the solar powered car of the nineties, they all sought to challenge

and overcome conventional wisdom.

World's Toughest Training Tracks- No story of Honda is complete without

the mention of motor sports. Honda started participating in racing at the

highest level much before it found international acclaim as a manufacturer.

Once again, it was Soichiro Honda who was the driving force. He considered

the highly competitive world of motor sports as the ideal training ground for

his people. Through racing, Honda engineers learnt to accomplish more than

they ever dreamed possible within limited amounts of time. They become

quicker at responding to the technological challenges that arise in the

commercial world.

Honda's belief in the benefits of racing is sincere and unwavering. The

company has invested millions of dollars in building two world-class racing

circuits. The Suzuka opened its gates in September 1962. Located in

northern Japan, it has become an integral part of the Grand Prix calendar.


The Twin Ring Motegi, on the other hand, is a racing circuit for fans.

Inaugurated in August 1997, it offers an oval-shaped Super Speedway, an

Active Safety Training Park and the extremely popular Honda automobile

museum.

Honda is already, and literally, making big strides in the development of the

world's first humanoid robot. Christened ASIMO, it is designed on the

presumption that if a robot could walk like a human, it may be able to work

like one. Honda is also taking to the skies with its very own aircraft

technology. It took a 30-man team only six years to develop a prototype.

Together, these diverse ideas prove the one central maxim that is dear to

everyone at Honda - Challenging the Limits.


AADYA MOTORS COMPANY PVT LTD

Aadya Motors Company Pvt Ltd has been in automobile field for almost 7

years from now. The company has been catering to diverse needs of

customers in connection with new cars, Pre- Owned cars, Genuine

Accessories and Easy Finance.

Previously, the company was an authorized dealer of Hyundai Cars which use

to cater to the needs of middle income segment of the society. The company

then thought of catering and serving the needs of the premium segment of

the society. So the directors of the company applied for the dealership of

Honda Cars. Hence, they were appointed by Honda Siel Cars India Ltd., as

authorized dealer for sales, service & spare parts of Honda in Mumbai. The

operations for the same commenced on 3rd September, 2008.

It has a 9000 Sq. ft state of the art showroom with ample car parking facility

located- Opposite Eastern Express Highway in Sion(E). The company also has

an after sales 40000 Sq. ft state of the art facility workshop at Kurla (E), a 3


mins drive from Priyadarshini circle on the Eastern Express Highway. The

workshop is equipped with latest equipments, drivers lounge, gymnasium,

skilled labors trained by Honda and customer satisfaction oriented sales and

service team.

APEX HONDA offers a range of Honda cars and facilitates easy finance

through HDFC, ICICI, Tata AIG and Axis Bank at most competitive rates. The

company also has tie ups for insurance with leading insurance companies

like New India, Chormandalam, ICICI, Future Generali and others.

USP of the Company

Provision of 24*7 service facility.

They have provided customers with a 24*7 customer care number

which is facilitated through their own call centre.

Provide facilities like pick and drop, ERS (Emergency Road Service) and

test drives as per customers’ convenience.

State of the Art facility.

Good Ambience.

Ample of parking space.


INDIAN AUTOMOBILE INDUSTRY

Over a period of more than two decades the Indian Automobile industry has

been driving its own growth through phases. The entry of Suzuki Corporation

in Indian passenger car manufacturing is often pointed as the first sign of

growth. Since then the automobile sector witnessed rapid growth year after

year. By late-90's the industry reached self reliance in engine and

component manufacturing from the status of large scale importer. With the

Indian middle class earning higher per capita income, more people are ready

to own private vehicles

THE OVERVIEW

India’s car market has emerged as one of the fastest growing in the world.

The number of cars sold domestically is projected to double by 2010, and

domestic production is skyrocketing as foreign makers are setting up their

own production plants in India. The government’s 10-year plan aims to

create a $145 billion auto industry by 2016.

According to McKinsey, the auto sector could be worth $375 billion by 2015,

up from $65 billion in 2002. McKinsey thinks India could capture $25 billion


of this amount. Out of 400 Indian suppliers, 80 percent have the ISO 9000

certificate—the international standard for quality management.

Domestic Sales

The cumulative growth of the Passenger Vehicles segment during April 2011

– March 2012 was 12.17 percent. Passenger Cars grew by 11.79 percent,

Utility Vehicles by 10.57 percent and Multi Purpose Vehicles by 21.39

percent in this period.

The Commercial Vehicles segment grew marginally at 4.07 percent. While

Medium & Heavy Commercial Vehicles declined by 1.66 percent, Light

Commercial Vehicles recorded a growth of 12.29 percent.

Exports

Automobile Exports registered a growth of 22.30 percent during the current

financial year.

The growth was led by two wheelers segment which grew at 32.31 percent.

Commercial vehicles and Passenger Vehicles exports grew by 19.10 percent

and 9.37 percent respectively. Exports of Three Wheelers segment declined

by 1.85 percent.


Consistent growth and dedication have made the Indian automobile industry

the second- largest tractor and two-wheeler manufacturer in the world. It is

also the fifth-largest commercial vehicle manufacturer in the world. It is

among the largest in Asia.

The key players like Hindustan Motors, Maruti Udyog, Fiat India Private Ltd,

Tata Motors, Bajaj Motors, Hero Motors, Ashok Leyland, Mahindra & Mahindra

have been dominating the vehicle industry. A few of the foreign players like

Honda Siel Cars India Ltd., Toyota Kirloskar Motor Ltd., Skoda India Private

Ltd. have also entered the market and have catered to the

Customers need to a large extent. Moreover, the automobile companies are

coming up with financial schemes such as easy EMI repayment systems to

boost sales. There have been exhibitions like Auto-expo at Pragati Maidan,

New Delhi to share the technological advancements.

Scope of Indian Automobile Sector

The Indian automobile industry is going through a phase of rapid change and

high growth. With new projects coming up on a regular basis, the industry is

undergoing technological change. The major players are expanding their

plants and focusing on mass customization, mass production, etc.

INVESTMENT IN AUTO SECTOR

Nearly every automobile company is investing at a higher rate than ever

before to achieve a high growth trajectory. The overall investment in the

sector has been increasing quite rapidly. It is expected that by the end of

2012 Indian automobile sector will be investing a huge amount as Rs. 30,000

crores.


Like Maruti Udyog has plans of investing Rs. 6,500 crores; the Tata Motors is

coming up with more investment of Rs. 2,000 crores in its compact car

project. Not only the Indian companies but also foreign players like Hyundai

are coming up with the investment of more than Rs. 3,800 crores in India

and many more.

Players: Indian auto industry


Global OEM

Indian OEM

Indian Supplier

s

Global Supplier

s

Engineering &

Development

Companies

Indian Auto

Industry

GM Toyota Ford HyundaiMaruti Suzuki HondaSkodaVolvoMercedes

Tata Motors

Mahindra &

Mahindra

Bajaj Auto

TVS Motors

Hero Honda

Bajaj Tempo

Ashok LeylandBharat Forge

Sundram Fasteners

Rane Group

Shriram Pistons

RICO Auto

Sono Koyo Steering

Delphi

Visteon

Bosch

Denso

Valeo

Thyssen Krupp

Key players in the Indian auto industry - Passenger Cars and CVs

The largest player in the Indian industry. Plans to launch new and

exciting products in the Indian markets, including the ‘100,000’

car

It is the third largest passenger car manufacturer in India and

one of the largest exporters of vehicles and has established India

as one of its manufacturing bases in the world.

Has vision of capturing 10 % share of the Indian passenger car

market by 2010.

Suzuki’s JV in India and the largest passenger car manufacturer

in India

One of the leading players in the Indian premium cars segment

One of the leading players in the Indian premium cars segment

One of the leading players in the Indian premium cars segment.

Plans to enter the small car segment by re-launching the Matiz.

One of the largest players in the UV / MUV segment.


The 2nd largest CV manufacturer in India

Other global players who are in India / have plans for India include -Volvo,

Daimler Chrysler, BMW and Nissan Motors.

Growth drivers for the Indian automotive industry


Car models offered by Honda in India:-

Models Types

BRIO SOHC i-VTEC

JAZZ

ACCORD

Accord VTi – L M/T

Accord VTi – L A/T

Accord V6

HONDA CITY

City ZX EXI

PREMIUM

PREMIUM

PREMIUM


MODELS OF HONDA MOTORS CARS

City ZX GXI (CVT)

City ZX VTEC

City IVTEC

HONDA CIVIC

Civic 1.8V MT

Civic 1.8V AT

Civic 1.8S MT

Civic 1.8S AT

Civic Hybrid

HONDA- CRV

Honda City CRV - Manual

Honda City CRV - Automatic

PREMIUM

PREMIUM


Honda BRIO

Honda’s advanced 1.2L i-VTEC (intelligent variable valve timing and electronic lift control)

engine delivers high power output with impressive fuel economy. It is a four cylinder engine

featuring programmed fuel injection, delivering impressive performance with an awesome 88ps

at 6000 rpm so that you never feel let down. By regulating valve opening to match engine speed,

the agile I-VTEC engine adjust its characteristics to deliver both superior power and low fuel

consumption. Couple these with some of the lowest emission levels in the industry, and the only

feeling you’ll experience when you take your brio on date, is love and best of all, you now get to

choose between manual and 5-speed Automatic transmission.

Honda Accord

Accord with its leather interior in a dual tone is becoming popular day by day

for its looks and other features. Its features like dual zone automatic climate

control system, in dash 6 CD changers with advanced acoustics, unique

progressive self illumination LED gauges, multi functional keys with

integrated remote etc give the experience of safety, security and comfort of

driving.


Under the hood of Honda Accord lies an advanced i-VTEC engine, which

generates a power of 180 PS @ 6500 rpm and a maximum torque of 222 Nm

@ 6500 rpm. A broad torque curve of the vehicle ensures quick acceleration

and smooth shifting. The engine of Accord delivers optimum fuel economy as

well.

Powered by a 2.4li-VTEC engine the eighth generation Accord is E10 (10 per

cent ethanol and 90 per cent unleaded petrol) compatible. The company has

also upgraded the engine to meet Euro IV emission limits while the fuel

efficiency of the car has been improved by 8 per cent.

Equipped with a five-speed automatic transmission and manual transmission

with a unique 'paddle shift' option that can be operated using F1-racing

inspired paddle switches, along with variable gear ratio steering the new

Accord responds faster and is more nimble despite its bigger size.

Safety features include six air bags equipped with Advanced Compatibility

Engineering (ACE) body and G-Force Controlled (G-CON) technology for

additional safety of passengers during a collision.

Its interiors include eight-way power seat adjustments with lumbar support,

tilt and telescopic steering wheels, an advanced audio system, with a central

multi selector USB port.

The company will offer the new Honda Accord in three variants - Accord 2.4,

Accord 2.4 Elegance and Accord 2.4 Inspire with prices ranging between

Rs16.49 lakhs (ex-showroom Delhi) and Rs18.14 lakhs.

Honda Civic

Every dream of many car lovers has come true with the launch of Honda

Civic, ceremonially on 9th July 2006 in India. All the best possible features


have been loaded in this car to make it one of the most marketable premium

category cars for finicky Indian car buyers.

Various features in this car are definitely upgraded and market suited.

Interior of Honda Civic includes beige and black interior color combination,

multiplex meter with illumination control, tilt and telescopic power steering,

silver power window with switch panel, 3-spoke leather wrapped steering

wheel, integrated AM/FM, 6 CD Changer, MP3/WMA, rear glass printed

antenna, 6 speakers (2 rear and 2 front, 2 tweeters) etc.

Its body colored exterior is available with body colored- door mirrors,

bumpers, outside door handles with chrome along with body colored door

protector etc. Other exterior features include green tint door glass and

windshield glass, opposed flat type and 3 speed intermittent windshield

wiper, 15 inch 5 spoke alloy wheels, dual exhaust pipe with pipe finisher etc.

For passenger's comfort this car is equipped with electrically retractable

power outer mirrors, day and night rear view mirror, automatic air

conditioner with silver finish AC vents, driver seat with height adjuster

device, sun visor vanity mirror with lid (both driver and passenger side), rear

arm rest with audio controls and cup holders with lid, low fuel warning lamp,

door and trunk ajar warning etc.

Safety of the passengers ensure by some of the very striking features like

Anti-lock Brake System (ABS) with Electronic Brake-Force Distribution (EBD),

Brake Assist (BA), dual SRS airbags, front pretensioner seatbelts, keyless

entry with security answerback, child proof rear door locks, rear window

defroster, dual horn, wave key, immobilizer system, security alarm system

etc.

Honda Motors has launched new Civic 1.8V range, which is equipped with


enhanced leather interiors. It also features turn lamps on outside rear view

mirror and fog lamps which complement the premium look of the car.

It comes with different variants:

Civic 1.8V MT

Civic 1.8V AT

Civic 1.8S MT

Civic 1.8S AT

Honda Civic Hybrid

Honda Civic Hybrid

Honda launched India's first hybrid car, Honda Civic Hybrid in June 2008,

reflecting its efforts towards the protection of the environment and

conservation of energy sources.

Technology:

Available in Premium Pearl White color, Civic Hybrid is configured to make

driving an invigorating and gratifying experience. It is equipped with a

smooth Continuously Variable Transmission (CVT), which harmonize the ease

with the efficiency of a manual transmission.

The Honda Civic Hybrid System features a 3-stage i-VTEC + IMA that uses

Honda's 1.3L i-VTEC (variable valve timing and lift electronic control) engine

to provide three stages of valve timing (low-speed, high-speed, and cylinder

idle mode), combined with a compact and efficient electric motor, Honda's

IMA (integrated motor assist) system.

Interestingly, the Civic Hybrid can deactivate all four of its cylinders and

operate using only the electric motor in certain steady-state cruising

situations.


In addition, the internal combustion engine is switched off when car comes to

a stop while the brake pedal is pressed. These factors contribute greatly to

the reduction of fuel consumption and emissions, particularly in city traffic.

Completely designed with an aggressive sporty look, Honda motors

introduce Honda Civic Hybrid - a symbol of luxury, power, value and style.

Incorporated with all the best possible features, it is a car for every

application. Style takes up a new definition with Civic Hybrid.

Safety and Protection:

Uniquely designed airbags are there for safety purpose. The Civic Hybrid is

equipped with G-CON Technology that offers the occupant a survival zone in

case of any collision. Its Anti-lock braking system (ABS) prevents wheel lock-

up and the Electronic Brake Distribution system (EBD) balances the braking

forces at every wheel according to how the car is dynamically filled.

Exteriors and Interiors:

Hybrid-specific aluminium wheels

Aerodynamic Trunk Spoiler

Micro-antenna

Remote power door locks

state-of-art integrated audio system


Best quality Leather seats

Sporty Cockpits

Honda City CRV

The CRV is a very expensive car and falls under the sports utility vehicle

segment. The Honda CRV is a sporty yet elegant looking car and is part of

the high end car category. It's versatile in nature as well with features like

LCD Display on meters, high quality meter display etc.

The safety features of the car are highly impressive as well. The level of

safety precautions of the car has been enhanced by the incorporation of G-

Force Control Technology. This technology is of great help at times of crash

or collision. It increases the absorption capability of the car. The dual air

bags in front are another major safety precaution incorporated in the Honda

CRV.

Honda CR-V has been designed to blend the best of both worlds-sedans and

SUVs. Honda CR-V's plus points include - refined suspension; path-breaking

noise, vibration and harshness (NVH) reduction; and the option of 5-speed

manual or automatic transmission.

Using "intelligent" valve control technologies, it delivers higher performance,

powerful torque and excellent acceleration in city driving and highway

cruising. It incorporates DBW (Drive-By-Wire), which provides precise,

natural throttle control for smooth driving feel at high speeds. Honda CR-V

generates maximum power of 152 @ 6000 RPM and a torque of 21.95 kgm

@ 3600 rpm.


It is equipped with various standard equipments like multi-reflector

integrated headlights, heat blocking green glass, tilt-adjustable power

steering, ignition key reminder, tilt-up tailgate window opener, power

windows, power door locks, power retractable door mirrors, AM/FM stereo

radio CD player with 6 speakers-2 DIN, Anti-lock Braking System (ABS) &

Electronic Brake force Distribution(EBD), seatbelt reminder etc.

There are also more added features available in this model like hard type

spare tyre cover, shift lever with over drive, driver & front passenger vanity

mirrors, skid plate, sport grill etc.

It has two variants:

Honda City CRV - Manual

Honda City CRV – Automatic


Auto Terrace

Auto Terrace is the In-House Car Exchange Facility, which enables you to

exchange your existing vehicle of any make with Brand New Honda or Pre-

owned.

Benefits at auto terrace:

Dependable and trust worthy HONDA dealership

Convenient, safe transfer, hassle free transaction

Comprehensive Evaluations

Competitive professional pricing

No hidden cost

Here The Company enables the customer to sell and Purchase a new or a pre

owned car. The Valuation of the vehicle is done with 120points check list on

the basis of this check list the valuation is done so that there is a

Convenient, hassle free transaction


FUTURE PLANS

Small Car

Honda Siel Cars India, which manufactures premium segment vehicles in

India, wants to cash-in on the growing demand for small cars in the country

that account for almost 80 per cent of the total car sales. The

company would be investing Rs1, 000 crore for a new manufacturing plant in

Rajasthan to roll out the small cars in the domestic market.

In the initial phase Honda will manufacture 60,000 units from the new plant,

which is spread across 600-acres in Rajasthan. Production capacity of the

plant will be increased to 2 lakh units in the next phase, the company stated.

HONDA JAZZ

Honda, which made Japan known as world leader in small car making, is also

ready to enter the Indian small car market with the launch of Jazz next year.

Recently, the Jazz Concept was adjudged the Japanese Car of the Year 2007-

08.

Honda's second generation Jazz's has all:

Appealing packaging

Stylish exteriors

Excellent fuel efficiency

Space with good head and leg room

Back office

This consists of three main departments:

1. Logistics


2. RTO

3. Insurance

Logistic Department

The functioning of this department is:

1. Line up- Here they Coordinate with the Company and order for the

vehicles required.

2. Allotment- It is a process were the vehicles are allotted to the SE (Sales

Executive).

3. Stockyard- This department sees’s the transit of the vehicle from the

stockyard to the delivery bay or the showroom.

4. Issuing of GP (gate pass) - Here the vehicle gate pass are issued to

release the vehicle from the stockyard.

RTO Department

Every Car before delivery is registered with the Local Jurisdiction. If the

customer does the registration the company gives a temporary registration

where the customer gets a time period of 14 Days within which he has to

Permanent register his vehicle. And in cases where the company has to do


the registration where the customer pays the amount to the company and

the company does the needful here The RTO department comes into Picture.

For new cars that are to be registered at an address within Mumbai city, the

dealer submits the relevant papers to the RTO under whose jurisdiction the

address falls.

New cars which are to be registered outside the jurisdiction of Mumbai RTO

need, a certificate of temporary registration (CRTM) issued by the RTO in

whose jurisdiction the Dealer is located.

In Maharashtra the RTO - Temporary Registration, is valid for a period of 14

days, within which period the Permanent Registration Number for the car has

to be obtained from the relevant RTO office.

Insurance Department

This department comes into picture when the customer asks the company

itself to provide with the insurance for the vehicle. Insurance for any vehicle

is done only after the Registration of the vehicle. Here the company has Tie

up’s with the Insurance Company’s Like New India assurance,

SPARE PARTS DEPARTMENT

The main objective of spares parts department are as follow:

To provide all genuine spares required by the customer.

To satisfy the needs of every individual customer.

To maintain the stock of spares.

To sell the spares parts.


Spares department is attached to the service department, to respond to the

requirements of service department. There are different types of spares

parts which are used for different vehicles. The spares arranged on the basis

of demand. The demand for a particular product is very nearer to the counter

in the bin.

In spares department there are 2 counter. One is internal counter i.e. within

the service department and another is external counter is for outside

customer.

If the customer directly buys the spares from the external counter then the

receipts is directly given to the customer and if the mechanic tales the

spares then it will be entered in the job card and the end receipt will be

produced.

Spares parts department is spares cum store department. Stores are

basically stock of goods, commodities and economic resources that are

stored and reserved for sales and meeting the future demands and

requirements. It is not just to provide a place for every product must be in its

place.

Stores supervisor maintain the record of daily consumption, in order to know

the goods sold and also new entry of goods is registered. Spares parts will be

supplied by the company as per the order given by the dealer.


SERVICE DEPARTMENT

The customer needs the good services for the maintenance of the

vehicle. Service department of Apex Honda is fully automated with a

good infrastructure. Supervisor is wholly responsible for every service

done by the mechanic.

The objectives of the service department are:

To render the services with quality.

To satisfy the customer with a quality service.

To maintain the good relationship with the customer.

To deliver the vehicle on time.

In service department there is a working repairs and servicing carried out.

The mechanics are provided with a good working condition. Every mechanic

is undergone a training.

There are 2 types of services:

Free service.

Paid service.


Free service: Apex Honda provides a free service on their vehicle that will

nearly cover a 1 year. If there is any damage and it comes under warranty it

will be replaced freely.

Paid services: after the free services get completed. They have to keep

their vehicle in a good condition and therefore they have to take services

regularly by paying a service charge, it is known as a paid service.

Free service and paid service include major and minor repairs as mentioned

by the customer, which has to be draft on the job card by the supervisor.

This job card along with the vehicle is handed to the mechanic by the

supervisor. These mechanics carry out the work according to the job card.

There is immediate supply of any tools, equipments and spares required by

the mechanic to carry out the work smoothly. For every 2 mechanics there is

one helper who carry out the work like supplying tools, spares etc… if the

repair is minor the vehicle is repaired and delivered within a day, and if the

work is major the vehicle is delivered after two days.

There are various functioning that are performed by the service department

SERVICE DEPARTMENT FUNCTIONING

Maintain quality by assuring good services.

Recording feedback from customers.

Reporting service to break-down vehicles.

Assistance in the estimation/ service and insurance claim of accident

vehicle.

WORKSHOP

Unloading the stock (vehicle receipts).

Pre-delivery inspection (PDI).


Dispatch of goods to the branch/outlets.

HUMAN RESOURCE & ADMINISTRATION DEPARTMENT

RECRUITMENT & SELECTION PROCESS: -


Head- HR & Administration

HR Manager

HR Assistant

AdministrationManager

Assistant Assistant

The process of recruitment and selection is done by HR department. They

take initiative along with the consent of COO in working out the number of

employees in every department. The process of recruitment and selection is

laid down below:

1. Job Description and key results area formation.

2. Generation of requirement:

Expansion

Attrition

Termination

3. Sourcing of resumes:

Internal Database.

Referrals & Walk Inn’s.

Advertisements in newspapers.

4. Receiving of the CV’s from the candidates.

5. Screening the candidates on the basis of interview.

The candidates are screened on the basis of:-

Personality

Communication skills

Overall knowledge about the work

Work Experiences


Soft Skills

Employment

Once the above procedure is done the “Letter of Employment” is given to

the candidates who will be joining the company. This procedure is carried out

only for the recruitment of employees in sales and showroom staff.

INDUCTION PROGRAM

Induction program is conducted by the COO who does induction for all the

new comers. The basic objective to conduct such a program is to give

knowledge about the Company and its products, culture of organization,

dress code, and code of conduct, events, timings, benefits and expectation

from the newcomer.

The new employee is introduced to the superiors and fellow employees. After

the newcomer is handed over in the respective department, the required

seating arrangement and stationeries are provided by the administration

department.

PERFORMANCE APPRAISAL


Appraisals and incentives are given only to the sales executives on the basis

of targets achieved by them during a stipulated time period.

TRAINING

Training is understood as investment and not as expenses by the

organization. At Apex Honda we practice on-the-job training as well as off-

the-job training. In the assistant level we generally prefer on-the-job training

and when we talk about executive and above level we do perform both for

them. In house training is usually carried out by the HR Department or by the

COO. For outside training the trainer comes from the Honda itself.

FINANCE DEPARTMENT

The finance is looked after by the CFO. The accounts are well maintained.

This department does all the corresponding payments regarding sales tax,

excise formalities, and the supplier’s payments. This also takes out the trial

balance, profit & loss account & balance sheet for the financial year.


DEALER’S SALES ORGANIZATION


SALES DEPARTMENT

This department consists of three different sales team. They are:

1. Showroom Sales

2. Field Sales

3. Corporate Sales

Showroom Sales:

This team manages dealership sales effort at the showroom. Their main task

is to administer the showroom and manage associate relationships. This

team looks after the sales effort of the walk- in customers at the showroom.

Field Sales:

This team manages dealership sales effort at the field. It looks after the sales

enquiry generated outside the showroom.

Corporate Sales:

This team manages a focused sales and relationship management effort with

the corporate in the dealer territory.

SALES PROCESS



Sales

Showroom Corporate

Post - Sales

CRM

CRE CRE

Field

Pre - Sales

Generation of Enquiries

Suspecting

Prospecting

Developing

Negotiating

Objection Handling

Closing

Delivering

Walk In'sWeb URL

Print Media HoardingsSMS BulkReference

CallingWork Shop's

Events

Finance/Loans

Out Right

Optional Approval l Optional Approval

Out From Inventory In On InventoryPRODUCTION OF GOODS

SERVICE / WORK SHOP

INVENTORY [WAREHOUSE

]

ACCOUNTING

Quotation

Sales Order

SALES

Delivery Receipts

Sales Invoice

PURCHASE

Purchase request

Purchase Order

Item Receivables

Purchase Invoice

BUSINESS FLOW MODEL OF HONDA DEALER

BIBLIOGRAPHY

1. www.google.com

2. www. honda carindia.com

3. www. siam india.com


http://www.siamindia.com/

http://www.hondacarindia.com/

http://www.google.com/

4. www. automobileindia .com

5. Brochures & Catalogues

6. Magazines

►Auto car India

►Business standard

►Overdrive

LESSONS FROM ORGANIZATION

Practical training is one of the important aspects of study of B.B.A (Bachelor

of Business Administration) for getting theoretical & practical knowledge.

Such training is most helpful for augmenting the skills, ability, & also

capability of the students. To get the job the theoretical as well as practical

knowledge is required. Hence the study of management is very important.


http://www.automobileindia.com/

I am studying in BHARATESH COLLEGE OF BUSINESS ADMINISTRATION. In

this 2nd year, 30 days training for preparing project report is essential. It was

a wonderful experience during the training at the APEX HONDA. And I have

also come to know that a big gap exists between theoretical knowledge that

we have learnt and analyzed in practically. At Apex I studied that for the

success of any organization lies among the co-ordination between the

employees of different Departments of the organization.

I, here, have put unique emphasis on organization study of APEX HONDA

based on our learning & understanding.

CONCLUSION


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