Sagar Baidyanath Company
10
A Project report on: “BAIDYANATH COMPANY” “Organization Structure of Company” Project report submitted by Sagar Raikwar Session 2010-11 Master of Business Administration Shivnagar Vidya Prasarak Mandal’s (SVPM) Institute of Management
description
MBA Projects
Transcript of Sagar Baidyanath Company
A
Project report on:
“BAIDYANATH COMPANY”
“Organization Structure of
Company”
Project report submitted by Sagar Raikwar
Session 2010-11
Master of Business Administration
Shivnagar Vidya Prasarak Mandal’s (SVPM) Institute of Management
“BAIDYANATH COMPANY” Page 2
Certificate
This is to certify that the report entitled:
“Organization structure of company”
Is completed as per requirement of SVPM’s IOM, Baramati, Pune. Under my guidance &
supervision.
Date: 21/2/2011
Submitted by : Sagar Raikwar
Dr.Avinash Ganbote
(Guide)
“BAIDYANATH COMPANY” Page 3
List of contents
Chapters Page
no.
1. Title Page
2.Certificate of Project completion from
business unit
1
3. Certificate of Project completion from
institute
2
4. List of contents 3
5. History of Organization 4
6. Organization Chart 5
7.Product profile 6
8. Marketing Mix 6
9.Promotional strategies 7
10. Appendix 7
11. Bibliography 8
5. History of organization:
“BAIDYANATH COMPANY” Page 4
Pandit Ram Dayal Joshi established Shree Baidyanath Ayurved Bhawan Private Limited in 1917
to combine the resources of AYURVEDA with modern research and manufacturing technology.
More popularly known as Baidyanath, it is one of India's most respected companies,
manufacturing the largest range of Ayurvedic products in the world. Realizing the need to
encourage research in herbal healthcare, the Pandit Ram Dayal Joshi Memorial Ayurvedic
Research Institute was set up in 1971 at Patna, India. Every year, this prestigious institute honors
the best publication on AYURVEDA with an award of Rs 200,000.
The achievements of Baidyanath over the years include
A range of over 700 Ayurvedic products
10 manufacturing centers
1,600 dedicated and trained employees
Regularly updated centralized Research & Development facilities
Over 3,500 exclusive showrooms supervised by fully qualified medical practitioners
More than 10,000 distributors
Exports to several countries around the world
Establishment and supervision of specialized Ayurvedic hospitals
Publication of the monthly Ayurvedic magazine Sachitra Ayurved
5 free clinics catering to over 300 patients everyday
Running 2 leading schools in 2 Indian states
“BAIDYANATH COMPANY” Page 5
6. Organizational Chart:
Dhananjay Sharma: President, Baidyanath
Godwin Newton: Head – R &D , Baidyanath
Rajiv Kumar: Principal executive, Baidyanath
Ram Mangal Mishra: Production In-charge, Baidyanath
Mrs. Sunita Srivastav: Head – QC, Baidyanath
Sekhar Ghosh (Dada): Commercial Artist, Baidyanath
Rural Team
Leader
Team Leader
Managing Director
Assistant Sales
Manager A
Team Leader
Assistant Sales
Manager B
Team Leader
Sales Manager
General Manager
Chief Executive Officer
Rural Dealer
SalExecutive
Finance Manager Works Manager Customer Care
Manager
H R Manager
Sales Executive Sales Executive Rural Dealer
Executive
“BAIDYANATH COMPANY” Page 6
7. Product Profile:
Name of Products
1. Baidyanath Vita – Ex – Gold Plus
2. Baidyanath Chyawanprash
3. Mahabhringraj Tail
4.Kesan Kalp
“BAIDYANATH COMPANY” Page 7
8. Marketing Mix:
Meaning of Marketing Mix:
Marketing Mix is the combination of different marketing decision variable being used by the
firm to market its goods &services. Hence Marketing Mix is the byproduct of the customer
orientated Marketing approach. After identifying the market and gathering the basic information
about it , next step is the direction of market programming is to decide upon the instrument and
the strategy by meeting the needs of customer and the challenge of the rivals seller.
4p’s of Marketing Mix:
Product Price Promotion Place
Quality
Features
Options
Brand name
Trade mark
Packing
Sizes
Container
Guarantee
Warranty
Price level
Discount
Allowances
Rebates
Payment terms
Payment period
Advertising
Personal selling
Propaganda
Publicity
Sales Promotion
Public Relations
Distribution channels
Distribution coverage
Sales territories
Location
Physical distribution
Transportation
Warehousing
“BAIDYANATH COMPANY” Page 8
9. Promotional strategies:
Promotion is one of the most powerful in the consumer marketing mix. It includes sales
promotional activities, advertising and salesmanship. Sales promotional devices are most
common and they are described as extra effort since they are meant for creating sensitive to a
product. The following are the sales promotion efforts:
1. free trails and samples,
2. gifts,
3. coupons redeemable by product purchase,
4. packing with extra material or at reduced prices
“BAIDYANATH COMPANY” Page 9
10. Appendix:
Location: Great Naga Road, Opposite Ashirwad Cinema, Baidhnath Square, Nagpur - 0712
2742792
“BAIDYANATH COMPANY” Page 10
11. Bibliography:
www.baidyanath.com
www.baidyanath.com/our products_list.php
www.babadham.org/
www.herbalcureindia.com/baidyanath/
