Saga of LinkedIn
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Transcript of Saga of LinkedIn
Social Networking for
Marketing & Business
A study on
Not really a revolutionary idea Human need to socialize Web is a good place to get together
and share thoughts
What does a Marketer generally think a Social Network is?
Today, who is using ?
Savvy Networkers Tech savvy people People active on other social
network as well Use Linkedin as their Professional
face
Senior Executives Somewhat less tech savvy Because they get a lot of invites Not aggressive in building
connections
Late adopters Likely to receive numerous
invitations after joining Less tech-savvy Restricted friend circle-vary of
connecting to strangers
Exploring options Job seekers, most of them also
registered in several job portals Fairly tech-savvy Use Linkedin even in personal
purpose, keen to connect
How Work?
Online Socio-Professional Network
Friend s of friends of friends of friends………
‘Your network is bigger than think’
How is different?
Purpose – Professional network Connection more than a casual
acquaintance Simple, for a business relation and
advertising yourself
Why connection, how does it work?
Six Degree of separation theory
You already have this network of people in your real life. Linkedin helps you see and use it.
Enhancing Business Using Linkedin
Notifications about launches of products/projects Curiosity and opportunity Responses Results
Understanding and Leverage the relationship between people Lead Generation Sales Acceleration
Business that can typically be marketed New Technology – Cloud, SaaS,
Managed Services, Mobile Technologies
Internet Media – Website, Digital Marketing, Digital Advertisement
Entertainment , Sports, Tours Appeals – Fashion Electronic Gadgets
Steps of promotional campaigns on Linkedin
Step 1 Promotional campaigns Email marketing Partnership/Strategic
relationship Contest/Pols Blogs Video Sharing
Step 2 Publications, Articles and E-
groups Reviews Keyword Advertising Viral Marketing
Step 3 Identity Continuity InShare (Linkedin Tool)
Tools and applications that aid Marketing on Linkedin
Answer Questions Service Provider Recommendation Search Linkedin Groups Calendar/Scheduler Linkedin Polls Blog Link Huddle workspaces In Share
Marketing Strategies on LinkedIn
1. Increase the visibility of the brand
Answer questions to display expertise
Stimulating blog post to drive traffic
Service provider recommendations
Notify event launch Company buzz
2. Search Engine Optimization Answer pages indexed to
category Have company website on
personal profile of employees Encourage +Buzz Have popular figure associated
with company (independent directors) mention their involvement
Marketing Strategies on LinkedIn
3. Direct Sales Company profiles to explore
potential clients People search tool to zero in on
a profile of potential clients
4. Market Research Polls applications can be used,
the target audience can be – You’re Network Target set of professionals
on specific industry, job type etc. (paid services)
5. Recruitment or Job search
Post a job feature Reference search Direct access to Inmails Automated talent matching Dedicated account managers for
premium customers
Marketing Strategies on LinkedIn
6. Advertisement potential Adds allow to precision targeting
according to age, experiment etc. Target specific segments like
entrepreneurs, business developers
Ads can be segregated region wise
Easy payment ex. Credit card/PayPal/Direct remittance
7. Linkedin for Business Development Find relevant contacts in
other organizations using people search
Company page to get deep understanding of companies
View the profile of counterpart to find common ground
Marketing Prospective (for Pitching as a product to Clients)
Application Possible Business
Box.net Files Collaboration of various simultaneous activities
Tripit Business opportunities for Tour and Travels Tie-ups possible with various State and National Tourism
Huddle Work Spaces Makes business sense for multinational firms Outsourcing firms
Polls Good opportunity for market research firms
SlideShare Consulting Presentations
Company Buzz Investments
WordPress Business Bloggers can be integrate analytics and paid advertising and apply SEO in the blog
Reading List Publishers and online sellers of books can do roaring business using the application
Business on Linkedin Business How are they using Linkedin?
Legal No major Law firm without a Linkedin profile Lawyer related Groups
Travel TripitStrategic Strategic alliance between CNBC and LinkedIn
Recruitment Search for candidates Post Jobs Make contact with interested and qualified parties
Outsourcing/Automated Internet Business Huddle Workspaces Drastic reduction in office working hours Enhanced productivity
Wealth Management Products/Services Build Profits Gain Popularity Hunt for suitable applicants Linkedin Answers
Online Retail Amazon.com eBay Flipkart Mintra...etc...
Collaborative Capgimini(consulting, technology, outsourcing)
Financial Advice Accelerator of New Business Builds a wide-ranging professional network
How does this make Business sense?
Social Influence
Market Value
Easier Access
Better Business
Conclusion Linkedin not a fad tool Careful use mitigates risk Benefits, justify the risk Strong, sophisticated and a
modern platform True synergy possible Get Connected
Even then you have a question WHY Linkedin? See what this FACTS speaks -
LinkedIn is the most popular social media tool among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.
More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74%
Even then you have a question WHY Linkedin? See what this FACTS speaks -
Blogging gained momentum in 2012: 44% of Inc. 500 companies now publish a blog, up from 37% a year earlier.
Software, advertising/marketing, and media companies were the most likely to blog in 2012, whereas government services organizations were least likely to do so.
Foursquare use has doubled, from 13% of companies in 2011, to 28% in 2012.
The proportion of companies using YouTube has fallen, from 45% in 2011, to 30% in 2012.
18% of 2012 Inc. 500 companies use Pinterest.
So, Become a smarter marketer
Thank You
Manish Pandey
Lead Generation Department